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Why Is It So Important To Meet Your Customers In Person?

Why Is It So Important To Meet Your Customers In Person?

In today’s world, we have the ability to communicate with each other in a myriad of ways. Text messaging, emailing and social media messaging have all become incredibly popular modes of staying in touch. However, all of them combined can’t replicate the experience of conversing with someone face to face. Without the use of hand gestures, facial expressions and other forms of body language, communication is much harder.

This is especially true for relationships between business owners and their customers. With so many different people making up your customer base, it’s neither easy nor practical to get to know each and every one of them personally. That is, of course, unless you’re seeing them in person on a regular basis. Reaching out through text, email or social media doesn’t quite allow you to develop the same kinds of bonds you’d have if you interacted more often in person.

“Facial expressions often communicate so much more than words.”

This from Rene Shimada Siegel on Inc.com: “We host consultant coffees and invite a handful of independent consultants to our office in order to better understand the nuances of each professional in a relaxed setting. We need to know what isn’t on the resume that makes each person unique. In their eyes and in their body language, we can see confidence, empathy, fear, friendliness or sincerity. That ability to ‘read’ a candidate beyond their keywords is a huge competitive advantage for us.”

For all of the above listed reasons, the TK Enterprises Inc. team advocates quite strongly for the in-person meeting. This is why we take such great pride in specializing in a one-of-a-kind service that brings jewelry store owners and their customers together. With the help of our Event Marketing services, jewelers all across North America have been able to enjoy increased growth in their customer relationships.

We call your customers directly.

Our experienced team of phone agents calls customers directly to offer them personal and exclusive invites to in-store events. The team also teaches about upcoming promotions and follows up on recent sales. The in-person interactions that are created as a result of our Event Marketing services have enabled our clients to not only grow their customer relationships, but significantly boost their sales as well.

One of the reasons for the higher sales numbers is the fact that happy customers result in more customers. When a happy customer promotes a company he/she has done business with, it counts for a lot more than a television commercial ever could. On Wistia.com, Margot Da Cunha references word of mouth promotion as an inevitable benefit of meeting customers in person.

There’s nothing quite like word of mouth promotion.

“Think about that individual who changes jobs and brings your software to each and every company she works for,” she writes, “Or the fellow who is so delighted by your line of kitchen appliances that every gift he gives is from that product line. This can lead to a lifetime of word-of-mouth marketing, and a superfan club of customers who will stay loyal with you until the end of time.”

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Can Back To School Season Be Profitable For Jewelers?

Can Back To School Season Be Profitable For Jewelers?

We are currently in the midst of what retail pundits call the second busiest shopping season of the year. Apparently, back to school season is second only to the obvious end-of-year holiday celebration in terms of seeing boosts in retail sales. With the start of school just a few weeks away, merchants from all over North America are now heavily promoting their back to school sales.

Clearly, not all retailers sell items that are specific to a student’s return to school. But, it’s important to remember that there are many items outside of pens, paper, backpacks and clothing that are needed during this time of year. Consider the fact that parents everywhere are looking for ways to relax themselves following very busy summers. Owners of salons, for example, would be wise to offer discount manicures and pedicures to hard-working moms and dads.

How can your jewelry store profit from back to school season?

As a jeweler, it’s certainly never lost on you that fashion remains at the forefront of most consumers’ minds all year round. And, of course, fashion trends change depending on the time of year. With the summertime slowly winding down, most shoppers are currently on the lookout for such items as sweaters, boots, hats and scarves. Promoting your jewelry as accessories to new fall fashions is a great way to get in on the back to school shopping craze.

“Back to School and the return of fall means a different clothing selection, and people are looking at new book and hobby choices,” says Brandon Pierre on SPSCommerce.com, “Since they’re going to be spending less time outside, now that school is back in session, they want something to do. Fashion, of course, follows the seasons just as it always has, with a different color palette, longer sleeves and thicker fabrics.”

What types of jewelry will be most sought after for fall?

A variety of experts will share a myriad of different opinions. So, our advice is to utilize your experience and consider the various pieces of jewelry that you’ve noticed are your most popular sellers during this time of year. WorldMarket.com points out that the autumn season usually encourages people to wear more earthy tones. As a result, it highlights gold as a top autumn jewelry trend.

