Dec 21, 2016
With 2017 right around the corner, it is quite likely that you’re thinking of ways to improve business in the new year. Not many of us are immune to making New Year’s Resolutions. And as a jewelry shop owner, you certainly shouldn’t be. While you have likely enjoyed a successful holiday shopping season – jewelry tops many holiday shopping lists – the new year will present numerous opportunities for you to boost sales.
Valentine’s Day is the next special occasion when jewelry becomes an even hotter commodity than usual. But, there’s truly no reason to simply assume that foot traffic will pick up in your store in the weeks following Christmas. In fact, most consumers will likely be considering a reduction in spending considering the increased number of purchases they’ve made in December. This is one of the reasons it would be a great idea to host an in-store event in January.
Here are five more:
1. It will allow you to interact with your customers in person. Face-to-face encounters are hard to beat. It enables you to develop genuine connections with other people. This is pretty important in the world of jewelry sales. Because they are such important purchases, consumers like to feel confident that they are making the right choices. Being able to learn more about your customers will help you to guide them towards making purchases they will be happy with. This will encourage them not just to buy from you once, but to remain loyal to your brand.
2. It gives you the opportunity to express your appreciation. What would your store be without its customers? No business can operate without support. And this is why your in-store event should have an “exclusive” feel to it. By personally inviting people who have made purchases from you before, you are offering your show of gratitude for their support. Of course, it’s wise to verbally communicate your appreciation to everyone who attends.
3. It will encourage impulse buys. Your in-store event is meant to allow people to mix, mingle and browse your items. Naturally, it sets the table for you to begin conversations. And, of course, these conversations can lead toward impulse purchases. You may even wish to offer a small discount or free gift with a purchase during your event to provide your customers with incentives to take immediate action.
4. It will enable you to better understand your customer base. Great conversations are made up of a lot of questions and answers. Take opportunities during your in-store event to find out what makes your customers tick. This will help you to not only plan even better events in future, but discover various ways to meet your customers’ needs throughout the year.
5. It will grow your social networking reach. In-store events get people talking. And, in today’s world, people do a lot of talking online. By making personal invites to your in-store event, you will develop a reputation that most consumers will enjoy telling others about. It’s wise, of course, to make mention of your event using social media, but don’t forget to reach out to those who have attended after the event is over. Word will quickly spread about how enjoyable it was. This will encourage more visitors in future.
At TK Enterprises Inc., we specialize in making personal invites for in-store events. Our one-of-a-kind Retail Event Marketing division is made up of individuals with over 30 years of experience working on the phone. They each make more than 250 phone calls per day, reaching out to your existing customers to make friendly, personal connections with them. This, we have found, is the best way to make each of your in-store events a huge success.
For more information about how we can help make your next in-store event a great success, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Happy holidays!
Dec 14, 2016
As a jeweler, it will come as no surprise to you that people love to buy jewelry during the holiday season. Bracelets, rings, watches and necklaces as Christmas presents? Who would have ever thought it? While it’s obvious that your store has more than likely had business pick up over the past several weeks, it should be noted that this is a trend that will continue to rise in popularity.
Earlier this week, Thomas C. Frohlich of 24/7 Wall St. published an article that detailed the amounts that Americans have spent on Christmas shopping dating all the way back to 1940. He notes that while the population of the United States has obviously increased over the years, so has the spending on holiday gifts. It should go without saying that the end-of-year holiday season is one that sees a big economic boost for most U.S. businesses.
Obviously, the jewelry industry is no exception. “For over a decade, U.S. jewelry stores have relied on the holiday season for between 25% and 30% of their annual revenue,” writes Frohlich, “Last year, 27.4% of jewelry sales occurred in November and December, the highest percentage of all industries. For reference, with no seasonality whatsoever, the average two months of sales would amount to 16.7% of annual revenue.”
He goes on to note that in the jewelry industry, an average two-month period outside of the holiday season would generally bring in approximately 15% or less of a company’s annual revenue. Holiday gift shopping, quite obviously, is something that jewelers all over the United States greatly benefit from. And, as previously mentioned, Americans seem to spend more and more on their holiday shopping with each passing year.
