Dec 19, 2018
The holiday season is quickly approaching and something many of us look forward to all year long. It is the season of giving and being able to connect with loved ones that you have not seen in quite some time. It is a reason to bring people together, to reminisce and to create new memories.
A constant struggle this time of year is trying to decide on the perfect gift for the special people in your life. We all plan and try to create a list of potential gifts that are best suited; but then when it comes time to purchase the gifts, you ask yourself “Is this gift really good enough?” or “Does this really suit them?”. Without a doubt, when that person opens your gift, you want nothing more than to see the excitement on their face and satisfaction that you made a great choice. The simplest and most impactful solution – jewelry.
Jewelry is something that one does not generally buy for themselves and it can be sentimental. It can be worn everyday with any outfit or on a specific occasion. Jewelry is a timeless gift that can be given at any age. The best thing about jewelry is that it can be worn now and be given as a gift for generations to come. We all have relatives that have family heirlooms they’ve had for generations or heard of proposals that were initiated with a great grandmother’s ring. Jewelry truly is the gift that keeps on giving.
A perfect gift for a parent, or grandparent is something that symbolizes family. Jewelry can be extremely customizable and definitely the gift of a lifetime. There are many rings or necklaces that can hold the birthstones of your loved ones or a charm bracelet with pendants that embrace the personality or hobby of someone that you cherish.
A gift of jewelry begins a story, a special piece to mark a special date. A child can receive their first charm on a charm bracelet or a pair of earrings on their graduation day that their mother received on hers. One piece of jewelry can collect a lifetime of memories that can be passed on. Jewelry is meaningful and reflects a moment in time and that sentiment will be cherished forever every time it is looked upon.
Especially during the holidays, jewelry is the best universal gift. Our unique service is specifically designed for high-end jewelry retailers who are looking to increase traffic for their in-store events. We make phone calls to existing customers to personally invite them to a variety of events that can be held at your store location. We’ve found that phone calls are undoubtedly the best way to send out invites because they are the most effective methods of making personal connections with the people most likely to support your business.
For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Jul 18, 2018
It’s beginning to look a lot like Christmas! Now, that could either be the oddest way to begin a blog written in the middle of July – or, it could the greatest way to promote your jewelry store during the usually slow summer! Many jewelers suffer the “dog days of summer” and yearn for the many-months-away holiday season when jewelry sales go through the roof. As a result, the concept of running a “Christmas In July” sale is one that many have adopted.
With Valentine’s Day having long passed and both Mother’s Day and Father’s Day now behind us, there aren’t many holidays in the summer calendar where jewelry-buying is the norm for the purpose of gift-giving. This is why a special sale that welcomes the holiday season a little early (a lot early, actually!) is an ideal way to boost sales. And there are various ways to go about it.
Clearance sales.
This is probably the most obvious type of sale to launch during your “Christmas In July” initiatives. Be sure to advertise the fact that you have a number of dazzling items that are priced to clear. It goes without saying that discounted prices are great ways to attract customers into your store. Use your social media channels to help put out the word that you are having clearance sales all summer long.
“Clearance sales are a great method to move excess or stale inventory, especially if you capitalize on your marketing methods like email lists, text alerts, and social media posts,” writes Kris Hiiemaa on Erply.com, “Let your customers know what’s on sale and for how much — and don’t be afraid to personalize it either. After all, you should’ve been building a nice customer database for an opportunity just like this!”
Bundle packages.
Are there some slow moving pieces in your store that would excellently compliment some of your more popular items? Consider creating new pairings between earrings and necklaces or rings and bracelets. Perhaps, you can create specially-made bundle packages including any and all of the above and offer them at special limited-time prices.
“Your slow-moving inventory can still turn to cash in your pocket if you bundle it,” insists Hiiemaa, “Bundling means to combine your products into one sale for a customer. You have several ways to bundle your stock, so look at what will work best for your sales…Your margins will be reduced, but you’ll move the stale product off your shelf because your customers will see a perceived value in the offer.”
In-store events.
If it’s one thing that the holiday season and the summertime have in common, it’s that parties are often thrown throughout. Why not host a special “Christmas In July” in-store event? It will provide you with ample opportunities to meet and greet your current customers, providing them with exclusive offers not available at any other point in the season.
