Dec 19, 2018
The holiday season is quickly approaching and something many of us look forward to all year long. It is the season of giving and being able to connect with loved ones that you have not seen in quite some time. It is a reason to bring people together, to reminisce and to create new memories.
A constant struggle this time of year is trying to decide on the perfect gift for the special people in your life. We all plan and try to create a list of potential gifts that are best suited; but then when it comes time to purchase the gifts, you ask yourself “Is this gift really good enough?” or “Does this really suit them?”. Without a doubt, when that person opens your gift, you want nothing more than to see the excitement on their face and satisfaction that you made a great choice. The simplest and most impactful solution – jewelry.
Jewelry is something that one does not generally buy for themselves and it can be sentimental. It can be worn everyday with any outfit or on a specific occasion. Jewelry is a timeless gift that can be given at any age. The best thing about jewelry is that it can be worn now and be given as a gift for generations to come. We all have relatives that have family heirlooms they’ve had for generations or heard of proposals that were initiated with a great grandmother’s ring. Jewelry truly is the gift that keeps on giving.
A perfect gift for a parent, or grandparent is something that symbolizes family. Jewelry can be extremely customizable and definitely the gift of a lifetime. There are many rings or necklaces that can hold the birthstones of your loved ones or a charm bracelet with pendants that embrace the personality or hobby of someone that you cherish.
A gift of jewelry begins a story, a special piece to mark a special date. A child can receive their first charm on a charm bracelet or a pair of earrings on their graduation day that their mother received on hers. One piece of jewelry can collect a lifetime of memories that can be passed on. Jewelry is meaningful and reflects a moment in time and that sentiment will be cherished forever every time it is looked upon.
Especially during the holidays, jewelry is the best universal gift. Our unique service is specifically designed for high-end jewelry retailers who are looking to increase traffic for their in-store events. We make phone calls to existing customers to personally invite them to a variety of events that can be held at your store location. We’ve found that phone calls are undoubtedly the best way to send out invites because they are the most effective methods of making personal connections with the people most likely to support your business.
For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Aug 1, 2018
Today is somewhat of a bittersweet day for most people. The beginning of August signifies that the summer is approximately halfway complete. A month from now, families all over North America will be preparing for the back-to-school season, having no choice but to accept that summertime has come to an end. The first of August, however, also marks an excellent time to increase efforts for having summer fun!
As a jewelry store owner, it’s wise to take advantage of the remaining five or so weeks of summer. It goes without saying that most individuals love the summer’s warm and sunny months. And with August now underway, people will be looking for as many ways as they can to make the most out of the summertime they have left.
It’s time to throw an in-store event!
Summer events are fun – simple and plain. They make for great opportunities for you to not just welcome your current customers back to your store, but for you to meet new potential customers in the process. When you host an event that is enjoyable for all, it helps to significantly boost your brand image. Just as importantly, it enables you to forge new relationships that you can benefit from in the months and years to come.
“Hosting a summer themed event at your location is an exciting way to boost traffic and sales in just a few hours,” says Carolyn DeLavalle of Swivel Works, “Offer your clients incentives such as snacks, beverages, and entertainment during the event. Give a swag bag as a Gift with Purchase to help increase sales. This will show that you value their patronage and also set you apart from your competitors.”
Speed up your slow season!
On Entrepreneur.com, Marcia Layton Turner places hosting a summer event at the very top of her list of marketing tips to heat up sales during the summer. She notes that, for some businesses, sales tend to cool down when the temperatures rise. An in-store event, therefore, makes for an excellent method of increasing consumer traffic during the slow season.
“Just as friends host barbeques and pool parties, come up with your own in-store promotion to give shoppers a reason to stop by,” she writes, “You might schedule an in-store demonstration by one of your suppliers, set up a silent auction to benefit an area charity, or give prizes to the first 25 attendees through the door, for example. Serve lemonade and crank up your air conditioning to keep shoppers comfortable and lingering longer by your merchandise.”
Allow us to do the inviting for you!
Phone calls are highly effective at delivering the message of your upcoming in-store event to your invitees because our team of experience phone agents will either speak directly with your customers or leave enthusiastic voicemails. Most of our clients have incorporated our one-of-a-kind Event Marketing services as part of their business models and no longer have their teams make any calls at all!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Jul 11, 2018
“Good customer service can really build a store’s reputation,” says Johnny Katz on RapNet.com, “87% of customers share good experiences with others and 88% are influenced by online customer service reviews when making buying decisions.” The statistics revealed by Katz come courtesy of InsightSquared. It’s a survey, he notes, that proves that excellent customer service can make or break your reputation as a diamond retailer.