“According to a Gallup poll conducted from November 9-13, 2016 the average American plans to spend approximately $750 on just gifts this holiday season,” reveals Frohlich. Compare that to the just $205 in average holiday spending per American back in 1940. Of course, much as changed with both the population and the economy over the decades. And much has changed in the world of advertising as well.
No longer are American retailers sticking only to the age-old methods of flyers, billboards and even television commercials to advertise their products. With the advent of social media, many business owners are also making direct connections with the members of their customer bases. In today’s world, this works wonders. And it’s the reason that the Retail Event Marketing services provided by TK Enterprises Inc. have brought so many jewelers such great success.
Our unique service is specifically designed for high-end jewelry retailers who are looking to increase traffic for their in-store events. We make phone calls to existing customers to personally invite them to a variety of events that can be held at your store location. We’ve found that phone calls are undoubtedly the best way to send out invites because they are the most effective methods of making personal connections with the people most likely to support your business.
For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Dec 7, 2016
In today’s world, making personal connections is often a huge part of any company’s advertising strategy. With the advent and massive popularity of social media, businesses have taken to getting into regular conversations with the members of their customer bases in ways they never thought of before. Arguably, there is no better way to know what makes a customer tick than to find out directly from the source. This is why making phone calls is so important.
Have you noticed that people tend to call each other less these days? Advances in technology have given us the smartphone. It enables us to surf the internet, watch videos, update our social media profiles and text message our friends. Oh, and it also allows to make phone calls. The way we see it, smartphones help to remind us about how traditional phone calls are harder to come by these days. Texting, for example, has grown as a major communication source.
At TK Enterprises Inc., we’re also regularly reminded about the power of the phone call because of the success of our Retail Event Marketing services. We offer a unique service like no other – and it works to build the relationships between the jewelry stores we represent and their customers. Whenever our clients plan in-store events, our talented team of phone agents call customers on their behalf to send out the invites.
Does it make a huge difference to deliver those invites over the phone? There are so many facets of a phone call that make the personal connection stronger than any other source of communication – perhaps, other than a face-to-face meeting. Let’s discuss first, the fact that phone invites help to significantly outshine your competition. These days, most businesses are used to relying so heavily on social media that they forget the “social” part of their interactions.
An invite made over the phone is less an invite than it is a genuine conversation. When your competitors aren’t connecting with your clients, they give you open opportunities to reconnect with customers in ways that other businesses are forgetting about. A phone call connects one live voice to another. With a real person – and not a voice recording – members of your customer base get to interact with someone who is friendly, knowledgeable and inviting – literally!
How do phone calls add the “wow” factor to your company’s reputation? As mentioned earlier, people aren’t calling each other as much as they used to. And we’re talking about friends and close family members here. As mentioned, people are a lot more likely to send texts than to dial numbers. That’s why when our team calls your customers to invite them to your in-store event, we’re already making great impressions on your behalf!
Direct interactions over the phone also allow your customers to ask questions that can be answered immediately. This often marks the difference between whether or not an invited guest will actually attend your event. People like to have their questions answered quickly – and by a real person! It’s the personal connection, above all else, that generally endears a customer to support a brand several times over.
Our Retail Event Marketing services involve a very experienced team of phone agents that make more than 250 calls per person, per day. They each specialize in making friendly, personal connections with your customers on behalf of your business, making each of your in-store events a major success.
For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Nov 30, 2016
To jewelers all over the United States, it comes as no surprise that business has picked up in recent weeks. And it is expected that business will continue to flourish in the weeks ahead as the holiday shopping season marks the busiest shopping season of the year. Jewelry, as most people are likely aware, is very often highly sought-after as holiday gifts. And it appears as if Americans have been purchasing jewelry as holiday gifts for a few months now!
At least, this is what one can assume based on some recent findings by the U.S. Commerce Department. They have noticed that jewelry sales across the nation have been on the incline. As reported by Ken Gassman of IDEX Online Research, “total sales of fine jewelry and fine watches in the U.S. market rose by an estimated 6.7 percent to $5.4 billion in September 2016, according to preliminary data from the U.S. Commerce Department.”
Gassman notes that the gain was above forecasts made by IDEX Online Research. They had predicted that jewelry sales would only have risen by approximately three percent in the final half of the year. Evidently, Americans have jewelry on their holiday shopping lists. And, in fact, specialty jewelry is in high demand. Gassman reveals that specialty jewelry sales have been especially strong in recent months.
