May 30, 2018
We are just about ready to embark on a brand new month. And it’s a special one! June brings us the official start of summer. And for most people all throughout North America, it’s the most exciting time of year. Especially for areas of the continent where summer is widely known for being an end to the cold and dreary months of winter, the season works wonders for getting people to go outside.
This is an important thing to keep in mind for your jewelry business. The more consumers who leave their homes, the more opportunities you have to welcome them into your store. Although there’s no time of year when it’s a good idea to stop promoting your brand, the summertime provides an excellent opportunity for you to launch a brand new campaign.
Go where the people are.
Although the summer is bound to bring people out of their homes more often, it doesn’t necessarily mean that they’ll all be flocking to your store. Naturally, lovers of the year’s hottest season will be attending a variety of festivals, outdoor concerts, theme parks, picnics, barbeques and sporting events. It would be wise to plan on being at these events yourself, representing your brand!
“With summer comes a variety of seasonal marketing opportunities at popular summer activities such as pop-up sales, fairs, farmers markets, festivals and other community events,” points out Yamarie Grullon on ShopKeep.com, “Take a look at your local calendar to see what’s scheduled for your area this summer and start looking out for the types of events that your ideal customer would likely attend. Make arrangements to set up a booth, table, or exhibit at the ones that are most likely to help you find more customers.”
Take your jewelry on the road with you.
Not only is it a great idea for you to attend events that will provide you with opportunities to meet new customers, you should give those potential new customers opportunities to personally view your products. The best way to do that is to wear your items all summer long! Robin Kramer of Flourish & Thrive Academy actually recommends that you take things one step further by offering your jewelry as free gifts.
“(One) of my favorite things to do when I was the director of sales for a jewelry company was to gift the jewelry I was wearing,” she reveals, “When someone complimented me on a piece of jewelry (from my company) I was wearing, I would gift it to them…The company would get a customer for life, the gift recipient would get a piece of jewelry they really wanted and a wonderful story to share, and I got to give some good unexpected love.”
Encourage your customers to visit you.
Getting out there and meeting new people is a lot of fun during the summer. But it’s important to remember the customers who have supported you in the past. At TK Enterprises Inc., we have mastered the personal invite. Contact us today to learn about how our Event Marketing services can help you throw one of the most successful events this summer!
Please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
May 23, 2018
At TK Enterprises Inc., we have over 30 years of call center experience. As a result, our team is made up of experts in understanding customer behavior. We’ve developed one-of-a-kind Event Marketing services that utilize our skills and know-how to provide you with greater access to your entire customer base. By contacting your customers on your behalf, we maximize your potential to increase traffic and boost sales in your jewelry store.
No matter how much modern technology has pushed people towards using messaging apps and social media platforms to communicate with each other, phone calls remain highly effective at delivering messages about the upcoming events that businesses are hosting. From our experience, customers much prefer direct and personal forms of communication. An exclusive phone invite goes a long way. It’s just one of the keys to providing excellent over-the-phone customer service.
We’ve also learned how to master the voicemail message.
Naturally, not customers we call for our clients pick up their phones. In some instances, we’re required to leave voicemails. There is a technique to leaving voicemails that many business representatives tend to overlook that our phone agents do not. Enthusiastic, energetic, engaging – these three E’s are all ingredients of the perfect voicemail!
On CanadianBusiness.com, Kat Tancock elaborates about the importance of leaving strong voicemails. “Ensure voicemail messages are easy to understand and include an introduction, any information you might need from the caller and when someone will return their call,” she advises, “End the message by directing them to the company website and informing them of any further relevant information (such as restricted hours during holidays.)”
The ability to empathize and de-escalate is an important skill.
Being warm and friendly to customers over the phone is generally pretty easy when the customers themselves are warm and friendly. But how well are you able to handle irate customers? Although we rarely encounter any negative responses to our calls, the ability to empathize with dissatisfied customers and de-escalate angry individuals is yet another key to providing excellent over-the-phone customer service.
“When a customer is upset or frustrated, they might not be able to take in what you say – even when it’s the right answer,” informs Zendesk.com, “First, really listen to help them calm down. After saying all they need to say, they’re more likely to be receptive to hearing the solution you offer—even when it’s not what they’d like to hear. You can find some practical advice for how to say no to customers in Tough talk: when ‘No’ is the right thing to say to a customer.”
