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Why It’s So Important To Reach Out To Your Customers

Why It’s So Important To Reach Out To Your Customers

In today’s world, consumers want so much more than to simply find what they’re looking for in stores. Most shoppers are looking to develop genuine connections with the brands they do business with so that they can enjoy lifelong dependencies on their favourite stores to fulfill their needs.

Many consumers also enjoy bragging about stores they’ve “discovered” and they’re only too happy to recommend them to friends. As a jewelry store owner, it is vital that you take advantage of this. Know that it’s not enough to simply please the individuals who enter the front doors of your store. You need to work to build the relationships you have with those individuals once they exit those doors.

Make the phone your friend.

Back in the 1970s, Bell System used the motto “Reach Out And Touch Someone” to promote their services. This slogan came into even greater prominence in the 1980s when it was famously used as AT&T’s tagline. And, in 2018, while those advertisements are long gone, the phrase is still entirely true. When you put in efforts to reach out and make connections with individuals who have supported your business, you stand a much greater chance of securing long-term loyalty.

On Medium.com, Ahmad Iqbal explains that there are numerous benefits to calling your customers to show them your appreciation for their business. He insists that you offer your thanks, but also use the opportunities to provide your customers with exclusive information about your store’s offerings. That way, your phone calls of thanks will double as upselling opportunities.

“When you’re on the phone with a customer and you’re just broken the ice by thanking them for their trust in your business, you’ve opened a conversation with someone who falls within your customer base,” writes Iqbal, “If they have bought once, they are likely to buy again. By using the call to build report and get to know your customer better you will have a better idea of their needs and can suggest another product they might like.”

Calling your customers will generate positive reviews.

Let it be known that, these days, online reviews count for a lot. Most customers are quick to jump online in order to read customer reviews that will help them to make their buying decisions. By making genuine connections with your customers, you will encourage very positive reviews of your brand online. Studies show that this will help to boost sales.

“In a recent study, it was found that 70% of buyers consult reviews before making a purchase,” reports ConnectWithScout.com, “If you find the customer loves your product, make sure you send them a link to leave a review. It’s common knowledge that positive reviews act as social proof and lead to increased sales.”

Let TK Enterprises Inc. do the calling for you!

Our one-of-a-kind Event Marketing services put our experienced and highly motivated callers on the phone for you. They will make personal phone calls directly to your customers to invite them to your businesses events, teach them about your promotions, or follow up on a recent sale.

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

The Summertime Provides Perfect Opportunities For In-Store Events

The Summertime Provides Perfect Opportunities For In-Store Events

Now that May is officially here, people all over North America can officially start enjoying the spring! Depending on your neck of the woods, you may not have been enjoying the warmest of weather in recent weeks. It’s safe to say that we’re now experiencing the time of year when, for the most part, days are sunny and bright and the temperatures are mild, at worst.

So what does warmer weather mean for your jewelry store?

Well, firstly, allow us to state the obvious. When the weather is nicer, more people tend to leave their homes. That gives retailers more opportunities to welcome more customers through the doors of their stores. But with the impending summer (it officially starts next month!), you can be sure that there will be many scheduled events that people will look forward to attending.

Why not schedule a summer event to be hosted by your company?

We don’t just offer this suggestion as a way for you to enjoy the warmest months of the year. Although we recognize that most people enjoy a good barbeque, company picnic or summer festival, we’re also aware that summertime in-store events work wonders for jewelry stores. You don’t have to take it from us! The good people over at JCK Magazine have gotten the scoop from a number of industry professionals.

On their website, they field a question from Vic Hellberg who is the owner of Hellberg’s Jewelers in Marshalltown, Iowa: “What’s the most creative way to capitalize on slow summer months?” We’re not surprised to see that many of the responses included the hosting of in-store events.

“We typically have two to three events,” responds Nicole Lasker who is the vice president of Lasker Jewelers in Eau Claire, Wisconsin, “In June [we had] a wedding band show and a restyling event. In July Pandora is planning a gift-with-purchase program. In August we’d like to host a launch party for Belle Étoile…We’ll also be stepping up email blasts. This summer we decided to spend 5 to 7 percent more on radio…in part to promote our summer events.”

Charity events are great ways to get exposure.

