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Christmas In July: How To Move Inventory During Your Slower Summer Months

Christmas In July: How To Move Inventory During Your Slower Summer Months

It’s beginning to look a lot like Christmas! Now, that could either be the oddest way to begin a blog written in the middle of July – or, it could the greatest way to promote your jewelry store during the usually slow summer! Many jewelers suffer the “dog days of summer” and yearn for the many-months-away holiday season when jewelry sales go through the roof. As a result, the concept of running a “Christmas In July” sale is one that many have adopted.

With Valentine’s Day having long passed and both Mother’s Day and Father’s Day now behind us, there aren’t many holidays in the summer calendar where jewelry-buying is the norm for the purpose of gift-giving. This is why a special sale that welcomes the holiday season a little early (a lot early, actually!) is an ideal way to boost sales. And there are various ways to go about it.

Clearance sales.

This is probably the most obvious type of sale to launch during your “Christmas In July” initiatives. Be sure to advertise the fact that you have a number of dazzling items that are priced to clear. It goes without saying that discounted prices are great ways to attract customers into your store. Use your social media channels to help put out the word that you are having clearance sales all summer long.

“Clearance sales are a great method to move excess or stale inventory, especially if you capitalize on your marketing methods like email lists, text alerts, and social media posts,” writes Kris Hiiemaa on Erply.com, “Let your customers know what’s on sale and for how much — and don’t be afraid to personalize it either. After all, you should’ve been building a nice customer database for an opportunity just like this!”

Bundle packages.

Are there some slow moving pieces in your store that would excellently compliment some of your more popular items? Consider creating new pairings between earrings and necklaces or rings and bracelets. Perhaps, you can create specially-made bundle packages including any and all of the above and offer them at special limited-time prices.

“Your slow-moving inventory can still turn to cash in your pocket if you bundle it,” insists Hiiemaa, “Bundling means to combine your products into one sale for a customer. You have several ways to bundle your stock, so look at what will work best for your sales…Your margins will be reduced, but you’ll move the stale product off your shelf because your customers will see a perceived value in the offer.”

In-store events.

If it’s one thing that the holiday season and the summertime have in common, it’s that parties are often thrown throughout. Why not host a special “Christmas In July” in-store event? It will provide you with ample opportunities to meet and greet your current customers, providing them with exclusive offers not available at any other point in the season.

At TK Enterprises, we specialize in providing one-of-a-kind Event Marketing services that put our experienced and highly motivated team of phone agents to the task of making personal phone calls directly to your customers. Allow us to handle the invites to your next in-store event for you!

For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

 

Clear Policies Will Help Your Jewelry Store To Stand Out From All The Rest

Clear Policies Will Help Your Jewelry Store To Stand Out From All The Rest

“Good customer service can really build a store’s reputation,” says Johnny Katz on RapNet.com, “87% of customers share good experiences with others and 88% are influenced by online customer service reviews when making buying decisions.” The statistics revealed by Katz come courtesy of InsightSquared. It’s a survey, he notes, that proves that excellent customer service can make or break your reputation as a diamond retailer.

And while excellent customer service can help any retailer to grow its reputation, it’s important to note that there are some specific policies that should be put in place to help your jewelry store stand out from the all rest.

Your ring sizing policy.

As a jeweler, you’ve likely had countless requests to have rings sized correctly. Naturally, rings are popular sellers, especially for those who are preparing for the married life. Of course, rings come in all shapes and sizes and often need to be adjusted to match the fingers of the buyers and/or recipients. Having a specific ring sizing policy in place is paramount to the sterling reputation of your brand.

“When a customer orders a ring in the wrong size, how are you going to handle pricing on the piece?” asks Marlene Richey on RioGrandeBlog.com, “Charge a one-time sizing fee? Let the first sizing on a ring be free? You will cover the sizing costs if it only goes up one size? What happens if the ring can’t be sized?”

Your damaged jewelry policy.

It’s important to come up with a policy that can create a happy medium between satisfied customer and your company’s bottom line. Richey admits that there are many instances when customers return damaged jewelry claiming that it was defective, when really the damage occurred due to their own actions. What is your store’s policy on handling damaged items?