And while excellent customer service can help any retailer to grow its reputation, it’s important to note that there are some specific policies that should be put in place to help your jewelry store stand out from the all rest.
Your ring sizing policy.
As a jeweler, you’ve likely had countless requests to have rings sized correctly. Naturally, rings are popular sellers, especially for those who are preparing for the married life. Of course, rings come in all shapes and sizes and often need to be adjusted to match the fingers of the buyers and/or recipients. Having a specific ring sizing policy in place is paramount to the sterling reputation of your brand.
“When a customer orders a ring in the wrong size, how are you going to handle pricing on the piece?” asks Marlene Richey on RioGrandeBlog.com, “Charge a one-time sizing fee? Let the first sizing on a ring be free? You will cover the sizing costs if it only goes up one size? What happens if the ring can’t be sized?”
Your damaged jewelry policy.
It’s important to come up with a policy that can create a happy medium between satisfied customer and your company’s bottom line. Richey admits that there are many instances when customers return damaged jewelry claiming that it was defective, when really the damage occurred due to their own actions. What is your store’s policy on handling damaged items?
“I have heard so many stories about people who say the stone in their ring fell out because of the designer’s setting, but once the designer gets the ring back, she can immediately see the ring has been sized or worked on by someone else and that is the reason the stone fell out,” Richey shares, “How will you handle this situation?”
Your customer service policy.
As previously mentioned, customer service is integral to business success. In most cases, it’s a customer’s experience that will determine whether or not he/she returns to a store. It’s important to make customers feel welcome in your jewelry store, but it’s just as important to not make them feel like they are being hounded. Katz advises store owners not to ignore customers who appear to be browsing, but not to bombard them when they enter your store either.
He lists a few others Do’s and Don’ts that include “Do focus on the customer before you, but make sure that anyone waiting for your attention knows you will be with them shortly” and “Don’t push a customer to purchase beyond what they truly can afford (you risk them resenting the purchase afterwards, and losing their trust).”
The TK Enterprises Inc. team knows a thing or two about providing excellent customer service. Contact us today to learn about how our Event Marketing services can help to significantly boost your jewelry store’s reputation, helping it to stand out from all the rest. Please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
May 23, 2018
At TK Enterprises Inc., we have over 30 years of call center experience. As a result, our team is made up of experts in understanding customer behavior. We’ve developed one-of-a-kind Event Marketing services that utilize our skills and know-how to provide you with greater access to your entire customer base. By contacting your customers on your behalf, we maximize your potential to increase traffic and boost sales in your jewelry store.
No matter how much modern technology has pushed people towards using messaging apps and social media platforms to communicate with each other, phone calls remain highly effective at delivering messages about the upcoming events that businesses are hosting. From our experience, customers much prefer direct and personal forms of communication. An exclusive phone invite goes a long way. It’s just one of the keys to providing excellent over-the-phone customer service.
We’ve also learned how to master the voicemail message.
Naturally, not customers we call for our clients pick up their phones. In some instances, we’re required to leave voicemails. There is a technique to leaving voicemails that many business representatives tend to overlook that our phone agents do not. Enthusiastic, energetic, engaging – these three E’s are all ingredients of the perfect voicemail!
On CanadianBusiness.com, Kat Tancock elaborates about the importance of leaving strong voicemails. “Ensure voicemail messages are easy to understand and include an introduction, any information you might need from the caller and when someone will return their call,” she advises, “End the message by directing them to the company website and informing them of any further relevant information (such as restricted hours during holidays.)”
The ability to empathize and de-escalate is an important skill.
Being warm and friendly to customers over the phone is generally pretty easy when the customers themselves are warm and friendly. But how well are you able to handle irate customers? Although we rarely encounter any negative responses to our calls, the ability to empathize with dissatisfied customers and de-escalate angry individuals is yet another key to providing excellent over-the-phone customer service.
“When a customer is upset or frustrated, they might not be able to take in what you say – even when it’s the right answer,” informs Zendesk.com, “First, really listen to help them calm down. After saying all they need to say, they’re more likely to be receptive to hearing the solution you offer—even when it’s not what they’d like to hear. You can find some practical advice for how to say no to customers in Tough talk: when ‘No’ is the right thing to say to a customer.”
Choose us to do your calling for you!
The TK Enterprises Inc. team has spent the last five years making over a million calls for jewelry stores all over North America. Our outstanding track record within the industry and the various accountability systems we have in place, provides our clients with the transparency and peace of mind that 100% of the calls will be completed with passion and enthusiasm.
