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Showing How Your Jewelry Store Is A Cut Above The Rest

Showing How Your Jewelry Store Is A Cut Above The Rest

In many of our blogs, we have highlighted the fact the jewelry purchase is unlike any other. It’s not quite the same as buying a television, a smartphone or a car. Yes, those are all considered big ticket items as well, so they do have something in common with rings, necklaces, bracelets and watches. However, the uniqueness of a jewelry purchase is found in the sentimental value that is often placed upon it.

As a jeweler, you’re well aware than many consumers purchase jewelry as gifts for loved ones. Especially with Mother’s Day coming up, you’re likely to be welcoming many a customer who is shopping for mom this week. Generally, there is love, admiration and care for recipients of jewelry purchases. Therefore, the ways in which jewelry is sold need to encompass compassion, empathy and genuine concern for the customer’s satisfaction.

Insist upon a storewide dedication to excellent customer service.

In order to demonstrate that your store is a cut above the rest, you’ll have to ensure that your customers experience enjoyable interactions with your staff each and every time they visit your store. That means that no matter who is serving your customers, the same approach to excellent customer service is used.

Obviously, it’s important to train your staff adequately. “It’s important to make sure all of your employees, not just your customer service representatives, understand the way they should talk to, interact with, and problem-solve for customers,” advises small business expert, Alyssa Gregory on TheBalance.com, “Provide employee training that gives your staff the tools they need to carry good customer service through the entire customer experience.”

Product knowledge is a key ingredient to superior customer service.

Jewelry shoppers need to have confidence that they are making the right purchases. Many are hesitant to spend large sums of money if they’re not absolutely sure that the pieces they are buying are of high-quality and are uniquely designed to satisfy the tastes of their recipients. Where a product is made, who manufactured it and what elements make up its design are facets of your jewelry that your customers may want to know.

Making sure your staff is fully prepared to answer questions is vital to your store’s reputation. “In order to provide good customer service, you need to know what you’re selling, inside and out,” insists Gregory, “Make sure you — and all of your customer-facing staff — know how your products or services work. Be aware the most common questions customers ask, and know how to articulate the answers that will leave them satisfied.”

Don’t take your customers for granted.

Simply assuming that your customers will keep coming back to you is a bad business practice. It’s on you to keep coming back to your customers! Letting your existing customers know that you have their best interests at heart is an effective way to encourage repeat business. Showing that you’ve listened to and understood their concerns is an important step in keeping them away from your competitors.

The one-of-a-kind Retail Event Marketing services provided by TK Enterprises Inc. utilize the all-important concept of catering to existing customers. Our highly-experienced and friendly team of phone agents gets on the phone with your customers to invite them to your store’s upcoming in-store events. It’s a marketing strategy with proven results! Truly separating themselves from their competition, our clients have enjoyed long-term success by extending such exclusive invites to their customers.

If you’re interested in showing how your jewelry store is a cut above the rest, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Jewelry Remains Among The Most Popular Mother’s Day Gifts

Jewelry Remains Among The Most Popular Mother’s Day Gifts

With Mother’s Day coming up in less than two weeks, people from all over North America are in pursuit of the best possible gifts to celebrate their mommies. As you can imagine, a huge amount of flowers and boxes of chocolates are bound to be sold over the course of the next week and a half. But according to a recent survey conducted by Prosper Insights & Analytics for the National Retail Federation (NRF), jewelry will be the highest-selling Mother’s Day gift.

36 percent of consumers plan to spend $5 billion on jewelry.

As reported by James Limbach on ConsumerAffairs.com, jewelry sales bring retailers the highest profits during this time of year. He notes that the survey found that there is an expected increase of overall spending for Mother’s Day this year, driven largely by an expected 19 percent spike in jewelry sales. The survey also found that $4.2 billion will be spent on special Mother’s Day dinners and brunches, while $2.6 billion will be spent on flowers.

“With spring in full bloom, many Americans are looking forward to splurging on their mothers this Mother’s Day,” NRF President and CEO, Matthew Shay is quoted as saying in the article, “Retailers will be ready with a wide range of gift options and a variety of promotions for their customers.”