At TK Enterprises, we specialize in providing one-of-a-kind Event Marketing services that put our experienced and highly motivated team of phone agents to the task of making personal phone calls directly to your customers. Allow us to handle the invites to your next in-store event for you!
For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Jun 20, 2018
Summer officially begins tomorrow! And for people all over North America, it’s a pretty exciting time. As a jewelry store owner, it’s wise to consider one of the most important aspects about summer. And that’s the fact that it brings more people out of their homes. Naturally, the more people who are out and about, the more opportunities you have to entice them to visit your jewelry store.
However, it’s important to remember that just because more people may be in the shopping mood, it doesn’t automatically mean they’ll be coming to your store. It’s your job to launch some clever summertime marketing campaigns that will help to boost business.
Here are three:
1. Launch a special summertime giveaway.
People love getting things for free. When you run a contest or announce a giveaway, it will undoubtedly gain some attention. Why not welcome the summer season by letting the members of your customer base know that there are some freebies available to them when they visit your store? On JewelryMakingJournal.com, Kamilah Campbell explains how this strategy worked for her brand.
“Last year I came up with an idea for a contest called ‘The Pink Email Extravaganza.’,” she explains, “I sent out an email blast to all my current customers to forward this email to all of their family and friends, and the person who sent it to the most people received a jewelry piece from my gallery of their choice. It helped to build excitement and increased hits on my website as well.”
2. Begin your blog.
If you haven’t yet started a blog on your company website, you’re missing out on numerous opportunities to draw attention to your business online. As you can tell, this tip is straight out of the “practice what we preach” book. We post one new blog per week to help increase the strength of our online presence.
“A blog is a great supplementary marketing strategy for a jeweler’s website,” informs WebpageFX, “Blog posts give you an opportunity to drive more traffic to your website. A regularly updated blog sends a good signal to Google and other search engines. Search engines like to see your website is being updated—although that’s not going to be a problem for you, since you’ll be updating your website as you get new pieces of jewelry in, right?”
3. Host a fun summertime event.
Without question, summer is the season when the most outdoor events take place. We’re talking barbeques, picnics, golf tournaments, live concerts, ball games, festivals, trade shows and so much more. It’s definitely wise to have your business represented at events where the opportunities to showcase your goods and meet new customers are plentiful. However, as Campbell insists, you should try co-sponsoring an event yourself.
“Team up with another business or organization and plan an event together,” she advises, “Last year my cousin, who owns her own PR company, had a cultural event and I sponsored giveaways for the event. I was even listed as a sponsor on the program and email blast.”
The TK Enterprises Inc. has many years of experience helping jewelry store owners to host successful in-store events. Put our team to work for you! For information about our one-of-a-kind Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
May 16, 2018
A month in advance of Mother’s Day, we offered up a blog that helped jewelry store owners to prepare for the annual celebration of moms. With Father’s Day now one month away (Sunday, June 17th!), we thought that is was only right that we assist you with some ideas for how to prepare for the yearly celebration of dads. After all, men love jewelry too!
All too often, discussions of jewelry tend to revolve around rings, earrings, bracelets and anklets. These pieces are traditionally worn by women. However, we can’t forget about all of the watches, cuff links, chains and other accessories worn by men. And you can rest assure that they all make for excellent Father’s Day gifts!
What can you do to ensure that your jewelry store enjoys a boost in sales in the weeks to come before Father’s Day?
Highlight your Father’s Day sale!
Father’s Day tends to get underappreciated when compared to Mother’s Day. As Kirk Olsen points out on AdAge.com, “Father’s Day undeservedly lives in the shadow of Mother’s Day, both on the calendar and in consumer minds. When we asked 3,000 people across the U.S. about their Father’s Day plans this year, only 60% said they would celebrate Father’s Day in any way.”
By highlighting the fact that your store intends to celebrate fathers just as excitedly as it celebrated mothers, you will alert shoppers to the fact that they can depend on you for their Father’s Day shopping needs.
