May 1, 2024
In the world of consumer behavior, there is a fascinating phenomenon known as the lipstick effect. This effect describes how individuals, even during challenging economic times, still find ways to indulge in small luxuries like premium lipstick. In a post-pandemic world, this concept has taken on a new relevance as people navigate through uncertain financial waters. But how does the lipstick effect relate to the jewelry industry, and what does it reveal about consumer spending habits in this unique time?
Understanding the Lipstick Effect in a Modern Context
The lipstick effect is not just a quirky name from the annals of economic psychology but a tangible reflection of human behavior in response to economic pressures. In today’s context, as we edge out of the shadows of a global pandemic, this phenomenon gains fresh relevance. The underlying psychology here is simple yet profound: when financial times grow tight, the human penchant for finding comfort in the familiar and the joyful becomes evident through our spending choices. This isn’t about frivolity; it’s a deep-seated drive for maintaining a semblance of normalcy and pleasure in life, even when larger luxuries are out of reach. This inclination towards small, meaningful purchases is a testament to our resilience and adaptability. As economic landscapes evolve, observing these patterns provides crucial insights into consumer priorities and the intrinsic value they place on seemingly minor indulgences. In a world recalibrating from disruption and uncertainty, the lipstick effect underscores a vital aspect of our collective journey towards recovery and psychological well-being, spotlighting the small beacons of joy that keep us anchored in turbulent seas.
Jewelry as a Reflection of Personal Values in a Post-Pandemic World
In the aftermath of the global health crisis, our relationship with material possessions, particularly jewelry, has evolved significantly. The inherent value of jewelry now transcends mere aesthetics, becoming a potent symbol of our individual journeys, beliefs, and transformations. This seismic shift towards valuing authenticity and personal significance in our adornments is reflective of a deeper societal change. People are now curating their jewelry collections not just for their beauty but as emblematic pieces that resonate with their life’s narrative. This intentional approach to jewelry buying is emblematic of a broader desire to invest in items that truly reflect one’s essence and aspirations. As we emerge into a world forever altered by the pandemic, the pieces we choose to wear carry stories of resilience, hope, and a redefined sense of self. The selection process itself becomes a deeply personal act, underscoring the intricate relationship between our values and the symbols we wear to embody them. This nuanced perspective on jewelry signals a profound acknowledgment of our need to connect with objects that genuinely represent who we are and what we hold dear, highlighting an intimate dialogue between our inner selves and the external expressions of our identities.
Jewelry as a Form of Personal Expression Post-Pandemic
The pandemic has ushered in a paradigm shift, where the art of personal adornment through jewelry has gained new dimensions. This era, marked by restrictions on physical connectivity, has propelled individuals to explore innovative avenues for self-expression. Jewelry, in its myriad forms, offers a silent yet profound language for this self-articulation. From the minimalist to the ornate, every piece selected is a reflection of an individual’s journey, emotions, and the resilience that has been a hallmark of these times. It serves not just as an accessory, but as a beacon of one’s personal narrative in a world where traditional forms of social interaction have been recalibrated. The choice of jewelry becomes a curated expression of self, a testament to the enduring human spirit that seeks to connect and communicate in deeply meaningful ways, even as the world navigates through the lasting echoes of a global upheaval.
Economic Resilience of the Jewelry Sector Amidst Global Challenges
The vitality of the jewelry industry in these turbulent times speaks volumes about its unique position in the market. Even as broader economic uncertainties loomed large, the sector has not only endured but in many respects, thrived. This phenomenon can be largely attributed to the nuanced role jewelry plays in the lives of consumers. Unlike other luxury goods, jewelry encapsulates a blend of personal sentiment, timeless appeal, and an inherent value that transcends fluctuating economic landscapes. The steadfast demand for these pieces underlines a collective yearning for enduring symbols of beauty and resilience. It is this enduring desire for meaningful adornment that has shielded the jewelry industry from the worst of economic downturns, positioning it as a beacon of stability in an otherwise volatile market. The remarkable adaptability of both consumers and creators within this sector to maintain a vibrant ecosystem of exchange is a testament to the deep-rooted significance jewelry holds in our cultural and personal narratives. In navigating the challenges presented by the global situation, the industry’s ability to sustain consumer interest and engagement underscores a broader trend towards intentional spending on items that promise not just aesthetic pleasure but a lasting emotional connection.