Jewelry is considered the “best received” Mother’s Day gift.

Buying jewelry to celebrate mommy is nothing new. The popularity of jewelry as a Mother’s Day gift appears to be a growing trend. A 2015 survey conducted by the March of Dimes found that the best received Mother’s Day gift was jewelry.

“The survey, which looked at gift purchasing habits, found that jewelry remains the most popular tangible, store-bought gift, with more than half of all adult children surveyed (ages 16 to 24 years) reporting buying jewelry for their moms for Mother’s Day,” reports their website.

Favored jewelry pieces vary from state to state.

Perhaps, the most interesting of Mother’s Day survey findings is found in Google’s 2004 to 2015 analysis of search data. As Julie Shapiro of Time Magazine reports, people from all over the United States seem to celebrate Mother’s Day in very unique ways. While states like Alaska seem to favor the “love poem” as a choice Mother’s Day gift, many others are keen on searching for various pieces of jewelry.

According to the Google analysis (which monitored searches that included both “Mother’s Day” and “gift” in the weeks leading up to Mother’s Day during the decade-long period), several states had jewelry listed as their top search choices. Among them were Arkansas (jewelry), Florida (locket), Idaho (bracelet charm), Iowa (necklace), Louisiana (ring), Nevada (diamond pendant), New York (charm bracelet), Ohio (Forever heart necklace) and Texas (birthstone rings).

Maximize your Mother’s Day jewelry sales!

At TK Enterprises Inc., we proudly offer jewelry retailers our one-of-a-kind Retail Event Marketing services to promote their upcoming in-store events. Our highly experienced phone agents can contact your existing customers on your behalf in order to offer exclusive invitations to your Mother’s Day sales event. History has shown that offering personal invites to upcoming in-store events helps to significantly boost sales.

Have a Happy Mother’s Day indeed! For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page to have someone contact you!

How Concentrating On Existing Customers Will Boost Your Jewelry Sales

No matter the industry, business owners are always thinking about the ways in which they can increase sales. Often, they consider elaborate advertising campaigns that are targeted towards new customers. The idea that more customers are the way to secure more sales is commonplace – but not entirely correct. Experts agree that concentrating on existing customers is the true way to boost sales.

This is certainly true in the jewelry industry. We’ve often discussed, in our blog, that jewelry purchases are regularly based on personal attachments to both the pieces and the recipients of those pieces. Sentimental value and heartfelt emotion are often part of the buying decisions made by customers in jewelry stores. As a result, paying a strong attention to the needs, concerns and wants of such customers is paramount.

Get to know your customers.

Jewelry store owners and their staff members should be encouraged to learn more about the people who have made purchases in their stores. Catering to their needs and exceeding their expectations, as it relates to customer service, are important ways to encourage repeat business. As Tracy Matthews points out on CreateHype.com, one of the top ways to boost jewelry sales is to devote time to current customers.

“Book an appointment to work on getting more sales and following up with existing clients every day,” she recommends, “Carving time might include things like crafting your newsletter, calling on new clients, servicing previous clients, customer relationship building, asking for referrals and reaching out to ask for the order. These principles can be catered to any jewelry business model.”

Consider the customer experience – not just the products you’re selling.

When people enter through the doors of your store, they should be met with both an inviting atmosphere and warm and friendly sales representatives. To inspire loyalty, jewelry stores need to make customer experiences memorable. On CrestFinancial.com, Brett Peterson writes that stores should be made to be “warm” destinations.

“Customers are looking for a place where they feel truly taken care of to make this purchase,” he says, “Nothing helps create this atmosphere like warm, friendly sales associates. Instruct your sales team to always smile and acknowledge the emotional nature of the merchandise. More than anything, your sales reps will appear inviting by welcoming customers when they arrive and thanking them when they leave. Rest assured this alone will make an impression.”

Never take your customers for granted.

