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October has just started. But is it too early to begin throwing out such phrases as “’tis the season”? At TK Enterprises Inc., we actually think it’s the perfect time to begin planning your holiday parties. For most businesses, the fourth quarter of the fiscal year is officially underway, and it’s usually a time when additional efforts are made to ramp up sales. By having your business host an in-store event in the weeks or months to come, you’ll be tapping into the holiday spirit that a large number of consumers will be feeling.

It should go without saying that jewelry purchases are very popular during the holiday shopping season. By having an in-store event, you’re a lot more likely to welcome back customers who are in the buying mood. At TK Enterprises Inc., we offer unique Retail Event Marketing services that utilize your customer base as a calling list for us to contact and invite to your store’s next big event.

But why use TK Enterprises Inc. to make those calls for you? It’s not just what you have to offer that counts, it’s how you offer it. Our team of phone agents is made up of talented individuals who have decades of phone experience. Calling as representatives of your brand, our agents make use of their friendly and courteous demeanours to add very special personal touches to their interactions with your customers.

Our services have long proven that there isn’t anything quite like a personal phone call to intrigue an individual to respond to a call-to-action. Unlike informal letters or emails, phone calls enable customers to engage with their inviters. They get to ask questions and engage in friendly banter that promotes a greater connection with the brand being represented. Our callers are well-versed in the area of humanizing businesses.

How does TK Enterprises Inc. humanize your business? Firstly, they use your customers’ names frequently. Statistics have shown that most company employees tend to ask customers for their names about a fifth of the time. Our phone agents ask for your customers by name all the time! We insist on giving the members of your customer base feelings of being valued and important to your company.

In addition, our callers are masters of using their voice. This is a skill that is not to be underestimated. With the absence of hand gestures, facial expressions and other forms of body language, it is much harder to make personal connections with a person you’ve never met before. Our team, however, has mastered the art of using certain inflections and tones of voice to adequately endear themselves to the people they call.

On Entrepreneur.com, Tamara Monosoff explains the importance of a caller’s voice for business success. “Businesspeople may be courteous toward amateurs, but they like to do business with other professionals. Your voice can convey either,” she writes, “Think of yourself as a very important person about to call another important person. Say your first words extra slowly. Be polite but not overly ‘sweet.’ Remember, you are important. Also, smile when you speak. This will add warmth to your voice.”

Let’s make this approaching holiday season your most successful one yet! If you’re considering hosting a special in-store event at your jewelry store, allow TK Enterprises Inc. to call your customers in order to invite them to it. For more information about our highly successful Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.