Choose us to do your calling for you!
The TK Enterprises Inc. team has spent the last five years making over a million calls for jewelry stores all over North America. Our outstanding track record within the industry and the various accountability systems we have in place, provides our clients with the transparency and peace of mind that 100% of the calls will be completed with passion and enthusiasm.
For more information about our unique Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
May 16, 2018
A month in advance of Mother’s Day, we offered up a blog that helped jewelry store owners to prepare for the annual celebration of moms. With Father’s Day now one month away (Sunday, June 17th!), we thought that is was only right that we assist you with some ideas for how to prepare for the yearly celebration of dads. After all, men love jewelry too!
All too often, discussions of jewelry tend to revolve around rings, earrings, bracelets and anklets. These pieces are traditionally worn by women. However, we can’t forget about all of the watches, cuff links, chains and other accessories worn by men. And you can rest assure that they all make for excellent Father’s Day gifts!
What can you do to ensure that your jewelry store enjoys a boost in sales in the weeks to come before Father’s Day?
Highlight your Father’s Day sale!
Father’s Day tends to get underappreciated when compared to Mother’s Day. As Kirk Olsen points out on AdAge.com, “Father’s Day undeservedly lives in the shadow of Mother’s Day, both on the calendar and in consumer minds. When we asked 3,000 people across the U.S. about their Father’s Day plans this year, only 60% said they would celebrate Father’s Day in any way.”
By highlighting the fact that your store intends to celebrate fathers just as excitedly as it celebrated mothers, you will alert shoppers to the fact that they can depend on you for their Father’s Day shopping needs.
On Nexternal.com, Matthew suggests that you utilize your company website to promote the fact that your store is a great location for those thinking about Dad. “Consider creating a featured category called ‘Father’s Day Gift Ideas’ or ‘Top 10 Gifts for Dad’ that will help to inspire your customers,” he recommends, “Be sure to include a relevant category description and creative imagery. Some Dads are hard to buy gifts for so don’t forget to include Gift Certificates so he can pick out exactly what he wants.”
Target first-time fathers.
Many young men will be embarking on their first-ever Father’s Days next month. They most certainly deserve to be celebrated. Especially since our current generation of fathers takes on more parenting responsibilities than ever before, it would be a great idea to acknowledge them. Olsen writes that he believes “first-time fathers represent the ripest, lowest-hanging fruit for marketers.”
As a result, he encourages retailers to tap into the “First Father’s Day” approach to advertising their goods via digital media. “It’s time for a hero brand in a dad-centric category to help dads everywhere speak up, own their parenting prowess and get the Father’s Day celebrations they deserve,” says Olsen.
Host a Pre-Father’s Day celebration.
Father’s Day offers your jewelry store yet another ideal opportunity to host an in-store event. By doing so, you will entice your current customers to choose your store for their Father’s Day gift shopping over your competitors. And, as you may be aware, TK Enterprises Inc. can help you!
Our one-of-a-kind Event Marketing services put our experienced team of phone agents to work for you. They will call your current customers to invite them to your special upcoming Pre-Father’s Day celebration in order to boost their interest in all of the wonderful gifts your store has to offer.
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
May 2, 2018
Now that May is officially here, people all over North America can officially start enjoying the spring! Depending on your neck of the woods, you may not have been enjoying the warmest of weather in recent weeks. It’s safe to say that we’re now experiencing the time of year when, for the most part, days are sunny and bright and the temperatures are mild, at worst.
So what does warmer weather mean for your jewelry store?
Well, firstly, allow us to state the obvious. When the weather is nicer, more people tend to leave their homes. That gives retailers more opportunities to welcome more customers through the doors of their stores. But with the impending summer (it officially starts next month!), you can be sure that there will be many scheduled events that people will look forward to attending.
Why not schedule a summer event to be hosted by your company?
We don’t just offer this suggestion as a way for you to enjoy the warmest months of the year. Although we recognize that most people enjoy a good barbeque, company picnic or summer festival, we’re also aware that summertime in-store events work wonders for jewelry stores. You don’t have to take it from us! The good people over at JCK Magazine have gotten the scoop from a number of industry professionals.