“We’re betting it all on the staying power of these fresh takes on gold-toned jewelry,” says the site, “Unusual accents like azure stones, leather-wrapped strands and tribal beading deliver a down to earth feel to this most heavenly hue.”

What is the best way to promote your back to school sale?

At TK Enterprises Inc., we’re big proponents of the in-store event. Our long-standing history has taught us that jewelers who invite their customers back into their stores for exclusive experiences reap the highest benefits. Our Event Marketing services are one-of-a-kind in that they put a highly experienced team of phone agents to the task of calling customers on behalf of our clients.

Get us to get on the phone for you! For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

3 Ways Phone Agents Endear Themselves To Customers They’ve Never Met

3 Ways Phone Agents Endear Themselves To Customers They’ve Never Met

The phone is an interesting device, isn’t it? It has truly stood the test of time. In a world that currently houses such communication tools as social media accounts, messaging apps and email, the telephone remains the top way for businesses all across North America to stay in touch with their colleagues and customers.

Of course, not every telephone user is created equal. There are experts in the field of telephone communications and their skills are evidenced by some of the specific techniques they use to impress the people they speak to on the other lines.

How do phone agents endear themselves to customers they’ve never met before? Here are three ways:

1. They know when to speak and when to zip it.

Talented phone agents know that conversations are two-way streets. They make it a point to not do all the talking. Knowing that you have the attention of your callers includes hearing them out and not interrupting while they’re speaking. A back and forth dialogue is the best kind of conversation to have over the phone. It proves that your customer is engaged.

“Put yourself in the shoes of the customers – you do not want to be interrupted when you finally express your concerns, right?” asks John Taylor of Insights For Professionals, “Do not interrupt them when they are telling you their concerns. Make sure that you listen to the customer’s whole story no matter how long it can get. This alone will make them feel important.”

2. They know how to name drop the right way.

You know that thing that most people find annoying when it’s done in regular conversations? Yes, name dropping to project a sense of status can be perceived as unsavory. However, the most talented of phone agents know that dropping the names of the people they speak to over the phone is a key ingredient to their success. It expresses familiarity and friendliness. However, as Brandon Wong of CallPage explains, it’s important not to overdo it.

“Speaking on a first name basis removes barriers and builds rapport between the two parties,” he writes, “That being said, do not overuse this tactic…Use their names no more than three times in a conversation. It is a subtle, but effective technique to convey that the company is more than just a business, but a friend that can be counted on in the long run.”

3. They express empathy when necessary.

Some telemarketers fall into lulls when speaking to clients, forgetting that they are people with feelings. You’d be surprised to know how far an “I’m so sorry to hear that, I can understand your frustration” can go. Expressing empathy shows concern, respect and courteousness, none of which will go unnoticed by your customers.

“Do not tell a customer to calm down when he or she is madly complaining about a product or service as this will not help,” advises Taylor, “Instead, reassure the customer by telling them, ‘How awful’ or ‘I understand where you’re coming from’ in a slighter louder tone than the customer.”

At TK Enterprises Inc., we proudly employ a team of experienced and friendly phone agents who make our one-of-a-kind Event Marketing services so highly regarded. Please don’t hesitate to contact us to learn more about how you can take advantage of them for your jewelry store! Call us toll-free at 1-877-622-0195, email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Why August Just May Be The Perfect Month For Your In-Store Event

Why August Just May Be The Perfect Month For Your In-Store Event

Today is somewhat of a bittersweet day for most people. The beginning of August signifies that the summer is approximately halfway complete. A month from now, families all over North America will be preparing for the back-to-school season, having no choice but to accept that summertime has come to an end. The first of August, however, also marks an excellent time to increase efforts for having summer fun!

As a jewelry store owner, it’s wise to take advantage of the remaining five or so weeks of summer. It goes without saying that most individuals love the summer’s warm and sunny months. And with August now underway, people will be looking for as many ways as they can to make the most out of the summertime they have left.

It’s time to throw an in-store event!

Summer events are fun – simple and plain. They make for great opportunities for you to not just welcome your current customers back to your store, but for you to meet new potential customers in the process. When you host an event that is enjoyable for all, it helps to significantly boost your brand image. Just as importantly, it enables you to forge new relationships that you can benefit from in the months and years to come.

