+1 (877) 622-0195 info@tomkaufmann.com
Your Handling Of Phone Calls Can Make Or Break Your Business

Your Handling Of Phone Calls Can Make Or Break Your Business

It’s not just what you say, it’s how you say it. This is an idiom we’ve all likely heard several times over. It’s one of those sayings that is absolutely true. Tone and inflection means a lot to just about everyone. There’s a way to say “Have a nice day!” that conveys a sincere wish for a person’s enjoyable experience and a way to say that exact same phrase to convey a desire to see that person live a miserable existence.

Most of us know exactly what sarcasm sounds like.

We also know what boredom, indifference and agitation sound like as well. When you’re conducting business over the phone, it couldn’t be more important for you to master the ability to convey friendliness, interest and enthusiasm through your inflections and tone of voice.

“There are ways to say things so that a customer never forgets you and your pitch — they are called hooks and tone control,” says Grant Cardone on Entrepreneur.com, “No matter what you do for a living, at some point in your career you will rely on a phone to either introduce yourself or get an appointment. Other than your commitment and attitude about success, the telephone itself will be one of the single most important tools you use in building your brand, your company, and your revenues.”

Wording plays a major role in your ability to please customers.

Sometimes, the simplest change in your wording can mean the difference between keeping a customer and losing him/her forever. For example, you’re not always going to be able to provide your customers with exactly what they’re looking for. In many cases, you’ll need to provide alternative solutions.

The go-to thing to say, for most people, falls along the lines of “I’m sorry, I can’t do that for you”. Immediately, this communicates a negative response. Although it’s not untrue, it’s just not a statement that’s going to promote the growth of your customer relationships. Instead of responding solely in the negative, try responses that provide positive outcomes such as “While I may not be able to get that item to you by tomorrow, what I can do is ship a replacement free of charge.”

Keeping it positive is a key to strong customer relationships.

CallCentreHelper.com is a big proponent for using positive words and phrases. The website champions such responses as “That’s true, Sir/Madam, but…” in order to acknowledge a customer’s concerns. “The next stage would then be to demonstrate why there is no need to be concerned,” says the site.

“We can certainly do that for you, Sir/Madam” is another suggested over-the-phone phrase from CallCentreHelper.com. “Again, this statement is assertive and ‘certainly’ is a good positive word to use,” the website notes, “This is because using words with an ‘-LY’ ending is a little-known persuasion technique that many marketing agencies have recognized. Just think of the slogans to some of your favourite brands.”

At TK Enterprises Inc., we’ve mastered the friendly phone call!

With our one-of-a-kind Event Marketing services, you can have our experienced and highly motivated callers make personal phone calls directly to your customers to invite them to your businesses events, teach them about your promotions or follow up on a recent sale.

For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

How Incredible Customer Service Increases Customer Bases

How Incredible Customer Service Increases Customer Bases

There are tons of ways to promote your jewelry business. And unless you’re losing money in the process, there isn’t a particularly wrong way to advertise your brand. Okay, maybe there are some no-no’s out there (spam, for example, is not recommended). But, for the most part, a sound marketing strategy is bound to bring some new customers your way. Or is it?

In 2018, many creative marketing strategies exist. However, we’d argue that there is none better than the genuinely pleasant interactions your staff has with its customers. Happy customers make for excellent marketers. If your team is putting concerted efforts into ensuring that all customer experiences at your place of business are stellar, word is definitely bound to spread. And there’s simply no better type of promotion than word-of-mouth promotion!

Never underestimate the power of the first impression.

It all starts with the first interaction you have with someone who either calls or visits your jewelry store. If that person genuinely enjoys being there because of how you made him/her feel, you’ve likely made yourself a loyal supporter. More important than your products is the experience your store gave its visitor. This is especially true when a new customer calls your store for help. That phone call becomes a “make or break” situation.

“A customer who contacts customer support about their first order is just as important as a customer who contacts customer service about their tenth order,” says Steven MacDonald on SuperOffice.com, “Treat each customer with respect and take appropriate action. A happy customer is likely to tell at least three friends about a positive experience and great customer service leads to increased sales.”

Feedback is your greatest ally.

