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In many of our blogs, we have highlighted the fact the jewelry purchase is unlike any other. It’s not quite the same as buying a television, a smartphone or a car. Yes, those are all considered big ticket items as well, so they do have something in common with rings, necklaces, bracelets and watches. However, the uniqueness of a jewelry purchase is found in the sentimental value that is often placed upon it.

As a jeweler, you’re well aware than many consumers purchase jewelry as gifts for loved ones. Especially with Mother’s Day coming up, you’re likely to be welcoming many a customer who is shopping for mom this week. Generally, there is love, admiration and care for recipients of jewelry purchases. Therefore, the ways in which jewelry is sold need to encompass compassion, empathy and genuine concern for the customer’s satisfaction.

Insist upon a storewide dedication to excellent customer service.

In order to demonstrate that your store is a cut above the rest, you’ll have to ensure that your customers experience enjoyable interactions with your staff each and every time they visit your store. That means that no matter who is serving your customers, the same approach to excellent customer service is used.

Obviously, it’s important to train your staff adequately. “It’s important to make sure all of your employees, not just your customer service representatives, understand the way they should talk to, interact with, and problem-solve for customers,” advises small business expert, Alyssa Gregory on TheBalance.com, “Provide employee training that gives your staff the tools they need to carry good customer service through the entire customer experience.”

Product knowledge is a key ingredient to superior customer service.

Jewelry shoppers need to have confidence that they are making the right purchases. Many are hesitant to spend large sums of money if they’re not absolutely sure that the pieces they are buying are of high-quality and are uniquely designed to satisfy the tastes of their recipients. Where a product is made, who manufactured it and what elements make up its design are facets of your jewelry that your customers may want to know.

Making sure your staff is fully prepared to answer questions is vital to your store’s reputation. “In order to provide good customer service, you need to know what you’re selling, inside and out,” insists Gregory, “Make sure you — and all of your customer-facing staff — know how your products or services work. Be aware the most common questions customers ask, and know how to articulate the answers that will leave them satisfied.”

Don’t take your customers for granted.

Simply assuming that your customers will keep coming back to you is a bad business practice. It’s on you to keep coming back to your customers! Letting your existing customers know that you have their best interests at heart is an effective way to encourage repeat business. Showing that you’ve listened to and understood their concerns is an important step in keeping them away from your competitors.

The one-of-a-kind Retail Event Marketing services provided by TK Enterprises Inc. utilize the all-important concept of catering to existing customers. Our highly-experienced and friendly team of phone agents gets on the phone with your customers to invite them to your store’s upcoming in-store events. It’s a marketing strategy with proven results! Truly separating themselves from their competition, our clients have enjoyed long-term success by extending such exclusive invites to their customers.

If you’re interested in showing how your jewelry store is a cut above the rest, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!