Mar 1, 2017
A few weeks back, we blogged about the concept of clienteling – a clever marketing technique used by retailers to learn more about customer preferences. With the information accumulated through clienteling, retailers are better able to cater their products and services to the people most likely to visit their stores. Clienteling is all about implementing a personal approach to advertising a company in order to grow its customer loyalty.
In many cases, retailers utilize mobile technology to spark greater interest in their customer base. It should come as a surprise to no one that the growing popularity of online shopping has many customers heading to the internet in order to make their purchases. Many forms of clienteling take advantage of this truth. They use such devices as email marketing, social media and mobile apps to improve customer relationships.
At TK Enterprises Inc., our many years of experience have proven that none of these methods quite match up to the good old face-to-face meeting. In other words, a customer’s in-store experience continues to have the greatest impact on his or her buying decisions. Our Retail Event Marketing services, therefore, remain one of today’s most effective clienteling solutions. Our friendly and knowledgeable team of phone agents know how to establish the personal connections needed to set your store apart from its competitors – by offering personal invitations to your store.
The main objective of the phone calls that our team makes on your company’s behalf is to personally invite your customers to an upcoming in-store event. These phone calls are targeted towards individuals who have made purchases from your jewelry store in the past. By personalizing the invitations, your store stands a much greater chance of having a full house on the date of its special event.
It’s important to acknowledge the importance of encouraging repeat business. On Oorjit.com, it is explained that one of the main benefits of clienteling is that it encourages both repeat business and word-of-mouth promotion. “Repeat customers are the key to expanding your fan base,” says the site, “Because they are sure to spread the word about how awesome you are! In this age of connectivity, reference through networking is effective, viral and extremely cheap.”
It needs to be noted that clienteling isn’t just a great way to encourage multiple visits to your store. The point of the in-person visit, as we mentioned earlier, is to give your sales associates better opportunities to get to know your customers directly. That way, they can learn more about their specific likes, dislikes and concerns. They can then tailor their future shopping experiences around those preferences.
On MultichannelMerchant.com, Tim Barton speaks to this point. “By tailoring services to individual tastes, store associates are not just more likely to increase customer shopping cart sizes during that encounter; they are creating a seamless encounter that will encourage that shopper to return again and again,” he writes.
At TK Enterprises Inc., our experience with providing clienteling solutions to jewelry retailers across North America is second to none. We happily take care of a lot of the work that business owners are too busy for or too uncomfortable with to tackle themselves. Our one-of-a-kind Retail Event Marketing services utilize a team of very knowledgeable and friendly phone agents with decades of experience.
Allow us to contact your customers on your behalf so that we may offer them personal invites to your next in-store event. The success rates of our clients are proof that this form of clienteling is highly effective. For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Feb 22, 2017
Have you ever hosted an in-store event at your place of business? If you have, you’re likely well aware of the many benefits that such an event can bring to your store. If you haven’t, you’re likely unaware of just how impactful in-store events can be for your company. Naturally, hosting an event in your store gives you the opportunity to meet face-to-face with your customers. It enables you to both re-establish and strengthen relationships with people who have supported your store in the past.
What makes in-store events especially beneficial for those in the jewelry industry? Jewelry purchases are very often made by customers who have very personal connections to their selected items. Engagement rings, anniversary presents, birthday gifts for significant others – these are often the nature of the purchases made in jewelry stores. So, it’s not uncommon for customers to want to think things through before making their buying decisions.
In-store events are so effective for jewelry stores because they give customers opportunities to converse with friendly and knowledgeable sales associates about the reasons for their purchases. This is what makes the jewelry purchase special. It’s not like any other buy. There is often a sentimental attachment to the purchase that needs to be discussed in order for the customer to feel comfortable with his or her decision.
In-store events at jewelry stores also enable customers to try pieces on for themselves. It makes sense for people who are shopping for jewelry to want to see what their options look like while wearing them. In this sense, in-store events serve as great opportunities for customers to sample your items. And research has shown that this significantly boosts sales.