“After weak sales earlier this year, specialty jewelers in the American market posted estimated sales of $2.1 billion, a gain of 6.2 percent in September, while other multi-line merchants who sell jewelry generated sales about $3.3 billion, a gain of 7.0 percent,” he reveals, “The strength of jewelry demand was almost equal between specialty jewelers, who hold about a 40 percent market share, and multi-line merchants who hold about a 60 percent market share.”
So what does this mean for holiday season jewelry sales? There is evidence to support the belief that U.S. jewelers will have one of their best holiday seasons in a while. Gassman writes that the outlook is very optimistic for holiday season jewelry sales. “All of these trends bode well for the all-important holiday selling season of November and December,” he writes, “Our outlook calls for moderate sales increases over the next few months, primarily because the U.S. economy continues to show only modest overall growth.”
How can you ensure that your sales meet these predictions? At TK Enterprises Inc., our experience tells us that the most successful of holiday seasons comes as a result of strong advertising. Reaching out to customers to inform them of your special discounts, sales and in-store events is an ideal way to ensure strong sales throughout the holiday season. And it’s our job to do that reaching out for you!
Our Retail Event Marketing services incorporate a very talented team of phone agents that make more than 250 calls per person, per day. We specialize in making friendly, personal connections with your customers on behalf of your business. By inviting them to your upcoming in-store event, our services ensure that you are able to reconnect with those customers to promote long-term loyalty – not just great sales numbers during the holidays.
For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Nov 23, 2016
It should probably go without saying that the people who live in the areas closest to your place of business are most likely to make up the majority of your customer base. By virtue of their nearby living proximity, it only makes sense to cater to their needs. This is especially true during the busy holiday shopping season when most consumers will want to get in and out of stores as quickly as possible.
This is why it’s so important to reach out to the members of your local community. All month long, our team, here at TK Enterprises Inc. has been working the phones, putting in calls to customers who live nearby our clients. We’ve been contacting them directly to offer personal invitations to special Black Friday in-store events which, of course, are all taking place in a couple of days.
However, once Black Friday is over, there is still another full month to go until Christmas Day. We’d highly recommend that you select a day in December when you’d like to have your customers visit you for another special holiday in-store event. As you’re well aware, jewelry continues to be high on the list of “must haves” during each holiday shopping season. And, for many consumers, shopping local is the way to go.
In fact, just yesterday, this topic was addressed by Kathy Mitchell in the Decatur, Georgia-based The Champion Newspaper. In her article, Mitchell interviews Brian Mattingly who is the founder and CEO of Welcomemat Services – an Atlanta-based organization made up of small business owners who work to improve the visibility of fellow small business owners. He believes that small businesses are the “heartbeat of America’s economy”.
“When people shop locally, they keep dollars in their own communities,” he is quoted as saying, “When local merchants and consumers come together that translates into a community that’s stronger economically with a higher quality of life—better parks, schools and the like. Also, many owners of small shops live in the community so shoppers are buying from their neighbors.”
At TK Enterprises Inc., we are big believers in growing small businesses through the help of the community. But, we also believe that it all starts with outreach from the businesses themselves. Even when people live nearby to a business, it’s difficult for them to catch wind about it when there are no efforts made towards advertising. And, in our experience, there is no better form of advertising than offering personal invitations over the phone.
If you’ve enjoyed support from members of your local community in the past, this holiday season is the absolute perfect time to reach out to them. History has shown that previous customers of a business are far more likely to support it than people who have never supported the business before. In addition, making direct personal contact with customers is far more inviting than impersonal advertisements.
At TK Enterprises Inc., we specialize in making strong connections with your customers through personal invitations to your next in-store event. For more information about how our Retail Event Marketing services can help drive traffic to your store from your local community, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Nov 16, 2016
We’re willing to bet that there isn’t a time in U.S. history when jewelry wasn’t popular. And, based on a recent study, it doesn’t appear as if there will ever be a time when jewelry goes out of style. According to The U.S. Jewelry State of the Market Report, jewelry sales in the United States have steadily risen thanks to millennials – an age group that is spending more on jewelry than any other.
