May 4, 2020
Who Are We?
TK Enterprises Inc. is a sales and marketing company based in Windsor, Ontario, Canada. The 3 primary services TKE offers are:
- Retail Telephone Event Marketing, Appointment Setting, and Sales Training.
- We have been in operation since 1980. TK Enterprises Inc. has made
- 1 Million calls for jewellery events since 2013.
What is “Telephone Event Marketing”?
Phone calls are made to your existing customers who have made purchases within the last 18 months. Experienced, enthusiastic and well-trained callers make a personal phone call to invite customers to an in-store event. The caller relays details about the current promotion, including store location and date/time. They speak to customers live and leave voicemail messages with event details.
Why Choose TK Enterprises?
Phone calls are highly effective at delivering the message of the event to the customer due to the fact that callers will either speak directly with the customer or they will leave an enthusiastic voicemail. Unlike most other forms of marketing, voicemail is almost always “listened to” before deleted, resulting in a very high penetration of message delivery.
How does it work?
- Customer Lists are generated by the store
- Approved scripts are tailored to each store
- Calls will show a local phone number and your store name on the call display
- Calls are made within 2 weeks prior to event start date – up to 2500 calls completed within 5 days of the event, 2501+ within 10 days
- Post event results submitted for Sales vs Calls reporting
What are some of the key features of this service?
- Quality control through call monitoring
- Detailed results for accountability and transparency
- Recorded calls where applicable
- In depth reporting for retailers to update their database and take action on items
- FREE Return on Investment Analysis reports available
At TK Enterprises Inc., we have a lot of experience working with North American jewelers and helping them to host in-store events that showcase their excellent customer service practices. Let’s put our knowledgeable team of phone agents to work for you!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Apr 6, 2020
Were you aware that making a phone call to one of your previous customers could land you in the type of hot water that could see you receive a fine of $16,000? We’re willing to bet you had no idea. And why would you? As a jeweller, your expertise involves gold, silver, diamonds and the many other materials that make up the beautiful items on your product list. You know jewellery. At TK Enterprises Inc., however, we know phone calling.
There are rules and regulations put in place to protect consumers from scam artists, phishers and robocalls. The last thing you want to do when embarking on a telephone-based marketing campaign is run the risk of violating the rules set forth by the Federal Trade Commission (FTC).
Both in Canada and the US, there is a National Do Not Call Registry. If you’re tired of getting spam or phishing phone calls, as a consumer, you have the ability to register your phone number on the National Do Not Call Registry. This should stop people from calling you if their calls aren’t warranted. There are, however, certain exceptions. Political campaigns and charitable phone calls are exempt. An “established business relationship” is also exempt.
When TK Enterprises Inc. works with a retailer, we let them know how far back they can go. Each state is different! Even if a customer is registered on the Do Not Call list, we have the right to call on behalf of the client because of the established business relationship.
In some states, however, things work a bit differently.
Federally, it’s 18 months. However, in some states, there are either 6, 12 or 18 months legislation that do not abide by federal rules. In Wisconsin and Indiana, however, the number is 0. In other words, the minute a transaction is complete, the customer is no longer considered a customer who can be called unless he/she has given implicit and written permission to the merchant to contact him/her.
In both states, retailers with brick and mortar stores must apply for permits that cost money. Only then do you have the ability to go into the DNC database to research customer phone numbers to see if they are in there.
If the phone numbers are listed, they cannot be called – no exceptions. However, if the phone numbers are not listed, retailers are free to call those customers.
TK Enterprises Inc. has personally paid the $750.00 permit fee for Indiana-based clients. That way, we can do database searches on their behalf. Our one permit is able to cover all of our clients so that they don’t have to each pay for them themselves. In Wisconsin, however, each applicant’s tax ID must be registered individually.
The Importance of Letting The Experts Handle Your Phone Calls
If you’re calling customers who haven’t been in your store for two years, they aren’t considered “customers” as far as the Federal Trade Commission is concerned. Simply put, you run the risk of having such individuals report you to the FTC.
Remember that the legislation are based on constantly rolling time periods. At TK Enterprises Inc., we specifically launch calling campaigns that are based on very clear understandings of the time limits within which we can make the calls.
It’s our job to know the law for you.
We ensure that our calls are made within the legal time parameters set out by the legislation in each specific state.
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com
Jan 3, 2020
How can phone calls benefit the retailer?
Phone calls are the only type of marketing where you are speaking with a customer live. This allows you to gauge interest from your customers, book appointments, or to simply be combined with other forms of marketing to create a buzz.
You will also get live feedback from the customers, where it would be impossible with all other forms of marketing. How else would you know that your VIP customer cannot attend the sale, as they are out of town for the graduation of one of their children? This then allows you to reach out to that customer before or after the event to make the phone call even more personal.
Our phone calls also allow you to update your customer databases. When we are calling, because of the nature of the call, the customer will tell us that they have relocated, or that this is the wrong number etc, thus allowing you to update this internally to avoid calling and/or reaching out for future events.
At TK Enterprises, we handle more volume than many retailers’ store staff can handle. Our callers don’t have all the other responsibilities that a salesperson would. This frees up your sales reps to do what they do best….sell!
How can phone calls benefit your customers?