A 2009 study conducted by independent research firm Knowledge Networks-PDI found that stores that allow in-store sampling enjoy a number of benefits. As reported by QSR Magazine, the study proved that “in-store sampling not only has dramatic sales impact on the day of the sampling event, but also increases sales of established products and line extensions, as well as new products, for many weeks following.”
“The study also found in-store sampling lifts sales of the entire brand franchise in addition to the sampled brand, among other things never thought possible. As a result of the study, for the first time in-store sampling can now be considered measured media, and its cost effectiveness, when applied to all of the sampling’s benefits over time, is significantly greater than previously believed.”
IGD Business Analyst, Catherine Ellwood agrees that running in-store events helps for stores to create closer bonds with their customers. By inviting customers to special events, store owners gain greater senses of loyalty. Ellwood notes, however, that there are particular ways that stores can make the most out of their events. And they include having bold, creative displays that can add “wow” factors to the proceedings.
“Injecting color and creativity in-store instantly attracts shoppers’ attention, tempting them to impulse purchase or add extra items to their basket,” writes Ellwood, “Think outside the box to create a different experience from previous years and from other retailers. Consider using augmented or virtual reality to excite shoppers and to make the most of the technology’s growing availability.”
At TK Enterprises Inc., we proudly offer our one-of-a-kind Retail Event Marketing services to help jewelry store owners host the most successful of in-store events. Our phone agents, who call your customers on your store’s behalf, have over 30 years of experience working on the phone. They each make more than 250 phone calls per day, reaching out to your existing customers to make friendly, personal connections with them. Our vast experience has proven that this is the best way to make each of your in-store events a huge success!
For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Feb 15, 2017
Another Valentine’s Day has come and gone. And, on behalf of the entire TK Enterprises Inc. staff, we hope you had an amazing one! Jewelry store owners continent-wide are well aware of just how important Valentine’s Day is for their businesses. It should be a surprise to no one that jewelry is among the top five most popular gifts for people to give their partners on this traditionally romantic occasion.
According to New Jersey’s Lincroft Village Jewelers, the three most popular types of jewelry that are given as gifts on Valentine’s Day are chocolate diamonds, diamond earrings and engagement rings. Chocolate diamonds, says their website, are a “combination” of the popular Valentine’s Day gifts of chocolates and jewelry since the diamonds are brown in color. Diamond earrings, of course, are classic gifts that never go out of style.
And engagement rings are, quite obviously, the most romantic gifts that can be given on the most romantic day of the year. It should also be no surprise that Valentine’s Day is one of the top days of the year for marriage proposals. In fact, an American Express study found that approximately six million couples are likely to get engaged every 14th of February. It’s also a day when many actually tie the knot.
As reported by Blair Nicole on Inquisitr.com, these statistics prove that Valentine’s Day can always be relied upon by jewelry stores to provide huge amounts of business. “In February 2013, jewelry stores that sell engagement rings (as well as other jewelry) sold an estimated $2.5 billion in jewelry,” she informs, “The same American Express report also stated that the average cost for an engagement ring in 2013 was a hefty $2410.”
Evidently, Valentine’s Day provides a major annual boost in sales for jewelry stores. But, as many jewelry store owners are well aware, this also means that a sizeable drop in sales can be anticipated in the weeks that follow Valentine’s Day. At TK Enterprises Inc., we believe that the weeks and months that follow Valentine’s Day provide the ideal times to plan in-store events to tantalize customers of your store.
Our experience has proven to us that a drop in sales is more about a drop in advertising than it is about the season. After all, there are reasons to celebrate romantic love all year round. While most couples choose to acknowledge Valentine’s Day in uniquely special ways, all couples have different anniversaries, birthdays and other important occasions to celebrate throughout the year. Naturally, this presents year-round reasons to consider jewelry as gifts.
Ensuring that the customers who visited your store prior to Valentine’s Day are reminded that you are the source of all of their jewelry needs is an important part of maintaining lucrative sales numbers. For many years, the unique Retail Event Marketing services provided by TK Enterprises Inc. have assisted jewelry stores across the continent with welcoming back customers to in-store events that both greatly improve customer relationships and boost sales.
