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It is often said that communication is the most important element of any strong relationship. As a jewelry business owner, it’s vitally important that you remember that each and every new individual who visits your store isn’t simply a potential customer – he/she is a new relationship waiting to happen. How do you spark that new relationship? By communicating, of course! It cannot be stressed enough that talking to your customers is integral to your store’s success.

Talking to your customers will help you to serve them better.

All too often, business owners see themselves as experts in their fields (no problem with that, at all) and forget that they can always learn more (that’s the problem). Because you can never stop learning, it’s wise to attain as much information about the members of your customer base as possible. And getting that information straight from the proverbial horses’ mouths is the best way to learn how to continually satisfy the needs of your customers.

“Brutal honesty from your customers will highlight what is preventing you from building something that delights your customers,” says C Todd Lombardo on Medium.com, “Many struggle with this type of customer interaction because you learn that you’re wrong. Who wants to be wrong? Learning where and how you’re off the mark just might allow you to discover what’s right for your customers. It’s okay to be wrong, just learn from it and move on.”

Getting to know your customers will diminish their hesitancy to spend money.

Developing relationships with the people who support your brand will go long way in generating revenue for your business. Although it’s important to express genuine kindness, your main objective is to form bonds that translate into repeat business. Simply stated, the more people trust you, the more likely they will be to spend money in your direction. As Peep Laja puts it on Kissmetrics.com, talking to your customers will lessen customer hesitations.

“You get to learn two very important things (among other stuff): the hesitations and questions they had before buying/signing up, and what matters to them about the product,” he writes, “The first bit helps you understand the friction in the buying process…The second bit helps you figure out how your customers use the product, and what matters to them when they’re shopping for it. This again helps you improve the way you sell, and improve the product/offer itself.”

Get us to do the talking for you!

At TK Enterprises Inc., we believe that we’ve mastered the concept of strengthening customer relationships via the good old telephone conversation. Our talented team of phone agents has many years of experience under its collective belt, calling customers on behalf of jewelry store owners to invite them to upcoming events, introduce them to new promotions or follow up on recent sales.

We’re elated to tell you that our Event Marketing services have worked wonders in growing relationships and inevitably sales numbers, as a result. For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!