On their website, they field a question from Vic Hellberg who is the owner of Hellberg’s Jewelers in Marshalltown, Iowa: “What’s the most creative way to capitalize on slow summer months?” We’re not surprised to see that many of the responses included the hosting of in-store events.
“We typically have two to three events,” responds Nicole Lasker who is the vice president of Lasker Jewelers in Eau Claire, Wisconsin, “In June [we had] a wedding band show and a restyling event. In July Pandora is planning a gift-with-purchase program. In August we’d like to host a launch party for Belle Étoile…We’ll also be stepping up email blasts. This summer we decided to spend 5 to 7 percent more on radio…in part to promote our summer events.”
Charity events are great ways to get exposure.
Cindi Rottermond is the vice president of Michigan-based, Rottermond Jewelers. She also chimed in to inform that her company enjoys hosting charity events, pointing out that they are great ways to get exposure so that customers don’t forget your business. “Even if customers aren’t coming in to buy something, a charity event can serve as a means of clienteling,” she offers.
At TK Enterprises Inc., we’re dead set on helping jewelers all over North America launch their most successful in-store events to date this summer. With the help of our Event Marketing services, we’re confident we can help jewelers all over the continent significantly boost their sales. History has shown it works!
Our call center has the ability to contact your entire database of current customers allowing you maximum potential for increased traffic and sales. For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Apr 18, 2018
Mother’s Day is less than a month away! This year, it falls on Sunday, May 13th. And as is commonplace with the annual tradition, mothers all over the continent will be celebrated by their children through special dinners, cards and other gifts. As a jeweler, you’re well aware that jewelry is right up there with chocolate and flowers as top Mother’s Day gifts.
So what are you doing to ensure that your store enjoys a significant boost in sales over the next few weeks? We have a few ideas for you.
Offer free engraving.
Now that’s certainly one way to encourage jewelry shoppers to visit your store over your competitors. Naturally, Mother’s Day is a day when sentimental gifts are passed from children to their moms. Necklaces, pendants, bracelets and other jewelry items that allow space for special messages make the most sentimental of all gifts. Why not offer free engraving on purchases over a certain amount to encourage increased sales?
On JewelryWise.com, shoppers are encouraged to engrave their Mother’s Day gifts of jewelry to make them that much more special. “Choose a necklace, bracelet, charm or ring you know she’ll love and have it subtly engraved with a personal message or the names and birth dates of her children,” suggests the site, “Gemstone jewelry such as rings, stackable rings, necklaces and bracelets featuring children’s birthstones doesn’t scream ‘mom’ to the world, yet she’ll personally be touched by its significance every time she wears the item.”
Partner up with other businesses for a special promotion.
There’s no better type of promotion that word-of-mouth promotion. And that’s especially true when other businesses are spreading the word about your business. Partner up with a non-competitor that is also bound to enjoy an increase in sales due to the upcoming Mother’s Day celebration. On VendHQ.com, Francesca Nicasio suggests that jewelry stores make good partners with flower shops, spas and restaurants.
“If you want to increase traffic in your location, consider teaming up with local merchants that see a lot of business on Mother’s Day (flower shops, restaurants, spas etc.) and send them free gift cards to offer to their customers, and hopefully drive traffic to your location,” she writes.
Host a Pre-Mother’s Day celebration.
Mother’s Day offers your jewelry store the ideal opportunity to host an in-store event. By doing so, you will entice your current customers to choose your store for their Mother’s Day gift shopping over your competitors. And TK Enterprises Inc. can help you!
Our one-of-a-kind Event Marketing services put our experienced team of phone agents to work for you. They will call your current customers to invite them to your special upcoming Pre-Mother’s Day celebration in order to boost their interest in all of the wonderful Mother’s Day gifts your store has to offer. Our team is made up of experts at offering exclusive invites to in-store events. It’s a proven marketing strategy!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Apr 4, 2018
Jewelry – it’s a special type of merchandise that truly belongs in a category of its own. Unlike most purchases, jewelry is often bought for particularly sentimental reasons. Commemorating romantic relationships, creating family heirlooms and celebrating milestone moments – these are all very special occasions that are often recognized by the gifting of jewelry from one loved one to another.