On Nexternal.com, Matthew suggests that you utilize your company website to promote the fact that your store is a great location for those thinking about Dad. “Consider creating a featured category called ‘Father’s Day Gift Ideas’ or ‘Top 10 Gifts for Dad’ that will help to inspire your customers,” he recommends, “Be sure to include a relevant category description and creative imagery. Some Dads are hard to buy gifts for so don’t forget to include Gift Certificates so he can pick out exactly what he wants.”
Target first-time fathers.
Many young men will be embarking on their first-ever Father’s Days next month. They most certainly deserve to be celebrated. Especially since our current generation of fathers takes on more parenting responsibilities than ever before, it would be a great idea to acknowledge them. Olsen writes that he believes “first-time fathers represent the ripest, lowest-hanging fruit for marketers.”
As a result, he encourages retailers to tap into the “First Father’s Day” approach to advertising their goods via digital media. “It’s time for a hero brand in a dad-centric category to help dads everywhere speak up, own their parenting prowess and get the Father’s Day celebrations they deserve,” says Olsen.
Host a Pre-Father’s Day celebration.
Father’s Day offers your jewelry store yet another ideal opportunity to host an in-store event. By doing so, you will entice your current customers to choose your store for their Father’s Day gift shopping over your competitors. And, as you may be aware, TK Enterprises Inc. can help you!
Our one-of-a-kind Event Marketing services put our experienced team of phone agents to work for you. They will call your current customers to invite them to your special upcoming Pre-Father’s Day celebration in order to boost their interest in all of the wonderful gifts your store has to offer.
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
May 2, 2018
Now that May is officially here, people all over North America can officially start enjoying the spring! Depending on your neck of the woods, you may not have been enjoying the warmest of weather in recent weeks. It’s safe to say that we’re now experiencing the time of year when, for the most part, days are sunny and bright and the temperatures are mild, at worst.
So what does warmer weather mean for your jewelry store?
Well, firstly, allow us to state the obvious. When the weather is nicer, more people tend to leave their homes. That gives retailers more opportunities to welcome more customers through the doors of their stores. But with the impending summer (it officially starts next month!), you can be sure that there will be many scheduled events that people will look forward to attending.
Why not schedule a summer event to be hosted by your company?
We don’t just offer this suggestion as a way for you to enjoy the warmest months of the year. Although we recognize that most people enjoy a good barbeque, company picnic or summer festival, we’re also aware that summertime in-store events work wonders for jewelry stores. You don’t have to take it from us! The good people over at JCK Magazine have gotten the scoop from a number of industry professionals.
On their website, they field a question from Vic Hellberg who is the owner of Hellberg’s Jewelers in Marshalltown, Iowa: “What’s the most creative way to capitalize on slow summer months?” We’re not surprised to see that many of the responses included the hosting of in-store events.
“We typically have two to three events,” responds Nicole Lasker who is the vice president of Lasker Jewelers in Eau Claire, Wisconsin, “In June [we had] a wedding band show and a restyling event. In July Pandora is planning a gift-with-purchase program. In August we’d like to host a launch party for Belle Étoile…We’ll also be stepping up email blasts. This summer we decided to spend 5 to 7 percent more on radio…in part to promote our summer events.”
Charity events are great ways to get exposure.
Cindi Rottermond is the vice president of Michigan-based, Rottermond Jewelers. She also chimed in to inform that her company enjoys hosting charity events, pointing out that they are great ways to get exposure so that customers don’t forget your business. “Even if customers aren’t coming in to buy something, a charity event can serve as a means of clienteling,” she offers.
At TK Enterprises Inc., we’re dead set on helping jewelers all over North America launch their most successful in-store events to date this summer. With the help of our Event Marketing services, we’re confident we can help jewelers all over the continent significantly boost their sales. History has shown it works!
Our call center has the ability to contact your entire database of current customers allowing you maximum potential for increased traffic and sales. For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Apr 18, 2018
Mother’s Day is less than a month away! This year, it falls on Sunday, May 13th. And as is commonplace with the annual tradition, mothers all over the continent will be celebrated by their children through special dinners, cards and other gifts. As a jeweler, you’re well aware that jewelry is right up there with chocolate and flowers as top Mother’s Day gifts.
So what are you doing to ensure that your store enjoys a significant boost in sales over the next few weeks? We have a few ideas for you.
Offer free engraving.