Our team is comprised of highly-experienced and friendly phone agents who call customers as representatives of the jewelry stores hosting upcoming events. The personal over-the-phone invites have proven to be much more successful than informal invites made through either the mail or email. To continue the success you’ve enjoyed over the past few weeks, be sure to contact TK Enterprises Inc., to learn more about our Retail Event Marketing services today!
Please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Feb 8, 2017
At TK Enterprises Inc., we have long championed the concept of making personal connections with your customers. Having done business with numerous jewelry store owners throughout North America for so many years, we have become accustomed to hearing stories about how their face-to-face interactions with customers truly help them to develop better sales strategies. Knowing the importance of establishing long-lasting relationships with customers, we strongly advocate for clienteling.
What is clienteling exactly? Clienteling is a marketing technique that is utilized by the retail industry in order to learn more about customers’ personal preferences that may influence their buying decisions. The purpose of clienteling, as you may have guessed, is to accumulate data about consumers so that businesses can enhance their approach to customer service, catering to their client base in more personal and exclusive ways.
When you get a handle on what makes your customers tick, you put yourself in a better position to influence their willingness to make purchases in your store. Adding that personal touch to your interactions with your customers – thanks to your attention to detail via clienteling – helps to not only increase sales, but to grow customer bases with loyal long-term members.
What makes clienteling so effective? Research has shown that it’s much easier (and less expensive) to market your brand to individuals who have already supported it than it is to advertise to people who have never heard of your business. In other words, placing your focus on those who are already your customers is a proven key to boosting sales. Through clienteling, you’ll be able to better recognize the likes and dislikes of the customers you already have.
“For most retailers, 80% of sales are derived from their top 20% (often less than 20%) of customers,” explains Mi9Retail.com, “This 80/20 rule demonstrates the value of a dedicated focus on the top tier customer, as a 5% gain in sales from these customers represents a much greater benefit than a 10% gain with all other customers combined. It is often much easier to influence the loyal customer than the customer who is not yet loyal to the brand.”
What are the best ways to clientele? There are a variety of ways that you can strengthen the relationships you have with your customers while attaining more information about their preferences and buying habits. Among them are direct mail, e-mail newsletters, special sales and in-store events. These methods all encourage direct interactions with the people who have supported your business. Exclusive in-store events are especially beneficial as they demonstrate the value you place on your relationships with their invitees.
“Clients want to feel special — like they’re insiders and that you appreciate them more than any other customer,” informs Mike Kraus on AllBusiness.com, “They know they’re one of your best customers, so why aren’t you treating them like one? Running a promotion on a particular brand? If you just received some new items from a particular brand, search your database and find out who has purchased that brand from you in the past year. Then call them and let them know you just received those items and you wanted to let them know before everyone else.”
At TK Enterprises Inc., we understand that not every business owner is particularly comfortable reaching out to their customers in order to grow their connections. That’s where our one-of-a-kind Retail Event Marketing services come in very handy. Our team of knowledgeable and friendly phone agents have decades of experience contacting customers on behalf of jewelry stores in order to offer personal invites to their in-store events. The growth in success of our clients is proof that this form of clienteling is highly effective.
For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Feb 1, 2017
Jewelry is one of those world renown products that has been considered something that can “sell itself”. However, as any good business owner knows, there must always be effort placed on showcasing your products to the general public to inspire interest. Products must be presented in desirable ways to invoke added intrigue within those who may be shopping for what you have to offer. And in the jewelry industry, this is most certainly the case.
The ways in which you present your jewelry are of paramount importance. Are your displays set up in such ways that they are maximizing your ability to sell your products? If not, some changes may be in order. Here are three simple ways to improve your jewelry displays:
1. Make your jewelry the star attraction. In many cases, the “less is more” adage is one to adhere to. That’s because some displays can get too busy, detracting attention away from the products you wish to sell. Most often, added frills should be abandoned for sleek and clean displays that allow the presented jewelry to truly shine. This helps to adequately highlight the beauty of your products.