“I have heard so many stories about people who say the stone in their ring fell out because of the designer’s setting, but once the designer gets the ring back, she can immediately see the ring has been sized or worked on by someone else and that is the reason the stone fell out,” Richey shares, “How will you handle this situation?”

Your customer service policy.

As previously mentioned, customer service is integral to business success. In most cases, it’s a customer’s experience that will determine whether or not he/she returns to a store. It’s important to make customers feel welcome in your jewelry store, but it’s just as important to not make them feel like they are being hounded. Katz advises store owners not to ignore customers who appear to be browsing, but not to bombard them when they enter your store either.

He lists a few others Do’s and Don’ts that include “Do focus on the customer before you, but make sure that anyone waiting for your attention knows you will be with them shortly” and “Don’t push a customer to purchase beyond what they truly can afford (you risk them resenting the purchase afterwards, and losing their trust).”

The TK Enterprises Inc. team knows a thing or two about providing excellent customer service. Contact us today to learn about how our Event Marketing services can help to significantly boost your jewelry store’s reputation, helping it to stand out from all the rest. Please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

 

The Importance Of Tone Whenever You’re On The Phone

The Importance Of Tone Whenever You’re On The Phone

Working on the phone is no easy feat. At TK Enterprises Inc., we know from many years of experience that speaking to over 100 people in a day is a grueling process. It’s a process, however, that we are 100 percent committed to. This is what sets our company apart from many others that also conduct business over the phone. Our Event Marketing services provide jewelers across North America with friendly, knowledgeable and experienced phone agents who know how to have warm, inviting and engaging conversations.

It’s all about setting the tone!

As Cedric Roney of AMBS Call Center points out, it’s important to speak with an inviting tone. “Your greeting on the phone sets the tone for the entire conversation,” he writes, “The very first words you speak need to communicate: ‘I am a friendly, intelligent professional, and I am very happy to speak with you right now.’ Weirdly enough, pretending that you’re in front of the caller will make you sound more inviting.”

For the most part, our clients spend the majority of their time meeting and greeting customers in person. They have the luxury of using facial expressions, hand gestures and other forms of body language to communicate how approachable and affable they are. When on the phone, one’s tone has to make up for an absence of an in-person interaction.

Match your caller’s pace.

A talented phone agent is also aware that more than a friendly tone is necessary to endear him/herself to a prospective client. It’s important that the tone and pace of the customer are matched. In some cases, people prefer to be quick and to the point. They may be busy and only have time for short calls. In such cases, small talk is unnecessary as it’s more important to provide the information needed to fulfill the business obligation.

“Some callers will be more or less receptive to your wonderful greeting,” informs Roney, “So while you want to stay on brand, you also want to match the way that your caller responds to your tone. If they skip formalities and get right to the point, you should respond with short, concise answers, while remaining pleasant and approachable.”

Don’t curb your enthusiasm!

No matter how quickly or slowly you may need to pace your call, it’s important to remain enthusiastic about the reason you’re calling. If you don’t sound excited about your products or services, why would anyone else get excited about them? Having energy in your voice should be the norm. And, no matter what, please don’t forget your pleasantries. See what we did there? “Please” and “thank you” always go a long way.

Roney notes that those words can make the entire conversation. “Show your appreciation for your prospect or customer’s call by sprinkling thank yous in throughout your conversation,” he advises, “‘Thank you’ reflects your friendliness and dedication to serving your caller.”

Allow the expert phone agents at TK Enterprises Inc. to make your calls for you! For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

How “Free” Can Help To Grow Your Jewelry Business

How “Free” Can Help To Grow Your Jewelry Business

When most business owners think of the word “free”, they immediately draw the conclusion that there is no money to be made in giving something away. However, as many entrepreneurs have proven time and time again, the total opposite is true. Freebies are well received by consumers, no matter the industry. Who doesn’t like getting something for free?

Remember that “free” comes in many forms.

You don’t have to give away your jewelry in order to make it more appealing to members of your customer base. Sometimes, it’s simply the giving of your time than can make your brand more appealing. On LaunchGrowJoy.com, Betsy Cross from betsy & iya explains that engaging with your customers to make your interactions more personal is one of the best ways to market your jewelry business.

