Apr 11, 2018
Texting, emailing and using social media – these are all incredibly popular ways of communicating these days. We live in a world where nearly everyone has a smartphone and, as a result, find ways to get in touch with family, friends, colleagues and co-workers without ever uttering a single word.
It’s probably a good idea to utilize the myriad of social media platforms that are out there to promote your brand. However, it would be a bad idea if you neglect the always-dependable telephone call as a chief source of communication between you and your customers. Believe it or not, your customers would still prefer that you call them.
Here are three reasons why:
1. It offers a more personal approach.
In today’s world, consumers want so much more than high-quality products and services. They value the relationships they develop with the businesses they support. This is why getting to know regular visitors by name and offering pleasant in-store shopping experiences is more important today than it ever was. Similarly, friendly conversations over the phone help to add a personality to your business that can’t be matched by texts and emails.
On MyCallFinder.com, Jeanne Landau explains that phone calls help to keep companies accountable. “When using a channel like email, chat, or social media to contact a company, the customer might not know who exactly is on the other end of the conversation,” she writes, “During a phone call, the agent will provide their name, which holds them accountable for the conversation that ensues.”
2. Information is received much quicker.
With the written word, only so much can be said so quickly. Texting and emailing requires the physical typing of words that simply can’t replicate the speed of a normal spoken conversation. For this reason, it automatically slows down communication. Customers who want immediate answers would much rather receive those answers in real-time than have to sit and wait for the words to be typed out.
“Humans generally speak at 125-175 words per minute and can listen at a rate of up to 450 words per minute,” explains Gregg Johnson of the Harvard Business Review, “In contrast, the average typist does 38-40 words per minute — and that’s on a full-fledged keyboard, not on a mobile phone. A consumer may prefer to make plans with friends over text message, or to order a pizza online, but when faced with a complex purchase, these preferences often change. “
3. Not everyone is a tech wizard.
With mobile devices and social media apps being so popular today, it’s easy to forget that there are many people who either don’t know how to use them or have no interest in trying. Going “old school” is just fine for a large number of people who feel a lot more comfortable speaking on phones than using modern gadgets.
“Though it may be hard to believe, there are plenty of people who still aren’t completely comfortable using modern technology,” says Landau, “They either don’t understand it and have no desire to learn or don’t trust it. Either way, they are completely content using only their phone to communicate with family, friends, and businesses that they patronize.”
At TK Enterprises Inc., our one-of-a-kind Event Marketing services put our experienced and highly-motivated callers to work for your jewelry store, making personal phone calls directly to your customers to invite them to your upcoming in-store events.
For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Apr 4, 2018
Jewelry – it’s a special type of merchandise that truly belongs in a category of its own. Unlike most purchases, jewelry is often bought for particularly sentimental reasons. Commemorating romantic relationships, creating family heirlooms and celebrating milestone moments – these are all very special occasions that are often recognized by the gifting of jewelry from one loved one to another.
So, it should go without saying that jewelry purchases are generally made with a special type of care. To be specific, most consumers prefer to see and feel jewelry for themselves, trying on different pieces, looking in the mirror and mixing and matching to settle on the perfect combinations. As a result, jewelers continue to enjoy foot traffic in their brick-and-mortar store locations while many other industries lean towards boosting their online sales.
Should jewelers be concerned about the growth of online shopping?
Knowledgeable sources say no. Firstly, to reiterate an already-made point, jewelry purchases are more of the touch-and-feel variety. But secondly, e-commerce isn’t exactly taking over in the way that some people assume. Sure, online shopping is incredibly popular. And this is never more evident than during the end-of-year holiday season. However, most businesses still enjoy heavy in-store success even when their online sales are taking off.
On Forbes.com, Barbara Thau explains that brick-and-mortar stores are still the future of retail. E-commerce, she insists, will not replace the physical shopping experience. She even points out that stores are more profitable than e-commerce. The top ten retailers, says Thau, still have their physical store locations as “the meat and potatoes of their business.”
“What often gets lost amid the heady talk that retailers’ online businesses are growing faster than their stores is that bricks generate higher conversion rates —the percent of store/site visitors who make a purchase — than clicks,” elaborates Thau, “And as a general proposition, a store purchase is more profitable than an e-commerce order, as factors like shipping and handling charges, and the costs associated with increased returns, eat into margins.”