“Hosting a summer themed event at your location is an exciting way to boost traffic and sales in just a few hours,” says Carolyn DeLavalle of Swivel Works, “Offer your clients incentives such as snacks, beverages, and entertainment during the event. Give a swag bag as a Gift with Purchase to help increase sales. This will show that you value their patronage and also set you apart from your competitors.”

Speed up your slow season!

On Entrepreneur.com, Marcia Layton Turner places hosting a summer event at the very top of her list of marketing tips to heat up sales during the summer. She notes that, for some businesses, sales tend to cool down when the temperatures rise. An in-store event, therefore, makes for an excellent method of increasing consumer traffic during the slow season.

“Just as friends host barbeques and pool parties, come up with your own in-store promotion to give shoppers a reason to stop by,” she writes, “You might schedule an in-store demonstration by one of your suppliers, set up a silent auction to benefit an area charity, or give prizes to the first 25 attendees through the door, for example. Serve lemonade and crank up your air conditioning to keep shoppers comfortable and lingering longer by your merchandise.”

Allow us to do the inviting for you!

Phone calls are highly effective at delivering the message of your upcoming in-store event to your invitees because our team of experience phone agents will either speak directly with your customers or leave enthusiastic voicemails. Most of our clients have incorporated our one-of-a-kind Event Marketing services as part of their business models and no longer have their teams make any calls at all!

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Keeping Them Coming Back: A Key To Business Success

Keeping Them Coming Back: A Key To Business Success

“There’s No Business Like Show Business”. This title of a 1946 song, written by Irving Berlin, and later spawning a movie of the same name, has become a popular idiom all throughout North America. However, at TK Enterprises Inc., we’d imagine that retailers from all industries would agree on a slightly varied approach to that phrase: “There’s no business like repeat business!”

You’d be hard pressed to find a retailer who disagrees with the fact that a key to business success is securing long-term loyalty from customers. Repeat customers aren’t just great for a company’s regular sales numbers, they are often excellent advertisers for the businesses they support. Word-of-mouth promotion is widely heralded as the best kind of promotion any company can get!

So, how can you ensure that your customers keep coming back?

Implement changes based on their feedback.

Customers truly appreciate the feeling of being valued. When they offer suggestions or even lodge complaints, it’s important to take what they say seriously. Who better to listen to when it comes to figuring out ways to satisfy your customers than those very customers? Taking it from the horses’ mouths is an excellent way to increase customer satisfaction and thereby, securing repeat business.

On Inc.com, Rhett Power insists that accepting customer feedback is a top way to show customers you care. “Your customers are ready to give you their feedback, suggestions, and ideas,” he writes, “All you need to do it ask. For example, are you thinking of adding a new product? Give a sample to your best customers. Ask them to try it out, and give your their feedback. They may just save you from sinking money into inventory that won’t sell.”

Surprise them with sweetness.

Who doesn’t like getting a little something extra during the shopping experience? When you throw surprise perks the way of your customers, they won’t soon forget them. By offering out-of-nowhere discounts, providing free gift cards or even throwing in free gift wrapping, you stand to make big fans out of the people who support your brand.

“Although reciprocity works incredibly well on its own, research shows that it is even more powerful when started by surprise,” writes Greg Ciotti on ConvinceAndConvert.com, “For a simple example, recall a time that someone did something nice for you unexpectedly; the gesture probably wasn’t all that unusual, but the fact that it came out of nowhere left a strong impression on you.”

Invite them to exclusive events.

“Show your most valued customers you appreciate their business by inviting them to special events,” advises Power, “Perhaps you can give them a special offer on items they regularly purchase or access to an after-hours sale available to a chosen few.” At TK Enterprises Inc., we specialize in inviting customers to the special in-store events thrown by jewelers all across North America.