“Tell a story!” she encourages, “Oftentimes in business, we are advised to be professional and leave out the personal. While I completely agree that remaining professional throughout the journey of your business is non-negotiable, I think one of the biggest missteps is actually not making it personal. Strike a balance. One of the strongest choices you can make as a business owner is to give your customers a genuine glimpse into who you are.”

Free perks help to build loyalty.

Do you sell your products online? If so, free shipping is a great way to lure customers away from your competitors. Consumers are prone to sticking to retailers that offer additional perks with their purchases. As Ari Shpanya points out on Econsultancy.com, “free” is a great way to build loyalty – something he believes is one of the most valuable tactics an online retailer can use to boost sales.

“By influencing customers to come back and earn free shipping or a free item, retailers can keep shoppers from visiting a competitor’s website,” he offers, “Plus, 54% of customers would consider increasing the amount of business they do with a company for loyalty rewards.”

Don’t underestimate free advertising.

Not every marketing campaign you invest in has to cost you a pretty penny. Sometimes, your best advertising comes in the form of wearing your items yourself. On LaunchGrowJoy.com, Diane Batoff of Micassileo Jewelry reminds jewelers that every person they meet is a potential customer. “Wear a piece of your jewelry every day, everywhere you go,” she advises, “Be friendly, positive and smile to everyone you see.”

The many benefits of making new friends are among the top reasons that TK Enterprises Inc. conceived its one-of-a-kind Event Marketing services. By investing in our experienced team of phone agents who can call your customers to invite them to your upcoming in-store event, you will be given many priceless opportunities to grow the relationships you have with the individuals who have supported your business in the past.

Our call center has the capacity to contact your entire database of current customers allowing you maximum potential for increased traffic and sales. For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

 

3 Summertime Marketing Ideas To Boost Your Jewelry Business

3 Summertime Marketing Ideas To Boost Your Jewelry Business

Summer officially begins tomorrow! And for people all over North America, it’s a pretty exciting time. As a jewelry store owner, it’s wise to consider one of the most important aspects about summer. And that’s the fact that it brings more people out of their homes. Naturally, the more people who are out and about, the more opportunities you have to entice them to visit your jewelry store.

However, it’s important to remember that just because more people may be in the shopping mood, it doesn’t automatically mean they’ll be coming to your store. It’s your job to launch some clever summertime marketing campaigns that will help to boost business.

Here are three:

1. Launch a special summertime giveaway.

People love getting things for free. When you run a contest or announce a giveaway, it will undoubtedly gain some attention. Why not welcome the summer season by letting the members of your customer base know that there are some freebies available to them when they visit your store? On JewelryMakingJournal.com, Kamilah Campbell explains how this strategy worked for her brand.

“Last year I came up with an idea for a contest called ‘The Pink Email Extravaganza.’,” she explains, “I sent out an email blast to all my current customers to forward this email to all of their family and friends, and the person who sent it to the most people received a jewelry piece from my gallery of their choice. It helped to build excitement and increased hits on my website as well.”

2. Begin your blog.

If you haven’t yet started a blog on your company website, you’re missing out on numerous opportunities to draw attention to your business online. As you can tell, this tip is straight out of the “practice what we preach” book. We post one new blog per week to help increase the strength of our online presence.

“A blog is a great supplementary marketing strategy for a jeweler’s website,” informs WebpageFX, “Blog posts give you an opportunity to drive more traffic to your website. A regularly updated blog sends a good signal to Google and other search engines. Search engines like to see your website is being updated—although that’s not going to be a problem for you, since you’ll be updating your website as you get new pieces of jewelry in, right?”

3. Host a fun summertime event.

Without question, summer is the season when the most outdoor events take place. We’re talking barbeques, picnics, golf tournaments, live concerts, ball games, festivals, trade shows and so much more. It’s definitely wise to have your business represented at events where the opportunities to showcase your goods and meet new customers are plentiful. However, as Campbell insists, you should try co-sponsoring an event yourself.

“Team up with another business or organization and plan an event together,” she advises, “Last year my cousin, who owns her own PR company, had a cultural event and I sponsored giveaways for the event. I was even listed as a sponsor on the program and email blast.”

