When most business owners think of the word “free”, they immediately draw the conclusion that there is no money to be made in giving something away. However, as many entrepreneurs have proven time and time again, the total opposite is true. Freebies are well received by consumers, no matter the industry. Who doesn’t like getting something for free?
Remember that “free” comes in many forms.
You don’t have to give away your jewelry in order to make it more appealing to members of your customer base. Sometimes, it’s simply the giving of your time than can make your brand more appealing. On LaunchGrowJoy.com, Betsy Cross from betsy & iya explains that engaging with your customers to make your interactions more personal is one of the best ways to market your jewelry business.
“Tell a story!” she encourages, “Oftentimes in business, we are advised to be professional and leave out the personal. While I completely agree that remaining professional throughout the journey of your business is non-negotiable, I think one of the biggest missteps is actually not making it personal. Strike a balance. One of the strongest choices you can make as a business owner is to give your customers a genuine glimpse into who you are.”
Free perks help to build loyalty.
Do you sell your products online? If so, free shipping is a great way to lure customers away from your competitors. Consumers are prone to sticking to retailers that offer additional perks with their purchases. As Ari Shpanya points out on Econsultancy.com, “free” is a great way to build loyalty – something he believes is one of the most valuable tactics an online retailer can use to boost sales.
“By influencing customers to come back and earn free shipping or a free item, retailers can keep shoppers from visiting a competitor’s website,” he offers, “Plus, 54% of customers would consider increasing the amount of business they do with a company for loyalty rewards.”
Don’t underestimate free advertising.
Not every marketing campaign you invest in has to cost you a pretty penny. Sometimes, your best advertising comes in the form of wearing your items yourself. On LaunchGrowJoy.com, Diane Batoff of Micassileo Jewelry reminds jewelers that every person they meet is a potential customer. “Wear a piece of your jewelry every day, everywhere you go,” she advises, “Be friendly, positive and smile to everyone you see.”
The many benefits of making new friends are among the top reasons that TK Enterprises Inc. conceived its one-of-a-kind Event Marketing services. By investing in our experienced team of phone agents who can call your customers to invite them to your upcoming in-store event, you will be given many priceless opportunities to grow the relationships you have with the individuals who have supported your business in the past.
Our call center has the capacity to contact your entire database of current customers allowing you maximum potential for increased traffic and sales. For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at email@example.com or fill out the form on our Contact Us page and have someone contact you!
Summer officially begins tomorrow! And for people all over North America, it’s a pretty exciting time. As a jewelry store owner, it’s wise to consider one of the most important aspects about summer. And that’s the fact that it brings more people out of their homes. Naturally, the more people who are out and about, the more opportunities you have to entice them to visit your jewelry store.
However, it’s important to remember that just because more people may be in the shopping mood, it doesn’t automatically mean they’ll be coming to your store. It’s your job to launch some clever summertime marketing campaigns that will help to boost business.
Here are three:
1. Launch a special summertime giveaway.
People love getting things for free. When you run a contest or announce a giveaway, it will undoubtedly gain some attention. Why not welcome the summer season by letting the members of your customer base know that there are some freebies available to them when they visit your store? On JewelryMakingJournal.com, Kamilah Campbell explains how this strategy worked for her brand.
“Last year I came up with an idea for a contest called ‘The Pink Email Extravaganza.’,” she explains, “I sent out an email blast to all my current customers to forward this email to all of their family and friends, and the person who sent it to the most people received a jewelry piece from my gallery of their choice. It helped to build excitement and increased hits on my website as well.”
2. Begin your blog.
If you haven’t yet started a blog on your company website, you’re missing out on numerous opportunities to draw attention to your business online. As you can tell, this tip is straight out of the “practice what we preach” book. We post one new blog per week to help increase the strength of our online presence.
“A blog is a great supplementary marketing strategy for a jeweler’s website,” informs WebpageFX, “Blog posts give you an opportunity to drive more traffic to your website. A regularly updated blog sends a good signal to Google and other search engines. Search engines like to see your website is being updated—although that’s not going to be a problem for you, since you’ll be updating your website as you get new pieces of jewelry in, right?”
3. Host a fun summertime event.
Without question, summer is the season when the most outdoor events take place. We’re talking barbeques, picnics, golf tournaments, live concerts, ball games, festivals, trade shows and so much more. It’s definitely wise to have your business represented at events where the opportunities to showcase your goods and meet new customers are plentiful. However, as Campbell insists, you should try co-sponsoring an event yourself.
“Team up with another business or organization and plan an event together,” she advises, “Last year my cousin, who owns her own PR company, had a cultural event and I sponsored giveaways for the event. I was even listed as a sponsor on the program and email blast.”
The TK Enterprises Inc. has many years of experience helping jewelry store owners to host successful in-store events. Put our team to work for you! For information about our one-of-a-kind Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at firstname.lastname@example.org or fill out the form on our Contact Us page and have someone contact you!
