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Happy new year everyone! On behalf of everyone, here at TK Enterprises Inc., we wish you a very happy, healthy and successful 2017. If you ask us, we can pretty much sum up how to make this year your most successful one yet – pay attention to your customers! To be more specific, we’d advise you to make 2017 the year when you increase your focus on making deeper connections with the people who support your business.

Especially in the world of jewelry, purchases usually come along with personal attachments. Shoppers, quite often, pick up jewelry for loved ones – they are very rarely menial, impulse buys. So when you’re able to make a connection with an individual who is shopping for jewelry in your store, you automatically increase your chances of having that person become more comfortable with his or her purchase.

When you engage in conversations with your customers, you’ll learn a lot more about what makes them tick. You’ll be better equipped to meet their specific requests, know their likes and dislikes and understand how to identify their needs. And, perhaps, most importantly, when you drum up the types of conversations that make shoppers comfortable with you, they will become a lot more likely to provide you with repeat business.

On Unitiv.com, Meredith Estep encourages business owners to adopt the practice of interacting more with their customers. “Instead of merely talking to customers, listen to what they say so you can accurately identify their needs and help them find solutions,” she advises, “Through the course of a simple conversation, you may discover that you offer a specific product or service that would make your customer’s life more convenient. By offering that service, you raise the level of satisfaction and successfully cross-sell for your company at the same time.”

Personal interactions with customers truly go a long way. As mentioned earlier, they don’t just increase customer satisfaction but they inspire customer loyalty. And, to tell you the truth, gaining a loyal customer can be as simple as using his or her name frequently. Does it get any more personal than to refer to someone by his or her first name? Research has shown that people react very well to hearing their names called.

“People tend to like you more if you use their name a few times during conversations,” reports Gregory Ciotti on Kissmetrics.com, “People open emails with more consistency if their name is included. (That’s a big reason to ask for a name if you want increased conversions via email.) People often assume you are more competent if you know their name; it’s a big part of their identity, and if you recall it and use it, you are instantly viewed in a better light in their eyes.”

At TK Enterprises Inc., we specialize in the practice of using customer names during our conversations with them. Our team of highly-experienced and friendly phone agents have decades of experience making personal connections with customers. Our Retail Event Marketing services, therefore, have been very successful in getting jewelry stores high traffic for their in-store events.

Our team makes calls on behalf of your business in order to personally invite your customers to your store for a special event. We have continually proven that making efforts to personally connect with the people who support your store can produce excellent results. If you have any questions about how team can produce those results for your jewelry store’s next in-store event, please don’t hesitate to call us toll-free at 1-877-622-0195.

You may also email us at heidi.tke@tomkaufmann.com.