Now that’s certainly one way to encourage jewelry shoppers to visit your store over your competitors. Naturally, Mother’s Day is a day when sentimental gifts are passed from children to their moms. Necklaces, pendants, bracelets and other jewelry items that allow space for special messages make the most sentimental of all gifts. Why not offer free engraving on purchases over a certain amount to encourage increased sales?
On JewelryWise.com, shoppers are encouraged to engrave their Mother’s Day gifts of jewelry to make them that much more special. “Choose a necklace, bracelet, charm or ring you know she’ll love and have it subtly engraved with a personal message or the names and birth dates of her children,” suggests the site, “Gemstone jewelry such as rings, stackable rings, necklaces and bracelets featuring children’s birthstones doesn’t scream ‘mom’ to the world, yet she’ll personally be touched by its significance every time she wears the item.”
Partner up with other businesses for a special promotion.
There’s no better type of promotion that word-of-mouth promotion. And that’s especially true when other businesses are spreading the word about your business. Partner up with a non-competitor that is also bound to enjoy an increase in sales due to the upcoming Mother’s Day celebration. On VendHQ.com, Francesca Nicasio suggests that jewelry stores make good partners with flower shops, spas and restaurants.
“If you want to increase traffic in your location, consider teaming up with local merchants that see a lot of business on Mother’s Day (flower shops, restaurants, spas etc.) and send them free gift cards to offer to their customers, and hopefully drive traffic to your location,” she writes.
Host a Pre-Mother’s Day celebration.
Mother’s Day offers your jewelry store the ideal opportunity to host an in-store event. By doing so, you will entice your current customers to choose your store for their Mother’s Day gift shopping over your competitors. And TK Enterprises Inc. can help you!
Our one-of-a-kind Event Marketing services put our experienced team of phone agents to work for you. They will call your current customers to invite them to your special upcoming Pre-Mother’s Day celebration in order to boost their interest in all of the wonderful Mother’s Day gifts your store has to offer. Our team is made up of experts at offering exclusive invites to in-store events. It’s a proven marketing strategy!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Mar 21, 2018
Welcome to spring everyone! It’s certainly a beautiful time of year. Even though your neck of the woods may still be experiencing frigid temperatures, they won’t last too much longer. The spring is a great time of year for the majority of jewelry retailers because the warmer weather encourages more people to come out of their homes. In addition, that warmer weather also inspires the wearing of more jewelry. After all, without the heavy coats and scarfs, jewelry can more easily be seen!
As a result, the beginning of spring makes an ideal time for your jewelry store to host an in-store event. Inviting your customers back into your store so that they can be the first to check out your latest items is a great way to not just boost sales but grow your customer relationships. These days, consumers place a lot of emphasis on how businesses make them feel. What could be better than offering exclusive invites to customers to show them how special they are to you?
Hosting an in-store event will raise brand awareness.
It goes without saying that you don’t own the only jewelry store in town. So what separates you from your competitors? As we’ve pointed out, acknowledging your customers by reaching out to them directly will help to give them feelings of importance. Never be afraid to declare your appreciation for your customers’ support. Doing so will get the word spread about your brand in a very positive way.
“In-store events give you the opportunity to create a buzz around your brand and store, helping to raise brand awareness,” agrees Madeleine Helme on MarTechExec.com, “Get your customers excited about an upcoming event and you will see an increase in traffic to your store. This is also an effective way of attracting new customers to your store. They’re more likely to become repeat customers, too, because you’ve given them an experience they will enjoy and remember.”
An in-store event will boost your sales.
At the end of the day, isn’t that what every business owner wants? It will be near impossible to not significantly increase sales when you host an in-store event. Remember that the main objective of any social gathering is for people to have a good time. Ensure that your guests are enjoying themselves and you won’t have to put a ton of effort into pushing sales. They will come a lot easier!
“Sales and profits will also see a boost from your in-store events,” affirms Helme, “If people attending your event have an enjoyable time, then they are more likely to buy from you and are likely to spend more. Successful events are great for your brand’s reputation and word-of-mouth because people will tell their friends and post on social media about how much of a good time they had at your event.”
TK Enterprises Inc. has many years of experience making personal phone calls directly to jewelry store customers to invite them to upcoming in-store events. Get us working for you! For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