It’s not just what you say, it’s how you say it. This is an idiom we’ve all likely heard several times over. It’s one of those sayings that is absolutely true. Tone and inflection means a lot to just about everyone. There’s a way to say “Have a nice day!” that conveys a sincere wish for a person’s enjoyable experience and a way to say that exact same phrase to convey a desire to see that person live a miserable existence.
Most of us know exactly what sarcasm sounds like.
We also know what boredom, indifference and agitation sound like as well. When you’re conducting business over the phone, it couldn’t be more important for you to master the ability to convey friendliness, interest and enthusiasm through your inflections and tone of voice.
“There are ways to say things so that a customer never forgets you and your pitch — they are called hooks and tone control,” says Grant Cardone on Entrepreneur.com, “No matter what you do for a living, at some point in your career you will rely on a phone to either introduce yourself or get an appointment. Other than your commitment and attitude about success, the telephone itself will be one of the single most important tools you use in building your brand, your company, and your revenues.”
Wording plays a major role in your ability to please customers.
Sometimes, the simplest change in your wording can mean the difference between keeping a customer and losing him/her forever. For example, you’re not always going to be able to provide your customers with exactly what they’re looking for. In many cases, you’ll need to provide alternative solutions.
The go-to thing to say, for most people, falls along the lines of “I’m sorry, I can’t do that for you”. Immediately, this communicates a negative response. Although it’s not untrue, it’s just not a statement that’s going to promote the growth of your customer relationships. Instead of responding solely in the negative, try responses that provide positive outcomes such as “While I may not be able to get that item to you by tomorrow, what I can do is ship a replacement free of charge.”
Keeping it positive is a key to strong customer relationships.
CallCentreHelper.com is a big proponent for using positive words and phrases. The website champions such responses as “That’s true, Sir/Madam, but…” in order to acknowledge a customer’s concerns. “The next stage would then be to demonstrate why there is no need to be concerned,” says the site.
“We can certainly do that for you, Sir/Madam” is another suggested over-the-phone phrase from CallCentreHelper.com. “Again, this statement is assertive and ‘certainly’ is a good positive word to use,” the website notes, “This is because using words with an ‘-LY’ ending is a little-known persuasion technique that many marketing agencies have recognized. Just think of the slogans to some of your favourite brands.”
At TK Enterprises Inc., we’ve mastered the friendly phone call!
With our one-of-a-kind Event Marketing services, you can have our experienced and highly motivated callers make personal phone calls directly to your customers to invite them to your businesses events, teach them about your promotions or follow up on a recent sale.
For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at email@example.com or fill out the form on our Contact Us page and have someone contact you!
There are tons of ways to promote your jewelry business. And unless you’re losing money in the process, there isn’t a particularly wrong way to advertise your brand. Okay, maybe there are some no-no’s out there (spam, for example, is not recommended). But, for the most part, a sound marketing strategy is bound to bring some new customers your way. Or is it?
In 2018, many creative marketing strategies exist. However, we’d argue that there is none better than the genuinely pleasant interactions your staff has with its customers. Happy customers make for excellent marketers. If your team is putting concerted efforts into ensuring that all customer experiences at your place of business are stellar, word is definitely bound to spread. And there’s simply no better type of promotion than word-of-mouth promotion!
Never underestimate the power of the first impression.
It all starts with the first interaction you have with someone who either calls or visits your jewelry store. If that person genuinely enjoys being there because of how you made him/her feel, you’ve likely made yourself a loyal supporter. More important than your products is the experience your store gave its visitor. This is especially true when a new customer calls your store for help. That phone call becomes a “make or break” situation.
“A customer who contacts customer support about their first order is just as important as a customer who contacts customer service about their tenth order,” says Steven MacDonald on SuperOffice.com, “Treat each customer with respect and take appropriate action. A happy customer is likely to tell at least three friends about a positive experience and great customer service leads to increased sales.”
Feedback is your greatest ally.
Who better than your customers to tell you how to improve your customer service practices? Never take feedback lightly. Constructive criticism can go a long way in improving your brand’s reputation. Quickly implementing changes based on customer feedback will show that you respect your customers and care about what they have to say.
“Yesterday’s customer feedback can be tomorrow’s golden ticket to success—with the right approach,” says John Oechsle on CustomerThink.com, “If numerous complaints were lodged about high prices, for example, a small business would be wise to consider marking items down. And if customers were inquiring about a product your store didn’t yet carry, consider taking steps to meet that demand.”
Let’s call your customers!
At TK Enterprises Inc., we work with jewelry stores across North America and have a customer-first mentality. In the past five years, we have made over a million calls for our clients and have proven that excellent customer service breeds long-term loyalty. With the help of our one-of-a-kind Event Marketing services, jewelry store owners are able to politely and professionally offer exclusive invites to upcoming in-store events.
Is there are a better way to show a customer you care than to offer a personal invite to a special event? For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at firstname.lastname@example.org or fill out the form on our Contact Us page and have someone contact you!