Cindi Rottermond is the vice president of Michigan-based, Rottermond Jewelers. She also chimed in to inform that her company enjoys hosting charity events, pointing out that they are great ways to get exposure so that customers don’t forget your business. “Even if customers aren’t coming in to buy something, a charity event can serve as a means of clienteling,” she offers.

At TK Enterprises Inc., we’re dead set on helping jewelers all over North America launch their most successful in-store events to date this summer. With the help of our Event Marketing services, we’re confident we can help jewelers all over the continent significantly boost their sales. History has shown it works!

Our call center has the ability to contact your entire database of current customers allowing you maximum potential for increased traffic and sales. For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

3 Ways To Be Super Likeable When You’re On The Phone

3 Ways To Be Super Likeable When You’re On The Phone

People who work on the phones every day are quite exceptional. Not only are they required to often go through the rigors of speaking to more than a hundred different people each day, they also must find ways to endear themselves to complete strangers. To do that, phone agents have to be masters of tone and inflection. They don’t have the luxury of facial expressions and hand to convey their messages.

At the end of the day, no matter what message is attempting to be communicated, it’s important that a phone agent is likeable. Without having the person on the other end of the line actually like the agent he/she is speaking to, the message will often get lost.

So how can you ensure that you’re super likeable on the phone? Here are three suggestions:

1. Smile before you dial.

Did you know that you can “hear” a smile through the phone? Try a little experiment for yourself. Take any written script and record yourself reading it as you would normally speak. Then read it a second time, but have a big smile on your face while doing so. Listen to the two recordings. Notice any difference? More often than not, your tone will automatically become more pleasant when you’re smiling.

On her Dental Phone Excellence Blog, Jayne Brady insists that smiles are used by dentists and their assistants when contacting their patients. “It is hard not to like a person who smiles but very easy to not like someone with no smile!” she writes, “Your patients know when you are smiling on the phone. They may not be able to see you but they can hear a smile!”

2. Do more listening than talking.

To be likeable over the phone, it’s integral that you remember that conversations are meant to be two-way streets. When you allow the person on the other line to express his/her points of view, it shows respect and an appreciation for his/her opinions. After all, the best way to serve your customers is to pinpoint their specific needs and wants. Being an active listener helps you to be an excellent customer service provider.

“Try not to interrupt or cut the other party off while carrying on a conversation,” advises Audrey Hunt on ToughNickel.com, “This is a habit that can and should be broken. Being a good listener is one of the most important rules for good communication. It takes a sincere desire and a good deal of practice to learn this skill but it can be done.”

3. Understand that chewing and chatting don’t mix!

You’d think that this tip wouldn’t be necessary. However, far too many people believe there’s no harm in leisurely chewing gum or even snacking while having their phone conversations. Don’t assume the parties on the other lines won’t notice. It should go without saying that chewing gum, eating food and drinking should be avoided when speaking on the phone.

“Never eat or chew gum while on the phone,” insists Hunt, It’s sometimes hard to understand what a person is saying with food in their mouth. Make it a practice to change this habit if you’re guilty.”

The TK Enterprises Inc. team is made up of phone agents who are masters of the above-mentioned tips. For more information about how our Event Marketing services can put our phone agents to work for your jewelry business, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

3 Reasons Why Your Customers Still Prefer That You Call Them

3 Reasons Why Your Customers Still Prefer That You Call Them

Texting, emailing and using social media – these are all incredibly popular ways of communicating these days. We live in a world where nearly everyone has a smartphone and, as a result, find ways to get in touch with family, friends, colleagues and co-workers without ever uttering a single word.

It’s probably a good idea to utilize the myriad of social media platforms that are out there to promote your brand. However, it would be a bad idea if you neglect the always-dependable telephone call as a chief source of communication between you and your customers. Believe it or not, your customers would still prefer that you call them.

Here are three reasons why:

1. It offers a more personal approach.

In today’s world, consumers want so much more than high-quality products and services. They value the relationships they develop with the businesses they support. This is why getting to know regular visitors by name and offering pleasant in-store shopping experiences is more important today than it ever was. Similarly, friendly conversations over the phone help to add a personality to your business that can’t be matched by texts and emails.

