Oct 26, 2016
No two businesses are alike. Naturally, there is a wide variety of differences between companies in varying industries. But there is something special and unique about family-owned businesses no matter what industry they’re in. We should know. As a family-owned business, TK Enterprises Inc. has a rich history of providing top-of-the-line services like Retail Event Marketing.
We are steadfastly committed to providing such great services because, to us, our business is about more than just business. It’s about family. With our family’s reputation on the line, we take a great personal interest in seeing regular growths in success – for both our brand and its clients. This is one of the most important reasons to work with a family-owned business. We believe you can truly trust in it.
What other benefits are there to working with a family-owned business? Here are three:
1. You can trust in their natural chemistry. When you group a bunch of employees together, you take chances with their abilities to productively work together and interact with each other. Family-owned businesses that employ a number of family members have a team that has already developed a long-standing chemistry. Their non-family employees take notice of this and effectively become part of the family. As you can imagine, it’s important for family-owned business owners to hire individuals who mesh perfectly with their approach to doing business.
KPMG Enterprise acknowledges this trait about family-owned businesses and remarks about how well it helps to integrate other employees into the fold. “Key employees (non-family) appreciate and enjoy the unique work environment created by a family in business,” says their website, “The workplace tends to be less formal, more hands on and more personable. Many key employees are treated like extended family and develop a strong bond with the family and the family business.”
2. You can depend on the speed and accuracy of their service. Proud family-run business owners know that their names and personal reputations are on the line when they make commitments to their customers. Often, this ensures expedient results. Because there are generally no “higher ups” to run ideas by, family-owned business can think of and then implement new ideas within a matter of hours.
On AmericanExpress.com, Honora CEO, Joel Schechter speaks to this point when discussing the speed that family-owned businesses are generally known for. “In a family business, we can think about something in the morning and begin working on it in the afternoon,” he is quoted as saying. “After all, the family is a natural team,” the site adds, “And in the pearl business, where new designs must get to market fast, speed is everything.”
3. You can be assured of their strong values. Everyone wants to work with businesses that they can trust. However, it can often be difficult to differentiate between the trustworthy and the non-trustworthy businesses out there. We would argue that family-owned businesses have legs up on the competition in that regard because the names of their brands are directly associated with their family legacies.
KMPG Enterprise speaks to the fact that family-owned businesses are known for their dedication to values and traditions. “Family business owners have the opportunity to teach and pass along their business and personal values to the next generation of family managers/owners,” they note, “Family members take pride in upholding these family values and build them into their day-to-day work and personal activities. The work culture is often a reflection of these family values.”
As mentioned earlier, TK Enterprises Inc. is a very proud family business. Our 30-plus year history of providing incomparable services speak to that. For more information about our Retail Event Marketing services and how they can help for your next in-store event to be a resounding success, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Oct 19, 2016
Customers truly appreciate personalized service. It’s an important fact that business owners of all types should know. Even when your products and services are highly sought-after, your business runs the risk of losing customers if its customer service practices aren’t top-of-the-line. You can never forget that you have competitors. And that means that your customers have options. Placing customer service as a high priority can mean the difference between regularly gaining and regularly losing customers.
How can you convey that your company is customer-focused? Believe it or not, it all begins with something as simple as addressing your customers by name. Personalizing your service by way of establishing a friendly rapport can go such a long way in making customers feel good about their experiences with you. Using their names communicates respect and friendliness and will often endear them to continue to work with you.
Dale Carnegie was an American writer, lecturer and developer of well-known courses in self-improvement, salesmanship, corporate training, public speaking and interpersonal skills. He is also well-known for his many highly-heralded quotes including the following: “Remember that a person’s name is to that person the sweetest and most important sound in any language.” And according to marketing expert, Len Markidan, studies have shown this to be true.
On GrooveHQ.com, he writes that business representatives should not only use their customers’ names, but they should use their own as well. “As it turns out, our names are so important to us that hearing them lights up an entirely different part of our brain than any other words,” he notes, “Using your customer’s name makes them like you more, and on the flip side, using your own name makes the interaction feel more personal, too.”
