How likely are you to stay on the line when your phone rings and the voice on the other line is part of a pre-recorded message? Be honest. If your first instinct is to hang up, you’re not alone. Who likes talking to a machine, anyway? The point, of course, is that you really don’t get to do any talking at all. If you don’t hang up (good for you, you have patience), then you’re forced to listen to someone speak without actually speaking to you.
Gone is your ability to ask questions. Absent is your option of interrupting to explain that perhaps you’d be willing to receive the information being provided at a later time. And completely missing is your freedom to ask that no further calls be made to your home. This is why, at TK Enterprises Inc., we are such big proponents for the live call. Nothing quite beats an actual conversation between two real human beings! Robocalls simply can’t compete.
What exactly is a “robocall”? As defined by Consumer Reports, “robocalls refer to autodialed or prerecorded telemarketing calls to landline home telephones or cell phones, or unsolicited text messages to wireless numbers. Autodialed informational messages, such as those announcing school closings or weather alerts, are permitted according to the FCC, as are calls to landlines on behalf of nonprofit groups and political campaigns.”
Consumer Reports also goes on to call robocalls an “epidemic”, stating that the Federal Trade Commission and Federal Communications Commission receives in excess of 150,000 consumer complaints every month about recorded telemarketing calls. And according to Bikram Bandy, who is the program coordinator for the National Do Not Call Registry, robocalls have eclipsed live telemarketing calls as a source of consumer complaints.
To deal with the robocalls “epidemic”, many register their phone numbers with the National Do Not Call Registry. Others simply turn off their ringers and let their phone calls go to voicemail. That doesn’t exactly put a stop to the calls. To reiterate an earlier-made point, the annoyance that is generally associated with robocalls is why the team, here at TK Enterprises Inc., believes so strongly in the live phone call. We also strictly adhere to all FTC guidelines, both federally and at the state level.
How do live phone calls produce better results? Firstly, it’s important that we note that our Retail Marketing Event services specifically target individuals who are already customers of the stores that we call on behalf of. Cold calls are not exactly the name of the game. With the brands already having established rapports with the people we contact, each call uniquely begins with a sense of familiarity. Secondly, giving customers the opportunity to converse with real people goes a long way.
Our team of phone agents is made up of very warm and friendly individuals. But, even more importantly, they are well-versed in the areas of jewelry and the importance placed on jewelry purchases within the American public. We know how important it is to professionally represent the businesses that we call on behalf of and therefore, we’re always fully equipped with the knowledge to answer pertinent questions.
Our long-standing rates of success have proven that live phone calls far exceed the impact of robocalls. With the ability to actually engage in worthwhile conversations with your customers, we can ensure that your jewelry store’s next in-store event is a resounding success.