The TK Enterprises Inc. has many years of experience helping jewelry store owners to host successful in-store events. Put our team to work for you! For information about our one-of-a-kind Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

 

Your Handling Of Phone Calls Can Make Or Break Your Business

Your Handling Of Phone Calls Can Make Or Break Your Business

It’s not just what you say, it’s how you say it. This is an idiom we’ve all likely heard several times over. It’s one of those sayings that is absolutely true. Tone and inflection means a lot to just about everyone. There’s a way to say “Have a nice day!” that conveys a sincere wish for a person’s enjoyable experience and a way to say that exact same phrase to convey a desire to see that person live a miserable existence.

Most of us know exactly what sarcasm sounds like.

We also know what boredom, indifference and agitation sound like as well. When you’re conducting business over the phone, it couldn’t be more important for you to master the ability to convey friendliness, interest and enthusiasm through your inflections and tone of voice.

“There are ways to say things so that a customer never forgets you and your pitch — they are called hooks and tone control,” says Grant Cardone on Entrepreneur.com, “No matter what you do for a living, at some point in your career you will rely on a phone to either introduce yourself or get an appointment. Other than your commitment and attitude about success, the telephone itself will be one of the single most important tools you use in building your brand, your company, and your revenues.”

Wording plays a major role in your ability to please customers.

Sometimes, the simplest change in your wording can mean the difference between keeping a customer and losing him/her forever. For example, you’re not always going to be able to provide your customers with exactly what they’re looking for. In many cases, you’ll need to provide alternative solutions.

The go-to thing to say, for most people, falls along the lines of “I’m sorry, I can’t do that for you”. Immediately, this communicates a negative response. Although it’s not untrue, it’s just not a statement that’s going to promote the growth of your customer relationships. Instead of responding solely in the negative, try responses that provide positive outcomes such as “While I may not be able to get that item to you by tomorrow, what I can do is ship a replacement free of charge.”

Keeping it positive is a key to strong customer relationships.

CallCentreHelper.com is a big proponent for using positive words and phrases. The website champions such responses as “That’s true, Sir/Madam, but…” in order to acknowledge a customer’s concerns. “The next stage would then be to demonstrate why there is no need to be concerned,” says the site.

“We can certainly do that for you, Sir/Madam” is another suggested over-the-phone phrase from CallCentreHelper.com. “Again, this statement is assertive and ‘certainly’ is a good positive word to use,” the website notes, “This is because using words with an ‘-LY’ ending is a little-known persuasion technique that many marketing agencies have recognized. Just think of the slogans to some of your favourite brands.”

At TK Enterprises Inc., we’ve mastered the friendly phone call!

With our one-of-a-kind Event Marketing services, you can have our experienced and highly motivated callers make personal phone calls directly to your customers to invite them to your businesses events, teach them about your promotions or follow up on a recent sale.

For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

How Incredible Customer Service Increases Customer Bases

How Incredible Customer Service Increases Customer Bases

There are tons of ways to promote your jewelry business. And unless you’re losing money in the process, there isn’t a particularly wrong way to advertise your brand. Okay, maybe there are some no-no’s out there (spam, for example, is not recommended). But, for the most part, a sound marketing strategy is bound to bring some new customers your way. Or is it?

In 2018, many creative marketing strategies exist. However, we’d argue that there is none better than the genuinely pleasant interactions your staff has with its customers. Happy customers make for excellent marketers. If your team is putting concerted efforts into ensuring that all customer experiences at your place of business are stellar, word is definitely bound to spread. And there’s simply no better type of promotion than word-of-mouth promotion!

Never underestimate the power of the first impression.

It all starts with the first interaction you have with someone who either calls or visits your jewelry store. If that person genuinely enjoys being there because of how you made him/her feel, you’ve likely made yourself a loyal supporter. More important than your products is the experience your store gave its visitor. This is especially true when a new customer calls your store for help. That phone call becomes a “make or break” situation.

“A customer who contacts customer support about their first order is just as important as a customer who contacts customer service about their tenth order,” says Steven MacDonald on SuperOffice.com, “Treat each customer with respect and take appropriate action. A happy customer is likely to tell at least three friends about a positive experience and great customer service leads to increased sales.”

Feedback is your greatest ally.

Who better than your customers to tell you how to improve your customer service practices? Never take feedback lightly. Constructive criticism can go a long way in improving your brand’s reputation. Quickly implementing changes based on customer feedback will show that you respect your customers and care about what they have to say.

