Texting, emailing and using social media – these are all incredibly popular ways of communicating these days. We live in a world where nearly everyone has a smartphone and, as a result, find ways to get in touch with family, friends, colleagues and co-workers without ever uttering a single word.
It’s probably a good idea to utilize the myriad of social media platforms that are out there to promote your brand. However, it would be a bad idea if you neglect the always-dependable telephone call as a chief source of communication between you and your customers. Believe it or not, your customers would still prefer that you call them.
Here are three reasons why:
1. It offers a more personal approach.
In today’s world, consumers want so much more than high-quality products and services. They value the relationships they develop with the businesses they support. This is why getting to know regular visitors by name and offering pleasant in-store shopping experiences is more important today than it ever was. Similarly, friendly conversations over the phone help to add a personality to your business that can’t be matched by texts and emails.
On MyCallFinder.com, Jeanne Landau explains that phone calls help to keep companies accountable. “When using a channel like email, chat, or social media to contact a company, the customer might not know who exactly is on the other end of the conversation,” she writes, “During a phone call, the agent will provide their name, which holds them accountable for the conversation that ensues.”
2. Information is received much quicker.
With the written word, only so much can be said so quickly. Texting and emailing requires the physical typing of words that simply can’t replicate the speed of a normal spoken conversation. For this reason, it automatically slows down communication. Customers who want immediate answers would much rather receive those answers in real-time than have to sit and wait for the words to be typed out.
“Humans generally speak at 125-175 words per minute and can listen at a rate of up to 450 words per minute,” explains Gregg Johnson of the Harvard Business Review, “In contrast, the average typist does 38-40 words per minute — and that’s on a full-fledged keyboard, not on a mobile phone. A consumer may prefer to make plans with friends over text message, or to order a pizza online, but when faced with a complex purchase, these preferences often change. “
3. Not everyone is a tech wizard.
With mobile devices and social media apps being so popular today, it’s easy to forget that there are many people who either don’t know how to use them or have no interest in trying. Going “old school” is just fine for a large number of people who feel a lot more comfortable speaking on phones than using modern gadgets.
“Though it may be hard to believe, there are plenty of people who still aren’t completely comfortable using modern technology,” says Landau, “They either don’t understand it and have no desire to learn or don’t trust it. Either way, they are completely content using only their phone to communicate with family, friends, and businesses that they patronize.”
At TK Enterprises Inc., our one-of-a-kind Event Marketing services put our experienced and highly-motivated callers to work for your jewelry store, making personal phone calls directly to your customers to invite them to your upcoming in-store events.
For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at email@example.com or fill out the form on our Contact Us page and have someone contact you!
Throughout the holiday season, people everywhere go out of their ways to make their loved ones feel special. The act of gift-giving is one of the most popular holiday activities. One way of looking at it is that it’s a sign that we care about those who are closest to us and that we want to celebrate those relationships. As a jewelry store owner, this sentiment should never be lost on you. Making people who are important to you feel special is a year-round job.
Which people are most important to your business?
It would be hard to argue that they aren’t your customers. After all, if you had no one to sell your items to, you wouldn’t have a business to run. In 2018, consumers look for a lot more than a place to buy items. And, as such, they’re looking for a lot more from your jewelry store. To your customers, being able to find beautiful pieces is one thing. Enjoying their experiences while visiting your store is another.
What are you doing to ensure customers enjoy their experiences with your store?
On Forbes.com, Alana Muller, who is the president of the very-interestingly-named Kauffman Foundation, poses a few other questions to get you thinking about how your company is viewed by its supporters. “What does your company stand for? What brand image do you project? Are you providing unprecedented service? What problems do you solve for your customer? How do you make your customers feel?”
“People like doing business with companies they connect with personally, with companies they trust,” she continues, “Sure, price is a factor, and your company must demonstrate its value and be competitive, but, believe me, that is the easy part.” To connect with your customers on personal levels, it’s important to take steps to develop genuine relationships with them. This involves active listening to find out what they truly want.
Customers like to feel appreciated.
Listening is just the first step to showing your customers that you value them. However, it also takes some gratitude. It’s important to let your customers know that their business matters to you. Offering a show of thanks can go a long way in securing long-term loyalty. On MyCustomer.com, Margarita Hakobyan lists the simple act of saying “thank you” as a top strategy for making your customers feel valued.
“Businesses sometimes act as if they are owed customers and clients,” she writes, “In fact, businesses exist to serve their clients and customers, and would often do a better job conveying value to their audience if they said thank you. From tangible items, like gifts with purchase, to less tangible ones, like an email thanking the customer for shopping with the company or a coupon for their next purchase, customers like acknowledgements.”
At TK Enterprises Inc., we confidently feel that we have cornered the market in the “making customers feel special” business! Our one-of-a-kind Retail Event Marketing services go to work for your business by calling its customers and offering them exclusive invites to your upcoming in-store events. This unique marketing strategy has proven to make customers feel valued, helping to secure their loyalty for the long haul.
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at firstname.lastname@example.org or fill out the form on our Contact Us page and have someone contact you!
Welcome to 2018! On behalf of the entire TK Enterprises Inc. staff, we’d like to wish you all a very Happy New Year! And, to be quite honest, we’d love it if we could have a hand in helping for 2018 to be your jewelry store’s most successful year yet! With the changing of the calendar, our team has renewed its commitment to helping North American jewelry store owners enjoy larger customer bases and increased sales.
By implementing some inventive advertising strategies, you can do just that! Here are three ideas:
1. Use tantalizing wording in your product descriptions.
Never let it be lost on you that jewelry purchases are nearly always very important ones for buyers. They often attribute their purchases to the need to commemorate special occasions. The way you describe your products in your marketing campaigns should speak to the uniqueness and sentimentality of the pieces. You want to go over and above the technical terms used to describe your jewelry.
“If you have several different types of items that you are going to sell, break them down into types and describe the products within each type briefly,” explains Kate McFarlin on Chron.com, “For example, you could break it down to rings, necklaces, bracelets, accessories and then go into detail from low to high on the products in these groups. Describe what makes your jewelry unique from other stores in the area and how your product differs.”
2. Offer a travel incentive.
If you really want to take things to the next level, you may wish to advertise the fact that when your customers choose your store over its competitors, there’s more in it for them than their purchases. Odenza explains that travel incentives are complimentary vacations that you can use to encourage customers to remain loyal to your store. Their website notes that they work to both incentivize customers and promote your business.
“The offer looks great on any advertisement and gives your customers a reason to talk about your business with their friends and family,” says the site, “Word of mouth is the best way to get new customers as people trust their friends and family for referrals. Imagine them sitting around and mentioning that they’re going on a complimentary vacation just because they bought something from your store. It’s a great offer, but as you might imagine, hard to start by yourself.”
3. Call your existing customers directly.
Make 2018 the year when you fully commit to strengthening the bonds you’ve already established with your store’s supporters. It’s important to never take your customers for granted. Don’t assume that they’ll return. Call them directly and invite them back. This is the concept behind TK Enterprises Inc.’s Event Marketing services. Our experienced team of phone agents will do all the calling for you!
Contact us to learn more about this one-of-a-kind service! Please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at email@example.com or fill out the form on our Contact Us page and have someone contact you!