In other words, don’t just assume that because someone has made a purchase in your store, he/she is bound to return. It’s up to you to reach out to your existing customers to let them know that you value their business. Offering personal invites back to your place of business is a proven way to generate both repeat business and referrals.

The one-of-a-kind Retail Event Marketing services provided by TK Enterprises Inc. have proven that when a jewelry store’s existing customers are called and invited to upcoming in-store events, a boost in sales is imminent. Our talented and experienced team of phone agents are experts in growing customer relationships. By having them contact your customers on your store’s behalf, you will successfully create a path towards greater sales.

For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

The Magic Of Impressing Customers Over The Phone

We’re sure that when the telephone was first invented by Alexander Graham Bell, it was met with great amazement by members of the general public. A device that could allow you to speak to people who were miles away from you was quite the innovation – in the late 1800’s. And while it’s safe to say that the telephone is still a fascinating device today, it’s no longer considered “magical”. However, there are many magical things that can be done with the telephone.

In today’s business world, much business is still conducted over the telephone each and every day. And, as a result, many professionals have learned the art of developing and building relationships with people that they’ve never met in person. Gaining the trust and respect of a person you’re not speaking with in a face-to-face conversation takes a particular talent. And there are some important keys to showcasing this ability.

It’s all about creating meaningful connections.

Business professionals who work over the phone know that the heart of each conversation must not be about the products and services he/she is selling. Instead, an experienced phone agent knows to delve deeper into the personal interests, needs and wants of the person he/she is speaking to. When personal connections are forged, they allow for professional successes to accumulate.

On StartUpNation.com, Katie Wilson insists that developing meaningful connections is a key way to impress your clients over the phone. “One of the best ways to set your business apart is to cultivate personal relationships with your clients,” she writes, “Others can create similar products and services, but they can’t imitate your customer service. Even if it’s simply said in passing, always acknowledge when callers share personal info.”

It’s all about conversations, not sales pitches.

Some business professionals get a bit too caught up in discussing their businesses instead of listening to their clients’ needs. It’s important to establish the type of rapport that gives clients’ confidence that they are dealing with a company that puts customers first. Keep in mind that a conversation goes back and forth. It shouldn’t be manipulated by any one party.

On BothSidesOfTheTable.com, Mark Suster writes that forgetting to get feedback from a customer over the phone is a big mistake. “This is bad enough in person but I promise you if you do it over the phone the recipient will start to tune out,” he warns, “If you listen closely you’ll probably even hear the tapping of a keyboard. You can talk for a bit but then seek feedback and make sure the other person is ‘with you.’”

It’s all about acknowledging relationships.

At TK Enterprises Inc., we specialize in Retail Event Marketing services – a one-of-a-kind marketing strategy that utilizes our expert team of phone agents to call your customers on your behalf. Our team has decades of experience on the phone and, as a result, knows very well the importance of establishing rapport, building trust and engaging in meaningful conversations.

Our Retail Event Marketing services involve our phone agents contacting the customers you’ve already established relationships with in order to invite them to your upcoming in-store events. Knowing how important it is to use the above mentioned keys to impressing customers over the phone, our callers have been highly successful in making the in-store events, hosted by our clients, big business-boosting affairs!

For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

3 Reasons To Focus On Satisfying Your Current Customers

No matter your industry, there is a common thread that exists. Current customers are more valuable than non-existing ones. It may sound like an obvious “no-brainer”. However, a large helping of business owners regularly devote their time, energy and money towards bringing in new customers. Often, a focus on people who haven’t yet supported a brand is a counterproductive business practice. Paying attention to your current customers is truly the way to grow your success.

Here are three reasons to focus on satisfying your current customers:

1. Your current customers serve as your strongest advertisers.

Okay, so one of your main objectives is to grow your customer base, right? Who better to draw other people to your store than the happy customers who have already visited it? By treating your customers well, you create advocates for your brand. No business owner would argue that word-of-mouth promotion isn’t the most effective (not to mention, cost-effective) form of advertising.