On MyCallFinder.com, Jeanne Landau explains that phone calls help to keep companies accountable. “When using a channel like email, chat, or social media to contact a company, the customer might not know who exactly is on the other end of the conversation,” she writes, “During a phone call, the agent will provide their name, which holds them accountable for the conversation that ensues.”

2. Information is received much quicker.

With the written word, only so much can be said so quickly. Texting and emailing requires the physical typing of words that simply can’t replicate the speed of a normal spoken conversation. For this reason, it automatically slows down communication. Customers who want immediate answers would much rather receive those answers in real-time than have to sit and wait for the words to be typed out.

“Humans generally speak at 125-175 words per minute and can listen at a rate of up to 450 words per minute,” explains Gregg Johnson of the Harvard Business Review, “In contrast, the average typist does 38-40 words per minute — and that’s on a full-fledged keyboard, not on a mobile phone. A consumer may prefer to make plans with friends over text message, or to order a pizza online, but when faced with a complex purchase, these preferences often change. “

3. Not everyone is a tech wizard.

With mobile devices and social media apps being so popular today, it’s easy to forget that there are many people who either don’t know how to use them or have no interest in trying. Going “old school” is just fine for a large number of people who feel a lot more comfortable speaking on phones than using modern gadgets.

“Though it may be hard to believe, there are plenty of people who still aren’t completely comfortable using modern technology,” says Landau, “They either don’t understand it and have no desire to learn or don’t trust it. Either way, they are completely content using only their phone to communicate with family, friends, and businesses that they patronize.”

At TK Enterprises Inc., our one-of-a-kind Event Marketing services put our experienced and highly-motivated callers to work for your jewelry store, making personal phone calls directly to your customers to invite them to your upcoming in-store events.

For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Phone Calls Still Outdo Social Media In The Business Growth Game

Phone Calls Still Outdo Social Media In The Business Growth Game

“Twitter, Facebook, email, websites and texts – there are many ways to keep in contact with your customers,” states Rachel Miller on the U.K.-based Marketing Donut website, “But did you know that your office phone system can improve customer service, increase sales and boost profits?”

Yes, we are living in a world with many incredible technological advances in the form of handheld gadgets. Our smartphones give us the ability to communicate with people all over the world using various messaging apps and social media platforms. But one thing has remained the same after all these years. With the exception of the face-to-face conversation, nothing beats the good old phone call!

Live voices make a difference.

As a business owner, it’s important for you to know that hearing a live voice is a very important thing for your customers. It gives personality to your business in a way the written text cannot. Furthermore, phone calls enable customers to get immediate answers to questions. And in today’s world where people expect immediacy, the phone call can’t be beat in the customer service game.

“You can greet a customer by name when they call in – their order history is in front of you,” points out Pioneer Business Systems PR executive, Hayley Stovold in Miller’s article. This simple act of familiarity and politeness is often enough to keep a customer coming back to your store.

Let us do the calling for you!

At TK Enterprises Inc., we’re fully aware that the vast majority of jewelry store owners across North America are far too busy with their daily tasks to call all of their customers each day. That’s where we come in! We have over 30 years of experience in the sales field and a wealth of experience in understanding customer behavior. Our call center is a lively and energetic atmosphere filled with knowledgeable and friendly phone agents who are adept at driving sales.

And we can get them calling your customers for you! Our one-of-a-kind Event Marketing services are designed to have our team contact your existing customers to invite them to your businesses events, teach them about your promotions or follow up on recent sales. Our history has proven that making phone calls is a highly-effective way to deliver the messages of our clients as our callers either speak directly with customers or leave enthusiastic voicemails.

Time and time again, the end result is higher in-store traffic and increased sales for our clients. Sean O’Neill of Ireland’s ThinkBusiness acknowledges that other modern-day forms of communication can be great at relaying messages. However, he admits that they can make it harder to get clear points across.

“With social…where the platform lends itself to a more conversational dialogue…there are more opportunities for misunderstanding and avoidance,” he writes, “Done correctly, a cold call should be all the things other platforms are…Also, it gives the opportunity to open up the conversation straight away with questioning and gain insight into what is truly important to the customer.”

Why choose TK Enterprises Inc.?

