Engaging Your Customers
Cold calling is still the most effective method of growing business, yet still the most underutilized and misunderstood prospecting activity. Investing in cold calling generates a pipeline of fresh opportunities, and has historically been profitable for most companies. Ever wonder how much cold calling your competitors are doing? Chances are we probably trained them or are setting appointments for them.
How Appointment Setting Benefits Your Business
Outsourcing your cold calling allows a company that specializes in appointment setting and lead generation to manage this process for you. That way, your company can focus on what they do best – closing sales and generating revenue.
We make cold calls to businesses across North America with the goal of setting appointments. We target specific decision makers best suited to your product or service. We then engage that decision maker in conversation with the ultimate goal of setting a highly qualified appointment for your sales people to follow up on. The appointment then becomes your “opportunity” to present the product or service and close the sale. We have over 40 years of experience in the art of cold calling.
We use highly successful cold calling techniques, including the use of proven scripts that enable us to get past the “gatekeeper”, engage the decision maker and generate a lead or an appointment for you. We spend the required time to thoroughly understand your business and industry. We are a medium size firm located in Canada on the shores of the Detroit river, and 90% of our campaigns consist of calling into the USA. All of our callers have 10-20 years of cold calling experience, calling small to mid-size businesses all the way up to setting appointments with executives of Fortune 500 companies.
At the core of our business is customer profitability. We try and make it as painless as possible for our clients to determine whether or not our technique of cold calling can be profitable for them.
To get started, all we require is for you to fill out a questionnaire, which is, in fact, your opportunity to tell us everything about your company, your product or service, and send us any existing marketing materials and scripts. We then use that information to write a customer approved script from scratch and discuss the list to be called. We provide you with daily reports that contain the data for every call made.
For Sales Managers
Should your sales people really be spending their time cold calling and appointment setting, or should that function be outsourced to a company whose core business is prospecting…something they do every day at a higher level of efficiency? Sales people are most effective when they are in front of prospects, developing relationships and generating revenue. Do you want your top sales people cold calling or closing deals? Let us show you what our cold calling and appointment setting services can do for you.
For Small Business Owners
Using our cold calling services and appointment setters is the most effective solution for both new and existing businesses. Find out what we can do for you today by giving us a call. In addition, sales training and sales seminars are a must in those areas of weakness and are critical to survival. Statistics clearly indicate that the main reason for the high failure rate in small businesses is due mostly to poor sales. Proper sales training or outsourcing your prospecting are strong ways to cure that.