“Although you can use all kinds of neat props for jewelry displays, I’d like to emphasize that your jewelry should stand out plainly as the star attraction in the display,” writes Yolanda Burmington of Yolanda Jewelry Displays, “Don’t get so carried away creating a cool setting that the display itself steals the scene! It’s easy to let your creative zeal run away with you when you work on your jewelry displays.”
2. Allow for adequate space between brands. Obviously, the majority of jewelry pieces are small. That means that there is usually ample space in each jewelry display to present a large number of items. This, however, can be a lot for shoppers to take in. It’s wise to set up your displays so that there is adequate space between the different types of jewelry and the different brands of jewelry that you have for sale.
“Our eyes need a bit of rest to really see a small item as jewelry often is,” reminds Esther Ligthart on Bizzita.com, “Try to create space. Leave more space between different brands. Just a few items say so much more than a pile of jewelry. Get the lights of your windows right! They need to shine directly onto the jewelry.”
3. Use props that accentuate the jewelry pieces. This is where your color coordination skills will come in very handy. What backgrounds will help to make your pieces of jewelry truly pop? The best displays are eye-catching and engaging. You want to be sure that your pieces are easily visible and appear vibrant against their backdrops.
“Jewelry should show up against whatever props and background materials you use,” says Burmington, “A clear crystal quartz pendant would be practically invisible on a leopard print silk scarf, but a chunky silver cuff bracelet on the same scarf would stand out smashingly. A dark prop and background makes colorful jewelry set stand out stunningly. A background that distinct visually with the jewelry will help the jewelry stand out as the star of the scene being created for it.”
At TK Enterprises Inc., we are very well aware of the importance of vibrant jewelry displays. Our Retail Event Marketing services are designed to invite your customers to your next in-store event so that you have greater opportunities to dazzle them with your unique displays. It’s hard to dispute that there’s a better way to impress your customers than to have them visit your store for face-to-face encounters. And we’ve found that there’s no better way to encourage their visits than to call them directly.
For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com. And, if you happen to be in the Tucson, Arizona area, please come and visit us at the JCK Tuscon Event which features some of the most incredible jewelry displays in the continent! It’s taking place at the JW Marriott Tucson Starr Pass Resort & Spa, located at 3800 W Starr Pass Boulevard until this Saturday. We’re at booth 714!
Jan 25, 2017
It would be reasonable to suggest that the way one dresses may be a reflection of her mood. After all, how likely are you to put on a bright yellow dress when you’re depressed? Such a theory was put to the test by a recent study conducted by Karen Pine, who is a professor in the School of Psychology at the University of Hertfordshire in England. The study examines the link between our clothing choices and our emotional states.
As Rheyanne Weaver reports on GoodTherapy.org, the study found that women who are sad are more likely to wear baggy tops, jeans, sweatshirts and jumpers. This suggests that a priority to be physically comfortable supersedes one’s need to look her best when feeling depressed. The study also found that women who are happy tend to wear their favorite dresses, jeans and jewelry. In other words, we tend to match our moods with our looks.
And while the study appears to convey that we make our clothing choices based on how we feel, the researchers have determined that what we wear can actually impact our emotional states. “The strong link between clothing and mood state suggests we should put on clothes that we associate with happiness, even when feeling low,” Weaver quotes from the study, which interviewed over 100 women aged between 21 and 64 years of age.
Interestingly, the vast majority of women interviewed – 96 percent, to be exact – stated that they believed that what they wear affects how confident they feel. With that said, it makes sense that jewelry is often looked upon as a mood enhancer. Often purchased to commemorate special occasions and/or bonds between loved ones, jewelry pieces are also seen as beautifying accessories. It can be argued then that happiness and jewelry generally go hand in hand.
Donna Stellhorn is a Feng Shui expert and author of the book, 2012 Year of the Water Dragon. She agrees with the study’s assessment that clothing choices and our moods are intrinsically connected. In Weaver’s article, Stellhorn speaks to the energy that the things we wear bring to us. And, not surprisingly, she pinpoints jewelry as something that has the ability to invoke a positive energy in its wearer.