In the past four years, we’ve made well over a million calls for jewelry stores continent-wide. We have a proven calling system and an outstanding track record that provides our clients with the transparency and peace of mind that 100 percent of our calls will be completed with passion and enthusiasm.

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

How Beneficial Would It Be To Host An In-Store Event This Spring?

How Beneficial Would It Be To Host An In-Store Event This Spring?

Welcome to spring everyone! It’s certainly a beautiful time of year. Even though your neck of the woods may still be experiencing frigid temperatures, they won’t last too much longer. The spring is a great time of year for the majority of jewelry retailers because the warmer weather encourages more people to come out of their homes. In addition, that warmer weather also inspires the wearing of more jewelry. After all, without the heavy coats and scarfs, jewelry can more easily be seen!

As a result, the beginning of spring makes an ideal time for your jewelry store to host an in-store event. Inviting your customers back into your store so that they can be the first to check out your latest items is a great way to not just boost sales but grow your customer relationships. These days, consumers place a lot of emphasis on how businesses make them feel. What could be better than offering exclusive invites to customers to show them how special they are to you?

Hosting an in-store event will raise brand awareness.

It goes without saying that you don’t own the only jewelry store in town. So what separates you from your competitors? As we’ve pointed out, acknowledging your customers by reaching out to them directly will help to give them feelings of importance. Never be afraid to declare your appreciation for your customers’ support. Doing so will get the word spread about your brand in a very positive way.

“In-store events give you the opportunity to create a buzz around your brand and store, helping to raise brand awareness,” agrees Madeleine Helme on MarTechExec.com, “Get your customers excited about an upcoming event and you will see an increase in traffic to your store. This is also an effective way of attracting new customers to your store. They’re more likely to become repeat customers, too, because you’ve given them an experience they will enjoy and remember.”

An in-store event will boost your sales.

At the end of the day, isn’t that what every business owner wants? It will be near impossible to not significantly increase sales when you host an in-store event. Remember that the main objective of any social gathering is for people to have a good time. Ensure that your guests are enjoying themselves and you won’t have to put a ton of effort into pushing sales. They will come a lot easier!

“Sales and profits will also see a boost from your in-store events,” affirms Helme, “If people attending your event have an enjoyable time, then they are more likely to buy from you and are likely to spend more. Successful events are great for your brand’s reputation and word-of-mouth because people will tell their friends and post on social media about how much of a good time they had at your event.”

TK Enterprises Inc. has many years of experience making personal phone calls directly to jewelry store customers to invite them to upcoming in-store events. Get us working for you! For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

How Important Is It To Talk To Your Customers?

How Important Is It To Talk To Your Customers?

It is often said that communication is the most important element of any strong relationship. As a jewelry business owner, it’s vitally important that you remember that each and every new individual who visits your store isn’t simply a potential customer – he/she is a new relationship waiting to happen. How do you spark that new relationship? By communicating, of course! It cannot be stressed enough that talking to your customers is integral to your store’s success.

Talking to your customers will help you to serve them better.

All too often, business owners see themselves as experts in their fields (no problem with that, at all) and forget that they can always learn more (that’s the problem). Because you can never stop learning, it’s wise to attain as much information about the members of your customer base as possible. And getting that information straight from the proverbial horses’ mouths is the best way to learn how to continually satisfy the needs of your customers.

“Brutal honesty from your customers will highlight what is preventing you from building something that delights your customers,” says C Todd Lombardo on Medium.com, “Many struggle with this type of customer interaction because you learn that you’re wrong. Who wants to be wrong? Learning where and how you’re off the mark just might allow you to discover what’s right for your customers. It’s okay to be wrong, just learn from it and move on.”

Getting to know your customers will diminish their hesitancy to spend money.

Developing relationships with the people who support your brand will go long way in generating revenue for your business. Although it’s important to express genuine kindness, your main objective is to form bonds that translate into repeat business. Simply stated, the more people trust you, the more likely they will be to spend money in your direction. As Peep Laja puts it on Kissmetrics.com, talking to your customers will lessen customer hesitations.