Believe it or not, millennials want to buy from you in person.
As a jeweler, you undoubtedly receive numerous visitors from young shoppers in your store. Don’t assume that because millennials are part of the online generation they’d prefer to do their shopping online rather than in your store. Thau writes that while Amazon, Facebook and Instagram are incredibly popular with youngsters, they still prefer “real life stories”. According to a number of studies, says Thau, young people enjoy real shopping experiences.
“Most global millennials (70%) prefer brick-and-mortar retail stores, according to CBRE,” reveals Thau, “And in the U.S., over 77% of Gen Z, consumers born after the mid-1990s through the early 2000s, said brick-and-mortar stores are their preferred shopping channel, according to Accenture research.”
Send out your invitations!
With research showing that shoppers both young and old still prefer real shopping to online shopping, there is no reason to fear the growing popularity of e-commerce. There is also no reason to not invite your customers back into your store for your special events and sales. This is where the TK Enterprises Inc. team can really help you!
Contact us today to ask about our Event Marketing services! Call us toll-free at 1-877-622-0195 or email us at heidi.tke@tomkaufmann.com. You may also fill out the form on our Contact Us page and have someone contact you!
Mar 28, 2018
“Twitter, Facebook, email, websites and texts – there are many ways to keep in contact with your customers,” states Rachel Miller on the U.K.-based Marketing Donut website, “But did you know that your office phone system can improve customer service, increase sales and boost profits?”
Yes, we are living in a world with many incredible technological advances in the form of handheld gadgets. Our smartphones give us the ability to communicate with people all over the world using various messaging apps and social media platforms. But one thing has remained the same after all these years. With the exception of the face-to-face conversation, nothing beats the good old phone call!
Live voices make a difference.
As a business owner, it’s important for you to know that hearing a live voice is a very important thing for your customers. It gives personality to your business in a way the written text cannot. Furthermore, phone calls enable customers to get immediate answers to questions. And in today’s world where people expect immediacy, the phone call can’t be beat in the customer service game.
“You can greet a customer by name when they call in – their order history is in front of you,” points out Pioneer Business Systems PR executive, Hayley Stovold in Miller’s article. This simple act of familiarity and politeness is often enough to keep a customer coming back to your store.
Let us do the calling for you!
At TK Enterprises Inc., we’re fully aware that the vast majority of jewelry store owners across North America are far too busy with their daily tasks to call all of their customers each day. That’s where we come in! We have over 30 years of experience in the sales field and a wealth of experience in understanding customer behavior. Our call center is a lively and energetic atmosphere filled with knowledgeable and friendly phone agents who are adept at driving sales.
And we can get them calling your customers for you! Our one-of-a-kind Event Marketing services are designed to have our team contact your existing customers to invite them to your businesses events, teach them about your promotions or follow up on recent sales. Our history has proven that making phone calls is a highly-effective way to deliver the messages of our clients as our callers either speak directly with customers or leave enthusiastic voicemails.
Time and time again, the end result is higher in-store traffic and increased sales for our clients. Sean O’Neill of Ireland’s ThinkBusiness acknowledges that other modern-day forms of communication can be great at relaying messages. However, he admits that they can make it harder to get clear points across.
“With social…where the platform lends itself to a more conversational dialogue…there are more opportunities for misunderstanding and avoidance,” he writes, “Done correctly, a cold call should be all the things other platforms are…Also, it gives the opportunity to open up the conversation straight away with questioning and gain insight into what is truly important to the customer.”
Why choose TK Enterprises Inc.?
In the past four years, we’ve made well over a million calls for jewelry stores continent-wide. We have a proven calling system and an outstanding track record that provides our clients with the transparency and peace of mind that 100 percent of our calls will be completed with passion and enthusiasm.
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Mar 21, 2018
Welcome to spring everyone! It’s certainly a beautiful time of year. Even though your neck of the woods may still be experiencing frigid temperatures, they won’t last too much longer. The spring is a great time of year for the majority of jewelry retailers because the warmer weather encourages more people to come out of their homes. In addition, that warmer weather also inspires the wearing of more jewelry. After all, without the heavy coats and scarfs, jewelry can more easily be seen!