Sales expert and trainer, Matt of NaturalTraining.com agrees. He reveals that brain research has found that when people hear their names, it stimulates our minds unlike anything else. Because we are uniquely identified by our names, it clearly means a lot for us to hear them being called. “Our names prompt specific and unique responses in our minds that are powerful associations for anyone to use,” writes Matt, “Everyone responds to being known by name.”
Is the use of customer names really better for business? Well, how could you go wrong? Using your customers’ names is an indication that you’ve paid attention to them. It reflects that the fact they’re important enough for you to remember them. And when that is the message being communicated, it encourages them to remember you as well. Matt points out that the use of his own name by businesses he’s dealt with have encouraged him to return to them.
“I have a favorite bike store that I frequent because the customer services reps call me by name,” he shares, “There are stores closer to my home that might have a better selection, but I still frequent this one store because of their personal treatment. Using a person’s name makes them feel important and validated, strong feelings you want your customer to feel during any interaction.”
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At TK Enterprises Inc., we insist upon addressing your customers by name when we call them on behalf of your business. Our highly-successful Retail Event Marketing services provide your jewelry company with a team of experienced and friendly phone agents who contact your customers in order to personally invite them to your next in-store event. Our insistence upon using their names has always gone a very long way creating incredibly successful campaigns.
For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Oct 12, 2016
Even though we’re only in the second week of October, it makes sense to begin thinking about the upcoming holiday parties you plan on throwing for your business. Of course, like most business owners, you’ve likely considered where and when you plan on hosting a holiday soirée for your employees and co-workers. The impending holiday season is such a joyous time and work parties often help for that to be the case.
However, it can be argued that the fourth quarter of the year – often, the busiest for most retailers – is the perfect time of year to throw a party for your customers as well. As the owner of a jewelry store, you actually have the advantage of running a business that is automatically a huge holiday hit. Naturally, jewelry sales pick up during each year’s holiday shopping rush. And there’s a way for them to pick up more than ever before!
Why not host an in-store holiday event this year? As mentioned, many of your customers have already likely considered jewelry as gifts for their loved ones. Custom jewelry designer, Tracy Matthews has enjoyed much success throwing what she refers to as “jewelry parties” near the end of the year. On her Flourish & Thrive Academy website, she recalls how important it was to host her parties during the holiday season.
“I remember when I had my wholesale jewelry business, my biggest months in sales were always the final 4 months of the year,” writes Matthews, “One of the keys to my success for taking it above and beyond was hosting trunk shows or what I like to call “jewelry parties” in as many places as possible…The key element for all of these sales was that I made it FUN and I offered a great incentive for clients to purchase from me then and there.”
How can you make your in-store holiday event fun? Naturally, parties are meant to be fun. And there are endless ways for you to inject excitement into your in-store event. One of the keys is to welcome your guests with warm and friendly banter that transitions into conversations about the wonderful pieces of jewelry that you have for sale. Especially if you’re introducing particular sales and discounts for the holidays, these conversations can be as lucrative as they are enjoyable.
It’s important to remember that your in-store holiday event can serve as encouragement to purchase accessories that can be worn to other holiday parties. This is another way that holiday parties and jewelry go hand in hand. Most people can’t wait to pick out the accessories they plan on coordinating with their outfits for the parties they will be attending throughout the holiday season.
On her website, jewelry designer, Victoria Tane offers some insight on how to properly accessorize. “One mistake many women make is over accessorizing,” she notes, “Instead of wearing earrings, a necklace, a bracelet, and a few rings, consider limiting your jewelry to one or two pieces. By editing your jewelry you draw attention to the pieces you have chosen instead of diluting your jewelry’s statement among several pieces.”
Conversations about accessorizing are bound to be abound at your in-store holiday event. But, of course, it will be of paramount importance that you send out invitations that will attract your customers. That’s where the team at TK Enterprises Inc. comes in. Our Retail Event Marketing division make phone calls to your existing customers to personally invite them to your store events. With over 30 years of experience, we can confidently say that no one does what we can do!
