Your store is a provider of some of the world’s finest jewelry. It is home to many of the most luxurious and beautiful pieces available in your industry. However, you’re noticing that there has been a bit of a lag in customer traffic lately. Could it be that public interest in jewelry has waned in recent months? Are your products less desirable than those sold by your competitors? Chances are that neither is the case. The slow sales may have something to do with your customer service practices.
No matter your industry, customer service must be placed at the top of your priority list. Consumers tend to gravitate towards businesses that offer them worthwhile customer experiences – not just worthwhile products. This is why the team at TK Enterprises Inc. makes it a point to run campaigns through our one-of-a-kind Retail Event Marketing services that insist upon putting ourselves in the shoes of the customers we call on behalf of our clients.
How would we like to be treated?
This is the question we ask ourselves before each call is made. We answer the question by treating your customers exactly the way we would want to be treated. And, as you may have imagined, that is with great respect, courtesy and appreciation. Our services are made to make your customers feel valued and welcomed as we provide personal invites to your store’s next in-store event.
What are some of the most significant benefits of providing excellent customer service?
Perhaps, the first and most obvious is that it’s going to help retain your customers. When customers are happy with your service, it stands to reason that they will continue to support your store long into the future. As mentioned, consumers place a lot of value on their experiences with various brands.
However, excellent customer service also helps you to grow your customer base through that all-too-wonderful concept known as word-of-mouth promotion. It’s widely known as the best type of promotion any business can receive because word-of-mouth advertising is considered genuine and trustworthy. Happy customers make the absolute best advertisers. The more they talk about your business, the larger your customer base is bound to get.
And naturally, this increases profitability. “When your service is good, and the word of mouth and references are good, you will acquire new customers at a fraction of the cost you were supposed to,” writes Hitesh Bhasin on Marketing91.com, “A normal business spends a lot in advertising, promotions and whatnot to get customers to walk in to their doors. But with good customer service, all that is being done by your existing customers. This ensures fantastic profitability as you are getting maximum returns on the investment already done.”
Why should your focus on excellent customer service start on the phone?
Usually, you have to wait until a customer visits your store in order to demonstrate your amazing penchant for providing excellent customer service. However, these days, it’s important to show a little initiative. Calling your customers directly shows that you don’t take them for granted. And inviting them to your next in-store event shows that you consider them special.
This is a main benefit of the Retail Event Marketing services provided by TK Enterprises Inc. Our talented and experienced phone agents put themselves in your shoes and assume the responsibility of providing excellent customer service on behalf of your brand. The great impressions we’ve always been able to make over the phone has greatly assisted our clients in packing the house for their in-store events!
For more information about our services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.