Who better than your customers to tell you how to improve your customer service practices? Never take feedback lightly. Constructive criticism can go a long way in improving your brand’s reputation. Quickly implementing changes based on customer feedback will show that you respect your customers and care about what they have to say.

“Yesterday’s customer feedback can be tomorrow’s golden ticket to success—with the right approach,” says John Oechsle on CustomerThink.com, “If numerous complaints were lodged about high prices, for example, a small business would be wise to consider marking items down. And if customers were inquiring about a product your store didn’t yet carry, consider taking steps to meet that demand.”

Let’s call your customers!

At TK Enterprises Inc., we work with jewelry stores across North America and have a customer-first mentality. In the past five years, we have made over a million calls for our clients and have proven that excellent customer service breeds long-term loyalty. With the help of our one-of-a-kind Event Marketing services, jewelry store owners are able to politely and professionally offer exclusive invites to upcoming in-store events.

Is there are a better way to show a customer you care than to offer a personal invite to a special event? For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

 

How To Grow Your Jewelry Business This Summer

How To Grow Your Jewelry Business This Summer

We are just about ready to embark on a brand new month. And it’s a special one! June brings us the official start of summer. And for most people all throughout North America, it’s the most exciting time of year. Especially for areas of the continent where summer is widely known for being an end to the cold and dreary months of winter, the season works wonders for getting people to go outside.

This is an important thing to keep in mind for your jewelry business. The more consumers who leave their homes, the more opportunities you have to welcome them into your store. Although there’s no time of year when it’s a good idea to stop promoting your brand, the summertime provides an excellent opportunity for you to launch a brand new campaign.

Go where the people are.

Although the summer is bound to bring people out of their homes more often, it doesn’t necessarily mean that they’ll all be flocking to your store. Naturally, lovers of the year’s hottest season will be attending a variety of festivals, outdoor concerts, theme parks, picnics, barbeques and sporting events. It would be wise to plan on being at these events yourself, representing your brand!

“With summer comes a variety of seasonal marketing opportunities at popular summer activities such as pop-up sales, fairs, farmers markets, festivals and other community events,” points out Yamarie Grullon on ShopKeep.com, “Take a look at your local calendar to see what’s scheduled for your area this summer and start looking out for the types of events that your ideal customer would likely attend. Make arrangements to set up a booth, table, or exhibit at the ones that are most likely to help you find more customers.”

Take your jewelry on the road with you.

Not only is it a great idea for you to attend events that will provide you with opportunities to meet new customers, you should give those potential new customers opportunities to personally view your products. The best way to do that is to wear your items all summer long! Robin Kramer of Flourish & Thrive Academy actually recommends that you take things one step further by offering your jewelry as free gifts.

“(One) of my favorite things to do when I was the director of sales for a jewelry company was to gift the jewelry I was wearing,” she reveals, “When someone complimented me on a piece of jewelry (from my company) I was wearing, I would gift it to them…The company would get a customer for life, the gift recipient would get a piece of jewelry they really wanted and a wonderful story to share, and I got to give some good unexpected love.”

Encourage your customers to visit you.

Getting out there and meeting new people is a lot of fun during the summer. But it’s important to remember the customers who have supported you in the past. At TK Enterprises Inc., we have mastered the personal invite. Contact us today to learn about how our Event Marketing services can help you throw one of the most successful events this summer!

Please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Finding The Keys To Excellent Over-The-Phone Customer Service

Finding The Keys To Excellent Over-The-Phone Customer Service

At TK Enterprises Inc., we have over 30 years of call center experience. As a result, our team is made up of experts in understanding customer behavior. We’ve developed one-of-a-kind Event Marketing services that utilize our skills and know-how to provide you with greater access to your entire customer base. By contacting your customers on your behalf, we maximize your potential to increase traffic and boost sales in your jewelry store.

No matter how much modern technology has pushed people towards using messaging apps and social media platforms to communicate with each other, phone calls remain highly effective at delivering messages about the upcoming events that businesses are hosting. From our experience, customers much prefer direct and personal forms of communication. An exclusive phone invite goes a long way. It’s just one of the keys to providing excellent over-the-phone customer service.

We’ve also learned how to master the voicemail message.

