Oct 26, 2016
No two businesses are alike. Naturally, there is a wide variety of differences between companies in varying industries. But there is something special and unique about family-owned businesses no matter what industry they’re in. We should know. As a family-owned business, TK Enterprises Inc. has a rich history of providing top-of-the-line services like Retail Event Marketing.
We are steadfastly committed to providing such great services because, to us, our business is about more than just business. It’s about family. With our family’s reputation on the line, we take a great personal interest in seeing regular growths in success – for both our brand and its clients. This is one of the most important reasons to work with a family-owned business. We believe you can truly trust in it.
What other benefits are there to working with a family-owned business? Here are three:
1. You can trust in their natural chemistry. When you group a bunch of employees together, you take chances with their abilities to productively work together and interact with each other. Family-owned businesses that employ a number of family members have a team that has already developed a long-standing chemistry. Their non-family employees take notice of this and effectively become part of the family. As you can imagine, it’s important for family-owned business owners to hire individuals who mesh perfectly with their approach to doing business.
KPMG Enterprise acknowledges this trait about family-owned businesses and remarks about how well it helps to integrate other employees into the fold. “Key employees (non-family) appreciate and enjoy the unique work environment created by a family in business,” says their website, “The workplace tends to be less formal, more hands on and more personable. Many key employees are treated like extended family and develop a strong bond with the family and the family business.”
2. You can depend on the speed and accuracy of their service. Proud family-run business owners know that their names and personal reputations are on the line when they make commitments to their customers. Often, this ensures expedient results. Because there are generally no “higher ups” to run ideas by, family-owned business can think of and then implement new ideas within a matter of hours.
On AmericanExpress.com, Honora CEO, Joel Schechter speaks to this point when discussing the speed that family-owned businesses are generally known for. “In a family business, we can think about something in the morning and begin working on it in the afternoon,” he is quoted as saying. “After all, the family is a natural team,” the site adds, “And in the pearl business, where new designs must get to market fast, speed is everything.”
3. You can be assured of their strong values. Everyone wants to work with businesses that they can trust. However, it can often be difficult to differentiate between the trustworthy and the non-trustworthy businesses out there. We would argue that family-owned businesses have legs up on the competition in that regard because the names of their brands are directly associated with their family legacies.
KMPG Enterprise speaks to the fact that family-owned businesses are known for their dedication to values and traditions. “Family business owners have the opportunity to teach and pass along their business and personal values to the next generation of family managers/owners,” they note, “Family members take pride in upholding these family values and build them into their day-to-day work and personal activities. The work culture is often a reflection of these family values.”
As mentioned earlier, TK Enterprises Inc. is a very proud family business. Our 30-plus year history of providing incomparable services speak to that. For more information about our Retail Event Marketing services and how they can help for your next in-store event to be a resounding success, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Oct 19, 2016
Customers truly appreciate personalized service. It’s an important fact that business owners of all types should know. Even when your products and services are highly sought-after, your business runs the risk of losing customers if its customer service practices aren’t top-of-the-line. You can never forget that you have competitors. And that means that your customers have options. Placing customer service as a high priority can mean the difference between regularly gaining and regularly losing customers.
How can you convey that your company is customer-focused? Believe it or not, it all begins with something as simple as addressing your customers by name. Personalizing your service by way of establishing a friendly rapport can go such a long way in making customers feel good about their experiences with you. Using their names communicates respect and friendliness and will often endear them to continue to work with you.
Dale Carnegie was an American writer, lecturer and developer of well-known courses in self-improvement, salesmanship, corporate training, public speaking and interpersonal skills. He is also well-known for his many highly-heralded quotes including the following: “Remember that a person’s name is to that person the sweetest and most important sound in any language.” And according to marketing expert, Len Markidan, studies have shown this to be true.
On GrooveHQ.com, he writes that business representatives should not only use their customers’ names, but they should use their own as well. “As it turns out, our names are so important to us that hearing them lights up an entirely different part of our brain than any other words,” he notes, “Using your customer’s name makes them like you more, and on the flip side, using your own name makes the interaction feel more personal, too.”
Sales expert and trainer, Matt of NaturalTraining.com agrees. He reveals that brain research has found that when people hear their names, it stimulates our minds unlike anything else. Because we are uniquely identified by our names, it clearly means a lot for us to hear them being called. “Our names prompt specific and unique responses in our minds that are powerful associations for anyone to use,” writes Matt, “Everyone responds to being known by name.”
Is the use of customer names really better for business? Well, how could you go wrong? Using your customers’ names is an indication that you’ve paid attention to them. It reflects that the fact they’re important enough for you to remember them. And when that is the message being communicated, it encourages them to remember you as well. Matt points out that the use of his own name by businesses he’s dealt with have encouraged him to return to them.
“I have a favorite bike store that I frequent because the customer services reps call me by name,” he shares, “There are stores closer to my home that might have a better selection, but I still frequent this one store because of their personal treatment. Using a person’s name makes them feel important and validated, strong feelings you want your customer to feel during any interaction.”
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At TK Enterprises Inc., we insist upon addressing your customers by name when we call them on behalf of your business. Our highly-successful Retail Event Marketing services provide your jewelry company with a team of experienced and friendly phone agents who contact your customers in order to personally invite them to your next in-store event. Our insistence upon using their names has always gone a very long way creating incredibly successful campaigns.