As reported by Erika Winters on PriceScope.com, in 2014, American consumers between the ages of 25 and 34 spent 28 percent more on fine jewelry pieces than the average household. Members of this young generation, however, appear to be very savvy spenders. The study finds that in spite of their penchant to spend money on jewelry, they are not overspending. In fact, they spend less on each piece they buy, getting more for their money.
The ways in which millennials spend money is also putting on display a new and ever-growing trend. Online shopping, reports Winters, is one of the main methods that millennials are using to make their jewelry purchases. She points out that, thanks to increased spending by this younger age group, jewelry sales grew by 1.4 percent in 2014 for a grand total of $68.8 billion in sales. Watches appear to be among the most popular purchases.
The U.S. Jewelry State of the Market Report reveals that watch sales increased by 7.7 percent for a total of $9.8 billion. “Per household, the average fine jewelry expenditure reached a record $434,” reveals Winters, “With watches added, the average household jewelry expenditure rose to $612.” Evidently, our younger generation is continuing, and even growing, the trend of appreciating the beauty of jewelry.
Jewelry industry analyst, Edahn Golan authored the report. “The US Jewelry State of the Market Report contains precious data never before seen in the diamond industry, including detailed demographic breakdowns of who is buying what and for how much,” he is quoted as saying, “It proves that millennials, today’s 20-35 year olds, are driving consumer demand for diamond jewelry in a way that is different from their parents. They are spending more and buying less in a market that is sometimes overwhelmed with product choice.”
What do these findings mean for your jewelry store? Well, firstly it indicates that there is always room to add to your customer base. The younger generation is very interested in what you have to sell and, as a result, you should be looking for ways to advertise to them. You have a very special opportunity quickly coming up in Black Friday. But even past Black Friday is the rest of the holiday shopping season to invite jewelry hunters to your store.
At TK Enterprises Inc., we specialize in making strong connections with your customers through personal invitations to in-store events that you host. Our talented team of phone agents makes over 250 calls per person, per day and with over 6,000 square feet of office space and about 100 callers working at a time, we can reach a large number of customers in a short span of time. Our clients have enjoyed great success with the help of our Retail Event Marketing services.
For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Nov 9, 2016
If you ask us, the fact that phone calls are more effective than emails is an obvious one. But, with the ways in which so many business owners conduct business these days, perhaps it isn’t so obvious to everyone. With the advent of the internet, all those years ago, came the popularity of email. And, don’t get us wrong, it’s great. Making it so much easier to send messages to people all over the world, email has revolutionized the ways in which we communicate with each other.
There is, of course, something that email can never do. It cannot provide you with a warm and friendly voice that endears you to the person you’re communicating with. It can’t immediately respond to your questions or listen to what you have to say in response to questions asked of you. Quite simply, it cannot provide the personal interactions you often need to help your business to grow.
There are numerous reasons why phone calls are more effective than emails. Here are three:
1. It helps you to conduct business a lot more efficiently. Communicating through email requires a lot of back and forth and it can take hours or even days to complete a single conversation. However, when you’re on the phone, the back and forth flows quickly between parties. As mentioned earlier, questions can be answered, banter can be exchanged and genuine connections can be made in short spans of time.
Matt Smith of Real Independent News & Film shares his thoughts about why telephones make for more effective communication tools than emails. “Emails can often land in an inbox and remain unopened or not-actioned until after the date that any action needed to be taken has passed,” he writes, “On a call, all information can be relayed, and answers or conclusions can be made and actioned there and then, without having to wait for replies.”
2. It helps to resolve problems a lot quicker. Misunderstandings happen. Every so often, we communicate our thoughts and ideas to our co-workers, colleagues and business partners and they are misinterpreted. Sometimes, this is because the messages are being passed along by a middleperson. Other times, it’s simply based on a typo. However, when two parties are on the phone, it enables them to hash out misunderstandings right away.
“If the subject matter of a conversation is of a complicated, technical, or particularly sensitive nature, an email can often lead to unnecessary confusion and misunderstanding, leading to long and drawn out email exchanges,” says Smith, “Simply picking up the telephone and dialling those that need to be involved can eliminate any room for misunderstanding.”