Naturally, not customers we call for our clients pick up their phones. In some instances, we’re required to leave voicemails. There is a technique to leaving voicemails that many business representatives tend to overlook that our phone agents do not. Enthusiastic, energetic, engaging – these three E’s are all ingredients of the perfect voicemail!

On CanadianBusiness.com, Kat Tancock elaborates about the importance of leaving strong voicemails. “Ensure voicemail messages are easy to understand and include an introduction, any information you might need from the caller and when someone will return their call,” she advises, “End the message by directing them to the company website and informing them of any further relevant information (such as restricted hours during holidays.)”

The ability to empathize and de-escalate is an important skill.

Being warm and friendly to customers over the phone is generally pretty easy when the customers themselves are warm and friendly. But how well are you able to handle irate customers? Although we rarely encounter any negative responses to our calls, the ability to empathize with dissatisfied customers and de-escalate angry individuals is yet another key to providing excellent over-the-phone customer service.

“When a customer is upset or frustrated, they might not be able to take in what you say – even when it’s the right answer,” informs Zendesk.com, “First, really listen to help them calm down. After saying all they need to say, they’re more likely to be receptive to hearing the solution you offer—even when it’s not what they’d like to hear. You can find some practical advice for how to say no to customers in Tough talk: when ‘No’ is the right thing to say to a customer.”

Choose us to do your calling for you!

The TK Enterprises Inc. team has spent the last five years making over a million calls for jewelry stores all over North America. Our outstanding track record within the industry and the various accountability systems we have in place, provides our clients with the transparency and peace of mind that 100% of the calls will be completed with passion and enthusiasm.

For more information about our unique Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Preparing Your Jewelry Store For Father’s Day

Preparing Your Jewelry Store For Father’s Day

A month in advance of Mother’s Day, we offered up a blog that helped jewelry store owners to prepare for the annual celebration of moms. With Father’s Day now one month away (Sunday, June 17th!), we thought that is was only right that we assist you with some ideas for how to prepare for the yearly celebration of dads. After all, men love jewelry too!

All too often, discussions of jewelry tend to revolve around rings, earrings, bracelets and anklets. These pieces are traditionally worn by women. However, we can’t forget about all of the watches, cuff links, chains and other accessories worn by men. And you can rest assure that they all make for excellent Father’s Day gifts!

What can you do to ensure that your jewelry store enjoys a boost in sales in the weeks to come before Father’s Day?

Highlight your Father’s Day sale!

Father’s Day tends to get underappreciated when compared to Mother’s Day. As Kirk Olsen points out on AdAge.com, “Father’s Day undeservedly lives in the shadow of Mother’s Day, both on the calendar and in consumer minds. When we asked 3,000 people across the U.S. about their Father’s Day plans this year, only 60% said they would celebrate Father’s Day in any way.”

By highlighting the fact that your store intends to celebrate fathers just as excitedly as it celebrated mothers, you will alert shoppers to the fact that they can depend on you for their Father’s Day shopping needs.

On Nexternal.com, Matthew suggests that you utilize your company website to promote the fact that your store is a great location for those thinking about Dad. “Consider creating a featured category called ‘Father’s Day Gift Ideas’ or ‘Top 10 Gifts for Dad’ that will help to inspire your customers,” he recommends, “Be sure to include a relevant category description and creative imagery. Some Dads are hard to buy gifts for so don’t forget to include Gift Certificates so he can pick out exactly what he wants.”

Target first-time fathers.

Many young men will be embarking on their first-ever Father’s Days next month. They most certainly deserve to be celebrated. Especially since our current generation of fathers takes on more parenting responsibilities than ever before, it would be a great idea to acknowledge them. Olsen writes that he believes “first-time fathers represent the ripest, lowest-hanging fruit for marketers.”

As a result, he encourages retailers to tap into the “First Father’s Day” approach to advertising their goods via digital media. “It’s time for a hero brand in a dad-centric category to help dads everywhere speak up, own their parenting prowess and get the Father’s Day celebrations they deserve,” says Olsen.

Host a Pre-Father’s Day celebration.

Father’s Day offers your jewelry store yet another ideal opportunity to host an in-store event. By doing so, you will entice your current customers to choose your store for their Father’s Day gift shopping over your competitors. And, as you may be aware, TK Enterprises Inc. can help you!