As a result, the beginning of spring makes an ideal time for your jewelry store to host an in-store event. Inviting your customers back into your store so that they can be the first to check out your latest items is a great way to not just boost sales but grow your customer relationships. These days, consumers place a lot of emphasis on how businesses make them feel. What could be better than offering exclusive invites to customers to show them how special they are to you?
Hosting an in-store event will raise brand awareness.
It goes without saying that you don’t own the only jewelry store in town. So what separates you from your competitors? As we’ve pointed out, acknowledging your customers by reaching out to them directly will help to give them feelings of importance. Never be afraid to declare your appreciation for your customers’ support. Doing so will get the word spread about your brand in a very positive way.
“In-store events give you the opportunity to create a buzz around your brand and store, helping to raise brand awareness,” agrees Madeleine Helme on MarTechExec.com, “Get your customers excited about an upcoming event and you will see an increase in traffic to your store. This is also an effective way of attracting new customers to your store. They’re more likely to become repeat customers, too, because you’ve given them an experience they will enjoy and remember.”
An in-store event will boost your sales.
At the end of the day, isn’t that what every business owner wants? It will be near impossible to not significantly increase sales when you host an in-store event. Remember that the main objective of any social gathering is for people to have a good time. Ensure that your guests are enjoying themselves and you won’t have to put a ton of effort into pushing sales. They will come a lot easier!
“Sales and profits will also see a boost from your in-store events,” affirms Helme, “If people attending your event have an enjoyable time, then they are more likely to buy from you and are likely to spend more. Successful events are great for your brand’s reputation and word-of-mouth because people will tell their friends and post on social media about how much of a good time they had at your event.”
TK Enterprises Inc. has many years of experience making personal phone calls directly to jewelry store customers to invite them to upcoming in-store events. Get us working for you! For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Mar 7, 2018
It is often said that communication is the most important element of any strong relationship. As a jewelry business owner, it’s vitally important that you remember that each and every new individual who visits your store isn’t simply a potential customer – he/she is a new relationship waiting to happen. How do you spark that new relationship? By communicating, of course! It cannot be stressed enough that talking to your customers is integral to your store’s success.
Talking to your customers will help you to serve them better.
All too often, business owners see themselves as experts in their fields (no problem with that, at all) and forget that they can always learn more (that’s the problem). Because you can never stop learning, it’s wise to attain as much information about the members of your customer base as possible. And getting that information straight from the proverbial horses’ mouths is the best way to learn how to continually satisfy the needs of your customers.
“Brutal honesty from your customers will highlight what is preventing you from building something that delights your customers,” says C Todd Lombardo on Medium.com, “Many struggle with this type of customer interaction because you learn that you’re wrong. Who wants to be wrong? Learning where and how you’re off the mark just might allow you to discover what’s right for your customers. It’s okay to be wrong, just learn from it and move on.”
Getting to know your customers will diminish their hesitancy to spend money.
Developing relationships with the people who support your brand will go long way in generating revenue for your business. Although it’s important to express genuine kindness, your main objective is to form bonds that translate into repeat business. Simply stated, the more people trust you, the more likely they will be to spend money in your direction. As Peep Laja puts it on Kissmetrics.com, talking to your customers will lessen customer hesitations.
“You get to learn two very important things (among other stuff): the hesitations and questions they had before buying/signing up, and what matters to them about the product,” he writes, “The first bit helps you understand the friction in the buying process…The second bit helps you figure out how your customers use the product, and what matters to them when they’re shopping for it. This again helps you improve the way you sell, and improve the product/offer itself.”
Get us to do the talking for you!
At TK Enterprises Inc., we believe that we’ve mastered the concept of strengthening customer relationships via the good old telephone conversation. Our talented team of phone agents has many years of experience under its collective belt, calling customers on behalf of jewelry store owners to invite them to upcoming events, introduce them to new promotions or follow up on recent sales.
We’re elated to tell you that our Event Marketing services have worked wonders in growing relationships and inevitably sales numbers, as a result. For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Feb 21, 2018
When Alexander Graham Bell invented the telephone back in 1876, it is unlikely that he envisioned it to become the global juggernaut that it is today. We’re sure he wouldn’t have been too surprised to see how useful the telephone would become. However, we imagine that he had no visions of his innovation becoming an all-in-one media centre involving texting, photo taking and video filming.
