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Jewelry Promotions: Dial Your Way to Success with Effective Calls

When it comes to promoting your jewelry business, one of the most effective tools in your arsenal is telemarketing. By reaching out to your customers directly, you have the opportunity to inform them about upcoming events, sales, and new arrivals, ultimately driving more foot traffic to your store or increasing online sales.

But how often should you call your customers? When does it become a nuisance, and when is it truly beneficial? In this blog post, we’ll explore the art of the call and how you can dial your way to success with effective telemarketing strategies in the jewelry industry.


The Art of the Call: Striking the Perfect Frequency

Navigating the sweet spot of communication frequency is a mastery that can propel your jewelry business to unprecedented heights. It’s a delicate dance between maintaining presence and respecting boundaries. The key? A quarterly cadence of calls. This rhythm allows you to illuminate the allure of your latest collections and not-to-be-missed events, keeping your store vibrantly alive in the minds of your customers without veering into the realm of irritation.

Imagine this: Your call is the beacon that lights up their day, a touchpoint that customers begin to anticipate and cherish. It’s not just a call; it’s a rendezvous with exclusivity, an opportunity for them to be in the know, to feel connected, and to partake in the beauty that your jewelry encapsulates. This is where the magic happens – in the art of anticipation, not inundation.

Remember, each interaction is an opportunity to weave a richer narrative about your brand, to deepen the emotional connection with your clientele. It’s about striking a chord that resonates with their desires and aspirations, making every call a step towards an enduring relationship rather than a fleeting transaction. Let each ring signal not just an offer, but an invitation to experience the exquisite, the unique, and the truly special offerings that only your brand can provide.

In the grand symphony of telemarketing, it’s the perfect pitch and timing that create harmony. By mastering the art of the call and striking the perfect frequency, you’re not just reaching out – you’re resonating, reverberating in the very essence of your customers’ lives, making your brand unforgettable.


The Golden Rule: Quality Over Quantity

Dive deep into the heart of telemarketing with a strategy that exudes brilliance: Quality over Quantity. This isn’t about bombarding your cherished clientele with endless streams of calls; it’s about crafting moments of meaningful connection that resonate on a personal level.

Each call to your customers should be a masterstroke, an encounter that reinforces their value to your brand and enriches their affinity for your exquisite jewelry offerings.

When they hear your store name, let it be a beacon of exclusivity, a whisper of luxury that beckons them back to your brand, time and again. This precision dedication to nurturing each call with the utmost care and personal touch, sets the stage for not just immediate conversions but cultivates a fertile ground for long-term loyalty.

In the high-stakes arena of jewelry telemarketing, let your mantra be the crafting of calls that are as precious and well-conceived as the jewels you offer. For in this realm, it is the quality of connection that ultimately crowns your brand a cherished jewel in the hearts of your customers.


Expanding Your Reach: The Telemarketing Company Advantage

Unleash the true potential of your jewelry brand by joining forces with a telemarketing company, such as TK Enterprises Inc, a strategic move that can significantly amplify your promotional efforts. This collaboration is not just about expanding your reach; it’s about harnessing the power of expertise and advanced technology to connect with a broader audience, transforming your vision into palpable success.

Imagine the possibilities when you have a dedicated team of professionals, whose sole focus is to eloquently communicate the essence of your brand, turning each call into an opportunity for growth and connection.

Embarking on this journey allows you to streamline your operations, granting you the freedom to concentrate on the creative and operational aspects of your business while the experts handle the frontline of customer engagement. It’s an efficient, effective way to ensure that no stone is left unturned in your quest to captivate and charm potential customers.

Telemarketing companies like TK Enterprises Inc. bring to the table a wealth of experience in navigating customer interactions, equipped with sophisticated tools and analytics to tailor each campaign for maximum impact. They understand the nuance of timing, the importance of a personalized approach, and the art of conversation – turning every call into a potential sale and a step closer to achieving your business goals.

In this era of relentless competition, leveraging a telemarketing company’s advantage is a game-changer, a strategic decision that positions your jewelry brand not just to compete, but to dominate.


Turning Calls into Conversions: Strategies for Success

Ignite the flame of desire within your customers by employing dynamic strategies that make every telemarketing call a pathway to conversion. It’s not just about reaching out; it’s about crafting an irresistible call to action that they simply can’t refuse. Introduce exclusive, time-sensitive offers that are available only to those who commit during the call, creating a compelling reason for immediate action.

Through these intentional, focused actions, watch as your telemarketing efforts transcend mere calls, becoming the cornerstone of your brand’s success in the competitive jewelry market.