“In Feng Shui we understand how you dress is associated with the five elements,” Stellhorn is quoted as saying, “Each element has an energy, and we’ll gravitate to the energy that’s in harmony with how we feel at the moment…Women’s hats bring attention (from others and our own) to our heads and indicate a person with power…Jewelry and handbags also bring an energy, and therefore an emotion, to the person.”
At TK Enterprises Inc., we have a lot of experience working with jewelry stores and, as a result, we’re very well aware of how positive jewelry can make people feel. Because our team of highly experienced phone agents have called so many jewelry store customers to personally invite them to in-store events, we’ve received first-hand knowledge that buying jewelry can significantly improve people’s moods.
With winter still in full swing, we’d love to assist you in getting your jewelry store to help cure the winter blues of your customers. For more information about our one-of-a-kind Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
And don’t forget to come and visit us at booth 714 during this year’s JCK Tuscon event between February 1st and 4th! See last week’s blog for details.
Jan 18, 2017
The team, here at TK Enterprises Inc., has had the distinct pleasure of taking part in some of the most fascinating jewelry shows in North America throughout the past year. Participating in the Select By Centurion Midwest Show in Chicago this past September and the Atlanta Jewelry Show in August, we have had the opportunity to begin and develop relationships with some of the most innovative jewelry retailers in our continent. Each show has been an incredible experience.
So, it is with great excitement that we announce our presence at this year’s JCK Tucson event! Not only will it be a welcome change for us to travel from Windsor, Ontario’s winter chill to Tuscon, Arizona’s sunny warmth, but we are elated to participate in a fantastic show that will be taking place in the desert’s lap of luxury at the JW Marriott Tucson Starr Pass Resort & Spa, located at 3800 W Starr Pass Boulevard.
We are anticipating a dazzling experience! As described by their website, “JCK Tucson is a curated destination of finished jewelry, technology and loose gemstones from the finest designers and suppliers displaying one-of-a-kind collections with the utmost integrity. Surrounded by picturesque natural beauty this is the jewelry industry’s intimate winter oasis offering a relaxing yet productive experiential environment for business and networking.”
JCK Tucson will take place during the first four days of February, beginning on the 1st and running each day between 10:00 a.m. and 5:30 p.m., except for Saturday, February 4th when the show runs from 10:00 a.m. to 4:00 p.m. TK Enterprises Inc. is elated to be stationed at booth 714 where we invite all attendees to visit us in order to learn more about our one-of-a-kind Retail Event Marketing services. And we have no less than two show specials available for all those in attendance!
The first is a special “Enter to WIN!” contest! This exclusive draw will be available specifically to JCK Tucson attendees. The winner will receive 1000 live phone calls for their next in-store event! Our Retail Event Marketing services, which employ highly-experienced phone agents to make calls to your customers in order to invite them to your in-store events, has worked wonders for jewelry retailers all over the continent.
They have each found that, with the help of our friendly and professional team, invitees are not only endeared to attend the in-store events, but are lot more likely to develop loyal connections with their brands. We’re excited to introduce our unique approach to marketing to a lucky winner at JCK Tucson next month. But, as mentioned, we are also offering another special that is exclusive to show attendees.
We are offering a 10% discount on our Retail Event Marketing services to everyone who books an appointment with us during the show! Attendees may choose from four different call quantity tiers depending on their needs. To take advantage of the 10% discount, the special must be purchased at the JCK Tucson event between February 1st and 4th. Our services may be used any time during 2017, however credits will be applied to future campaigns if the call list happens to be lower than the call quantity purchased.
We can’t wait to meet you at this year’s JCK Tucson event! For more information about our one-of-a-kind Retail Event Marketing services and the specials that we’ll have available at the show, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Jan 11, 2017
It’s no secret that people love jewelry. It’s commonly purchased to celebrate special occasions and commemorate significant moments. Engagement rings are the most obvious examples of such sentimental pieces but watches, bracelets, necklaces and more carry a lot of meaning for both their purchasers and their recipients. Of course, all pieces jewelry are not gifts. Many people buy for themselves, simply enjoying the beauty and design of these globally-popular accessories.