Today, smartphones are all the rage. Most people feel that they practically can’t live without these mini handheld computers. And while surfing the internet and communicating via text messages are wildly popular activities, it should be lost on no business owner that the telephone’s original purpose still remains its greatest advantage. Yes, there’s nothing quite like talking on the phone to communicate your message!
Nothing beats a good old conversation.
Over the past couple of weeks, our blog has examined the importance of using the telephone to reach out to your customers. Studies show that it remains an incredibly important business tool that outdoes the modern act of texting as a top communication form. On Entrepreneur.com, Grant Cardone insists that the telephone remains more powerful than social media sites like Twitter, Facebook, Google+, YouTube and LinkedIn.
“This is because at some point in everyone’s career they will use the phone to reach the right person, close a sale, follow-up with a customer or to handle a customer inquiry,” he writes, “The phone is money, and everyone has one. There are almost as many cell-phone subscriptions (6.8 billion) as there are people on the planet. In the U.S. alone, there are just under one trillion phone calls per year!”
What makes telephone communication more effective than any other method?
It’s all about making personal connections. The human voice has the unique ability to win people over in ways that a text message or social media conversation cannot. Tone and inflection communicates warmth and friendliness in ways that words that are read cannot. As well, phone conversations allow for immediate responses. Simply put, they make for much more natural interactions.
“Short of talking with someone face-to-face, a phone call is the best way to get a personal response,” says Mary Nestor-Harper on Chron.com, “If the person you called is available, you can take care of business on the spot. With other forms of communication, such as texting or email, you leave a message and hope for a quick response.”
Why are personal connections so important to your jewelry business?
In 2018, consumers are looking for a lot more from stores than high-quality items. They’re interested in enjoying unique customer experiences. As a result, it’s integral that you develop relationships with the people that support your business. This means reaching out and letting your customers know you haven’t forgotten them.
At TK Enterprises Inc., we have proudly mastered the concept of reaching out to customers for jewelry store owners to build their relationships. Our one-of-a-kind Event Marketing services involve our experienced and highly-motivated callers making personal phone calls directly to your customers to invite them to your upcoming in-store events.
For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Feb 14, 2018
Happy Valentine’s Day! On behalf of the entire TK Enterprises Inc. team, we’d like to wish all of you lovebirds a fun and exciting day today. We’d also like to send our best to all those who may not be celebrating Valentine’s Day as they are still looking for love. We do know one thing for sure, however. Those who are looking to impress the objects of their affection should practice the age-old technique of calling them on the phone.
Make the phone your friend.
If you’re lucky enough to get the phone number of an individual you admire, do yourself a favor and give him/her a call. Texting is wildly popular today. But it simply cannot communicate one’s tone, inflections and true personality the way his/her voice can. No matter how popular texting gets – and the concept has only gotten more popular with each new social media platform – it’s simply too impersonal to get a real relationship to grow out of it.
“Talking with someone is an art form,” says Los Angeles-based blogger Lauren on her website, “There is also an element of bravery when talking on the phone versus talking through texting because it takes a certain amount of guts to say certain things out loud to someone else instead of just texting. It honestly means so much more if someone actually picks up the phone to call because texting feels like such a cop-out since it’s so impersonal and you can also really get to know a person on a much deeper level if you talk on the phone or Skype with them over texting.”
Texting breaks up the natural pace of a conversation.
When on the phone, people speak back and forth to each other with immediate responses. With texting, it can be several minutes, hours or even days before a text recipient returns a message. While not necessarily intentional, these delayed responses could connote disinterest or irritation. It’s hard to truly know what the other person is thinking when texting is the main source of communication.
On MedicineNet.com, Randy Dotinga explains that there is research that has actually found that relationships can be negatively impacted by an abundance of texting. He reports that a 2013 survey of nearly 300 people aged 18 to 25 who were either married, engaged or seriously dating found that about four fifths of its respondents texted with their partners multiple times every day.
“The researchers found that both men and women were more likely to report less satisfying and less stable relationships when the men frequently texted their female partners,” he reveals.