Current customers “will talk about you to their friends, family, colleagues and more,” declares Intuit.com, “When you think about it, you don’t even have to market to more customers because your current ones are already doing it for you. Essentially, the people they hang out with are also your target audience, otherwise known as ‘their circle of influence.’ Your current customers will ultimately draw in their circle and bring you more customers.”

2. Your current customers are bound to buy more and pay more.

Supporters of your brand already know your track record. They’ve made purchases from you before and are well aware of the quality of both your products and your customer service. You’ve already developed the type of trust that will grab their attention when you announce an upcoming sale, new product line or in-store event. Not only does it cost you less to advertise to them, but it will make you more money in the long run when you focus on their satisfaction.

“Long-standing customers are comfortable and confident that you will deliver for them, whereas new customers often need to be enticed with discounts, free trials and special offers,” writes Michael Marzec on ConveroInc.com, “Long-term customers trust you, so they typically are willing buy more from you and pay higher prices the longer you retain them. In fact, customers who are fully engaged deliver a 23% premium in terms of share of wallet, profitability, revenue and relationship growth, according to Gallup’s State of the American Consumer 2014.”

3. It costs you a lot less to advertise to current customers.

Allow us to reiterate an earlier-made point. It is much more cost-effective to market to your current customers. They make heavy investments in pricey advertising strategies such as television commercials and billboards unnecessary. Focusing on the customers you already have doesn’t require much more than keeping the lines of communication open.

“Investing large amounts of time and money on acquiring customers is wasteful and one of the main reasons many companies fail,” says Tune.com, “Spending heavily to acquire customers when you have a high churn rate really doesn’t make sense. Save money and focus on the customers that matter – the customers you already have.”

At TK Enterprises Inc., we continually prove to our clients that our one-of-a-kind Retail Event Marketing services are both highly successful and cost-effective ways of impressing their current customers. By having our experienced team of friendly and knowledgeable phone agents contact their customers in order to offer personal invites to upcoming in-store events, our clients have been able to steadily boost sales and constantly grow their customer bases!

For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

The Role Of Body Language In Impressing Your Customer Base

In last week’s blog, we commented upon the importance of body language when communicating with your customers. Highlighting the power of the in-person meeting, our blog noted that body language is often considered the most important element of communication. After all, experts state that we remember more with our eyes than any of our other senses. An infographic on TrainTool.com tells us that 82 percent of the time, we take in the world around us with our eyes.

“The person with whom you are communicating, will only remember 10 percent of spoken information or 20 percent of visual information,” elaborates Jan-Hendrik Vervelde on the site, “If you combine the two, this can be increased to 65-80 percent. So it is extremely important that your body language and what you are saying line up. This is a recurring message in our training: make sure your body language and message are congruent!”

In the jewelry industry, body language couldn’t be more important.

Your ability to convey your emotions through your facial expressions as well as your hand gestures can go a long way with a customer who has an emotional attachment to his/her purchase. As we’ve pointed out numerous times in blogs of past, most consumers place sentimental values on the pieces of jewelry they buy. Therefore, it’s important that, as a salesperson, you’re relatable. Showing empathy and concern is often a big part of what makes you successful.

The importance of eye contact.

On BusinessInsider.com, Martin Zwilling underlines eye contact as an integral part of body language. “The eyes are the most powerful part of our body language, and can express everything from happiness, annoyance, interest, to pain,” he writes, “Frequent eye contact is interpreted as honesty and forthrightness. Staring is interpreted as too aggressive. These are obvious in person, but lost in a text message.”

Obviously, making eye contact with your customers is not something you’re able to do over the phone. The ways in which you look at your customers can communicate whether or not you’re truly engaged. Giving off a disinterested impression is often all that is necessary to lose a customer. As the TrainTool.com infographic reveals, “it takes 7 seconds to make a judgement about a person when first meeting them.”

The importance of posture.

Posture is also a big deal. Do you stand up straight in an attentive manner or do you tend to slouch? The way you stand or sit can make a big difference in the impression you give off. “If you are trying to appear dominant or authoritative, stand erect with shoulders back,” says Zwilling, “A slumped position usually indicates insecurity, guilt, or weakness.”

