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We’re sure that when the telephone was first invented by Alexander Graham Bell, it was met with great amazement by members of the general public. A device that could allow you to speak to people who were miles away from you was quite the innovation – in the late 1800’s. And while it’s safe to say that the telephone is still a fascinating device today, it’s no longer considered “magical”. However, there are many magical things that can be done with the telephone.

In today’s business world, much business is still conducted over the telephone each and every day. And, as a result, many professionals have learned the art of developing and building relationships with people that they’ve never met in person. Gaining the trust and respect of a person you’re not speaking with in a face-to-face conversation takes a particular talent. And there are some important keys to showcasing this ability.

It’s all about creating meaningful connections.

Business professionals who work over the phone know that the heart of each conversation must not be about the products and services he/she is selling. Instead, an experienced phone agent knows to delve deeper into the personal interests, needs and wants of the person he/she is speaking to. When personal connections are forged, they allow for professional successes to accumulate.

On StartUpNation.com, Katie Wilson insists that developing meaningful connections is a key way to impress your clients over the phone. “One of the best ways to set your business apart is to cultivate personal relationships with your clients,” she writes, “Others can create similar products and services, but they can’t imitate your customer service. Even if it’s simply said in passing, always acknowledge when callers share personal info.”

It’s all about conversations, not sales pitches.

Some business professionals get a bit too caught up in discussing their businesses instead of listening to their clients’ needs. It’s important to establish the type of rapport that gives clients’ confidence that they are dealing with a company that puts customers first. Keep in mind that a conversation goes back and forth. It shouldn’t be manipulated by any one party.

On BothSidesOfTheTable.com, Mark Suster writes that forgetting to get feedback from a customer over the phone is a big mistake. “This is bad enough in person but I promise you if you do it over the phone the recipient will start to tune out,” he warns, “If you listen closely you’ll probably even hear the tapping of a keyboard. You can talk for a bit but then seek feedback and make sure the other person is ‘with you.’”

It’s all about acknowledging relationships.

At TK Enterprises Inc., we specialize in Retail Event Marketing services – a one-of-a-kind marketing strategy that utilizes our expert team of phone agents to call your customers on your behalf. Our team has decades of experience on the phone and, as a result, knows very well the importance of establishing rapport, building trust and engaging in meaningful conversations.

Our Retail Event Marketing services involve our phone agents contacting the customers you’ve already established relationships with in order to invite them to your upcoming in-store events. Knowing how important it is to use the above mentioned keys to impressing customers over the phone, our callers have been highly successful in making the in-store events, hosted by our clients, big business-boosting affairs!

For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!