Your customers are subjected to all forms of marketing all day long. They see billboards, emails, website banner ads, radio and TV commercials, but very rarely do they receive a personal call inviting them to an in-store event.
When we call your customers, we are giving them the information for the event and they have the opportunity to have a conversation with a real person, in real time and can ask questions to the caller accordingly.
Additionally, they may have seen the email or advertisement for the event and thought “Oh, I need to get around to calling,” but haven’t found the time. We give your customer a platform to speak and share feedback. If the customer has any concerns or questions, they have a live person who can get them information.
How many customers can we call?
Each caller can make between 200 and 250 calls between 10am and 6pm local to the retailer’s time zone, Monday through Friday, with some exceptions on Saturdays.
When should phone calls to your customers be made?
If your event is appointment based, you’ll want calls to take place one week in advance of the event. This gives your customers time to clear their schedule and plan ahead. If your event is an open invitation, calls should take place three to five days before the event; this creates a ‘buzz’ and ensures that the customer won’t forget by calling too far in advance.
What are the overall benefits of using our services?
The biggest benefit is our ability to reach more customers in a shorter time span than your store staff usually can. We can call 5000 existing customers within 2-3 days, freeing up your internal staff to interact with your customers in the store.
At TK Enterprises Inc., we have a lot of experience working with North American jewellers and helping them to host in-store events that showcase their excellent customer service practices. Let’s put our knowledgeable team of phone agents to work for you!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.
Jun 6, 2019
They say, “What Happens in Vegas, Stays in Vegas”. But for us here at TK Enterprises, what happens in Vegas comes home with us. And that means lots of new business and new prospects.
For just over a week, the jewelry industry descends on Las Vegas to showcase new designers, jewelry brands, suppliers, service providers and wholesalers.
Between JCK, Couture, Luxury, CBG, JHJ, Antique show and IWJG plus countless others, there’s a treasure trove of products and services to be had.
For TK Enterprises, our service of Appointment setting helps support the designers and jewelry brands by booking appointments for the retailers to meet with them at their booth or suite.
On our Event Marketing side, we work with retailers who hold sales or events and are looking for ways to drive traffic to their store.
Sure we may get some social time in…after all it is Vegas! This year we learned how to play craps from one of our long standing retail customers.
We attended the Continental Buying Group’s Trade show at Caesar’s Palace and then moved over to the Jewelers Helping Jewelers Suite at the Rio. The vibe between the two is so different. Once is a ballroom with a standard trade show layout that serves lunch and has a cocktail party and the other was a warm and inviting suite, outfitted with food and drink, manicurists and a hairstylist and even a pool party with music.
InStore magazine had reported that traffic was down at JCK, held at The Sands this year. Are customers moving away from the standard trade show format and towards a more intimate and interactive social setting like the JHJ suite?
We found that we made more connections and deeper ones at the JHJ Suite. We were able to sit down on a couch and find out more about what people do, what struggles their having with their marketing and get in a plateful of finger foods and maybe a glass of wine while we’re at it!
At TK Enterprises Inc., we have a lot of experience working with North American jewelers and helping them to host in-store events that showcase their excellent customer service practices. Let’s put our knowledgeable team of phone agents to work for you!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Apr 25, 2018
The genius and renowned Alexander Graham Bell, a Scottish scientist who moved to Ontario, Canada and later to the Unites States, invented the first electronic telephone, that is essential in the present day. He worked at a school for the deaf while attempting to invent a machine that would transmit sound electronically.
According to History.com, though he is credited with its invention, Alexander Graham Bell refused to have a telephone in his study, fearing it would distract him from his scientific work.
He is famous for numerous inspirational quotes that have guided people through tough and influential times. “When one door closes, another door opens,” gives us the belief and courage to move forward on our endeavors, making us believe that there is no end to anyone’s story, just a constant beginning.
People underestimate the use of a telephone, especially from a marketing perspective, but it can better assist customers and allow a relationship to prosper. A telephone conversation allows a customer to instantly interact with someone and allow them to facilitate their personal needs and can take the time to be able to build a potential relationship. It is a great way to reach out to more customers and results in the continuation of building on going relationships. As a company, you want to ensure that your customers are being helped in the most personal way to express loyalty and commitment.
With social media rising at a rapid speed it can be overwhelming. Telemarketing is a source of advertisement that allows the ability to have a more personal touch with your customers, rather than just over a computer screen. Sure, a customer might have an easier access to apps, website and postage mail, but no questions are answered right away and needs are left forgotten.
A phone conversation allows immediate engagement between the customer and the company. People want to be able to communicate with someone verbally, allowing them to ask questions, ask if they have styles they are interested in or are looking for or markdowns and promotions that are happening. People are always looking for a good deal. It also allows the opportunity for the customer to buy more at the time of purchase.
TK Enterprises Inc.is the best way to exert your brand, events and services. Talking with people on the phone is the most efficient way to communicate and build a relationship with your customers. Telephone and event marketing can be difficult when there are millions of competitors and having a diverse market and keeping that market can be a struggle. TK Enterprises Inc. eliminates the daily workload of a business owner and their staff and allows them focus on their important everyday obligations. TK Enterprises Inc. can strengthen your brand by calling and connecting your customers to your in-store events, giving your customers increased product awareness with the personal touch they deserve.
For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