At TK Enterprises Inc., we know the importance of facial expressions, hand gestures, posture, adequate spacing, handshakes and all of the other important facets of body language. They’re significant enough to make or break relationships between store owners and their customers. This is why we work so hard to get your customers to visit you in person. We know that being able to present your jewelry during face-to-face encounters is the best way to grow your relationships and boost your sales.

Our Retail Event Marketing services are designed to make great impressions over the phone so that you may improve upon them in person. Our highly-skilled team of phone agents contacts your customers personally to offer invites to your next in-store event. Giving you an opportunity to utilize body language to impress you customer base, this marketing strategy has been proven to be highly successful!

For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

The Power Of The In-Person Presentation

In today’s technologically-advanced world, businesspeople from all over the planet are conducting business in ways that were once unheard of. With the advent of the internet came such avenues as email and Skype. With technology such as smartphones, we have the ability to text and use FaceTime. Yet, while Skype and FaceTime allow you to see the person you’re speaking with, they don’t provide the benefits that come with the traditional face-to-face meeting.

Quite frankly, it doesn’t matter how advanced our technology is, there will never be a replacement for meeting your clients and customers in person. When an individual is right in front of you, you have the opportunity to communicate with him/her in ways that computers and mobile devices simply don’t allow. And for members of the jewelry industry, the importance of being able to present your pieces in person makes all the difference in the world.

No jeweller needs to be reminded of the fact that the majority of shoppers like to take a look at the pieces of jewelry they’re interested in. And by “take a look”, we mean touch, hold, feel and try on.

Not to mention, experienced jewelry store owners know the importance of developing relationships with their customers. They’re aware that jewelry purchases are often of a personal nature, so they make attempts to get to know a little bit about each of their shoppers in efforts to help them make buying decisions that will keep them coming back.

On Forbes.com, Mina Chang notes that this is particularly true for female shoppers. “The beauty of communication is found in the nuance that’s only felt in face-to-face conversations,” she writes, “This is especially important for women because we’re better at picking up on body language and changing emotions that can only be sensed in person. And when a whopping 93 percent of communication effectiveness is determined by non-verbal cues, talking face-to-face becomes more important than ever.”

Non-verbal cues – also known as body language – are arguably the most significant facet of the in-person presentation that makes it more effective than any other communication mode. The ways in which we use our hands to further a point or express glee on our faces work to endear our businesses to the people who visit them. Hand gestures and facial expressions communicate a lot more than words alone. On Inc.com, Rene Shimada Siegel speaks to this fact when discussing her methods of hiring consultants.

“We host consultant coffees and invite a handful of independent consultants to our office in order to better understand the nuances of each professional in a relaxed setting,” she explains, “We need to know what isn’t on the resume that makes each person unique. In their eyes and in their body language, we can see confidence, empathy, fear, friendliness or sincerity. That ability to ‘read’ a candidate beyond their keywords is a huge competitive advantage for us.”

At TK Enterprises Inc., we believe so strongly in the power of the in-person presentation that we have developed one-of-a-kind Retail Event Marketing services to encourage more of your customers to visit you in your store. Our highly-experienced team of phone agents call your customers on your behalf to offer them personal invites to your next in-store event. We’ve found that when given greater opportunities to present jewelry to customers in person, our clients succeed in both boosting sales and growing their list of repeat customers!

For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

3 Ways To Encourage Customers To Keep Visiting Your Jewelry Store

To simply state that “jewelry sells itself” is to misunderstand the jewelry industry. Of course, jewelry will never go out of style. It is highly doubtful there will ever come a time when watches, earrings, necklaces, bracelets and other luxurious accessories will be considered undesirable. However, it’s important to never underestimate the personal nature of the majority of jewelry purchases.

Jewelry store owners across North America know that most consumers put a lot of thought into their jewelry purchases. Whether for themselves or for loved ones, the pieces they choose to buy often have some sort of sentimental value. This is why the relationship between a jeweller and his/her customers is an incredibly important one. Jewelry doesn’t exactly sell itself without the store endearing itself to its target audience.