For more information about our unique Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
May 9, 2018
In today’s world, consumers want so much more than to simply find what they’re looking for in stores. Most shoppers are looking to develop genuine connections with the brands they do business with so that they can enjoy lifelong dependencies on their favourite stores to fulfill their needs.
Many consumers also enjoy bragging about stores they’ve “discovered” and they’re only too happy to recommend them to friends. As a jewelry store owner, it is vital that you take advantage of this. Know that it’s not enough to simply please the individuals who enter the front doors of your store. You need to work to build the relationships you have with those individuals once they exit those doors.
Make the phone your friend.
Back in the 1970s, Bell System used the motto “Reach Out And Touch Someone” to promote their services. This slogan came into even greater prominence in the 1980s when it was famously used as AT&T’s tagline. And, in 2018, while those advertisements are long gone, the phrase is still entirely true. When you put in efforts to reach out and make connections with individuals who have supported your business, you stand a much greater chance of securing long-term loyalty.
On Medium.com, Ahmad Iqbal explains that there are numerous benefits to calling your customers to show them your appreciation for their business. He insists that you offer your thanks, but also use the opportunities to provide your customers with exclusive information about your store’s offerings. That way, your phone calls of thanks will double as upselling opportunities.
“When you’re on the phone with a customer and you’re just broken the ice by thanking them for their trust in your business, you’ve opened a conversation with someone who falls within your customer base,” writes Iqbal, “If they have bought once, they are likely to buy again. By using the call to build report and get to know your customer better you will have a better idea of their needs and can suggest another product they might like.”
Calling your customers will generate positive reviews.
Let it be known that, these days, online reviews count for a lot. Most customers are quick to jump online in order to read customer reviews that will help them to make their buying decisions. By making genuine connections with your customers, you will encourage very positive reviews of your brand online. Studies show that this will help to boost sales.
“In a recent study, it was found that 70% of buyers consult reviews before making a purchase,” reports ConnectWithScout.com, “If you find the customer loves your product, make sure you send them a link to leave a review. It’s common knowledge that positive reviews act as social proof and lead to increased sales.”
Let TK Enterprises Inc. do the calling for you!
Our one-of-a-kind Event Marketing services put our experienced and highly motivated callers on the phone for you. They will make personal phone calls directly to your customers to invite them to your businesses events, teach them about your promotions, or follow up on a recent sale.
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Mar 21, 2018
Welcome to spring everyone! It’s certainly a beautiful time of year. Even though your neck of the woods may still be experiencing frigid temperatures, they won’t last too much longer. The spring is a great time of year for the majority of jewelry retailers because the warmer weather encourages more people to come out of their homes. In addition, that warmer weather also inspires the wearing of more jewelry. After all, without the heavy coats and scarfs, jewelry can more easily be seen!
As a result, the beginning of spring makes an ideal time for your jewelry store to host an in-store event. Inviting your customers back into your store so that they can be the first to check out your latest items is a great way to not just boost sales but grow your customer relationships. These days, consumers place a lot of emphasis on how businesses make them feel. What could be better than offering exclusive invites to customers to show them how special they are to you?
Hosting an in-store event will raise brand awareness.
It goes without saying that you don’t own the only jewelry store in town. So what separates you from your competitors? As we’ve pointed out, acknowledging your customers by reaching out to them directly will help to give them feelings of importance. Never be afraid to declare your appreciation for your customers’ support. Doing so will get the word spread about your brand in a very positive way.
“In-store events give you the opportunity to create a buzz around your brand and store, helping to raise brand awareness,” agrees Madeleine Helme on MarTechExec.com, “Get your customers excited about an upcoming event and you will see an increase in traffic to your store. This is also an effective way of attracting new customers to your store. They’re more likely to become repeat customers, too, because you’ve given them an experience they will enjoy and remember.”
An in-store event will boost your sales.
At the end of the day, isn’t that what every business owner wants? It will be near impossible to not significantly increase sales when you host an in-store event. Remember that the main objective of any social gathering is for people to have a good time. Ensure that your guests are enjoying themselves and you won’t have to put a ton of effort into pushing sales. They will come a lot easier!
“Sales and profits will also see a boost from your in-store events,” affirms Helme, “If people attending your event have an enjoyable time, then they are more likely to buy from you and are likely to spend more. Successful events are great for your brand’s reputation and word-of-mouth because people will tell their friends and post on social media about how much of a good time they had at your event.”
TK Enterprises Inc. has many years of experience making personal phone calls directly to jewelry store customers to invite them to upcoming in-store events. Get us working for you! For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Mar 7, 2018
It is often said that communication is the most important element of any strong relationship. As a jewelry business owner, it’s vitally important that you remember that each and every new individual who visits your store isn’t simply a potential customer – he/she is a new relationship waiting to happen. How do you spark that new relationship? By communicating, of course! It cannot be stressed enough that talking to your customers is integral to your store’s success.