Future Outlook: The Lasting Impact of the Pandemic on Luxury Spending
As we peer into the horizon, the imprints of the pandemic on the luxury spending landscape are both deep and transformative. The crucible of the past several years has not only recalibrated what we value but also why we value it, steering us towards a more contemplative and purposeful engagement with luxury. The penchant for personal adornment, particularly through jewelry, remains robust, signifying a broader quest for items that resonate on a personal level. This shift towards intentional luxury consumption hints at a future where the narrative and emotional resonance of a piece hold as much allure as its physical beauty. Jewelry, with its dual capacity to embody personal significance and act as a conduit for self-expression, stands at the forefront of this evolution. The road ahead suggests a landscape where the allure of luxury is measured not by its opulence but by its ability to echo our stories and aspirations. In this light, the industry’s trajectory seems poised to not just endure but flourish, driven by a deep-seated desire for meaningful, resonant luxury experiences.
Apr 19, 2024
In the competitive world of B2B sales, mastering the art of lead generation and appointment setting is crucial for success. These key strategies can help businesses boost their sales pipeline and reach a wider audience. By utilizing cold calling and appointment setting effectively, companies can unlock new opportunities for growth and expansion.
In this blog post, we will explore the secrets to unlocking success in B2B sales through these essential techniques.
The Indispensable Role of Cold Calling in B2B Sales
In the dynamic landscape of B2B sales, cold calling emerges as an invaluable strategy, bridging the gap between businesses and their potential clients. This classic sales technique stands as a testament to the power of personal connection, offering businesses a direct line to engage with prospects, foster relationships, and lay the groundwork for fruitful partnerships. Through the meticulous execution of cold calling, businesses are bestowed with an unparalleled opportunity to present their value proposition in real time, responding adeptly to queries and clarifications, thereby enhancing the potential for securing pivotal appointments.
The essence of cold calling in B2B sales transcends mere conversation; it is about strategically navigating through the initial layers of corporate defenses to reach decision-makers. Armed with insightful research and a tailored pitch, sales professionals can cut through the noise, capturing the attention of key stakeholders. This proactive approach not only elevates the visibility of their offerings but also allows for immediate feedback, enabling swift adjustments to strategy based on direct responses from the market.
By integrating cold calling into their sales strategy, organizations can propel their lead generation efforts forward, leveraging the personal touch to accelerate the sales cycle. It demands a blend of persistence, resilience, and skill to transform cold calls into warm leads and, ultimately, valuable business opportunities. Thus, mastering cold calling is not merely an option but a necessity for those aspiring to thrive in the competitive arena of B2B sales, ensuring they remain at the forefront of innovation and success.
Mastering the Art of Appointment Setting
Appointment setting stands as the cornerstone of successful B2B sales strategies, embodying the finesse and precision required to open doors to potential partnerships. At its core, this practice is an intricate dance of persuasion and perception, where the ability to articulate a compelling value proposition becomes the key to securing those pivotal meetings with decision-makers. It is an arena where sophistication and an inviting approach converge, enabling sales professionals to navigate the complex web of corporate schedules and priorities.
The artistry of appointment setting lies in the subtle blend of persistence and insight, tailored to resonate with the unique needs and challenges of each prospect. This involves a meticulous preparation phase, where understanding the prospect’s business environment and pain points transforms a cold call into an opportunity for connection and solution presentation. It’s about crafting messages that speak directly to the heart of what these key decision-makers seek to achieve or solve, making the proposition too valuable to dismiss.
In navigating the nuances of appointment setting, professionals must harness the power of strategic follow-ups and personalized communication. Each interaction is a stepping stone towards building a rapport that transcends the initial sales pitch, positioning your offering as not just another product, but as a catalyst for their business’s growth and success.
Navigating Challenges and Embracing Opportunities
Embarking on the journey of cold calling and appointment setting is fraught with its unique set of hurdles. From the intricate task of bypassing gatekeepers to the art of addressing and overturning objections, the path to B2B sales success requires a blend of resilience and strategic acumen. However, it is within these challenges that the greatest opportunities for growth and learning are concealed. By adopting a mindset that views each obstacle not as a barrier but as a chance to refine and enhance sales techniques, businesses can transform potential setbacks into powerful moments of advancement. This perspective encourages a proactive approach to problem-solving, fostering an environment where innovation thrives. By tackling these challenges head-on, companies not only pave the way for more effective engagement with potential clients but also solidify their standing in the competitive landscape of B2B sales, seizing opportunities for expansion and achievement with both hands.