Therefore, a jewelry store owner must always be focused on how to continually encourage customers to visit his/her store. Here are three ways to do that:

1. Make excellent customer service a highlight of your brand.

It will certainly benefit you to offer beautifully-crafted jewelry in your store. But, without making your customers feel welcome, it is unlikely you will get regular foot traffic from the same people and/or repeat business from previous customers. Shoppers like to feel valued. Doing your part to ensure that excellent customer service is a staple in your store will go a long way in keeping people coming back.

On Leadpages.com, Rachel Wedlund explains how her focus on customer service helped to create and maintain loyal customers for her jewelry store. “Don’t forget to treat all customers well regardless of spend,” she advises, “In my retail days, we had an unassuming married couple purchase nothing but $10 watch batteries from our jewelry store for years (experiencing excellent customer service each time). When they finally bought their first piece of jewelry from our store, it was a $30,000 diamond ring for their anniversary. They didn’t look anywhere else.”

2. Offer up freebies.

Is there anyone in the world who doesn’t like getting things for free? Keep in mind that what you offer doesn’t have to cost you anything. We’re talking about things like free advice or follow up phone calls. On VendHQ.com, Francesca Nicasio reveals that Tanzanite Jewelry Designs owner, Jeff Moriarty believes in the freebie policy. And it has worked wonders for his store.

“Once a month we offer free jewelry cleaning,” Moriarty reports, “Customers can bring in any jewelry they have (of course we have a limit), and we will clean it for them while they wait. During this time, they get to browse our store and hopefully make a purchase or at least have us in their heads for future purchases.”

3. Host an in-store promotional event.

At TK Enterprises Inc., we specialize in making personal invites to in-store events for jewelry stores all over North America. Our highly-experienced team of phone agents works on behalf of jewelry stores to contact their customers in order to make those personal invites. Our Retail Event Marketing services have proven to not only encourage high turnout rates, but they have shown to significantly grow loyal relationships between our clients and their customers.

Wedlund shares that in-store events have been very beneficial for her jewelry store. “For years, I worked at an independent jewelry store, where the biggest event was an annual customer appreciation sale,” she explains.

“During the in-store event, every item in the store was on sale, we provided free coffee and cookies, and we raffled off watches and gift certificates…entrants provided their email addresses so we could re-engage our customers in the future…This simple strategy was a way to remind guests of the good time they had and get them to come back in weeks or months down the road.”

For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page to have someone contact you!

What Makes Customers Enjoy In-Store Events So Much?


Allow us to answer the question posed by the title of this week’s blog this way: parties are fun! You can call them whatever you want – parties, events, get-togethers, celebrations, occasions – but the same thing rings true for each of them. People enjoy interacting with other people in social settings. The very concept of an in-store event is one that evokes feelings of joy and excitement. The potential presence of music, free food and yes, other people, is often enough to encourage invitees to attend.

Why should you invite your customers to an in-store event at your jewelry store?

Considering everything that we just mentioned, it’s wise to never forget that jewelry purchases are, most often, of personal natures. Regularly purchased as gifts for loved ones, a lot of thought and consideration goes into buying jewelry. This is a top reason why giving yourself the opportunity to speak with your customers is a great idea.

Being able to interact with your customers at an in-store event enables you to ask probing questions to get to know them better. As a result, you’ll be better equipped to meet their needs. This includes offering items that meet both their budgets and personal tastes. An in-store event gives you an opportunity to learn more about the people who support your business. However, it also gives your customers opportunities to learn more about you.

How can you create a “learning event” out of your in-store event?

On VerticalResponse.com, Kim Stiglitz explains that learning events are the type of events that teach attendees how to make use of the products and services offered by a business. However, the most impactful of learning events are the ones that are interactive and hands-on. This is where store owners literally place their products in the hands of their event attendees.