The Power of Telemarketing: Increasing Traffic to Your Jewelry Store this Mother’s Day

In the world of retail, especially in the jewelry industry, the power of telemarketing cannot be underestimated. As Mother’s Day approaches, it’s crucial for jewelry store owners to find ways to increase traffic to their stores and boost sales.

By reaching out to customers through personalized calls, you have the opportunity to not only promote your Mother’s Day deals but also create a genuine connection with your audience. Let’s explore how telemarketing can be a valuable tool in driving traffic to your jewelry store this Mother’s Day.


Understanding the Emotional Journey of Jewelry Buying

The act of selecting a piece of jewelry for Mother’s Day is imbued with profound emotional significance. It’s a heartfelt endeavor, where every choice reflects a narrative of love, gratitude, and recognition. This journey often starts with the anticipation of capturing those unspoken feelings in a tangible form.

For many, it involves thoughtful contemplation, considering what design or gemstone would best express their appreciation for the maternal figures in their lives. The ultimate joy of presenting a piece of jewelry is not just in the giving but in witnessing the emotional resonance it creates. As jewelers, recognizing and honoring this emotional journey is paramount.

Our role is to guide our customers through this process with empathy and understanding. By delving into the stories that bring customers into our stores, we can offer insights and suggestions that align with their emotions and intentions. This approach transforms the buying experience from a simple transaction to a shared journey of celebration and acknowledgment of the myriad roles mothers play in our lives.

By facilitating this journey with sensitivity and care, we not only contribute to the creation of lasting memories but also foster deeper connections with our customers, making each piece of jewelry a testament to the enduring bond between giver and recipient.


The Art of Personalized Telemarketing

In the realm of telemarketing for your beloved jewelry store, the essence of personalization cannot be stressed enough. It’s about creating a dialogue that feels as precious and unique as the pieces we offer. Imagine crafting calls that resonate on a personal level, where every word spoken feels tailored to the individual on the other end of the line. This approach transforms a simple call into an experience, an opportunity to deepen our connection with our cherished customers.

Personalized telemarketing is akin to selecting the perfect piece of jewelry for a loved one; it requires thought, care, and a deep understanding of the recipient. It begins with the meticulous segmentation of your customer database, allowing you to curate messages that speak directly to the heart of each customer’s desires and preferences. This might involve highlighting a new collection that mirrors their style or reminding them of an upcoming Mother’s Day event that seems as though it was crafted just for them.

Imagine the delight of a customer receiving a call that not only remembers her favorite gemstone but also suggests a new piece that complements her collection. Or the warmth felt by another when acknowledged not just as a customer, but as a cherished member of your store’s community, invited to an exclusive event designed with their tastes in mind.

This nuanced approach to telemarketing elevates the customer experience from transactional to transformational. It’s not merely about informing them of deals and offers; it’s about weaving a narrative of appreciation and individuality, making each customer feel seen, understood, and valued. In the intricate dance of telemarketing, personalization is the step that turns a routine call into a moment of connection and warmth.


Timing is Everything: When to Reach Out to Your Customers

Understanding the perfect timing for reaching out to your customers with telemarketing calls can significantly elevate the success of your Mother’s Day campaign. It’s a delicate balance, akin to selecting the precise moment to express heartfelt emotions, which requires intuition and careful consideration. Initiating these calls too early might risk your message being forgotten amidst the daily bustle, while reaching out too late could mean missing the opportunity to influence decision-making at a critical time.

To find this sweet spot, consider the unique buying patterns of your clientele. Some may be early planners, appreciating a gentle nudge weeks in advance, allowing them the luxury of time to ponder over their choices. Others might thrive on the immediacy of last-minute decisions, where a timely reminder a few days before Mother’s Day could be the decisive factor that leads them to your door. By aligning your telemarketing efforts with these patterns, your calls will be received as thoughtful and opportune rather than intrusive.

Moreover, leveraging important dates other than Mother’s Day itself—such as the start of spring or significant cultural events that resonate with motherhood—can also be an effective strategy. These moments can serve as gentle prompts for customers to start thinking about Mother’s Day gifts, providing your store the advantage of being top of mind when they’re ready to make a purchase.

In essence, successful timing in telemarketing is not just about the calendar but understanding the rhythm of your customers’ lives and meeting them where they are in their journey toward making that special purchase for Mother’s Day.


Crafting Mother’s Day Deals Your Customers Can’t Resist

In the spirit of Mother’s Day, designing exclusive offers that deeply resonate with the desires of your clientele becomes an art form, akin to crafting the very jewelry pieces that capture their hearts.

Imagine introducing a promotion that not only captivates but also speaks directly to the unique stories and relationships your customers cherish. For instance, a bespoke engraving service offered at no additional cost with the purchase of a pendant or ring, allowing buyers to etch a personal message or date, adding an unparalleled level of intimacy and thoughtfulness to their gift.