3. It strengthens business relationships. At TK Enterprises Inc., our incredible team of phone agents is used to making more than 250 calls per person, per day. And that means that they have a lot of experience getting to know individuals intimately. Utilizing our team to invite your customers to your next in-store event is guaranteed to provide you with a greater return than if you were to email them all. And that’s because of our team’s relationship-building skills.
“Email can prove incredibly impersonal and picking up the phone can add an extra element to an otherwise faceless, soulless exchange,” writes Smith, “Telephone calls offer you the opportunity to build stronger relationships and remain in closer contact with your business contacts.”
Contact TK Enterprises Inc. today to learn more about our Retail Event Marketing services that can help your jewelry store use the power of the phone. Please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Nov 2, 2016
Everyone knows what December 25th is. But this year, November 25th is also a pretty special day. It’s the date of Black Friday. And, as retailers all over the country know, it’s a time when they can cash in big! The day after Thanksgiving in the United States has been known as a huge shopping day since the 1920s. Stores notoriously lower their prices in order to invite stampedes of shoppers through their doors. Literally.
The term “Black Friday” is thought to draw its origin from the concept of businesses being either in the red (encountering losses) or the black (making profits). Needless to say, this year’s Black Friday is one when you could really take advantage of the fact that shoppers from all over the country will be out bargain hunting. And it should go without saying that jewelry will be highly sought-after this holiday season – as it is every year!
How can your jewelry store take advantage of Black Friday? At TK Enterprises Inc., we highly recommend that you host an in-store Black Friday event. Historically, most retailers wait until Thanksgiving or, at least, the week of to begin advertising their Black Friday sales. We’re of the mind that to get a leg up on your competition, it’s wise to begin advertising an event a few weeks in advance.
The event, of course, is meant to do a lot more than simply advertise that you’re offering special deals. Its purpose is to invite your customers into your store so that you may engage in more direct and personal forms of communication with them. Not only should they be intrigued by your reduced prices, but they should be dazzled by the incredible pieces that you have to offer. The in-store festivities, however, represent much more than a sales event.
Hosting a Black Friday event will give you the opportunity to grow and better develop the relationships you have with your customers well into the future. Naturally, you’d like for them to return to your store long after the holidays are over. Making good impressions on the people you meet and making personal connections are ways to secure a much larger loyal customer base. In our experience, in-store events are excellent at doing that!
How can TK Enterprises Inc. help you to make this year’s Black Friday a big success? Our specialty is re-establishing the connections you’ve made with your customers over the past year. Our talented team of phone agents is used to making more than 250 calls per person, per day. And with over 6,000 square feet of office space and about 100 callers working at a time, we can reach quite a lot of customers to invite to the Black Friday event you host this year!
Our experience has proven to us that there is no better way to invite someone to a special occasion. Not email, not a letter and certainly not an impersonal advertisement. Our Retail Event Marketing services have been helping jewelry stores all over the United States host highly successful Black Friday events for many years. We encourage you to contact us to learn more about how we can make this year’s Black Friday your best one yet!
Please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Oct 26, 2016
No two businesses are alike. Naturally, there is a wide variety of differences between companies in varying industries. But there is something special and unique about family-owned businesses no matter what industry they’re in. We should know. As a family-owned business, TK Enterprises Inc. has a rich history of providing top-of-the-line services like Retail Event Marketing.
We are steadfastly committed to providing such great services because, to us, our business is about more than just business. It’s about family. With our family’s reputation on the line, we take a great personal interest in seeing regular growths in success – for both our brand and its clients. This is one of the most important reasons to work with a family-owned business. We believe you can truly trust in it.
What other benefits are there to working with a family-owned business? Here are three:
1. You can trust in their natural chemistry. When you group a bunch of employees together, you take chances with their abilities to productively work together and interact with each other. Family-owned businesses that employ a number of family members have a team that has already developed a long-standing chemistry. Their non-family employees take notice of this and effectively become part of the family. As you can imagine, it’s important for family-owned business owners to hire individuals who mesh perfectly with their approach to doing business.