As we’ve highlighted, the TK Enterprises Inc. team strongly believes in the power of the phone call. This is what has made our one-of-a-kind Event Marketing services so effective for so many years. By calling the customers of jewelry store owners and offering exclusive invites to their upcoming in-store events, we successfully help to grow the relationships between our clients and their supporters. Naturally, these stronger relationships lead to higher sales as well!
Go for the personal touch!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Feb 7, 2018
It’s the year 2018. It’s a secret to no one that we live in an era where social media and the devices that connect us to them are all the rage. People have become very tech-savvy and internet-reliant. Information can easily be Googled within seconds using smartphones. And who doesn’t have a smartphone these days? The temptation for business owners, therefore, is to invest in social media marketing.
And while it’s not at all unreasonable to consider strengthening the online presence of your brand, there is a business rule of thumb that should never be forgotten. Nothing beats the traditional phone call. There is no substitute for connecting one live human to another. During real live conversations, consumers are able to ask questions, have them answered and develop genuine connections with their callers.
“Conversations help us decide who to do business with.”
“Speaking to actual people helps to reassure us in business situations that the company is real,” affirms Zal Dastur on Lucep.com, “Conversations help us decide who to do business with. Conversations are so important that according to this study by Hubspot 35-50% of sales go to the company that calls back the customer first. Conversations are a tipping point for businesses, and help customers make the decision of who to go with.”
People still want to talk. Emails, text messages and tweets are great ways to deliver information. But they aren’t necessarily the best conversation starters. Quite obviously, conversations are two-way streets. They require participation from both parties. Those other forms of communication may be effective in delivering messages. But they fail to guarantee responses. Customers, it should be noted, much prefer calling the businesses they wish to work with over any other form of communication.
“Annual calls to businesses from smartphones will reach 162 billion by 2019.”
Mike Boland of BIA/Kelsey reports that their latest study in call monetization found that annual calls that customers make to businesses from smartphones will reach 162 billion by 2019. “This is more than double the roughly 77 billion calls generated last year from mobile devices,” he writes, “This is made up of search (paid and organic), traditional display ads, native social (in-feed) ads, and mobile landing pages. Our measurements include the iterations of these formats as they appear in both mobile web and in apps.”
It’s all about building personal connections. Doing so isn’t quite possible when you rely solely on Facebook posts, tweets or requests for customers to visit the “Contact Us” page of your company website. Phone calls help for your company to make legitimate connections with the individuals who are most likely to support your business. As Scott Resnick of Today’s Telecommunications Industries makes clear, text-based communications often come off as impersonal.
Calling your customers shows you’re willing to go the extra mile.
“Plus, there’s lots of room for misunderstanding,” Resnick explains, “For instance, tone can easily be lost. If a customer is confused or upset, a calm, empathetic voice on the phone is often enough to soothe their worries. Even when a client contacts you over email, don’t hesitate to call them. It shows that your company is willing to go that extra mile to serve them better.”
At TK Enterprises Inc., we’ve mastered the art of making personal connections between jewelry stores and their customers. Get us working for you using a tried-and-true marketing strategy! For more information about our one-of-a-kind Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195.
Jan 31, 2018
Dear jewelers, welcome to your favorite time of the year! With February beginning tomorrow, you are undoubtedly preparing for the rush that comes with Valentine’s Day shopping. You don’t even need to be part of the jewelry business to know that the next two weeks mark a very busy time of year for the industry. Needless to say, jewelry is right up there with chocolates and flowers as the most popular of all Valentine’s Day gifts.
As well, it goes without saying that jewelry make up the most precious and sentimental of all gifts that celebrate romantic unions. So while you may assume that foot traffic is bound to pick up in your store over the next couple of weeks, it’s incredibly important not to take anything for granted. It’s best that you prepare your jewelry store for Valentine’s Day as best you can.
Stock up on your most popular Valentine’s Day items.
Making sure you have enough supply to meet the demand is never more important than at this time of year. What have been your biggest Valentine’s Day sellers in past years? Make sure that you have ordered all of the most-likely-to-be-sold pieces in time for the special occasion. The last thing you want is for your customers to be disappointed to the point where they go to your competition for their gift-buying needs.