The Strategic Advantage of Telemarketing Companies
In an era where efficiency and expertise are paramount, leveraging the specialized skills of telemarketing companies, like TK Enterprises Inc., offers businesses a distinctive edge. They’re not mere extensions of your sales team; they are seasoned veterans in the art of communication, adept at navigating the complexities of B2B interactions. With a focus on both lead generation and appointment setting, they possess the unique ability to extend your business’s reach, ensuring your message resonates with the right audience at the right time.
Utilizing a telemarketing company means entrusting the initial, crucial stages of your sales process to experts dedicated to optimizing outcomes. Their methods are refined through countless interactions, granting them the insight to tailor conversations in a way that piques interest and builds anticipation for what your business has to offer. This level of specialization can significantly amplify your sales efforts, converting prospects into leads with greater efficiency.
Moreover, the collaboration with a telemarketing firm frees your internal resources, allowing your team to concentrate on nurturing qualified leads and closing deals. This strategic reallocation of focus can dramatically accelerate your sales cycle, providing a seamless flow from the first contact to the final handshake. By partnering with professionals who are as committed to your success as you are, you create a formidable force in the marketplace, poised to identify and capitalize on opportunities with agility and precision.
In essence, the strategic advantage of engaging with a telemarketing company lies in their capacity to transform your sales approach from reactive to proactive, setting the stage for enhanced performance and sustained growth.
In this complex tapestry of B2B sales, where every interaction counts, having expert support is not just an advantage; it’s a strategic imperative. It’s about empowering your team to embrace the challenges and intricacies of lead generation and appointment setting with confidence, transforming potential into excellence.
Apr 19, 2024
In the world of retail, especially in the jewelry industry, the power of telemarketing cannot be underestimated. As Mother’s Day approaches, it’s crucial for jewelry store owners to find ways to increase traffic to their stores and boost sales.
By reaching out to customers through personalized calls, you have the opportunity to not only promote your Mother’s Day deals but also create a genuine connection with your audience. Let’s explore how telemarketing can be a valuable tool in driving traffic to your jewelry store this Mother’s Day.
Understanding the Emotional Journey of Jewelry Buying
The act of selecting a piece of jewelry for Mother’s Day is imbued with profound emotional significance. It’s a heartfelt endeavor, where every choice reflects a narrative of love, gratitude, and recognition. This journey often starts with the anticipation of capturing those unspoken feelings in a tangible form.
For many, it involves thoughtful contemplation, considering what design or gemstone would best express their appreciation for the maternal figures in their lives. The ultimate joy of presenting a piece of jewelry is not just in the giving but in witnessing the emotional resonance it creates. As jewelers, recognizing and honoring this emotional journey is paramount.
Our role is to guide our customers through this process with empathy and understanding. By delving into the stories that bring customers into our stores, we can offer insights and suggestions that align with their emotions and intentions. This approach transforms the buying experience from a simple transaction to a shared journey of celebration and acknowledgment of the myriad roles mothers play in our lives.
By facilitating this journey with sensitivity and care, we not only contribute to the creation of lasting memories but also foster deeper connections with our customers, making each piece of jewelry a testament to the enduring bond between giver and recipient.
The Art of Personalized Telemarketing
In the realm of telemarketing for your beloved jewelry store, the essence of personalization cannot be stressed enough. It’s about creating a dialogue that feels as precious and unique as the pieces we offer. Imagine crafting calls that resonate on a personal level, where every word spoken feels tailored to the individual on the other end of the line. This approach transforms a simple call into an experience, an opportunity to deepen our connection with our cherished customers.
Personalized telemarketing is akin to selecting the perfect piece of jewelry for a loved one; it requires thought, care, and a deep understanding of the recipient. It begins with the meticulous segmentation of your customer database, allowing you to curate messages that speak directly to the heart of each customer’s desires and preferences. This might involve highlighting a new collection that mirrors their style or reminding them of an upcoming Mother’s Day event that seems as though it was crafted just for them.
Imagine the delight of a customer receiving a call that not only remembers her favorite gemstone but also suggests a new piece that complements her collection. Or the warmth felt by another when acknowledged not just as a customer, but as a cherished member of your store’s community, invited to an exclusive event designed with their tastes in mind.