With all of that said, however, it’s important for jewelry retailers to keep in mind that jewelry doesn’t simply sell itself. In fact, it’s generally quite the opposite. Because most pieces carry sentimental value for their owners, a great deal of preparation is usually put into the purchases of jewelry. As a retailer, it’s often your job to answer questions and provide senses of comfort to those who are interested in what you have to sell.
This is especially true if the jewelry is handmade. Author of the book, Marketing and Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit, Viki Lareau shares her thoughts, tips and ideas about how to endear the buying public to your one-of-a-kind pieces. Among her helpful tidbits of information is her recommendation to speak to customers in person at trade shows.
“Try selling jewelry at a local craft show–the smallest show you can find, your church bazaar, your kid’s school fair, or your town’s local weekend market,” she advises on Interweave.com, “This type of show should be very inexpensive, $20 to $40 for a table or booth, so that you can at least make your fee back. Don’t think of it as a money-making endeavor, though, but more as research. You need to really listen to folks, see which pieces they’re commenting on, which they are ignoring.”
Naturally, it’s just as important to engage in conversations with customers when they enter your store. You’ll want to do your part in asking probing questions to discover what it is your potential buyers are really looking for. Keep in mind that what they’re “looking for” isn’t necessarily jewelry – it’s a feeling – one of compassion and adoration for a loved one. Learning more about the sentimental values they place on your products will help you to sell the right ones.
However, salesmanship will always be at play. After all, you are looking to generate profits for your store. And, as a result, it’s important that your products are properly displayed. That involves placing your items in spots where they can be comfortably seen. In his The Retail Doctor’s Blog, Bob Phipps recommends than you raise your counters so that your customers can see your products better.
“Does anyone want to look at something at the level of their crotch?” he challenges, “No. The sweet spot in any display is the area between the bellybutton and the eyes. You want to highlight your best products at eye level. Stooping over, especially for older consumers, isn’t their preferred way to do many things. Raise your display counters to 42” instead of 32” so customers can have an up-close relationship with the products they’re browsing.”
At TK Enterprises Inc., we believe wholeheartedly in the concept of making direct connections with your customers. Our many years of experience working with jewelry store owners have taught us that the personal connections made between retailers and their customers greatly improve their ability to generate sales. Our expertise, here at TK Enterprises Inc., is to get on the phones and invite your customers to your in-store events so that you’ll be given ample opportunities to make those personal connections.
For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Jan 4, 2017
Happy new year everyone! On behalf of everyone, here at TK Enterprises Inc., we wish you a very happy, healthy and successful 2017. If you ask us, we can pretty much sum up how to make this year your most successful one yet – pay attention to your customers! To be more specific, we’d advise you to make 2017 the year when you increase your focus on making deeper connections with the people who support your business.
Especially in the world of jewelry, purchases usually come along with personal attachments. Shoppers, quite often, pick up jewelry for loved ones – they are very rarely menial, impulse buys. So when you’re able to make a connection with an individual who is shopping for jewelry in your store, you automatically increase your chances of having that person become more comfortable with his or her purchase.
When you engage in conversations with your customers, you’ll learn a lot more about what makes them tick. You’ll be better equipped to meet their specific requests, know their likes and dislikes and understand how to identify their needs. And, perhaps, most importantly, when you drum up the types of conversations that make shoppers comfortable with you, they will become a lot more likely to provide you with repeat business.
On Unitiv.com, Meredith Estep encourages business owners to adopt the practice of interacting more with their customers. “Instead of merely talking to customers, listen to what they say so you can accurately identify their needs and help them find solutions,” she advises, “Through the course of a simple conversation, you may discover that you offer a specific product or service that would make your customer’s life more convenient. By offering that service, you raise the level of satisfaction and successfully cross-sell for your company at the same time.”