Over the past several years, we have made well over a million calls for jewelry stores providing us the experience required to develop a core team of callers and a proven system of calling. For more information about our one-of-a-kind Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Christmas In July: How To Move Inventory During Your Slower Summer Months

Christmas In July: How To Move Inventory During Your Slower Summer Months

It’s beginning to look a lot like Christmas! Now, that could either be the oddest way to begin a blog written in the middle of July – or, it could the greatest way to promote your jewelry store during the usually slow summer! Many jewelers suffer the “dog days of summer” and yearn for the many-months-away holiday season when jewelry sales go through the roof. As a result, the concept of running a “Christmas In July” sale is one that many have adopted.

With Valentine’s Day having long passed and both Mother’s Day and Father’s Day now behind us, there aren’t many holidays in the summer calendar where jewelry-buying is the norm for the purpose of gift-giving. This is why a special sale that welcomes the holiday season a little early (a lot early, actually!) is an ideal way to boost sales. And there are various ways to go about it.

Clearance sales.

This is probably the most obvious type of sale to launch during your “Christmas In July” initiatives. Be sure to advertise the fact that you have a number of dazzling items that are priced to clear. It goes without saying that discounted prices are great ways to attract customers into your store. Use your social media channels to help put out the word that you are having clearance sales all summer long.

“Clearance sales are a great method to move excess or stale inventory, especially if you capitalize on your marketing methods like email lists, text alerts, and social media posts,” writes Kris Hiiemaa on Erply.com, “Let your customers know what’s on sale and for how much — and don’t be afraid to personalize it either. After all, you should’ve been building a nice customer database for an opportunity just like this!”

Bundle packages.

Are there some slow moving pieces in your store that would excellently compliment some of your more popular items? Consider creating new pairings between earrings and necklaces or rings and bracelets. Perhaps, you can create specially-made bundle packages including any and all of the above and offer them at special limited-time prices.

“Your slow-moving inventory can still turn to cash in your pocket if you bundle it,” insists Hiiemaa, “Bundling means to combine your products into one sale for a customer. You have several ways to bundle your stock, so look at what will work best for your sales…Your margins will be reduced, but you’ll move the stale product off your shelf because your customers will see a perceived value in the offer.”

In-store events.

If it’s one thing that the holiday season and the summertime have in common, it’s that parties are often thrown throughout. Why not host a special “Christmas In July” in-store event? It will provide you with ample opportunities to meet and greet your current customers, providing them with exclusive offers not available at any other point in the season.

At TK Enterprises, we specialize in providing one-of-a-kind Event Marketing services that put our experienced and highly motivated team of phone agents to the task of making personal phone calls directly to your customers. Allow us to handle the invites to your next in-store event for you!

For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

 

Clear Policies Will Help Your Jewelry Store To Stand Out From All The Rest

Clear Policies Will Help Your Jewelry Store To Stand Out From All The Rest

“Good customer service can really build a store’s reputation,” says Johnny Katz on RapNet.com, “87% of customers share good experiences with others and 88% are influenced by online customer service reviews when making buying decisions.” The statistics revealed by Katz come courtesy of InsightSquared. It’s a survey, he notes, that proves that excellent customer service can make or break your reputation as a diamond retailer.

And while excellent customer service can help any retailer to grow its reputation, it’s important to note that there are some specific policies that should be put in place to help your jewelry store stand out from the all rest.

Your ring sizing policy.

As a jeweler, you’ve likely had countless requests to have rings sized correctly. Naturally, rings are popular sellers, especially for those who are preparing for the married life. Of course, rings come in all shapes and sizes and often need to be adjusted to match the fingers of the buyers and/or recipients. Having a specific ring sizing policy in place is paramount to the sterling reputation of your brand.

“When a customer orders a ring in the wrong size, how are you going to handle pricing on the piece?” asks Marlene Richey on RioGrandeBlog.com, “Charge a one-time sizing fee? Let the first sizing on a ring be free? You will cover the sizing costs if it only goes up one size? What happens if the ring can’t be sized?”

Your damaged jewelry policy.

It’s important to come up with a policy that can create a happy medium between satisfied customer and your company’s bottom line. Richey admits that there are many instances when customers return damaged jewelry claiming that it was defective, when really the damage occurred due to their own actions. What is your store’s policy on handling damaged items?

“I have heard so many stories about people who say the stone in their ring fell out because of the designer’s setting, but once the designer gets the ring back, she can immediately see the ring has been sized or worked on by someone else and that is the reason the stone fell out,” Richey shares, “How will you handle this situation?”