This nuanced approach to telemarketing elevates the customer experience from transactional to transformational. It’s not merely about informing them of deals and offers; it’s about weaving a narrative of appreciation and individuality, making each customer feel seen, understood, and valued. In the intricate dance of telemarketing, personalization is the step that turns a routine call into a moment of connection and warmth.
Timing is Everything: When to Reach Out to Your Customers
Understanding the perfect timing for reaching out to your customers with telemarketing calls can significantly elevate the success of your Mother’s Day campaign. It’s a delicate balance, akin to selecting the precise moment to express heartfelt emotions, which requires intuition and careful consideration. Initiating these calls too early might risk your message being forgotten amidst the daily bustle, while reaching out too late could mean missing the opportunity to influence decision-making at a critical time.
To find this sweet spot, consider the unique buying patterns of your clientele. Some may be early planners, appreciating a gentle nudge weeks in advance, allowing them the luxury of time to ponder over their choices. Others might thrive on the immediacy of last-minute decisions, where a timely reminder a few days before Mother’s Day could be the decisive factor that leads them to your door. By aligning your telemarketing efforts with these patterns, your calls will be received as thoughtful and opportune rather than intrusive.
Moreover, leveraging important dates other than Mother’s Day itself—such as the start of spring or significant cultural events that resonate with motherhood—can also be an effective strategy. These moments can serve as gentle prompts for customers to start thinking about Mother’s Day gifts, providing your store the advantage of being top of mind when they’re ready to make a purchase.
In essence, successful timing in telemarketing is not just about the calendar but understanding the rhythm of your customers’ lives and meeting them where they are in their journey toward making that special purchase for Mother’s Day.
Crafting Mother’s Day Deals Your Customers Can’t Resist
In the spirit of Mother’s Day, designing exclusive offers that deeply resonate with the desires of your clientele becomes an art form, akin to crafting the very jewelry pieces that capture their hearts.
Imagine introducing a promotion that not only captivates but also speaks directly to the unique stories and relationships your customers cherish. For instance, a bespoke engraving service offered at no additional cost with the purchase of a pendant or ring, allowing buyers to etch a personal message or date, adding an unparalleled level of intimacy and thoughtfulness to their gift.
Engage your audience further by hosting a “Design Your Own Jewelry” event, inviting customers to collaborate with your artisans. This empowers them to create or customize a piece that perfectly embodies their feelings and the essence of the mother figure they’re celebrating.
By tailoring these promotions to reflect the myriad ways love and appreciation can be expressed, you invite customers into an experience that transcends the ordinary. It’s about offering them a journey as memorable as the day they aim to celebrate, ensuring your jewelry store becomes a cherished part of their Mother’s Day narrative.
Celebrating All Mothers: A Broad Perspective on Motherhood
Embracing a wide-angle view of motherhood enriches the fabric of our Mother’s Day celebrations, acknowledging that the essence of motherhood is not confined to a single definition. Motherhood can manifest through various relationships – be it the nurturing care of grandmothers, the supportive guidance of aunts, or the profound bond with those who step into our lives as mother figures. This Mother’s Day, let us honor the diversity of maternal love in all its forms.
By curating a collection that speaks to every kind of mother, we extend an invitation of inclusivity and recognition. Showcasing pieces that resonate with the uniqueness of each relationship, from elegant classics to modern expressions, ensures that each customer finds the perfect symbol of appreciation. In doing so, we not only celebrate the myriad dimensions of motherhood but also affirm the special place of every mother figure in our hearts. This broad perspective allows us to connect more deeply with our customers, understanding that the beauty of motherhood is as diverse as the individuals who embody it.
If you’re thinking about a Mother’s Day calling campaign, let us know.
May 4, 2020
Who Are We?
TK Enterprises Inc. is a sales and marketing company based in Windsor, Ontario, Canada. The 3 primary services TKE offers are:
- Retail Telephone Event Marketing, Appointment Setting, and Sales Training.
- We have been in operation since 1980. TK Enterprises Inc. has made
- 1 Million calls for jewellery events since 2013.
What is “Telephone Event Marketing”?
Phone calls are made to your existing customers who have made purchases within the last 18 months. Experienced, enthusiastic and well-trained callers make a personal phone call to invite customers to an in-store event. The caller relays details about the current promotion, including store location and date/time. They speak to customers live and leave voicemail messages with event details.