Personal interactions with customers truly go a long way. As mentioned earlier, they don’t just increase customer satisfaction but they inspire customer loyalty. And, to tell you the truth, gaining a loyal customer can be as simple as using his or her name frequently. Does it get any more personal than to refer to someone by his or her first name? Research has shown that people react very well to hearing their names called.
“People tend to like you more if you use their name a few times during conversations,” reports Gregory Ciotti on Kissmetrics.com, “People open emails with more consistency if their name is included. (That’s a big reason to ask for a name if you want increased conversions via email.) People often assume you are more competent if you know their name; it’s a big part of their identity, and if you recall it and use it, you are instantly viewed in a better light in their eyes.”
At TK Enterprises Inc., we specialize in the practice of using customer names during our conversations with them. Our team of highly-experienced and friendly phone agents have decades of experience making personal connections with customers. Our Retail Event Marketing services, therefore, have been very successful in getting jewelry stores high traffic for their in-store events.
Our team makes calls on behalf of your business in order to personally invite your customers to your store for a special event. We have continually proven that making efforts to personally connect with the people who support your store can produce excellent results. If you have any questions about how team can produce those results for your jewelry store’s next in-store event, please don’t hesitate to call us toll-free at 1-877-622-0195.
You may also email us at heidi.tke@tomkaufmann.com.
Dec 28, 2016
With 2017 set to begin in a few days, many of us have our New Year’s Resolutions all ready to go. As a business owner, your resolutions likely include a number of “improve my business” ideas. At TK Enterprises Inc., we are firm believers that topping that list of ideas should be to use your phone more often. To be more specific, we strongly believe in the concept of calling your customers to make personal invitations to your in-store events.
Through our many years of providing one-of-a-kind Retail Event Marketing services, we’ve discovered that it simply doesn’t get much better than the traditional phone call in order to make a strong connection with a customer. No matter how many advances there have been in modern technology, people still relate to people better than they do machines. As Mary Nestor-Harper points out on Chron.com, phone calls provide that much-wanted personal and immediate assistance to customers.
“Short of talking with someone face-to-face, a phone call is the best way to get a personal response,” she writes, “If the person you called is available, you can take care of business on the spot. With other forms of communication, such as texting or email, you leave a message and hope for a quick response. Phone calls have a vocal backup in the form of voice mail. The caller can leave a detailed voice message, without the restriction of a certain number of characters or typing a text message on a tiny cell-phone keypad.”
Although it really goes without saying, it bears reiterating that people like speaking to live human voices. It gives them opportunities to ask questions and have them answered on the spot. Real voices also allow people to make personal connections to the brands those voices represent. This leaves much better impressions on the people you want support from. This is because people genuinely like when they are provided with undivided attention.
“There is an appreciation or an increase in our self-esteem, when someone gives us their attention,” writes Dateme Tamuno on CustomerThink.com, “It is an emotional gratification that makes us feel we have much worth to secure someone’s attention. Customers are sometimes like babies, they want your attention not that of a machine or automated response software. It shows you value them and appreciate their patronage.”
At the end of the day, a live voice is simply more impactful than a recorded one. An email can’t provide attention, show signs of empathy or immediately answer questions that a customer might have. Especially when you’re inviting someone to a live event, you want to be able to encourage that person to attend by displaying your vibrant and approachable personality. As Nestor-Harper points out, taking the time to make a phone call creates a deeper emotional connection than an impersonal text or email.
“Without the opportunity for two-way communication, sensitive issues may be misinterpreted,” she explains, “Text messages and emails become legal documents and can be retrieved as evidence long after deletion. Some businesses monitor and record phone conversations between employees and customers for training purposes. Deleted voice-mail messages may not be retrieved and do not leave a record of the conversation.”
In 2017, using the phone more will simply help your business to earn a greater reputation. And the unique Retail Event Marketing services provided by TK Enterprises Inc. can do that for you! For more information about how our talented and experienced phone agents can help to make your next in-store event a resounding success, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Happy New Year!