“You get to learn two very important things (among other stuff): the hesitations and questions they had before buying/signing up, and what matters to them about the product,” he writes, “The first bit helps you understand the friction in the buying process…The second bit helps you figure out how your customers use the product, and what matters to them when they’re shopping for it. This again helps you improve the way you sell, and improve the product/offer itself.”

Get us to do the talking for you!

At TK Enterprises Inc., we believe that we’ve mastered the concept of strengthening customer relationships via the good old telephone conversation. Our talented team of phone agents has many years of experience under its collective belt, calling customers on behalf of jewelry store owners to invite them to upcoming events, introduce them to new promotions or follow up on recent sales.

We’re elated to tell you that our Event Marketing services have worked wonders in growing relationships and inevitably sales numbers, as a result. For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

What Makes The Phone Such A Powerful Business Tool?

What Makes The Phone Such A Powerful Business Tool?

When Alexander Graham Bell invented the telephone back in 1876, it is unlikely that he envisioned it to become the global juggernaut that it is today. We’re sure he wouldn’t have been too surprised to see how useful the telephone would become. However, we imagine that he had no visions of his innovation becoming an all-in-one media centre involving texting, photo taking and video filming.

Today, smartphones are all the rage. Most people feel that they practically can’t live without these mini handheld computers. And while surfing the internet and communicating via text messages are wildly popular activities, it should be lost on no business owner that the telephone’s original purpose still remains its greatest advantage. Yes, there’s nothing quite like talking on the phone to communicate your message!

Nothing beats a good old conversation.

Over the past couple of weeks, our blog has examined the importance of using the telephone to reach out to your customers. Studies show that it remains an incredibly important business tool that outdoes the modern act of texting as a top communication form. On Entrepreneur.com, Grant Cardone insists that the telephone remains more powerful than social media sites like Twitter, Facebook, Google+, YouTube and LinkedIn.

“This is because at some point in everyone’s career they will use the phone to reach the right person, close a sale, follow-up with a customer or to handle a customer inquiry,” he writes, “The phone is money, and everyone has one. There are almost as many cell-phone subscriptions (6.8 billion) as there are people on the planet. In the U.S. alone, there are just under one trillion phone calls per year!”

What makes telephone communication more effective than any other method?

It’s all about making personal connections. The human voice has the unique ability to win people over in ways that a text message or social media conversation cannot. Tone and inflection communicates warmth and friendliness in ways that words that are read cannot. As well, phone conversations allow for immediate responses. Simply put, they make for much more natural interactions.

“Short of talking with someone face-to-face, a phone call is the best way to get a personal response,” says Mary Nestor-Harper on Chron.com, “If the person you called is available, you can take care of business on the spot. With other forms of communication, such as texting or email, you leave a message and hope for a quick response.”

Why are personal connections so important to your jewelry business?

In 2018, consumers are looking for a lot more from stores than high-quality items. They’re interested in enjoying unique customer experiences. As a result, it’s integral that you develop relationships with the people that support your business. This means reaching out and letting your customers know you haven’t forgotten them.

At TK Enterprises Inc., we have proudly mastered the concept of reaching out to customers for jewelry store owners to build their relationships. Our one-of-a-kind Event Marketing services involve our experienced and highly-motivated callers making personal phone calls directly to your customers to invite them to your upcoming in-store events.

For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Texting Found To Be Too Impersonal To Grow Relationships

Texting Found To Be Too Impersonal To Grow Relationships

Happy Valentine’s Day! On behalf of the entire TK Enterprises Inc. team, we’d like to wish all of you lovebirds a fun and exciting day today. We’d also like to send our best to all those who may not be celebrating Valentine’s Day as they are still looking for love. We do know one thing for sure, however. Those who are looking to impress the objects of their affection should practice the age-old technique of calling them on the phone.

Make the phone your friend.

If you’re lucky enough to get the phone number of an individual you admire, do yourself a favor and give him/her a call. Texting is wildly popular today. But it simply cannot communicate one’s tone, inflections and true personality the way his/her voice can. No matter how popular texting gets – and the concept has only gotten more popular with each new social media platform – it’s simply too impersonal to get a real relationship to grow out of it.