Why Choose TK Enterprises?
Phone calls are highly effective at delivering the message of the event to the customer due to the fact that callers will either speak directly with the customer or they will leave an enthusiastic voicemail. Unlike most other forms of marketing, voicemail is almost always “listened to” before deleted, resulting in a very high penetration of message delivery.
How does it work?
- Customer Lists are generated by the store
- Approved scripts are tailored to each store
- Calls will show a local phone number and your store name on the call display
- Calls are made within 2 weeks prior to event start date – up to 2500 calls completed within 5 days of the event, 2501+ within 10 days
- Post event results submitted for Sales vs Calls reporting
What are some of the key features of this service?
- Quality control through call monitoring
- Detailed results for accountability and transparency
- Recorded calls where applicable
- In depth reporting for retailers to update their database and take action on items
- FREE Return on Investment Analysis reports available
At TK Enterprises Inc., we have a lot of experience working with North American jewelers and helping them to host in-store events that showcase their excellent customer service practices. Let’s put our knowledgeable team of phone agents to work for you!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Apr 6, 2020
Were you aware that making a phone call to one of your previous customers could land you in the type of hot water that could see you receive a fine of $16,000? We’re willing to bet you had no idea. And why would you? As a jeweller, your expertise involves gold, silver, diamonds and the many other materials that make up the beautiful items on your product list. You know jewellery. At TK Enterprises Inc., however, we know phone calling.
There are rules and regulations put in place to protect consumers from scam artists, phishers and robocalls. The last thing you want to do when embarking on a telephone-based marketing campaign is run the risk of violating the rules set forth by the Federal Trade Commission (FTC).
Both in Canada and the US, there is a National Do Not Call Registry. If you’re tired of getting spam or phishing phone calls, as a consumer, you have the ability to register your phone number on the National Do Not Call Registry. This should stop people from calling you if their calls aren’t warranted. There are, however, certain exceptions. Political campaigns and charitable phone calls are exempt. An “established business relationship” is also exempt.
When TK Enterprises Inc. works with a retailer, we let them know how far back they can go. Each state is different! Even if a customer is registered on the Do Not Call list, we have the right to call on behalf of the client because of the established business relationship.
In some states, however, things work a bit differently.
Federally, it’s 18 months. However, in some states, there are either 6, 12 or 18 months legislation that do not abide by federal rules. In Wisconsin and Indiana, however, the number is 0. In other words, the minute a transaction is complete, the customer is no longer considered a customer who can be called unless he/she has given implicit and written permission to the merchant to contact him/her.
In both states, retailers with brick and mortar stores must apply for permits that cost money. Only then do you have the ability to go into the DNC database to research customer phone numbers to see if they are in there.
If the phone numbers are listed, they cannot be called – no exceptions. However, if the phone numbers are not listed, retailers are free to call those customers.
TK Enterprises Inc. has personally paid the $750.00 permit fee for Indiana-based clients. That way, we can do database searches on their behalf. Our one permit is able to cover all of our clients so that they don’t have to each pay for them themselves. In Wisconsin, however, each applicant’s tax ID must be registered individually.
The Importance of Letting The Experts Handle Your Phone Calls
If you’re calling customers who haven’t been in your store for two years, they aren’t considered “customers” as far as the Federal Trade Commission is concerned. Simply put, you run the risk of having such individuals report you to the FTC.
Remember that the legislation are based on constantly rolling time periods. At TK Enterprises Inc., we specifically launch calling campaigns that are based on very clear understandings of the time limits within which we can make the calls.
It’s our job to know the law for you.
We ensure that our calls are made within the legal time parameters set out by the legislation in each specific state.
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com
Mar 2, 2020
Many jewellery retailers have used TKE services to help drive traffic into their retail store and book appointments for events such as Bridal, Customer Appreciation, Estate Sales and brand specific such as LeVian, EFFY and more.
Personal phone calls inviting customers to in store events makes them feel important. The smallest personal touch can have a measurable impact on how the customer feels about your company. Personal calls represent interactive marketing and a personalised approach that solidifies brand loyalty.
If your store isn’t making calls, you’re missing out on a HUGE opportunity to have a captive audience.