For more information about how we can help make your in-store holiday party a great success, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Oct 5, 2016
October has just started. But is it too early to begin throwing out such phrases as “’tis the season”? At TK Enterprises Inc., we actually think it’s the perfect time to begin planning your holiday parties. For most businesses, the fourth quarter of the fiscal year is officially underway, and it’s usually a time when additional efforts are made to ramp up sales. By having your business host an in-store event in the weeks or months to come, you’ll be tapping into the holiday spirit that a large number of consumers will be feeling.
It should go without saying that jewelry purchases are very popular during the holiday shopping season. By having an in-store event, you’re a lot more likely to welcome back customers who are in the buying mood. At TK Enterprises Inc., we offer unique Retail Event Marketing services that utilize your customer base as a calling list for us to contact and invite to your store’s next big event.
But why use TK Enterprises Inc. to make those calls for you? It’s not just what you have to offer that counts, it’s how you offer it. Our team of phone agents is made up of talented individuals who have decades of phone experience. Calling as representatives of your brand, our agents make use of their friendly and courteous demeanours to add very special personal touches to their interactions with your customers.
Our services have long proven that there isn’t anything quite like a personal phone call to intrigue an individual to respond to a call-to-action. Unlike informal letters or emails, phone calls enable customers to engage with their inviters. They get to ask questions and engage in friendly banter that promotes a greater connection with the brand being represented. Our callers are well-versed in the area of humanizing businesses.
How does TK Enterprises Inc. humanize your business? Firstly, they use your customers’ names frequently. Statistics have shown that most company employees tend to ask customers for their names about a fifth of the time. Our phone agents ask for your customers by name all the time! We insist on giving the members of your customer base feelings of being valued and important to your company.
In addition, our callers are masters of using their voice. This is a skill that is not to be underestimated. With the absence of hand gestures, facial expressions and other forms of body language, it is much harder to make personal connections with a person you’ve never met before. Our team, however, has mastered the art of using certain inflections and tones of voice to adequately endear themselves to the people they call.
On Entrepreneur.com, Tamara Monosoff explains the importance of a caller’s voice for business success. “Businesspeople may be courteous toward amateurs, but they like to do business with other professionals. Your voice can convey either,” she writes, “Think of yourself as a very important person about to call another important person. Say your first words extra slowly. Be polite but not overly ‘sweet.’ Remember, you are important. Also, smile when you speak. This will add warmth to your voice.”
Let’s make this approaching holiday season your most successful one yet! If you’re considering hosting a special in-store event at your jewelry store, allow TK Enterprises Inc. to call your customers in order to invite them to it. For more information about our highly successful Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Sep 28, 2016
How likely are you to stay on the line when your phone rings and the voice on the other line is part of a pre-recorded message? Be honest. If your first instinct is to hang up, you’re not alone. Who likes talking to a machine, anyway? The point, of course, is that you really don’t get to do any talking at all. If you don’t hang up (good for you, you have patience), then you’re forced to listen to someone speak without actually speaking to you.
Gone is your ability to ask questions. Absent is your option of interrupting to explain that perhaps you’d be willing to receive the information being provided at a later time. And completely missing is your freedom to ask that no further calls be made to your home. This is why, at TK Enterprises Inc., we are such big proponents for the live call. Nothing quite beats an actual conversation between two real human beings! Robocalls simply can’t compete.
What exactly is a “robocall”? As defined by Consumer Reports, “robocalls refer to autodialed or prerecorded telemarketing calls to landline home telephones or cell phones, or unsolicited text messages to wireless numbers. Autodialed informational messages, such as those announcing school closings or weather alerts, are permitted according to the FCC, as are calls to landlines on behalf of nonprofit groups and political campaigns.”
Consumer Reports also goes on to call robocalls an “epidemic”, stating that the Federal Trade Commission and Federal Communications Commission receives in excess of 150,000 consumer complaints every month about recorded telemarketing calls. And according to Bikram Bandy, who is the program coordinator for the National Do Not Call Registry, robocalls have eclipsed live telemarketing calls as a source of consumer complaints.