Our one-of-a-kind Event Marketing services put our experienced team of phone agents to work for you. They will call your current customers to invite them to your special upcoming Pre-Father’s Day celebration in order to boost their interest in all of the wonderful gifts your store has to offer.

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Why It’s So Important To Reach Out To Your Customers

Why It’s So Important To Reach Out To Your Customers

In today’s world, consumers want so much more than to simply find what they’re looking for in stores. Most shoppers are looking to develop genuine connections with the brands they do business with so that they can enjoy lifelong dependencies on their favourite stores to fulfill their needs.

Many consumers also enjoy bragging about stores they’ve “discovered” and they’re only too happy to recommend them to friends. As a jewelry store owner, it is vital that you take advantage of this. Know that it’s not enough to simply please the individuals who enter the front doors of your store. You need to work to build the relationships you have with those individuals once they exit those doors.

Make the phone your friend.

Back in the 1970s, Bell System used the motto “Reach Out And Touch Someone” to promote their services. This slogan came into even greater prominence in the 1980s when it was famously used as AT&T’s tagline. And, in 2018, while those advertisements are long gone, the phrase is still entirely true. When you put in efforts to reach out and make connections with individuals who have supported your business, you stand a much greater chance of securing long-term loyalty.

On Medium.com, Ahmad Iqbal explains that there are numerous benefits to calling your customers to show them your appreciation for their business. He insists that you offer your thanks, but also use the opportunities to provide your customers with exclusive information about your store’s offerings. That way, your phone calls of thanks will double as upselling opportunities.

“When you’re on the phone with a customer and you’re just broken the ice by thanking them for their trust in your business, you’ve opened a conversation with someone who falls within your customer base,” writes Iqbal, “If they have bought once, they are likely to buy again. By using the call to build report and get to know your customer better you will have a better idea of their needs and can suggest another product they might like.”

Calling your customers will generate positive reviews.

Let it be known that, these days, online reviews count for a lot. Most customers are quick to jump online in order to read customer reviews that will help them to make their buying decisions. By making genuine connections with your customers, you will encourage very positive reviews of your brand online. Studies show that this will help to boost sales.

“In a recent study, it was found that 70% of buyers consult reviews before making a purchase,” reports ConnectWithScout.com, “If you find the customer loves your product, make sure you send them a link to leave a review. It’s common knowledge that positive reviews act as social proof and lead to increased sales.”

Let TK Enterprises Inc. do the calling for you!

Our one-of-a-kind Event Marketing services put our experienced and highly motivated callers on the phone for you. They will make personal phone calls directly to your customers to invite them to your businesses events, teach them about your promotions, or follow up on a recent sale.

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

The Summertime Provides Perfect Opportunities For In-Store Events

The Summertime Provides Perfect Opportunities For In-Store Events

Now that May is officially here, people all over North America can officially start enjoying the spring! Depending on your neck of the woods, you may not have been enjoying the warmest of weather in recent weeks. It’s safe to say that we’re now experiencing the time of year when, for the most part, days are sunny and bright and the temperatures are mild, at worst.

So what does warmer weather mean for your jewelry store?

Well, firstly, allow us to state the obvious. When the weather is nicer, more people tend to leave their homes. That gives retailers more opportunities to welcome more customers through the doors of their stores. But with the impending summer (it officially starts next month!), you can be sure that there will be many scheduled events that people will look forward to attending.

Why not schedule a summer event to be hosted by your company?

We don’t just offer this suggestion as a way for you to enjoy the warmest months of the year. Although we recognize that most people enjoy a good barbeque, company picnic or summer festival, we’re also aware that summertime in-store events work wonders for jewelry stores. You don’t have to take it from us! The good people over at JCK Magazine have gotten the scoop from a number of industry professionals.

On their website, they field a question from Vic Hellberg who is the owner of Hellberg’s Jewelers in Marshalltown, Iowa: “What’s the most creative way to capitalize on slow summer months?” We’re not surprised to see that many of the responses included the hosting of in-store events.