“If you’ve ever stepped foot in an Apple store, you know the power of putting your product or service into people’s hands,” says Stiglitz, “When they see it, touch it, experience the results of using it and how it can help them, it’s priceless.” The same can easily be said for your jewelry pieces. Naturally, many would-be customers like to try on the pieces of jewelry they’re interested in to see how they look. Your in-store events give your customers ample opportunities to look into mirrors wearing your products.

How do in-store events strengthen customer relationships?

When customers are invited to your in-store event, they are given senses of being VIPs. Exclusive invites, after all, are ways of saying “you’re important to me”. Who doesn’t love the feeling of being important? And who wouldn’t enjoy being treated like a VIP? Stiglitz highlights the benefits of making customers feel like they’re part of something exclusive.

“People love to be part of exclusive, special things and a VIP event can help attract them like crazy,” she writes, “You can create a members-only event or a VIP event for your most loyal customers and offer them special shopping hours, a nice discount and elevated customer service. These types of events have been wildly popular for years and spawned the now well-known concept of Friends & Family day events, etc.”

How can you guarantee that your next in-store event is a success?

At TK Enterprises Inc., we firmly stand behind our one-of-a-kind Retail Event Marketing services and confidently offer them as your best chance of packing the house for your next in-store event. Our phone agents have decades of experience, calling customers to offer exclusive invites to in-store events. By making friendly, personal connections with customers, our team has been able to help countless jewelry store owners enjoy major successes!

For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.

Enjoying The Benefits Of Focusing On Excellent Customer Service

Your store is a provider of some of the world’s finest jewelry. It is home to many of the most luxurious and beautiful pieces available in your industry. However, you’re noticing that there has been a bit of a lag in customer traffic lately. Could it be that public interest in jewelry has waned in recent months? Are your products less desirable than those sold by your competitors? Chances are that neither is the case. The slow sales may have something to do with your customer service practices.

No matter your industry, customer service must be placed at the top of your priority list. Consumers tend to gravitate towards businesses that offer them worthwhile customer experiences – not just worthwhile products. This is why the team at TK Enterprises Inc. makes it a point to run campaigns through our one-of-a-kind Retail Event Marketing services that insist upon putting ourselves in the shoes of the customers we call on behalf of our clients.

How would we like to be treated?

This is the question we ask ourselves before each call is made. We answer the question by treating your customers exactly the way we would want to be treated. And, as you may have imagined, that is with great respect, courtesy and appreciation. Our services are made to make your customers feel valued and welcomed as we provide personal invites to your store’s next in-store event.

What are some of the most significant benefits of providing excellent customer service?

Perhaps, the first and most obvious is that it’s going to help retain your customers. When customers are happy with your service, it stands to reason that they will continue to support your store long into the future. As mentioned, consumers place a lot of value on their experiences with various brands.

However, excellent customer service also helps you to grow your customer base through that all-too-wonderful concept known as word-of-mouth promotion. It’s widely known as the best type of promotion any business can receive because word-of-mouth advertising is considered genuine and trustworthy. Happy customers make the absolute best advertisers. The more they talk about your business, the larger your customer base is bound to get.

And naturally, this increases profitability. “When your service is good, and the word of mouth and references are good, you will acquire new customers at a fraction of the cost you were supposed to,” writes Hitesh Bhasin on Marketing91.com, “A normal business spends a lot in advertising, promotions and whatnot to get customers to walk in to their doors. But with good customer service, all that is being done by your existing customers. This ensures fantastic profitability as you are getting maximum returns on the investment already done.”

Why should your focus on excellent customer service start on the phone?

Usually, you have to wait until a customer visits your store in order to demonstrate your amazing penchant for providing excellent customer service. However, these days, it’s important to show a little initiative. Calling your customers directly shows that you don’t take them for granted. And inviting them to your next in-store event shows that you consider them special.

This is a main benefit of the Retail Event Marketing services provided by TK Enterprises Inc. Our talented and experienced phone agents put themselves in your shoes and assume the responsibility of providing excellent customer service on behalf of your brand. The great impressions we’ve always been able to make over the phone has greatly assisted our clients in packing the house for their in-store events!

For more information about our services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.