To deal with the robocalls “epidemic”, many register their phone numbers with the National Do Not Call Registry. Others simply turn off their ringers and let their phone calls go to voicemail. That doesn’t exactly put a stop to the calls. To reiterate an earlier-made point, the annoyance that is generally associated with robocalls is why the team, here at TK Enterprises Inc., believes so strongly in the live phone call. We also strictly adhere to all FTC guidelines, both federally and at the state level.
How do live phone calls produce better results? Firstly, it’s important that we note that our Retail Marketing Event services specifically target individuals who are already customers of the stores that we call on behalf of. Cold calls are not exactly the name of the game. With the brands already having established rapports with the people we contact, each call uniquely begins with a sense of familiarity. Secondly, giving customers the opportunity to converse with real people goes a long way.
Our team of phone agents is made up of very warm and friendly individuals. But, even more importantly, they are well-versed in the areas of jewelry and the importance placed on jewelry purchases within the American public. We know how important it is to professionally represent the businesses that we call on behalf of and therefore, we’re always fully equipped with the knowledge to answer pertinent questions.
Our long-standing rates of success have proven that live phone calls far exceed the impact of robocalls. With the ability to actually engage in worthwhile conversations with your customers, we can ensure that your jewelry store’s next in-store event is a resounding success.
For more information about our Retail Event Marketing services, please don’t hesitate to contact us. You can call us toll-free at 1-877-622-0195 or email us at heidi.tke@tomkaufmann.com.
Sep 21, 2016
The team, here at TK Enterprises Inc., would be hard-pressed to come up with an article of merchandise that deserves a more higher-profile showcasing than jewelry. Just last week, we blogged about the sentimental value that most of us place on our pieces of jewelry – value that often, far outweighs the monetary costs of the pieces. As a result, those seeking to purchase jewelry tend to thoroughly enjoy the process of viewing, touching and feeling new pieces for themselves.
And there will be plenty of opportunity for that this weekend in Chicago, Illinois! We are excited to announce that we will be attending this year’s Select by Centurion Midwest Show. Now in its second year, this incredible two-day event features more than 50 high-level exhibitors in the jewelry industry. It all takes place inside the luxurious five-star Four Seasons Hotel at 120 E. Delaware Place in Chicago this coming Sunday, September 25th and Monday, September 26th.
The Select by Centurion Midwest Show will be specifically located in the hotel’s ballroom on the Lobby Level. And, the TK Enterprises Inc. booth can be found at L2. We very much look forward to this year’s event, as we do for every live trade show event we visit. We find it very exciting to meet with new exhibitors in order to discuss our fantastic Retail Event Marketing services that can successfully promote their upcoming in-store events.
Of course, it’s also a lot of fun to peruse through all of the incredibly beautiful pieces of jewelry that will be on site. We certainly hope to see you there! The Sunday event will run all day from 10:00am to 6:00pm, while Monday’s event goes from 10:00am to 5:00pm. We imagine that this year’s Select by Centurion Midwest Show will place a special emphasis on making jewelry purchases for the holidays. Believe it or not, the time for holiday shopping is fast approaching!
We would argue that the fourth quarter of the year (which starts in a little over a week) is the best time of year to invite your customers to your store to peruse through the amazing pieces of jewelry that you have available for purchase this holiday season. And we can’t think of a better place to discuss the ways our Retail Event Marketing services can help you pull off the greatest of all in-store events than at the Select by Centurion Midwest Show this weekend!
The two-day event, by the way, is more than just an exhibition of beautiful jewelry in a fantastic hotel. The show’s organizers, Joe Carullo, Bryan Cohen and Howard Hauben regard it as so much more. “We continue into 2016 with our famous venue, great breakfasts and lunches, retailer education on both mornings, purchase-credit drawings, various buyer hosting packages, a delightful Sunday night cocktail party and more,” they are quoted as saying on CenturionJewelry.com.