“We typically have two to three events,” responds Nicole Lasker who is the vice president of Lasker Jewelers in Eau Claire, Wisconsin, “In June [we had] a wedding band show and a restyling event. In July Pandora is planning a gift-with-purchase program. In August we’d like to host a launch party for Belle Étoile…We’ll also be stepping up email blasts. This summer we decided to spend 5 to 7 percent more on radio…in part to promote our summer events.”

Charity events are great ways to get exposure.

Cindi Rottermond is the vice president of Michigan-based, Rottermond Jewelers. She also chimed in to inform that her company enjoys hosting charity events, pointing out that they are great ways to get exposure so that customers don’t forget your business. “Even if customers aren’t coming in to buy something, a charity event can serve as a means of clienteling,” she offers.

At TK Enterprises Inc., we’re dead set on helping jewelers all over North America launch their most successful in-store events to date this summer. With the help of our Event Marketing services, we’re confident we can help jewelers all over the continent significantly boost their sales. History has shown it works!

Our call center has the ability to contact your entire database of current customers allowing you maximum potential for increased traffic and sales. For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

“Mr. Watson, come here; I want you” – Alexander Graham Bell

“Mr. Watson, come here; I want you” – Alexander Graham Bell

The genius and renowned Alexander Graham Bell, a Scottish scientist who moved to Ontario, Canada and later to the Unites States, invented the first electronic telephone, that is essential in the present day. He worked at a school for the deaf while attempting to invent a machine that would transmit sound electronically.

According to History.com, though he is credited with its invention, Alexander Graham Bell refused to have a telephone in his study, fearing it would distract him from his scientific work.

He is famous for numerous inspirational quotes that have guided people through tough and influential times. “When one door closes, another door opens,” gives us the belief and courage to move forward on our endeavors, making us believe that there is no end to anyone’s story, just a constant beginning.

People underestimate the use of a telephone, especially from a marketing perspective, but it can better assist customers and allow a relationship to prosper. A telephone conversation allows a customer to instantly interact with someone and allow them to facilitate their personal needs and can take the time to be able to build a potential relationship. It is a great way to reach out to more customers and results in the continuation of building on going relationships. As a company, you want to ensure that your customers are being helped in the most personal way to express loyalty and commitment.

With social media rising at a rapid speed it can be overwhelming. Telemarketing is a source of advertisement that allows the ability to have a more personal touch with your customers, rather than just over a computer screen. Sure, a customer might have an easier access to apps, website and postage mail, but no questions are answered right away and needs are left forgotten.

A phone conversation allows immediate engagement between the customer and the company. People want to be able to communicate with someone verbally, allowing them to ask questions, ask if they have styles they are interested in or are looking for or markdowns and promotions that are happening. People are always looking for a good deal. It also allows the opportunity for the customer to buy more at the time of purchase.

TK Enterprises Inc.is the best way to exert your brand, events and services. Talking with people on the phone is the most efficient way to communicate and build a relationship with your customers. Telephone and event marketing can be difficult when there are millions of competitors and having a diverse market and keeping that market can be a struggle.  TK Enterprises Inc. eliminates the daily workload of a business owner and their staff and allows them focus on their important everyday obligations. TK Enterprises Inc. can strengthen your brand by calling and connecting your customers to your in-store events, giving your customers increased product awareness with the personal touch they deserve.

For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

3 Ways To Be Super Likeable When You’re On The Phone

3 Ways To Be Super Likeable When You’re On The Phone

People who work on the phones every day are quite exceptional. Not only are they required to often go through the rigors of speaking to more than a hundred different people each day, they also must find ways to endear themselves to complete strangers. To do that, phone agents have to be masters of tone and inflection. They don’t have the luxury of facial expressions and hand to convey their messages.

At the end of the day, no matter what message is attempting to be communicated, it’s important that a phone agent is likeable. Without having the person on the other end of the line actually like the agent he/she is speaking to, the message will often get lost.

So how can you ensure that you’re super likeable on the phone? Here are three suggestions:

1. Smile before you dial.

Did you know that you can “hear” a smile through the phone? Try a little experiment for yourself. Take any written script and record yourself reading it as you would normally speak. Then read it a second time, but have a big smile on your face while doing so. Listen to the two recordings. Notice any difference? More often than not, your tone will automatically become more pleasant when you’re smiling.