Your customer service policy.

As previously mentioned, customer service is integral to business success. In most cases, it’s a customer’s experience that will determine whether or not he/she returns to a store. It’s important to make customers feel welcome in your jewelry store, but it’s just as important to not make them feel like they are being hounded. Katz advises store owners not to ignore customers who appear to be browsing, but not to bombard them when they enter your store either.

He lists a few others Do’s and Don’ts that include “Do focus on the customer before you, but make sure that anyone waiting for your attention knows you will be with them shortly” and “Don’t push a customer to purchase beyond what they truly can afford (you risk them resenting the purchase afterwards, and losing their trust).”

The TK Enterprises Inc. team knows a thing or two about providing excellent customer service. Contact us today to learn about how our Event Marketing services can help to significantly boost your jewelry store’s reputation, helping it to stand out from all the rest. Please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

 

The Importance Of Tone Whenever You’re On The Phone

The Importance Of Tone Whenever You’re On The Phone

Working on the phone is no easy feat. At TK Enterprises Inc., we know from many years of experience that speaking to over 100 people in a day is a grueling process. It’s a process, however, that we are 100 percent committed to. This is what sets our company apart from many others that also conduct business over the phone. Our Event Marketing services provide jewelers across North America with friendly, knowledgeable and experienced phone agents who know how to have warm, inviting and engaging conversations.

It’s all about setting the tone!

As Cedric Roney of AMBS Call Center points out, it’s important to speak with an inviting tone. “Your greeting on the phone sets the tone for the entire conversation,” he writes, “The very first words you speak need to communicate: ‘I am a friendly, intelligent professional, and I am very happy to speak with you right now.’ Weirdly enough, pretending that you’re in front of the caller will make you sound more inviting.”

For the most part, our clients spend the majority of their time meeting and greeting customers in person. They have the luxury of using facial expressions, hand gestures and other forms of body language to communicate how approachable and affable they are. When on the phone, one’s tone has to make up for an absence of an in-person interaction.

Match your caller’s pace.

A talented phone agent is also aware that more than a friendly tone is necessary to endear him/herself to a prospective client. It’s important that the tone and pace of the customer are matched. In some cases, people prefer to be quick and to the point. They may be busy and only have time for short calls. In such cases, small talk is unnecessary as it’s more important to provide the information needed to fulfill the business obligation.

“Some callers will be more or less receptive to your wonderful greeting,” informs Roney, “So while you want to stay on brand, you also want to match the way that your caller responds to your tone. If they skip formalities and get right to the point, you should respond with short, concise answers, while remaining pleasant and approachable.”

Don’t curb your enthusiasm!

No matter how quickly or slowly you may need to pace your call, it’s important to remain enthusiastic about the reason you’re calling. If you don’t sound excited about your products or services, why would anyone else get excited about them? Having energy in your voice should be the norm. And, no matter what, please don’t forget your pleasantries. See what we did there? “Please” and “thank you” always go a long way.

Roney notes that those words can make the entire conversation. “Show your appreciation for your prospect or customer’s call by sprinkling thank yous in throughout your conversation,” he advises, “‘Thank you’ reflects your friendliness and dedication to serving your caller.”

Allow the expert phone agents at TK Enterprises Inc. to make your calls for you! For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

How “Free” Can Help To Grow Your Jewelry Business

How “Free” Can Help To Grow Your Jewelry Business

When most business owners think of the word “free”, they immediately draw the conclusion that there is no money to be made in giving something away. However, as many entrepreneurs have proven time and time again, the total opposite is true. Freebies are well received by consumers, no matter the industry. Who doesn’t like getting something for free?

Remember that “free” comes in many forms.

You don’t have to give away your jewelry in order to make it more appealing to members of your customer base. Sometimes, it’s simply the giving of your time than can make your brand more appealing. On LaunchGrowJoy.com, Betsy Cross from betsy & iya explains that engaging with your customers to make your interactions more personal is one of the best ways to market your jewelry business.