KPMG Enterprise acknowledges this trait about family-owned businesses and remarks about how well it helps to integrate other employees into the fold. “Key employees (non-family) appreciate and enjoy the unique work environment created by a family in business,” says their website, “The workplace tends to be less formal, more hands on and more personable. Many key employees are treated like extended family and develop a strong bond with the family and the family business.”
2. You can depend on the speed and accuracy of their service. Proud family-run business owners know that their names and personal reputations are on the line when they make commitments to their customers. Often, this ensures expedient results. Because there are generally no “higher ups” to run ideas by, family-owned business can think of and then implement new ideas within a matter of hours.
On AmericanExpress.com, Honora CEO, Joel Schechter speaks to this point when discussing the speed that family-owned businesses are generally known for. “In a family business, we can think about something in the morning and begin working on it in the afternoon,” he is quoted as saying. “After all, the family is a natural team,” the site adds, “And in the pearl business, where new designs must get to market fast, speed is everything.”
3. You can be assured of their strong values. Everyone wants to work with businesses that they can trust. However, it can often be difficult to differentiate between the trustworthy and the non-trustworthy businesses out there. We would argue that family-owned businesses have legs up on the competition in that regard because the names of their brands are directly associated with their family legacies.
KMPG Enterprise speaks to the fact that family-owned businesses are known for their dedication to values and traditions. “Family business owners have the opportunity to teach and pass along their business and personal values to the next generation of family managers/owners,” they note, “Family members take pride in upholding these family values and build them into their day-to-day work and personal activities. The work culture is often a reflection of these family values.”
As mentioned earlier, TK Enterprises Inc. is a very proud family business. Our 30-plus year history of providing incomparable services speak to that. For more information about our Retail Event Marketing services and how they can help for your next in-store event to be a resounding success, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Oct 19, 2016
Customers truly appreciate personalized service. It’s an important fact that business owners of all types should know. Even when your products and services are highly sought-after, your business runs the risk of losing customers if its customer service practices aren’t top-of-the-line. You can never forget that you have competitors. And that means that your customers have options. Placing customer service as a high priority can mean the difference between regularly gaining and regularly losing customers.
How can you convey that your company is customer-focused? Believe it or not, it all begins with something as simple as addressing your customers by name. Personalizing your service by way of establishing a friendly rapport can go such a long way in making customers feel good about their experiences with you. Using their names communicates respect and friendliness and will often endear them to continue to work with you.
Dale Carnegie was an American writer, lecturer and developer of well-known courses in self-improvement, salesmanship, corporate training, public speaking and interpersonal skills. He is also well-known for his many highly-heralded quotes including the following: “Remember that a person’s name is to that person the sweetest and most important sound in any language.” And according to marketing expert, Len Markidan, studies have shown this to be true.
On GrooveHQ.com, he writes that business representatives should not only use their customers’ names, but they should use their own as well. “As it turns out, our names are so important to us that hearing them lights up an entirely different part of our brain than any other words,” he notes, “Using your customer’s name makes them like you more, and on the flip side, using your own name makes the interaction feel more personal, too.”
Sales expert and trainer, Matt of NaturalTraining.com agrees. He reveals that brain research has found that when people hear their names, it stimulates our minds unlike anything else. Because we are uniquely identified by our names, it clearly means a lot for us to hear them being called. “Our names prompt specific and unique responses in our minds that are powerful associations for anyone to use,” writes Matt, “Everyone responds to being known by name.”
Is the use of customer names really better for business? Well, how could you go wrong? Using your customers’ names is an indication that you’ve paid attention to them. It reflects that the fact they’re important enough for you to remember them. And when that is the message being communicated, it encourages them to remember you as well. Matt points out that the use of his own name by businesses he’s dealt with have encouraged him to return to them.
“I have a favorite bike store that I frequent because the customer services reps call me by name,” he shares, “There are stores closer to my home that might have a better selection, but I still frequent this one store because of their personal treatment. Using a person’s name makes them feel important and validated, strong feelings you want your customer to feel during any interaction.”
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At TK Enterprises Inc., we insist upon addressing your customers by name when we call them on behalf of your business. Our highly-successful Retail Event Marketing services provide your jewelry company with a team of experienced and friendly phone agents who contact your customers in order to personally invite them to your next in-store event. Our insistence upon using their names has always gone a very long way creating incredibly successful campaigns.
For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