So, it should go without saying that jewelry purchases are generally made with a special type of care. To be specific, most consumers prefer to see and feel jewelry for themselves, trying on different pieces, looking in the mirror and mixing and matching to settle on the perfect combinations. As a result, jewelers continue to enjoy foot traffic in their brick-and-mortar store locations while many other industries lean towards boosting their online sales.
Should jewelers be concerned about the growth of online shopping?
Knowledgeable sources say no. Firstly, to reiterate an already-made point, jewelry purchases are more of the touch-and-feel variety. But secondly, e-commerce isn’t exactly taking over in the way that some people assume. Sure, online shopping is incredibly popular. And this is never more evident than during the end-of-year holiday season. However, most businesses still enjoy heavy in-store success even when their online sales are taking off.
On Forbes.com, Barbara Thau explains that brick-and-mortar stores are still the future of retail. E-commerce, she insists, will not replace the physical shopping experience. She even points out that stores are more profitable than e-commerce. The top ten retailers, says Thau, still have their physical store locations as “the meat and potatoes of their business.”
“What often gets lost amid the heady talk that retailers’ online businesses are growing faster than their stores is that bricks generate higher conversion rates —the percent of store/site visitors who make a purchase — than clicks,” elaborates Thau, “And as a general proposition, a store purchase is more profitable than an e-commerce order, as factors like shipping and handling charges, and the costs associated with increased returns, eat into margins.”
Believe it or not, millennials want to buy from you in person.
As a jeweler, you undoubtedly receive numerous visitors from young shoppers in your store. Don’t assume that because millennials are part of the online generation they’d prefer to do their shopping online rather than in your store. Thau writes that while Amazon, Facebook and Instagram are incredibly popular with youngsters, they still prefer “real life stories”. According to a number of studies, says Thau, young people enjoy real shopping experiences.
“Most global millennials (70%) prefer brick-and-mortar retail stores, according to CBRE,” reveals Thau, “And in the U.S., over 77% of Gen Z, consumers born after the mid-1990s through the early 2000s, said brick-and-mortar stores are their preferred shopping channel, according to Accenture research.”
Send out your invitations!
With research showing that shoppers both young and old still prefer real shopping to online shopping, there is no reason to fear the growing popularity of e-commerce. There is also no reason to not invite your customers back into your store for your special events and sales. This is where the TK Enterprises Inc. team can really help you!
Contact us today to ask about our Event Marketing services! Call us toll-free at 1-877-622-0195 or email us at heidi.tke@tomkaufmann.com. You may also fill out the form on our Contact Us page and have someone contact you!
Mar 21, 2018
Welcome to spring everyone! It’s certainly a beautiful time of year. Even though your neck of the woods may still be experiencing frigid temperatures, they won’t last too much longer. The spring is a great time of year for the majority of jewelry retailers because the warmer weather encourages more people to come out of their homes. In addition, that warmer weather also inspires the wearing of more jewelry. After all, without the heavy coats and scarfs, jewelry can more easily be seen!
As a result, the beginning of spring makes an ideal time for your jewelry store to host an in-store event. Inviting your customers back into your store so that they can be the first to check out your latest items is a great way to not just boost sales but grow your customer relationships. These days, consumers place a lot of emphasis on how businesses make them feel. What could be better than offering exclusive invites to customers to show them how special they are to you?
Hosting an in-store event will raise brand awareness.
It goes without saying that you don’t own the only jewelry store in town. So what separates you from your competitors? As we’ve pointed out, acknowledging your customers by reaching out to them directly will help to give them feelings of importance. Never be afraid to declare your appreciation for your customers’ support. Doing so will get the word spread about your brand in a very positive way.
“In-store events give you the opportunity to create a buzz around your brand and store, helping to raise brand awareness,” agrees Madeleine Helme on MarTechExec.com, “Get your customers excited about an upcoming event and you will see an increase in traffic to your store. This is also an effective way of attracting new customers to your store. They’re more likely to become repeat customers, too, because you’ve given them an experience they will enjoy and remember.”
An in-store event will boost your sales.