If you are making calls now, can your sales staff devote the time needed to each customer over the phone without sacrificing quality time with in store customers? Can they reach your entire database? TKE’s callers each make approx. 250 calls per day, per person. It’s all they do…and it’s what they love to do.
Heidi joined the company in 2013 after several years of running a successful transportation company and as an Inside Sales Representative for North American staffing agency. Her previous work with BMO Nesbitt Burns and their US counterpart, Harris Bank, gave her a solid understand of cross-border relationships and corporate processes. Her work for them focused on contingency and system implantation. In addition, she has over 27 years of customer service behind her. Her relationships with her clients and her attention to detail made her the obvious choice as CEO when her father retired.
When she’s not working, Heidi enjoys travelling and is currently working her way through the book “1000 Places to See Before You Die.” She’s always looking for personal recommendations of places you’ve visited so if you see her at a jewellery function, be sure to let her know! When she’s not travelling, she enjoys gardening and jigsaw puzzles. Heidi finds that doing jigsaw puzzles since she was 2 years old has helped her with a photographic memory. Often her staff are amazed that she can remember area codes and state FTC legislation without looking it up!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Feb 24, 2020
Words are not simply sounds caused by air passing through our larynx. Words have real power. (Hebrews 11:3)
We open our mouth and the words tumble out. They can inspire, soothe, excite, even cause pain on the recipient. So, as the old adage goes “Choose your words wisely”
As a telephone marketing company, when we call a consumer or a business on behalf of our clients, we need to be sure we choose our words wisely. You often only have a few minutes to capture the attention of the listener.
For consumers in the retail world, we want to evoke a genuine interest, we want to excite them about an upcoming event, and we want to be friendly and courteous. Let them know we value them as a customer.
Conversely, when we call for a business to business client, we want to evoke a sense of businesslike saavy, without coming off as an aggressive salesperson, putting the recipient of the call on the defensive.
At TK Enterprises, we believe in the power of words…and we believe that what you say and how you say it can make a huge impact on the person receiving the message. We work directly with our clients when it comes to script writing to make sure the message we deliver is the best fit for our client.
For more information about our services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com
Feb 3, 2020
Phone conversations don’t allow for non-verbal cues such as hand gestures, facial expressions and other forms of body language to communicate messages. Therefore, when speaking with customers over the phone, company representatives must be very mindful of their tones, inflections and choice of words in order to win the hears of their customers. It’s no easy feat. It requires a set of skills that include, but are not limited to the following:
An inclination to address personal matters.
Doing business over the phone doesn’t have to be all business. In fact, it shouldn’t be. The best customer service reps understand that building connections is at the heart of excellent customer service. Customers value the experiences they have with businesses, sometimes more than the products and services they receive. Thus, it’s important to not bypass any personal details offered to you by customers you’re on the phone with.
An ability to actively listen and pay attention to detail.
When your customers are speaking to you, be sure to listen attentively and write down important details, if necessary. In many cases, it’s a good idea to repeat back some of what you’ve been told to ensure that you have all the details of their needs and concerns correct. As Yatin Khulbe points out on HuffPost.com, good listening skills help build strong business relationships.
“The average person speaks around 125-175 words per minute while an average number of words one can listen to per minute is around 450,” he informs, “Before jumping to any conclusions, develop a listening habit, pick up the call with the intention of listening customer’s queries and feedback. If you feel the urge to interrupt in between, stay on the track by asking relevant questions.”
Taking initiative to grow the relationships.
It’s important that you reach out to your customers from time to time to let them know that they are valued. Solid relationships are a two-way street. At TK Enterprises Inc., we offer one-of-a-kind Retail Event Marketing service that puts a friendly and very experienced team of agents to work for you.
On behalf of your jewellery store, our team calls your customers to offer them exclusive invites to your upcoming in-store events. This is a proven marketing strategy that both grows customer relationships and boosts sales!
At TK Enterprises Inc., we have a lot of experience working with North American jewelers and helping them to host in-store events that showcase their excellent customer service practices. Let’s put our knowledgeable team of phone agents to work for you!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Jan 3, 2020
How can phone calls benefit the retailer?
Phone calls are the only type of marketing where you are speaking with a customer live. This allows you to gauge interest from your customers, book appointments, or to simply be combined with other forms of marketing to create a buzz.
