Oct 25, 2017
We’re less than a week away from Halloween! So, naturally there’s a whole lot of talk about “treats” going around. Treats, we’d like to point out, are something you should be offering the customers of your jewelry store all year round. And no, we’re not talking about handing out candy. Save that for October 31st if you’d like to get into the spirit of trick or treating. We’re talking about treating your customers to the best type of service they can get – that of the personalized variety.
How can you personalize your customer service?
Make every customer feel special. It’s actually a lot easier than you may think. In fact, it starts simply with remembering your customers’ names. Chances are you have some familiar faces that enter the doors of your store. If you haven’t gotten to know these individuals by name, you’re not taking the necessary steps to ensure their long-term loyalty.
On Inc.com, Rhett Power makes it clear that remembering your customers by name is an important first step in offering the type of customer service that will keep you in their good graces. “Everyone within your company who regularly interacts with customers must remember their names whether it is in person or over the phone,” he insists, “This small gesture tells your customers you value them.”
Encourage your staff members to engage in genuine interactions.
Knowing your customers by name is one thing, but something unique about each of them is something else. We’re not talking about attempting to learn the life stories of everyone who visits your store. We’re referring to the fact the remembering the likes and dislikes of your customers will go a long way in keeping them coming back.
Knowing that “Ms. Walker” loves red rubies, for example, will certainly help her to have memorable customer experiences. And, if Ms. Walker is a big spender, remembering what she likes will pay dividends.
“Most front-line employees probably learned a long time ago to address customers by name to make the experience more personal. That still holds true,” writes Michele McGovern on CustomerExperienceInsight.com, “But adding a memory — perhaps referring to a past experience or personal information the customers shared another time — shows you care about the person, not just the transaction.”
Invite your customers to exclusive events.
Don’t just wait for your customers to show up. Invite them back! Hosting an in-store event and offering up exclusive invites is a proven way to make customers happy – not to mention, boost sales. “Show your most valued customers you appreciate their business by inviting them to special events,” advises Power, “Perhaps you can give them a special offer on items they regularly purchase or access to an after-hours sale available to a chosen few.”
At TK Enterprises Inc., offering personalized invites to in-store events is our specialty. For many years, our one-of-a-kind Retail Event Marketing services have helped jewelry stores across North America treat their customers to exclusive experiences and offers, knocking their competition out of the water!
For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at email@example.com or fill out the form on our Contact Us page and have someone contact you!
May 17, 2017
Having customers is great. Having repeat customers is even better! But how can you be sure that the people who have already made purchases in your store will be willing to come back? It’s all about ensuring that you focus on the keys to securing repeat business!
Key #1: Be the one to initiate contact.
Yes, every relationship is a two-way street. But, as a business owner, you should never sit back and assume that your customers will make the first move. The fact that they have visited your store in the past is no guarantee that they will return. That is, of course, unless you reach out to them to inform them that their business matters to you.
“I know it’s hard to believe, but your customers aren’t devoting nearly as much time to thinking about your business as you are,” reminds Kevin Harrington on Forbes.com, “They’ve got lives of their own, and sometimes they even forget that you exist! Let them know from time to time that you’re still around and kicking. It doesn’t have to be (and probably shouldn’t be) aggressive or salesy—after all, you’ve already sold them once. A simple ‘We’ve got a new product you might really like!’ is all it takes to let them know.”
Key #2: Offer exclusive benefits.
Who doesn’t like the feeling of belonging to something special? When you communicate to your customers that they are special to you, they will be a lot more likely to support your brand on an ongoing basis. And what’s more special than getting exclusive access to products, discounts and freebies? The “exclusive” feel is one that customers appreciate. Be sure to reward those who have supported you in the past and they’ll be prone to supporting you in the future.
“Everyone likes getting special access to things, and your customers are no different,” affirms Ben Feldman on Affirm.com, “To capture their interest, offer them exclusive access to sales and discounts before they are available to the general public. Give your repeat customers at least 1 to 2 days of early access so they feel like they are receiving a meaningful advantage.”
Key #3: Place more emphasis on the customer experience than on your products.