“Talking with someone is an art form,” says Los Angeles-based blogger Lauren on her website, “There is also an element of bravery when talking on the phone versus talking through texting because it takes a certain amount of guts to say certain things out loud to someone else instead of just texting. It honestly means so much more if someone actually picks up the phone to call because texting feels like such a cop-out since it’s so impersonal and you can also really get to know a person on a much deeper level if you talk on the phone or Skype with them over texting.”

Texting breaks up the natural pace of a conversation.

When on the phone, people speak back and forth to each other with immediate responses. With texting, it can be several minutes, hours or even days before a text recipient returns a message. While not necessarily intentional, these delayed responses could connote disinterest or irritation. It’s hard to truly know what the other person is thinking when texting is the main source of communication.

On MedicineNet.com, Randy Dotinga explains that there is research that has actually found that relationships can be negatively impacted by an abundance of texting. He reports that a 2013 survey of nearly 300 people aged 18 to 25 who were either married, engaged or seriously dating found that about four fifths of its respondents texted with their partners multiple times every day.

“The researchers found that both men and women were more likely to report less satisfying and less stable relationships when the men frequently texted their female partners,” he reveals.

As we’ve highlighted, the TK Enterprises Inc. team strongly believes in the power of the phone call. This is what has made our one-of-a-kind Event Marketing services so effective for so many years. By calling the customers of jewelry store owners and offering exclusive invites to their upcoming in-store events, we successfully help to grow the relationships between our clients and their supporters. Naturally, these stronger relationships lead to higher sales as well!

Go for the personal touch!

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Why Making Phone Calls Is Still Very Important To Your Business

Why Making Phone Calls Is Still Very Important To Your Business

It’s the year 2018. It’s a secret to no one that we live in an era where social media and the devices that connect us to them are all the rage. People have become very tech-savvy and internet-reliant. Information can easily be Googled within seconds using smartphones. And who doesn’t have a smartphone these days? The temptation for business owners, therefore, is to invest in social media marketing.

And while it’s not at all unreasonable to consider strengthening the online presence of your brand, there is a business rule of thumb that should never be forgotten. Nothing beats the traditional phone call. There is no substitute for connecting one live human to another. During real live conversations, consumers are able to ask questions, have them answered and develop genuine connections with their callers.

“Conversations help us decide who to do business with.”

“Speaking to actual people helps to reassure us in business situations that the company is real,” affirms Zal Dastur on Lucep.com, “Conversations help us decide who to do business with. Conversations are so important that according to this study by Hubspot 35-50% of sales go to the company that calls back the customer first. Conversations are a tipping point for businesses, and help customers make the decision of who to go with.”

People still want to talk. Emails, text messages and tweets are great ways to deliver information. But they aren’t necessarily the best conversation starters. Quite obviously, conversations are two-way streets. They require participation from both parties. Those other forms of communication may be effective in delivering messages. But they fail to guarantee responses. Customers, it should be noted, much prefer calling the businesses they wish to work with over any other form of communication.

“Annual calls to businesses from smartphones will reach 162 billion by 2019.”

Mike Boland of BIA/Kelsey reports that their latest study in call monetization found that annual calls that customers make to businesses from smartphones will reach 162 billion by 2019. “This is more than double the roughly 77 billion calls generated last year from mobile devices,” he writes, “This is made up of search (paid and organic), traditional display ads, native social (in-feed) ads, and mobile landing pages. Our measurements include the iterations of these formats as they appear in both mobile web and in apps.”

It’s all about building personal connections. Doing so isn’t quite possible when you rely solely on Facebook posts, tweets or requests for customers to visit the “Contact Us” page of your company website. Phone calls help for your company to make legitimate connections with the individuals who are most likely to support your business. As Scott Resnick of Today’s Telecommunications Industries makes clear, text-based communications often come off as impersonal.

Calling your customers shows you’re willing to go the extra mile.

“Plus, there’s lots of room for misunderstanding,” Resnick explains, “For instance, tone can easily be lost. If a customer is confused or upset, a calm, empathetic voice on the phone is often enough to soothe their worries. Even when a client contacts you over email, don’t hesitate to call them. It shows that your company is willing to go that extra mile to serve them better.”

At TK Enterprises Inc., we’ve mastered the art of making personal connections between jewelry stores and their customers. Get us working for you using a tried-and-true marketing strategy! For more information about our one-of-a-kind Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195.