At the end of the day, isn’t that what every business owner wants? It will be near impossible to not significantly increase sales when you host an in-store event. Remember that the main objective of any social gathering is for people to have a good time. Ensure that your guests are enjoying themselves and you won’t have to put a ton of effort into pushing sales. They will come a lot easier!
“Sales and profits will also see a boost from your in-store events,” affirms Helme, “If people attending your event have an enjoyable time, then they are more likely to buy from you and are likely to spend more. Successful events are great for your brand’s reputation and word-of-mouth because people will tell their friends and post on social media about how much of a good time they had at your event.”
TK Enterprises Inc. has many years of experience making personal phone calls directly to jewelry store customers to invite them to upcoming in-store events. Get us working for you! For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Mar 14, 2018
A couple of weeks ago, we blogged about the fact that wedding season was on the way. With spring officially set to begin in less than a week and summer right around the corner, you can bet that a large number of couples are getting set to tie the knot. And, as we pointed out two weeks ago, brides and their bridesmaids are certainly in the market for hot new jewelry.
Of course, it’s important to note that brides-to-be and their best friends aren’t the only ones who will be jewelry shopping this spring. With the season about to change over, it would be wise for your business to highlight the fact that it’s a go-to destination for all of one’s jewelry needs. So how can you spring into action to boost your jewelry sales?
Wear your jewelry around town.
Is there any better way to advertise how great your jewelry looks than to wear it yourself? Needless to say, your chosen accessories will make for great conversation starters. Naturally, those conversations will become advertisements for your products. With warmer weather on the way, you’re given the perfect opportunity to shed the heavy winter coats and reveal the beautiful necklaces, pendants and bracelets that are usually hidden beneath.
“Mix and match different outfits with your jewelry to give people the idea on how to wear your jewelry,” recommends Ceri Jewelry, “If your accessories look good on you, it will surely catch people’s attention and would make them more interested on your products. This is also a cheap way to advertise your jewelry and meet more people who can be your prospective buyer.”
Create an eye-catching front window.
With warmer weather come more customers. It stands to reason since people spend a lot less time indoors when it’s nice outside. Consider the fact that your storefront is about to enjoy a lot more foot traffic. Making sure your storefront is adorned with an attractive window display will help to lure more customers through the door. Alicia Arnold of Facets Fine Jewelry ensures that her storefront is uniquely designed to attract eyes each spring.
“I have no neon signs,” she writes on JewelryMakingJournal.com, “I need to stop people, and the more of my space I fill the higher my odds…So (in my storefront window) we have one mixed bag of crystals…And of course, lots of spring colored jewelry! I used my peach velvet displays from a ready made line from an online retailer.”
Offer special spring discounts.
If there’s one thing people like better than warm and sunny weather, it’s saving money. Combine the two by offering special discount codes and coupons as part of your store’s way of celebrating the new spring season. As Ceri Jewelry points out, such promotions work best during special events and holidays. Forthcoming celebrations such as Easter and Mother’s Day are perfect examples.
“You can also make use of this method if you want to feature a specific product that needs more exposure,” notes their website, “Create an email list and send discount codes to the members of your list so they can use it on their next purchase.”
Call your customers in for a visit.
The beauty of the one-of-a-kind Event Marketing services offered by TK Enterprises Inc. is that it does all of the calling for you! Learn all about it by calling us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Feb 28, 2018
With the spring season officially set to begin in less than a month, the jewelry industry is about to embark on one of its most celebrated times of the year: wedding season! It’s no surprise that a large number of couples choose to get married during the warmer months of the year. Between the ability to take pictures by the lake or even have the ceremonies conducted outdoors, the spring and summer months provide many perfect days for weddings.
Jewelry store owners all across North America know to get prepared. Wedding dresses certainly aren’t the only things that brides need to secure before their big days. Beautiful pieces of jewelry to compliment said dresses are often deemed as just as important.
Are you ready for the soon-to-be-here wedding season? Here are four ways to boost your bridal jewelry sales this spring:
1. Allow brides to try your pieces on with their dresses.
We’ve all heard of Say Yes To The Dress. The television show has helped to make the argument that there’s no better way for a future bride to choose the perfect dress than to do so with the help of her friends and family. Why not take the same approach to helping her select her wedding day jewelry?