For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Oct 12, 2016
Even though we’re only in the second week of October, it makes sense to begin thinking about the upcoming holiday parties you plan on throwing for your business. Of course, like most business owners, you’ve likely considered where and when you plan on hosting a holiday soirée for your employees and co-workers. The impending holiday season is such a joyous time and work parties often help for that to be the case.
However, it can be argued that the fourth quarter of the year – often, the busiest for most retailers – is the perfect time of year to throw a party for your customers as well. As the owner of a jewelry store, you actually have the advantage of running a business that is automatically a huge holiday hit. Naturally, jewelry sales pick up during each year’s holiday shopping rush. And there’s a way for them to pick up more than ever before!
Why not host an in-store holiday event this year? As mentioned, many of your customers have already likely considered jewelry as gifts for their loved ones. Custom jewelry designer, Tracy Matthews has enjoyed much success throwing what she refers to as “jewelry parties” near the end of the year. On her Flourish & Thrive Academy website, she recalls how important it was to host her parties during the holiday season.
“I remember when I had my wholesale jewelry business, my biggest months in sales were always the final 4 months of the year,” writes Matthews, “One of the keys to my success for taking it above and beyond was hosting trunk shows or what I like to call “jewelry parties” in as many places as possible…The key element for all of these sales was that I made it FUN and I offered a great incentive for clients to purchase from me then and there.”
How can you make your in-store holiday event fun? Naturally, parties are meant to be fun. And there are endless ways for you to inject excitement into your in-store event. One of the keys is to welcome your guests with warm and friendly banter that transitions into conversations about the wonderful pieces of jewelry that you have for sale. Especially if you’re introducing particular sales and discounts for the holidays, these conversations can be as lucrative as they are enjoyable.
It’s important to remember that your in-store holiday event can serve as encouragement to purchase accessories that can be worn to other holiday parties. This is another way that holiday parties and jewelry go hand in hand. Most people can’t wait to pick out the accessories they plan on coordinating with their outfits for the parties they will be attending throughout the holiday season.
On her website, jewelry designer, Victoria Tane offers some insight on how to properly accessorize. “One mistake many women make is over accessorizing,” she notes, “Instead of wearing earrings, a necklace, a bracelet, and a few rings, consider limiting your jewelry to one or two pieces. By editing your jewelry you draw attention to the pieces you have chosen instead of diluting your jewelry’s statement among several pieces.”
Conversations about accessorizing are bound to be abound at your in-store holiday event. But, of course, it will be of paramount importance that you send out invitations that will attract your customers. That’s where the team at TK Enterprises Inc. comes in. Our Retail Event Marketing division make phone calls to your existing customers to personally invite them to your store events. With over 30 years of experience, we can confidently say that no one does what we can do!
For more information about how we can help make your in-store holiday party a great success, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Oct 5, 2016
October has just started. But is it too early to begin throwing out such phrases as “’tis the season”? At TK Enterprises Inc., we actually think it’s the perfect time to begin planning your holiday parties. For most businesses, the fourth quarter of the fiscal year is officially underway, and it’s usually a time when additional efforts are made to ramp up sales. By having your business host an in-store event in the weeks or months to come, you’ll be tapping into the holiday spirit that a large number of consumers will be feeling.
It should go without saying that jewelry purchases are very popular during the holiday shopping season. By having an in-store event, you’re a lot more likely to welcome back customers who are in the buying mood. At TK Enterprises Inc., we offer unique Retail Event Marketing services that utilize your customer base as a calling list for us to contact and invite to your store’s next big event.
But why use TK Enterprises Inc. to make those calls for you? It’s not just what you have to offer that counts, it’s how you offer it. Our team of phone agents is made up of talented individuals who have decades of phone experience. Calling as representatives of your brand, our agents make use of their friendly and courteous demeanours to add very special personal touches to their interactions with your customers.
Our services have long proven that there isn’t anything quite like a personal phone call to intrigue an individual to respond to a call-to-action. Unlike informal letters or emails, phone calls enable customers to engage with their inviters. They get to ask questions and engage in friendly banter that promotes a greater connection with the brand being represented. Our callers are well-versed in the area of humanizing businesses.
How does TK Enterprises Inc. humanize your business? Firstly, they use your customers’ names frequently. Statistics have shown that most company employees tend to ask customers for their names about a fifth of the time. Our phone agents ask for your customers by name all the time! We insist on giving the members of your customer base feelings of being valued and important to your company.
In addition, our callers are masters of using their voice. This is a skill that is not to be underestimated. With the absence of hand gestures, facial expressions and other forms of body language, it is much harder to make personal connections with a person you’ve never met before. Our team, however, has mastered the art of using certain inflections and tones of voice to adequately endear themselves to the people they call.
On Entrepreneur.com, Tamara Monosoff explains the importance of a caller’s voice for business success. “Businesspeople may be courteous toward amateurs, but they like to do business with other professionals. Your voice can convey either,” she writes, “Think of yourself as a very important person about to call another important person. Say your first words extra slowly. Be polite but not overly ‘sweet.’ Remember, you are important. Also, smile when you speak. This will add warmth to your voice.”
Let’s make this approaching holiday season your most successful one yet! If you’re considering hosting a special in-store event at your jewelry store, allow TK Enterprises Inc. to call your customers in order to invite them to it. For more information about our highly successful Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
