To jewelers all over the United States, it comes as no surprise that business has picked up in recent weeks. And it is expected that business will continue to flourish in the weeks ahead as the holiday shopping season marks the busiest shopping season of the year. Jewelry, as most people are likely aware, is very often highly sought-after as holiday gifts. And it appears as if Americans have been purchasing jewelry as holiday gifts for a few months now!
At least, this is what one can assume based on some recent findings by the U.S. Commerce Department. They have noticed that jewelry sales across the nation have been on the incline. As reported by Ken Gassman of IDEX Online Research, “total sales of fine jewelry and fine watches in the U.S. market rose by an estimated 6.7 percent to $5.4 billion in September 2016, according to preliminary data from the U.S. Commerce Department.”
Gassman notes that the gain was above forecasts made by IDEX Online Research. They had predicted that jewelry sales would only have risen by approximately three percent in the final half of the year. Evidently, Americans have jewelry on their holiday shopping lists. And, in fact, specialty jewelry is in high demand. Gassman reveals that specialty jewelry sales have been especially strong in recent months.
“After weak sales earlier this year, specialty jewelers in the American market posted estimated sales of $2.1 billion, a gain of 6.2 percent in September, while other multi-line merchants who sell jewelry generated sales about $3.3 billion, a gain of 7.0 percent,” he reveals, “The strength of jewelry demand was almost equal between specialty jewelers, who hold about a 40 percent market share, and multi-line merchants who hold about a 60 percent market share.”
So what does this mean for holiday season jewelry sales? There is evidence to support the belief that U.S. jewelers will have one of their best holiday seasons in a while. Gassman writes that the outlook is very optimistic for holiday season jewelry sales. “All of these trends bode well for the all-important holiday selling season of November and December,” he writes, “Our outlook calls for moderate sales increases over the next few months, primarily because the U.S. economy continues to show only modest overall growth.”
How can you ensure that your sales meet these predictions? At TK Enterprises Inc., our experience tells us that the most successful of holiday seasons comes as a result of strong advertising. Reaching out to customers to inform them of your special discounts, sales and in-store events is an ideal way to ensure strong sales throughout the holiday season. And it’s our job to do that reaching out for you!
Our Retail Event Marketing services incorporate a very talented team of phone agents that make more than 250 calls per person, per day. We specialize in making friendly, personal connections with your customers on behalf of your business. By inviting them to your upcoming in-store event, our services ensure that you are able to reconnect with those customers to promote long-term loyalty – not just great sales numbers during the holidays.
For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.