“If you’re not showing her accessories when the dress is on, you are missing out – big time,” insists Rich Albanese of Giavan, “One sales technique we hear again and again is bringing the jewelry and headpieces out to her on a velvet pad when she has the dress on. In the bridal business, this might be the easiest money you’ll ever make.”
2. Get the bridal party in on the action.
Keep in mind that the bride won’t be the only one looking for jewelry to wear on her big day. Get her bridesmaids involved by suggesting pieces that they call can wear. “More than 60 percent of brides buy jewelry for their bridesmaids—earrings, pendants, etc.—and spend an average of $73 each,” informs Sean Enright of JCK.
3. Share in the excitement.
It’s important for you to get just as excited about the wedding as the bride and her best friends. Become one of them! Share in their joy. Get excited! Have fun! This will endear you to your already-elated customers and encourage them to strongly consider your suggestions.
“Compared to selling dresses, accessories are easy,” believes Albanese, “Some brides will price shop everything they touch but if you have the right jewelry, you’ll be amazed how many customers see it, love it and buy it right away. The earlier you get them in accessories, the more they’ll spend because compared to everything else in the wedding, this is pocket change. It’s a clean sale that can add significantly to your bottom line – so enjoy it!”
4. Invite brides-to-be to your store.
It’s definitely a good time of year to host an in-store event that caters to the needs of soon-to-be-brides. Contact the TK Enterprises Inc. team to learn about how our one-of-a-kind Event Marketing services can help with the invitations. Our experienced team of phone agents has a history of growing the success of jewelry stores across North America by offering exclusive invites to such events to their customers.
Please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Jan 31, 2018
Dear jewelers, welcome to your favorite time of the year! With February beginning tomorrow, you are undoubtedly preparing for the rush that comes with Valentine’s Day shopping. You don’t even need to be part of the jewelry business to know that the next two weeks mark a very busy time of year for the industry. Needless to say, jewelry is right up there with chocolates and flowers as the most popular of all Valentine’s Day gifts.
As well, it goes without saying that jewelry make up the most precious and sentimental of all gifts that celebrate romantic unions. So while you may assume that foot traffic is bound to pick up in your store over the next couple of weeks, it’s incredibly important not to take anything for granted. It’s best that you prepare your jewelry store for Valentine’s Day as best you can.
Stock up on your most popular Valentine’s Day items.
Making sure you have enough supply to meet the demand is never more important than at this time of year. What have been your biggest Valentine’s Day sellers in past years? Make sure that you have ordered all of the most-likely-to-be-sold pieces in time for the special occasion. The last thing you want is for your customers to be disappointed to the point where they go to your competition for their gift-buying needs.
“Ensuring that you have the inventory to meet the demand of your customer base is crucial to your jewelry stores’ success during the Valentine’s Day rush,” writes Danielle Wegert on MultiBriefs.com, “If you are not prepared, you will not have enough supply to meet all of your customers’ expectations, and they will take their business elsewhere. Just like any other holiday, many customers wait until the last minute to purchase their gifts, which will not leave time for you to order more inventory before the holiday.”
Prepare to cater to millennials.
It can be argued that young people are the world’s biggest Valentine’s Day shoppers. There’s nothing quite like “puppy love” to get people to bring out their wallets to commemorate that special day with their partners. Studies have actually shown that millennials are among the biggest spenders for the Valentine’s Day occasion. The 2015 National Retail Federation’s Valentine’s Day Consumer Spending Survey found out as much.
“The largest spending age group is predicted to be 25 to 34 year olds, who will shell out approximately $213.04 on the holiday,” reports Barbara Thau on Forbes.com about the survey, “By contrast, 35 to 44 year olds will spend about $176.21. This is somewhat surprising, as many Millennials have yet to come into their most fertile years of earning power, yet they plan to spend more than their older counterparts.”
Host a Valentine’s Day soirée.
Valentine’s Day offers your jewelry store the perfect opportunity to host an in-store event. Doing so will entice your current customers to choose your store for their gift shopping over your competitors. At TK Enterprises Inc., our one-of-a-kind Event Marketing services are designed to get your customers to come to your event. Put our experienced team of phone agents to work for you. We’re experts at offering exclusive invites to in-store events. It’s a strategy that works!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