You will also get live feedback from the customers, where it would be impossible with all other forms of marketing. How else would you know that your VIP customer cannot attend the sale, as they are out of town for the graduation of one of their children? This then allows you to reach out to that customer before or after the event to make the phone call even more personal.
Our phone calls also allow you to update your customer databases. When we are calling, because of the nature of the call, the customer will tell us that they have relocated, or that this is the wrong number etc, thus allowing you to update this internally to avoid calling and/or reaching out for future events.
At TK Enterprises, we handle more volume than many retailers’ store staff can handle. Our callers don’t have all the other responsibilities that a salesperson would. This frees up your sales reps to do what they do best….sell!
How can phone calls benefit your customers?
Your customers are subjected to all forms of marketing all day long. They see billboards, emails, website banner ads, radio and TV commercials, but very rarely do they receive a personal call inviting them to an in-store event.
When we call your customers, we are giving them the information for the event and they have the opportunity to have a conversation with a real person, in real time and can ask questions to the caller accordingly.
Additionally, they may have seen the email or advertisement for the event and thought “Oh, I need to get around to calling,” but haven’t found the time. We give your customer a platform to speak and share feedback. If the customer has any concerns or questions, they have a live person who can get them information.
How many customers can we call?
Each caller can make between 200 and 250 calls between 10am and 6pm local to the retailer’s time zone, Monday through Friday, with some exceptions on Saturdays.
When should phone calls to your customers be made?
If your event is appointment based, you’ll want calls to take place one week in advance of the event. This gives your customers time to clear their schedule and plan ahead. If your event is an open invitation, calls should take place three to five days before the event; this creates a ‘buzz’ and ensures that the customer won’t forget by calling too far in advance.
What are the overall benefits of using our services?
The biggest benefit is our ability to reach more customers in a shorter time span than your store staff usually can. We can call 5000 existing customers within 2-3 days, freeing up your internal staff to interact with your customers in the store.
At TK Enterprises Inc., we have a lot of experience working with North American jewellers and helping them to host in-store events that showcase their excellent customer service practices. Let’s put our knowledgeable team of phone agents to work for you!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Dec 20, 2019
Here at TK Enterprises, we wanted to profile one of our own major team players at TK Enterprises. Many of you may have spoken to him on the phone or met him at a jewelry trade show but here are some details about him you may or may not know:
Coming from a major corporation to a family owned and run company, what differences do you see?
It was quite the culture shock….in a good way. When you work for a large company your mindset is more on yourself and you tend to be a little bit more selfish. You focus on your day to day duties, your team and basically looking forward to the end of every day. When I came to TK, the culture was completely different. There is a larger desire to succeed. Every single member of the team is rowing in the same direction, with the end result of helping our customers succeed. Every member of our team has a vested interest for our company and the overall success of our clients.
What about your job makes you want to jump out of bed?
Our customers! They rely on us so much, either to increase traffic for their event, or setting appointments for their sales reps, that every single day is a new and exciting challenge. The other thing that makes me want to jump out of bed is our team! It’s great to come in every day and work with a group of individuals that you truly trust and can have fun with!
Do you feel that the work you do makes an impact? And if so, on who?
Absolutely what I do makes an impact! That is what I love most about working for TK Enterprises. Every single day we make calls for our customers and they are relying on us to make their events a success. Heidi and I are the first point of contact for our customers and it is always great to hear how much the phone calls have attributed to their store’s success.
If you weren’t working at TKE where would you be working?
I really don’t know. Since I started with TK Enterprises, I honestly have not thought about it.
What makes for a great day at work?
Honestly, most days at work are great! But, when a customer reaches out to us to tell us how great their last event was, it always makes every day better!
When you’re not in work mode, what can you often be found doing?
In my downtime, I enjoy watching sports, spending time with friends and of course family. I have a wife, a 3-year-old daughter and twin girls that are due any day now!
Jason joined TK Enterprises team in 2017, bringing with him over 5 years of managerial experience in a call centre environment. Jason is a proven leader, who thrives on building and developing a highly motivated and successful team, to not only meet, but exceed client expectations. Jason understands his customers’ needs and effectively communicated them to his team. He enforced TK Enterprises Organizational Values and Best Practices and is an integral part of the management team.
At TK Enterprises Inc., we have a lot of experience working with North American jewelers and helping them to host in-store events that showcase their excellent customer service practices. Let’s put our knowledgeable team of phone agents to work for you!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