According to the site, the trio believes that a trend towards retailer preference for manageable, easy-to-work shows in classy hotels is the main reason for the great success had by the Select by Centurion brand over the past six years. This year, they have already launched shows at Ritz Carlton hotels in Laguna Niguel, California and Dallas, Texas and most recently at Foxwoods in Ledyard, Connecticut.
If you are looking for more information or to still register for the Select by Centurion Midwest Show in Chicago this weekend, feel free to call 1-888-427-4697 or visit SelectJewelry.com. Of course, we’d like to hear from you as well. Please don’t hesitate to call TK Enterprises Inc. toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com. Or we’ll see at you booth L2 this weekend!
Sep 14, 2016
Jewellers all across the United States are very well aware of how popular their items are. Jewelry, it can be argued, has always been in style – and will always be in style. In addition to the obvious belief that jewelry adds both beauty and prestige to one’s look, various pieces are very often associated with great sentimental value. None is more obvious than the wedding ring. It is a clear cut symbol of one’s lifelong commitment to another.
The history of the wedding ring being worn on the fourth finger of the left hand is rooted in its representation of being connected to the heart. The idea is that the vein in the fourth finger of your left hand can be traced all the way into the heart. This is based on an age-old tradition that isn’t necessarily based on scientific evidence. Nevertheless, the concept has been strong enough to encourage millions to follow the tradition.
“Thousands of years ago, there was a Greek and Roman belief that a vein from the fourth finger on the left hand ran directly to the heart,” explains Adriana Pastor of Mervis Diamond Importers, “This vein was known as the ‘vena amoris’ also known as the vein of love. This belief led to the tradition of wearing the wedding ring on that particular finger, symbolizing the love amongst the couple being married.”
Of course, wedding and engagement rings aren’t the only pieces of jewelry that we attach sentimental value to. In fact, various pieces of jewelry have different meanings for different people. Jewelry pieces are often passed along from one generation of a family to another and are therefore, considered important heirlooms. As a result, necklaces, bracelets and rings and other pieces are often worth much more to their owners than their actual monetary value.
On TheGuardian.com, Helen Walmsley-Johnson, who writes under the pseudonym, Invisible Woman, describes the “heart-wrenching” feeling of discovering that her home was burglarized. She explains that of the many items stolen – a television, cash and even a old vacuum cleaner – the most painful loss to endure was that of her jewelry box. Admitting that there wasn’t much monetary value to the items lost, it was her sentimental attachment that caused her such great pain.
“Jewelry is weighted with meaning,” Walmsley-Johnson writes, “It doesn’t matter what it is, there is likely to be some sentimental or emotional reason you wear a particular thing – in my case, I wear my mother’s wedding ring on my right hand, and a battered, misshapen silver thumb ring, bought for me by my youngest daughter with her 50p pocket money…I wince when I see people parting with jewelry to raise cash because I know how that feels. It hurts.”
At TK Enterprises Inc., we believe that the sentimental value that is so often associated with jewelry is one of the top reasons that jewellers should find it advantageous to speak with their customers directly about their buying choices. Delving deeper into the purpose behind each purchase rather than focusing on the pieces themselves can often lead to higher sales and better overall customer satisfaction.
It’s the personal approach that we take when rolling out our Retail Event Marketing campaigns on behalf of jewellers all over the United States. Our talented and experienced team contacts customers on behalf of jewellers to cordially invite them to in-store events that give business owners the opportunities to build upon the personal connections they’ve already made with their brand’s supporters.
Let’s work together on getting you to reap the benefits of the sentimental value that your customers attach to your products! For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Sep 7, 2016
There are various ways to advertise your business. And while television commercials, radio spots, print ads and billboards haven’t exactly gone out of style, they are both incredibly expensive and don’t always meet the needs of their advertisers. TV commercials, for example, generally last about 30 seconds each. But what is the overall impact that they have? Here, at TK Enterprises Inc., we have come to realize that nothing beats the “personal touch”. And commercials on television can’t provide that.
How do you make personal connections with your customers? No matter how technologically advanced our society has become, there is nothing comparable to the face-to-face meeting. Engaging in personal interactions with your customers trumps faceless advertising any day. This is why Retail Event Marketing has been so successful for jewelers all across North America. When customers shop for jewelry, it’s incredibly important for them to see, touch and feel their potential purchases.