“Yesterday’s customer feedback can be tomorrow’s golden ticket to success—with the right approach,” says John Oechsle on CustomerThink.com, “If numerous complaints were lodged about high prices, for example, a small business would be wise to consider marking items down. And if customers were inquiring about a product your store didn’t yet carry, consider taking steps to meet that demand.”

Let’s call your customers!

At TK Enterprises Inc., we work with jewelry stores across North America and have a customer-first mentality. In the past five years, we have made over a million calls for our clients and have proven that excellent customer service breeds long-term loyalty. With the help of our one-of-a-kind Event Marketing services, jewelry store owners are able to politely and professionally offer exclusive invites to upcoming in-store events.

Is there are a better way to show a customer you care than to offer a personal invite to a special event? For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

 

How To Grow Your Jewelry Business This Summer

How To Grow Your Jewelry Business This Summer

We are just about ready to embark on a brand new month. And it’s a special one! June brings us the official start of summer. And for most people all throughout North America, it’s the most exciting time of year. Especially for areas of the continent where summer is widely known for being an end to the cold and dreary months of winter, the season works wonders for getting people to go outside.

This is an important thing to keep in mind for your jewelry business. The more consumers who leave their homes, the more opportunities you have to welcome them into your store. Although there’s no time of year when it’s a good idea to stop promoting your brand, the summertime provides an excellent opportunity for you to launch a brand new campaign.

Go where the people are.

Although the summer is bound to bring people out of their homes more often, it doesn’t necessarily mean that they’ll all be flocking to your store. Naturally, lovers of the year’s hottest season will be attending a variety of festivals, outdoor concerts, theme parks, picnics, barbeques and sporting events. It would be wise to plan on being at these events yourself, representing your brand!

“With summer comes a variety of seasonal marketing opportunities at popular summer activities such as pop-up sales, fairs, farmers markets, festivals and other community events,” points out Yamarie Grullon on ShopKeep.com, “Take a look at your local calendar to see what’s scheduled for your area this summer and start looking out for the types of events that your ideal customer would likely attend. Make arrangements to set up a booth, table, or exhibit at the ones that are most likely to help you find more customers.”

Take your jewelry on the road with you.

Not only is it a great idea for you to attend events that will provide you with opportunities to meet new customers, you should give those potential new customers opportunities to personally view your products. The best way to do that is to wear your items all summer long! Robin Kramer of Flourish & Thrive Academy actually recommends that you take things one step further by offering your jewelry as free gifts.

“(One) of my favorite things to do when I was the director of sales for a jewelry company was to gift the jewelry I was wearing,” she reveals, “When someone complimented me on a piece of jewelry (from my company) I was wearing, I would gift it to them…The company would get a customer for life, the gift recipient would get a piece of jewelry they really wanted and a wonderful story to share, and I got to give some good unexpected love.”

Encourage your customers to visit you.

Getting out there and meeting new people is a lot of fun during the summer. But it’s important to remember the customers who have supported you in the past. At TK Enterprises Inc., we have mastered the personal invite. Contact us today to learn about how our Event Marketing services can help you throw one of the most successful events this summer!

Please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Finding The Keys To Excellent Over-The-Phone Customer Service

Finding The Keys To Excellent Over-The-Phone Customer Service

At TK Enterprises Inc., we have over 30 years of call center experience. As a result, our team is made up of experts in understanding customer behavior. We’ve developed one-of-a-kind Event Marketing services that utilize our skills and know-how to provide you with greater access to your entire customer base. By contacting your customers on your behalf, we maximize your potential to increase traffic and boost sales in your jewelry store.

No matter how much modern technology has pushed people towards using messaging apps and social media platforms to communicate with each other, phone calls remain highly effective at delivering messages about the upcoming events that businesses are hosting. From our experience, customers much prefer direct and personal forms of communication. An exclusive phone invite goes a long way. It’s just one of the keys to providing excellent over-the-phone customer service.

We’ve also learned how to master the voicemail message.

Naturally, not customers we call for our clients pick up their phones. In some instances, we’re required to leave voicemails. There is a technique to leaving voicemails that many business representatives tend to overlook that our phone agents do not. Enthusiastic, energetic, engaging – these three E’s are all ingredients of the perfect voicemail!

