With Mother’s Day coming up in less than two weeks, people from all over North America are in pursuit of the best possible gifts to celebrate their mommies. As you can imagine, a huge amount of flowers and boxes of chocolates are bound to be sold over the course of the next week and a half. But according to a recent survey conducted by Prosper Insights & Analytics for the National Retail Federation (NRF), jewelry will be the highest-selling Mother’s Day gift.
36 percent of consumers plan to spend $5 billion on jewelry.
As reported by James Limbach on ConsumerAffairs.com, jewelry sales bring retailers the highest profits during this time of year. He notes that the survey found that there is an expected increase of overall spending for Mother’s Day this year, driven largely by an expected 19 percent spike in jewelry sales. The survey also found that $4.2 billion will be spent on special Mother’s Day dinners and brunches, while $2.6 billion will be spent on flowers.
“With spring in full bloom, many Americans are looking forward to splurging on their mothers this Mother’s Day,” NRF President and CEO, Matthew Shay is quoted as saying in the article, “Retailers will be ready with a wide range of gift options and a variety of promotions for their customers.”
Jewelry is considered the “best received” Mother’s Day gift.
Buying jewelry to celebrate mommy is nothing new. The popularity of jewelry as a Mother’s Day gift appears to be a growing trend. A 2015 survey conducted by the March of Dimes found that the best received Mother’s Day gift was jewelry.
“The survey, which looked at gift purchasing habits, found that jewelry remains the most popular tangible, store-bought gift, with more than half of all adult children surveyed (ages 16 to 24 years) reporting buying jewelry for their moms for Mother’s Day,” reports their website.
Favored jewelry pieces vary from state to state.
Perhaps, the most interesting of Mother’s Day survey findings is found in Google’s 2004 to 2015 analysis of search data. As Julie Shapiro of Time Magazine reports, people from all over the United States seem to celebrate Mother’s Day in very unique ways. While states like Alaska seem to favor the “love poem” as a choice Mother’s Day gift, many others are keen on searching for various pieces of jewelry.
According to the Google analysis (which monitored searches that included both “Mother’s Day” and “gift” in the weeks leading up to Mother’s Day during the decade-long period), several states had jewelry listed as their top search choices. Among them were Arkansas (jewelry), Florida (locket), Idaho (bracelet charm), Iowa (necklace), Louisiana (ring), Nevada (diamond pendant), New York (charm bracelet), Ohio (Forever heart necklace) and Texas (birthstone rings).
Maximize your Mother’s Day jewelry sales!
At TK Enterprises Inc., we proudly offer jewelry retailers our one-of-a-kind Retail Event Marketing services to promote their upcoming in-store events. Our highly experienced phone agents can contact your existing customers on your behalf in order to offer exclusive invitations to your Mother’s Day sales event. History has shown that offering personal invites to upcoming in-store events helps to significantly boost sales.
Have a Happy Mother’s Day indeed! For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at firstname.lastname@example.org or fill out the form on our Contact Us page to have someone contact you!