Quite obviously, jewelry purchases are important ones. Very often, they are associated with special occasions and commemorations of special unions. There is often a deep sentimental attachment to a jewelry purchase. So, it only makes sense that a customer would want to ask questions of a reputable and friendly representative of the jewelry store he/she is visiting. Hosting an event at your store is an excellent and proven way to generate greater interest in your items.
What is the best way to invite customers to your in-store event? As we pointed out in our last blog, the good old phone call can’t be beat! At TK Enterprises Inc., we offer our Retail Event Marketing services via a team of very talented telemarketers. It’s their job to contact your customers on behalf of your brand. Again, there’s no comparison to getting a live, friendly voice passing along a personal invite to your event. No other type of advertising offers such a “personal touch”.
Which customers are called as part of your Retail Event Marketing campaign? We make phone calls to your existing customers. They are defined by those who have made purchases from you within the past 18 months. Our callers provide details about your current promotion including information about the date and time of your in-store event. If your customers can’t be reached, our team leaves friendly and informative voicemail messages.
Do such Retail Event Marketing campaigns actually work? In our experience, they certainly have! Not only does our history show that there is evidence that customers appreciate the “personal touch” that comes with getting live phone calls, it also tells us that customers do listen to voicemails. Knowing that the message was left by a real person specifically for the customer encourages its recipient to actually listen before deleting it.
Why work with TK Enterprises Inc. specifically? We are a family-owned business that has been operational since 1980. And no other company quite does what we do. To give you an example of our commitment, we have made over 300,000 calls for in-store jewelry events over the past two years. Our dedication to launching the strongest campaigns possible is unmatched. To provide it, we provide daily and weekly reports to keep you abreast of our progress.
Of course, there is so much more we could tell you about our Retail Event Marketing services. But, true to our word, we’d like to connect with you over the phone. That way, you can ask any questions you wish. You can be assured that you will receive detailed information about how our services can help your jewelry store to enjoy a very successful marketing campaign that involves making personal connections with your customers!
Please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Sep 2, 2016
There are tons of different ways to market your business. But not all marketing methods are created equal. Before deciding upon the type of advertising strategy you wish to implement for your next campaign, it’s important to consider exactly what you’re looking to get out of the entire process. At TK Enterprises Inc., we’ve learned that when it comes to hosting in-store events, there is no better way to advertise it than to put in direct phone calls to customers.
Consider the ways in which you are invited to any party or industry event. How enticed are you to go when you receive an invitation by email or even through social media? While it may be considered an “old school” method, our experience has proven that nothing beats a good old traditional phone call. And we’re not talking about inundating your customer base with voice recordings. We’re talking a live human voice on the other end of the line!
Here are three reasons to use phone calls to distribute your event invites:
1. Human-less invites can’t talk. Consider the power of having a live voice on the phone, answering questions about your store’s next event. A warm and friendly voice has the ability to endear your brand even more to the customers who have supported it in the past. Traditional invitations, be they in paper or online, can’t crack a joke or offer additional insight into the goings-on of your company. As Andy Dickens explains on Virtual-Sales.com, talented phone agents can turn many a “no” into many a “yes”.
“A successful telesales operator has the skill and expertise to turn an initial ‘No Thank You’ into a ‘Yes Please’,” he writes, “Persuasive telesales staff are experienced in removing objections to a decision-maker select to buy your product and turning around a poor sales situation. No other method of direct sales approach can as effectively transform a losing situation into a winning one.”
2. It is proven to be the most effective marketing method. It’s important to never neglect the human element of business marketing. As much as consumers are interested in getting high-quality and dependable products and services, they still place great value on their customer experiences. Being able to speak to actual people helps them to associate a personality with your brand. This has proven to be a very successful marketing tool
On ConstantContact.com, Fernand Zuili explains that telesales produce the biggest responses from customers. “Outbound telemarketing can, under the right circumstances, contact and secure a yes or no from much as 85 to 95 percent of the available universe,” he informs, “No other media even comes close…It even beats the Internet much of the time, because with telemarketing a live telemarketer assist the client and prepares him for the next steps by asking all the right questions, and making sure everything is correct.”