On her Dental Phone Excellence Blog, Jayne Brady insists that smiles are used by dentists and their assistants when contacting their patients. “It is hard not to like a person who smiles but very easy to not like someone with no smile!” she writes, “Your patients know when you are smiling on the phone. They may not be able to see you but they can hear a smile!”

2. Do more listening than talking.

To be likeable over the phone, it’s integral that you remember that conversations are meant to be two-way streets. When you allow the person on the other line to express his/her points of view, it shows respect and an appreciation for his/her opinions. After all, the best way to serve your customers is to pinpoint their specific needs and wants. Being an active listener helps you to be an excellent customer service provider.

“Try not to interrupt or cut the other party off while carrying on a conversation,” advises Audrey Hunt on ToughNickel.com, “This is a habit that can and should be broken. Being a good listener is one of the most important rules for good communication. It takes a sincere desire and a good deal of practice to learn this skill but it can be done.”

3. Understand that chewing and chatting don’t mix!

You’d think that this tip wouldn’t be necessary. However, far too many people believe there’s no harm in leisurely chewing gum or even snacking while having their phone conversations. Don’t assume the parties on the other lines won’t notice. It should go without saying that chewing gum, eating food and drinking should be avoided when speaking on the phone.

“Never eat or chew gum while on the phone,” insists Hunt, It’s sometimes hard to understand what a person is saying with food in their mouth. Make it a practice to change this habit if you’re guilty.”

The TK Enterprises Inc. team is made up of phone agents who are masters of the above-mentioned tips. For more information about how our Event Marketing services can put our phone agents to work for your jewelry business, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Preparing Your Jewelry Store For Mother’s Day

Preparing Your Jewelry Store For Mother’s Day

Mother’s Day is less than a month away! This year, it falls on Sunday, May 13th. And as is commonplace with the annual tradition, mothers all over the continent will be celebrated by their children through special dinners, cards and other gifts. As a jeweler, you’re well aware that jewelry is right up there with chocolate and flowers as top Mother’s Day gifts.

So what are you doing to ensure that your store enjoys a significant boost in sales over the next few weeks? We have a few ideas for you.

Offer free engraving.

Now that’s certainly one way to encourage jewelry shoppers to visit your store over your competitors. Naturally, Mother’s Day is a day when sentimental gifts are passed from children to their moms. Necklaces, pendants, bracelets and other jewelry items that allow space for special messages make the most sentimental of all gifts. Why not offer free engraving on purchases over a certain amount to encourage increased sales?

On JewelryWise.com, shoppers are encouraged to engrave their Mother’s Day gifts of jewelry to make them that much more special. “Choose a necklace, bracelet, charm or ring you know she’ll love and have it subtly engraved with a personal message or the names and birth dates of her children,” suggests the site, “Gemstone jewelry such as rings, stackable rings, necklaces and bracelets featuring children’s birthstones doesn’t scream ‘mom’ to the world, yet she’ll personally be touched by its significance every time she wears the item.”

Partner up with other businesses for a special promotion.

There’s no better type of promotion that word-of-mouth promotion. And that’s especially true when other businesses are spreading the word about your business. Partner up with a non-competitor that is also bound to enjoy an increase in sales due to the upcoming Mother’s Day celebration. On VendHQ.com, Francesca Nicasio suggests that jewelry stores make good partners with flower shops, spas and restaurants.

“If you want to increase traffic in your location, consider teaming up with local merchants that see a lot of business on Mother’s Day (flower shops, restaurants, spas etc.) and send them free gift cards to offer to their customers, and hopefully drive traffic to your location,” she writes.

Host a Pre-Mother’s Day celebration.

Mother’s Day offers your jewelry store the ideal opportunity to host an in-store event. By doing so, you will entice your current customers to choose your store for their Mother’s Day gift shopping over your competitors. And TK Enterprises Inc. can help you!

Our one-of-a-kind Event Marketing services put our experienced team of phone agents to work for you. They will call your current customers to invite them to your special upcoming Pre-Mother’s Day celebration in order to boost their interest in all of the wonderful Mother’s Day gifts your store has to offer. Our team is made up of experts at offering exclusive invites to in-store events. It’s a proven marketing strategy!

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!