“Ensuring that you have the inventory to meet the demand of your customer base is crucial to your jewelry stores’ success during the Valentine’s Day rush,” writes Danielle Wegert on MultiBriefs.com, “If you are not prepared, you will not have enough supply to meet all of your customers’ expectations, and they will take their business elsewhere. Just like any other holiday, many customers wait until the last minute to purchase their gifts, which will not leave time for you to order more inventory before the holiday.”
Prepare to cater to millennials.
It can be argued that young people are the world’s biggest Valentine’s Day shoppers. There’s nothing quite like “puppy love” to get people to bring out their wallets to commemorate that special day with their partners. Studies have actually shown that millennials are among the biggest spenders for the Valentine’s Day occasion. The 2015 National Retail Federation’s Valentine’s Day Consumer Spending Survey found out as much.
“The largest spending age group is predicted to be 25 to 34 year olds, who will shell out approximately $213.04 on the holiday,” reports Barbara Thau on Forbes.com about the survey, “By contrast, 35 to 44 year olds will spend about $176.21. This is somewhat surprising, as many Millennials have yet to come into their most fertile years of earning power, yet they plan to spend more than their older counterparts.”
Host a Valentine’s Day soirée.
Valentine’s Day offers your jewelry store the perfect opportunity to host an in-store event. Doing so will entice your current customers to choose your store for their gift shopping over your competitors. At TK Enterprises Inc., our one-of-a-kind Event Marketing services are designed to get your customers to come to your event. Put our experienced team of phone agents to work for you. We’re experts at offering exclusive invites to in-store events. It’s a strategy that works!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Jan 24, 2018
As we communicated in last week’s blog, the TK Enterprises Inc. team is currently attending the CBG San Francisco Show as an exhibitor. Presented by CBG Continental Buying Group, Inc., the incredible trade show is taking place at Hilton San Francisco Union Square which is located at 333 O’Farrell Street in San Francisco, California. Today is the first day of the show and we will be here throughout the three-day event which culminates this Friday!
For all of those who are attending the CBG San Francisco Show, we encourage you to pay TK Enterprises Inc. a visit at Table #20. We have a very special and exclusive offer for all of our visitors at this week’s show. When you arrive at our table, you will be gifted with a free scratch ticket that is worth up to 15% off of your already discounted CBG member prices for our Event Marketing services.
We absolutely love the opportunities we get to network with industry professionals.
The way we see it, there is simply no substitute for meeting people face-to-face. By interacting with jewelers from all over the continent, we continually learn more about this fascinating industry. As Shoshi Grossman points out on RapNet.com, “Whether or not two people are in the same business, there is always something they can learn from each other. Networking is all about giving and receiving advice, brainstorming ideas and sharing information.”
In addition to enjoying our learning opportunities, we take great pride in being able to teach. Our Event Marketing services help professionals in the jewelry industry to take their respective businesses to higher levels. We’re well aware that our Event Marketing services are one-of-a-kind. So, it brings us great pleasure to be able to introduce them to others in the most impactful way possible – in person.
In 2018, there are many ways to network.
We’re aware, of course, that modern technology affords us many other ways to network when meeting people face-to-face isn’t possible. Because we serve jewelry business owners all over North America, it’s only right that we take advantage of those new technologies. ProfessionalJeweller.com informs us that social media go a long way in helping jewelry professionals to expand their reach.
The site conducted an interview with Harriet Kelsall Bespoke Jewellery designer, Tom Wilson who revealed that social media is one of the main sources of traffic towards his company’s website. “As an independent jeweler, it allows us to immediately connect with our customers,” he is quoted as saying, “We have also found that Instagram is a valuable tool for sharing photographs of the bespoke process with our customers.”
It’s all about establishing and building relationships.
Grossman stresses the fact that professionals in the diamond industry are often only as successful as their abilities to build their reputations through networking. She notes that sharing information and building strong networks is a great way to get people to recommend your business to others.
“You can enhance your business reputation by helping others with advice and support,” says Grossman, “For example, if your specialty is fancy color diamonds, you can advise a colleague about how to explain to their customer the difference between a natural fancy color diamond and a treated color diamond, or how the cost structure works for fancy color diamonds.”
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