Talking to your customers will help you to serve them better.
All too often, business owners see themselves as experts in their fields (no problem with that, at all) and forget that they can always learn more (that’s the problem). Because you can never stop learning, it’s wise to attain as much information about the members of your customer base as possible. And getting that information straight from the proverbial horses’ mouths is the best way to learn how to continually satisfy the needs of your customers.
“Brutal honesty from your customers will highlight what is preventing you from building something that delights your customers,” says C Todd Lombardo on Medium.com, “Many struggle with this type of customer interaction because you learn that you’re wrong. Who wants to be wrong? Learning where and how you’re off the mark just might allow you to discover what’s right for your customers. It’s okay to be wrong, just learn from it and move on.”
Getting to know your customers will diminish their hesitancy to spend money.
Developing relationships with the people who support your brand will go long way in generating revenue for your business. Although it’s important to express genuine kindness, your main objective is to form bonds that translate into repeat business. Simply stated, the more people trust you, the more likely they will be to spend money in your direction. As Peep Laja puts it on Kissmetrics.com, talking to your customers will lessen customer hesitations.
“You get to learn two very important things (among other stuff): the hesitations and questions they had before buying/signing up, and what matters to them about the product,” he writes, “The first bit helps you understand the friction in the buying process…The second bit helps you figure out how your customers use the product, and what matters to them when they’re shopping for it. This again helps you improve the way you sell, and improve the product/offer itself.”
Get us to do the talking for you!
At TK Enterprises Inc., we believe that we’ve mastered the concept of strengthening customer relationships via the good old telephone conversation. Our talented team of phone agents has many years of experience under its collective belt, calling customers on behalf of jewelry store owners to invite them to upcoming events, introduce them to new promotions or follow up on recent sales.
We’re elated to tell you that our Event Marketing services have worked wonders in growing relationships and inevitably sales numbers, as a result. For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Jan 31, 2018
Dear jewelers, welcome to your favorite time of the year! With February beginning tomorrow, you are undoubtedly preparing for the rush that comes with Valentine’s Day shopping. You don’t even need to be part of the jewelry business to know that the next two weeks mark a very busy time of year for the industry. Needless to say, jewelry is right up there with chocolates and flowers as the most popular of all Valentine’s Day gifts.
As well, it goes without saying that jewelry make up the most precious and sentimental of all gifts that celebrate romantic unions. So while you may assume that foot traffic is bound to pick up in your store over the next couple of weeks, it’s incredibly important not to take anything for granted. It’s best that you prepare your jewelry store for Valentine’s Day as best you can.
Stock up on your most popular Valentine’s Day items.
Making sure you have enough supply to meet the demand is never more important than at this time of year. What have been your biggest Valentine’s Day sellers in past years? Make sure that you have ordered all of the most-likely-to-be-sold pieces in time for the special occasion. The last thing you want is for your customers to be disappointed to the point where they go to your competition for their gift-buying needs.
“Ensuring that you have the inventory to meet the demand of your customer base is crucial to your jewelry stores’ success during the Valentine’s Day rush,” writes Danielle Wegert on MultiBriefs.com, “If you are not prepared, you will not have enough supply to meet all of your customers’ expectations, and they will take their business elsewhere. Just like any other holiday, many customers wait until the last minute to purchase their gifts, which will not leave time for you to order more inventory before the holiday.”
Prepare to cater to millennials.
It can be argued that young people are the world’s biggest Valentine’s Day shoppers. There’s nothing quite like “puppy love” to get people to bring out their wallets to commemorate that special day with their partners. Studies have actually shown that millennials are among the biggest spenders for the Valentine’s Day occasion. The 2015 National Retail Federation’s Valentine’s Day Consumer Spending Survey found out as much.
“The largest spending age group is predicted to be 25 to 34 year olds, who will shell out approximately $213.04 on the holiday,” reports Barbara Thau on Forbes.com about the survey, “By contrast, 35 to 44 year olds will spend about $176.21. This is somewhat surprising, as many Millennials have yet to come into their most fertile years of earning power, yet they plan to spend more than their older counterparts.”
Host a Valentine’s Day soirée.
Valentine’s Day offers your jewelry store the perfect opportunity to host an in-store event. Doing so will entice your current customers to choose your store for their gift shopping over your competitors. At TK Enterprises Inc., our one-of-a-kind Event Marketing services are designed to get your customers to come to your event. Put our experienced team of phone agents to work for you. We’re experts at offering exclusive invites to in-store events. It’s a strategy that works!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
