There are tons of different ways to market your business. But not all marketing methods are created equal. Before deciding upon the type of advertising strategy you wish to implement for your next campaign, it’s important to consider exactly what you’re looking to get out of the entire process. At TK Enterprises Inc., we’ve learned that when it comes to hosting in-store events, there is no better way to advertise it than to put in direct phone calls to customers.
Consider the ways in which you are invited to any party or industry event. How enticed are you to go when you receive an invitation by email or even through social media? While it may be considered an “old school” method, our experience has proven that nothing beats a good old traditional phone call. And we’re not talking about inundating your customer base with voice recordings. We’re talking a live human voice on the other end of the line!
Here are three reasons to use phone calls to distribute your event invites:
1. Human-less invites can’t talk. Consider the power of having a live voice on the phone, answering questions about your store’s next event. A warm and friendly voice has the ability to endear your brand even more to the customers who have supported it in the past. Traditional invitations, be they in paper or online, can’t crack a joke or offer additional insight into the goings-on of your company. As Andy Dickens explains on Virtual-Sales.com, talented phone agents can turn many a “no” into many a “yes”.
“A successful telesales operator has the skill and expertise to turn an initial ‘No Thank You’ into a ‘Yes Please’,” he writes, “Persuasive telesales staff are experienced in removing objections to a decision-maker select to buy your product and turning around a poor sales situation. No other method of direct sales approach can as effectively transform a losing situation into a winning one.”
2. It is proven to be the most effective marketing method. It’s important to never neglect the human element of business marketing. As much as consumers are interested in getting high-quality and dependable products and services, they still place great value on their customer experiences. Being able to speak to actual people helps them to associate a personality with your brand. This has proven to be a very successful marketing tool
On ConstantContact.com, Fernand Zuili explains that telesales produce the biggest responses from customers. “Outbound telemarketing can, under the right circumstances, contact and secure a yes or no from much as 85 to 95 percent of the available universe,” he informs, “No other media even comes close…It even beats the Internet much of the time, because with telemarketing a live telemarketer assist the client and prepares him for the next steps by asking all the right questions, and making sure everything is correct.”
3. Your in-store event is all about making personal connections anyways. As mentioned earlier, it’s important to consider the type of promotion you wish for your customers to learn about. In the case of an in-store event, the entire occasion is all about mixing, mingling and getting to know others. Naturally, these events present plenty of opportunities for customers to peruse your items, ask questions and be given the opportunities to make purchases on the spot.
On LinkedIn.com, Fraser Hay explains that telemarketing is best way to get people to come to your event, as it begins the entire human interaction process. “Telemarketing can be very effective for getting ‘bums on seats’ to your workshops, seminars, webinars and conferences,” he says, “If you are planning an event and want people to attend, telemarketing is an excellent way of getting delegates to book their place.”
TK Enterprises Inc. is happy to make those personal invites via the phone for you. Our highly-experienced, enthusiastic and well-trained phone staff is made up of experts at engaging customers in friendly and professional ways. Please don’t hesitate to contact us to learn more about how our Retail Event Marketing services can make your next in-store event a big success!
Give us a call toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.