3. Your in-store event is all about making personal connections anyways. As mentioned earlier, it’s important to consider the type of promotion you wish for your customers to learn about. In the case of an in-store event, the entire occasion is all about mixing, mingling and getting to know others. Naturally, these events present plenty of opportunities for customers to peruse your items, ask questions and be given the opportunities to make purchases on the spot.
On LinkedIn.com, Fraser Hay explains that telemarketing is best way to get people to come to your event, as it begins the entire human interaction process. “Telemarketing can be very effective for getting ‘bums on seats’ to your workshops, seminars, webinars and conferences,” he says, “If you are planning an event and want people to attend, telemarketing is an excellent way of getting delegates to book their place.”
TK Enterprises Inc. is happy to make those personal invites via the phone for you. Our highly-experienced, enthusiastic and well-trained phone staff is made up of experts at engaging customers in friendly and professional ways. Please don’t hesitate to contact us to learn more about how our Retail Event Marketing services can make your next in-store event a big success!
Give us a call toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Aug 25, 2016
Quite obviously, there exists a wide range of advertising ideas and marketing methods to catch the attention of the general public. Between billboards, print ads, radio spots and television commercials, we are all inundated with advertising on a daily basis. And, in a way, that’s the problem with all of the above mentioned marketing methods. With so many of them, they begin to spill into one another, leaving no particularly-unique impressions on the people who encounter them.
But then you have the face-to-face meeting. Actual personal interactions simply can’t be beat no matter how effective your marketing campaigns may seem. Even in today’s technology-obsessed world, there’s no getting around the fact that we’re human. And that means that nothing beats physical human interactions. This is why hosting in-store events is arguably the most effective marketing strategy you can implement!
Now, let’s be honest. In-store events (read: parties) are fun! They provide opportunities for like-minded people to mix, mingle and make new friends. And just as importantly for your business, it provides you with opportunities to engage in conversations with individuals who share interests in the products you sell. At TK Enterprises Inc., we’ve found that members of the jewelry industry have especially found that in-store events are lucrative ways of growing their businesses.
How important is it to interact with your customers in person? Well, as Nicole Giordano puts it on StartUpFashion.com, “people buy from people”. So, no matter how impressive your marketing materials may be, they simply can’t outdo your charming personality and expertise in your field. Giordano mentions that, in the fashion industry, it’s especially important for customers to learn more about products up close and personal.
“The biggest complaint about shopping online is that it’s impossible to know what the garment looks like on your body until you receive it,” she writes, “Having your customers in front of you at the store gives you the chance to explain specific details about each line and to allow them to try things on and become familiar with what you carry. It also allows customers a perfect opportunity to provide you with feedback about what they think you’re doing great and some suggestions as to what else they would love to see.”
How do in-store events help to increase sales? Well, let’s put it this way. Can you think of a better location to sell your products than your actual place of business? While your in-store event provides an excellent atmosphere for a good time, it also offers incentives for purchases to be made right away. Giordano admits that most customers may attend your event without intentions of buying – but it doesn’t always go that way.
“Ladies, we’ve all been there,” she states, “We’ve attended shopping events with no intention to shop until the free apps and bubbly beverages are handed out amongst tables of this season’s hottest accessories and we can’t possibly go home without a little treat for ourselves. Hosting an in store event is the best way to increase exposure to potential customers and show off what you have to offer.”
How important is it to send out personal invites to your in-store events? At TK Enterprises Inc., we can’t stress just how imperative it is for you to make direct contact with your customers about your upcoming events. We employ a highly-experienced, enthusiastic and well-trained staff of callers who know how to engage your audience in a friendly and professional way. Contact us to learn more about how our Retail Event Marketing services can make your next in-store event a huge success!
Please don’t hesitate to call us toll-free at 1-877-622-0195 or email us at heidi.tke@tomkaufmann.com.
