Our Blogs

No matter the industry, business owners are always thinking about the ways in which they can increase sales. Often, they consider elaborate advertising campaigns that are targeted towards new customers. The idea that more customers are the way to secure more sales is...

We’re sure that when the telephone was first invented by Alexander Graham Bell, it was met with great amazement by members of the general public. A device that could allow you to speak to people who were miles away from you was quite the innovation – in the late...

No matter your industry, there is a common thread that exists. Current customers are more valuable than non-existing ones. It may sound like an obvious “no-brainer”. However, a large helping of business owners regularly devote their time, energy and money towards...

In last week’s blog, we commented upon the importance of body language when communicating with your customers. Highlighting the power of the in-person meeting, our blog noted that body language is often considered the most important element of communication. After...

In today’s technologically-advanced world, businesspeople from all over the planet are conducting business in ways that were once unheard of. With the advent of the internet came such avenues as email and Skype. With technology such as smartphones, we have the ability...

To simply state that “jewelry sells itself” is to misunderstand the jewelry industry. Of course, jewelry will never go out of style. It is highly doubtful there will ever come a time when watches, earrings, necklaces, bracelets and other luxurious accessories will be...

Allow us to answer the question posed by the title of this week’s blog this way: parties are fun! You can call them whatever you want – parties, events, get-togethers, celebrations, occasions – but the same thing rings true for each of them. People enjoy interacting...

Your store is a provider of some of the world’s finest jewelry. It is home to many of the most luxurious and beautiful pieces available in your industry. However, you’re noticing that there has been a bit of a lag in customer traffic lately. Could it be that public...

A few weeks back, we blogged about the concept of clienteling – a clever marketing technique used by retailers to learn more about customer preferences. With the information accumulated through clienteling, retailers are better able to cater their products and...

Have you ever hosted an in-store event at your place of business? If you have, you’re likely well aware of the many benefits that such an event can bring to your store. If you haven’t, you’re likely unaware of just how impactful in-store events can be for your...