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In today’s technologically-advanced world, businesspeople from all over the planet are conducting business in ways that were once unheard of. With the advent of the internet came such avenues as email and Skype. With technology such as smartphones, we have the ability to text and use FaceTime. Yet, while Skype and FaceTime allow you to see the person you’re speaking with, they don’t provide the benefits that come with the traditional face-to-face meeting.

Quite frankly, it doesn’t matter how advanced our technology is, there will never be a replacement for meeting your clients and customers in person. When an individual is right in front of you, you have the opportunity to communicate with him/her in ways that computers and mobile devices simply don’t allow. And for members of the jewelry industry, the importance of being able to present your pieces in person makes all the difference in the world.

No jeweller needs to be reminded of the fact that the majority of shoppers like to take a look at the pieces of jewelry they’re interested in. And by “take a look”, we mean touch, hold, feel and try on.

Not to mention, experienced jewelry store owners know the importance of developing relationships with their customers. They’re aware that jewelry purchases are often of a personal nature, so they make attempts to get to know a little bit about each of their shoppers in efforts to help them make buying decisions that will keep them coming back.

On Forbes.com, Mina Chang notes that this is particularly true for female shoppers. “The beauty of communication is found in the nuance that’s only felt in face-to-face conversations,” she writes, “This is especially important for women because we’re better at picking up on body language and changing emotions that can only be sensed in person. And when a whopping 93 percent of communication effectiveness is determined by non-verbal cues, talking face-to-face becomes more important than ever.”

Non-verbal cues – also known as body language – are arguably the most significant facet of the in-person presentation that makes it more effective than any other communication mode. The ways in which we use our hands to further a point or express glee on our faces work to endear our businesses to the people who visit them. Hand gestures and facial expressions communicate a lot more than words alone. On Inc.com, Rene Shimada Siegel speaks to this fact when discussing her methods of hiring consultants.

“We host consultant coffees and invite a handful of independent consultants to our office in order to better understand the nuances of each professional in a relaxed setting,” she explains, “We need to know what isn’t on the resume that makes each person unique. In their eyes and in their body language, we can see confidence, empathy, fear, friendliness or sincerity. That ability to ‘read’ a candidate beyond their keywords is a huge competitive advantage for us.”

At TK Enterprises Inc., we believe so strongly in the power of the in-person presentation that we have developed one-of-a-kind Retail Event Marketing services to encourage more of your customers to visit you in your store. Our highly-experienced team of phone agents call your customers on your behalf to offer them personal invites to your next in-store event. We’ve found that when given greater opportunities to present jewelry to customers in person, our clients succeed in both boosting sales and growing their list of repeat customers!

For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!