Creating memorable experiences is the name of the game. Keep in mind that your customers are well aware that you have competition. If your competitors sell the same or similar products, there must be a stark difference between the types of experiences provided by the businesses. On WaspBarcode.com, Brian Sutter admits that he considers his experiences with a brand and its customer service over the items it sells and the pricing.
“The need for exceptional customer service will only continue to grow,” he insists, citing a survey that determined what people constitute as poor customer service, “Respondents gave four main causes of disappointment: Poor or slow response time (35 percent); a lack of useful employee empowerment to help (31 percent); poorly trained staff (30 percent); and complaints over the quality of and/or consistency of information given by staff (24 percent).”
At TK Enterprises Inc., we believe so strongly in the above mentioned keys to securing repeat business that we offer a one-of-a-kind service that keeps all three of them in mind. Our Retail Event Marketing services make use of an expert team of phone agents who initiate contact with your customers. Offering them exclusive invites to your jewelry store’s upcoming in-store event, our team emphasizes the importance of the customer relationship in order to encourage both attendance at your event and long-term loyalty.
This unique approach to marketing has been proven to be highly successful! For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at firstname.lastname@example.org or fill out the form on our Contact Us page and have someone contact you!
May 3, 2017
With Mother’s Day coming up in less than two weeks, people from all over North America are in pursuit of the best possible gifts to celebrate their mommies. As you can imagine, a huge amount of flowers and boxes of chocolates are bound to be sold over the course of the next week and a half. But according to a recent survey conducted by Prosper Insights & Analytics for the National Retail Federation (NRF), jewelry will be the highest-selling Mother’s Day gift.
36 percent of consumers plan to spend $5 billion on jewelry.
As reported by James Limbach on ConsumerAffairs.com, jewelry sales bring retailers the highest profits during this time of year. He notes that the survey found that there is an expected increase of overall spending for Mother’s Day this year, driven largely by an expected 19 percent spike in jewelry sales. The survey also found that $4.2 billion will be spent on special Mother’s Day dinners and brunches, while $2.6 billion will be spent on flowers.
“With spring in full bloom, many Americans are looking forward to splurging on their mothers this Mother’s Day,” NRF President and CEO, Matthew Shay is quoted as saying in the article, “Retailers will be ready with a wide range of gift options and a variety of promotions for their customers.”
Jewelry is considered the “best received” Mother’s Day gift.
Buying jewelry to celebrate mommy is nothing new. The popularity of jewelry as a Mother’s Day gift appears to be a growing trend. A 2015 survey conducted by the March of Dimes found that the best received Mother’s Day gift was jewelry.
“The survey, which looked at gift purchasing habits, found that jewelry remains the most popular tangible, store-bought gift, with more than half of all adult children surveyed (ages 16 to 24 years) reporting buying jewelry for their moms for Mother’s Day,” reports their website.
Favored jewelry pieces vary from state to state.
Perhaps, the most interesting of Mother’s Day survey findings is found in Google’s 2004 to 2015 analysis of search data. As Julie Shapiro of Time Magazine reports, people from all over the United States seem to celebrate Mother’s Day in very unique ways. While states like Alaska seem to favor the “love poem” as a choice Mother’s Day gift, many others are keen on searching for various pieces of jewelry.
According to the Google analysis (which monitored searches that included both “Mother’s Day” and “gift” in the weeks leading up to Mother’s Day during the decade-long period), several states had jewelry listed as their top search choices. Among them were Arkansas (jewelry), Florida (locket), Idaho (bracelet charm), Iowa (necklace), Louisiana (ring), Nevada (diamond pendant), New York (charm bracelet), Ohio (Forever heart necklace) and Texas (birthstone rings).
Maximize your Mother’s Day jewelry sales!
At TK Enterprises Inc., we proudly offer jewelry retailers our one-of-a-kind Retail Event Marketing services to promote their upcoming in-store events. Our highly experienced phone agents can contact your existing customers on your behalf in order to offer exclusive invitations to your Mother’s Day sales event. History has shown that offering personal invites to upcoming in-store events helps to significantly boost sales.
Have a Happy Mother’s Day indeed! For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at email@example.com or fill out the form on our Contact Us page to have someone contact you!