“Tell a story!” she encourages, “Oftentimes in business, we are advised to be professional and leave out the personal. While I completely agree that remaining professional throughout the journey of your business is non-negotiable, I think one of the biggest missteps is actually not making it personal. Strike a balance. One of the strongest choices you can make as a business owner is to give your customers a genuine glimpse into who you are.”

Free perks help to build loyalty.

Do you sell your products online? If so, free shipping is a great way to lure customers away from your competitors. Consumers are prone to sticking to retailers that offer additional perks with their purchases. As Ari Shpanya points out on Econsultancy.com, “free” is a great way to build loyalty – something he believes is one of the most valuable tactics an online retailer can use to boost sales.

“By influencing customers to come back and earn free shipping or a free item, retailers can keep shoppers from visiting a competitor’s website,” he offers, “Plus, 54% of customers would consider increasing the amount of business they do with a company for loyalty rewards.”

Don’t underestimate free advertising.

Not every marketing campaign you invest in has to cost you a pretty penny. Sometimes, your best advertising comes in the form of wearing your items yourself. On LaunchGrowJoy.com, Diane Batoff of Micassileo Jewelry reminds jewelers that every person they meet is a potential customer. “Wear a piece of your jewelry every day, everywhere you go,” she advises, “Be friendly, positive and smile to everyone you see.”

The many benefits of making new friends are among the top reasons that TK Enterprises Inc. conceived its one-of-a-kind Event Marketing services. By investing in our experienced team of phone agents who can call your customers to invite them to your upcoming in-store event, you will be given many priceless opportunities to grow the relationships you have with the individuals who have supported your business in the past.

Our call center has the capacity to contact your entire database of current customers allowing you maximum potential for increased traffic and sales. For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

 

3 Summertime Marketing Ideas To Boost Your Jewelry Business

3 Summertime Marketing Ideas To Boost Your Jewelry Business

Summer officially begins tomorrow! And for people all over North America, it’s a pretty exciting time. As a jewelry store owner, it’s wise to consider one of the most important aspects about summer. And that’s the fact that it brings more people out of their homes. Naturally, the more people who are out and about, the more opportunities you have to entice them to visit your jewelry store.

However, it’s important to remember that just because more people may be in the shopping mood, it doesn’t automatically mean they’ll be coming to your store. It’s your job to launch some clever summertime marketing campaigns that will help to boost business.

Here are three:

1. Launch a special summertime giveaway.

People love getting things for free. When you run a contest or announce a giveaway, it will undoubtedly gain some attention. Why not welcome the summer season by letting the members of your customer base know that there are some freebies available to them when they visit your store? On JewelryMakingJournal.com, Kamilah Campbell explains how this strategy worked for her brand.

“Last year I came up with an idea for a contest called ‘The Pink Email Extravaganza.’,” she explains, “I sent out an email blast to all my current customers to forward this email to all of their family and friends, and the person who sent it to the most people received a jewelry piece from my gallery of their choice. It helped to build excitement and increased hits on my website as well.”

2. Begin your blog.

If you haven’t yet started a blog on your company website, you’re missing out on numerous opportunities to draw attention to your business online. As you can tell, this tip is straight out of the “practice what we preach” book. We post one new blog per week to help increase the strength of our online presence.

“A blog is a great supplementary marketing strategy for a jeweler’s website,” informs WebpageFX, “Blog posts give you an opportunity to drive more traffic to your website. A regularly updated blog sends a good signal to Google and other search engines. Search engines like to see your website is being updated—although that’s not going to be a problem for you, since you’ll be updating your website as you get new pieces of jewelry in, right?”

3. Host a fun summertime event.

Without question, summer is the season when the most outdoor events take place. We’re talking barbeques, picnics, golf tournaments, live concerts, ball games, festivals, trade shows and so much more. It’s definitely wise to have your business represented at events where the opportunities to showcase your goods and meet new customers are plentiful. However, as Campbell insists, you should try co-sponsoring an event yourself.

“Team up with another business or organization and plan an event together,” she advises, “Last year my cousin, who owns her own PR company, had a cultural event and I sponsored giveaways for the event. I was even listed as a sponsor on the program and email blast.”

The TK Enterprises Inc. has many years of experience helping jewelry store owners to host successful in-store events. Put our team to work for you! For information about our one-of-a-kind Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!