On CanadianBusiness.com, Kat Tancock elaborates about the importance of leaving strong voicemails. “Ensure voicemail messages are easy to understand and include an introduction, any information you might need from the caller and when someone will return their call,” she advises, “End the message by directing them to the company website and informing them of any further relevant information (such as restricted hours during holidays.)”

The ability to empathize and de-escalate is an important skill.

Being warm and friendly to customers over the phone is generally pretty easy when the customers themselves are warm and friendly. But how well are you able to handle irate customers? Although we rarely encounter any negative responses to our calls, the ability to empathize with dissatisfied customers and de-escalate angry individuals is yet another key to providing excellent over-the-phone customer service.

“When a customer is upset or frustrated, they might not be able to take in what you say – even when it’s the right answer,” informs Zendesk.com, “First, really listen to help them calm down. After saying all they need to say, they’re more likely to be receptive to hearing the solution you offer—even when it’s not what they’d like to hear. You can find some practical advice for how to say no to customers in Tough talk: when ‘No’ is the right thing to say to a customer.”

Choose us to do your calling for you!

The TK Enterprises Inc. team has spent the last five years making over a million calls for jewelry stores all over North America. Our outstanding track record within the industry and the various accountability systems we have in place, provides our clients with the transparency and peace of mind that 100% of the calls will be completed with passion and enthusiasm.

For more information about our unique Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Preparing Your Jewelry Store For Father’s Day

Preparing Your Jewelry Store For Father’s Day

A month in advance of Mother’s Day, we offered up a blog that helped jewelry store owners to prepare for the annual celebration of moms. With Father’s Day now one month away (Sunday, June 17th!), we thought that is was only right that we assist you with some ideas for how to prepare for the yearly celebration of dads. After all, men love jewelry too!

All too often, discussions of jewelry tend to revolve around rings, earrings, bracelets and anklets. These pieces are traditionally worn by women. However, we can’t forget about all of the watches, cuff links, chains and other accessories worn by men. And you can rest assure that they all make for excellent Father’s Day gifts!

What can you do to ensure that your jewelry store enjoys a boost in sales in the weeks to come before Father’s Day?

Highlight your Father’s Day sale!

Father’s Day tends to get underappreciated when compared to Mother’s Day. As Kirk Olsen points out on AdAge.com, “Father’s Day undeservedly lives in the shadow of Mother’s Day, both on the calendar and in consumer minds. When we asked 3,000 people across the U.S. about their Father’s Day plans this year, only 60% said they would celebrate Father’s Day in any way.”

By highlighting the fact that your store intends to celebrate fathers just as excitedly as it celebrated mothers, you will alert shoppers to the fact that they can depend on you for their Father’s Day shopping needs.

On Nexternal.com, Matthew suggests that you utilize your company website to promote the fact that your store is a great location for those thinking about Dad. “Consider creating a featured category called ‘Father’s Day Gift Ideas’ or ‘Top 10 Gifts for Dad’ that will help to inspire your customers,” he recommends, “Be sure to include a relevant category description and creative imagery. Some Dads are hard to buy gifts for so don’t forget to include Gift Certificates so he can pick out exactly what he wants.”

Target first-time fathers.

Many young men will be embarking on their first-ever Father’s Days next month. They most certainly deserve to be celebrated. Especially since our current generation of fathers takes on more parenting responsibilities than ever before, it would be a great idea to acknowledge them. Olsen writes that he believes “first-time fathers represent the ripest, lowest-hanging fruit for marketers.”

As a result, he encourages retailers to tap into the “First Father’s Day” approach to advertising their goods via digital media. “It’s time for a hero brand in a dad-centric category to help dads everywhere speak up, own their parenting prowess and get the Father’s Day celebrations they deserve,” says Olsen.

Host a Pre-Father’s Day celebration.

Father’s Day offers your jewelry store yet another ideal opportunity to host an in-store event. By doing so, you will entice your current customers to choose your store for their Father’s Day gift shopping over your competitors. And, as you may be aware, TK Enterprises Inc. can help you!

Our one-of-a-kind Event Marketing services put our experienced team of phone agents to work for you. They will call your current customers to invite them to your special upcoming Pre-Father’s Day celebration in order to boost their interest in all of the wonderful gifts your store has to offer.

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!