Engage your audience further by hosting a “Design Your Own Jewelry” event, inviting customers to collaborate with your artisans. This empowers them to create or customize a piece that perfectly embodies their feelings and the essence of the mother figure they’re celebrating.

By tailoring these promotions to reflect the myriad ways love and appreciation can be expressed, you invite customers into an experience that transcends the ordinary. It’s about offering them a journey as memorable as the day they aim to celebrate, ensuring your jewelry store becomes a cherished part of their Mother’s Day narrative.


Celebrating All Mothers: A Broad Perspective on Motherhood

Embracing a wide-angle view of motherhood enriches the fabric of our Mother’s Day celebrations, acknowledging that the essence of motherhood is not confined to a single definition. Motherhood can manifest through various relationships – be it the nurturing care of grandmothers, the supportive guidance of aunts, or the profound bond with those who step into our lives as mother figures. This Mother’s Day, let us honor the diversity of maternal love in all its forms.

By curating a collection that speaks to every kind of mother, we extend an invitation of inclusivity and recognition. Showcasing pieces that resonate with the uniqueness of each relationship, from elegant classics to modern expressions, ensures that each customer finds the perfect symbol of appreciation. In doing so, we not only celebrate the myriad dimensions of motherhood but also affirm the special place of every mother figure in our hearts. This broad perspective allows us to connect more deeply with our customers, understanding that the beauty of motherhood is as diverse as the individuals who embody it.


If you’re thinking about a Mother’s Day calling campaign, let us know.

Calling & Collecting Customers to Your Business!

Calling & Collecting Customers to Your Business!

Who Are We?

TK Enterprises Inc. is a sales and marketing company based in Windsor, Ontario, Canada.  The 3 primary services TKE offers are:

  • Retail Telephone Event Marketing, Appointment Setting, and Sales Training.
  • We have been in operation   since 1980. TK Enterprises Inc. has made
  • 1 Million calls for jewellery events since 2013.

What is “Telephone Event Marketing”?
Phone calls are made to your existing customers who have made purchases within the last 18 months.  Experienced, enthusiastic and well-trained callers make a personal phone call to invite customers to an in-store event. The caller relays details about the current promotion, including store location and date/time. They speak to customers live and leave voicemail messages with event details.

Why Choose TK Enterprises?
Phone calls are highly effective at delivering the message of the event to the customer due to the fact that callers will either speak directly with the customer or they will leave an enthusiastic voicemail.  Unlike most other forms of marketing, voicemail is almost always “listened to” before deleted, resulting in a very high penetration of message delivery.

How does it work?

  • Customer Lists are generated by the store
  • Approved scripts are tailored to each store
  • Calls will show a local phone number and your store name on the call display
  • Calls are made within 2 weeks prior to event start date – up to 2500 calls completed within 5 days of the event, 2501+ within 10 days
  • Post event results submitted for Sales vs Calls reporting

 What are some of the key features of this service?

  • Quality control through call monitoring
  • Detailed results for accountability and transparency
  • Recorded calls where applicable
  • In depth reporting for retailers to update their database and take action on items
  • FREE Return on Investment Analysis reports available

At TK Enterprises Inc., we have a lot of experience working with North American jewelers and helping them to host in-store events that showcase their excellent customer service practices. Let’s put our knowledgeable team of phone agents to work for you!

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.

How Calling Your Customers Can Land You in Hot Water With the FTC

How Calling Your Customers Can Land You in Hot Water With the FTC

Were you aware that making a phone call to one of your previous customers could land you in the type of hot water that could see you receive a fine of $16,000? We’re willing to bet you had no idea. And why would you? As a jeweller, your expertise involves gold, silver, diamonds and the many other materials that make up the beautiful items on your product list. You know jewellery. At TK Enterprises Inc., however, we know phone calling.

There are rules and regulations put in place to protect consumers from scam artists, phishers and robocalls. The last thing you want to do when embarking on a telephone-based marketing campaign is run the risk of violating the rules set forth by the Federal Trade Commission (FTC).

Both in Canada and the US, there is a National Do Not Call Registry. If you’re tired of getting spam or phishing phone calls, as a consumer, you have the ability to register your phone number on the National Do Not Call Registry. This should stop people from calling you if their calls aren’t warranted. There are, however, certain exceptions. Political campaigns and charitable phone calls are exempt. An “established business relationship” is also exempt.

When TK Enterprises Inc. works with a retailer, we let them know how far back they can go.  Each state is different! Even if a customer is registered on the Do Not Call list, we have the right to call on behalf of the client because of the established business relationship.

In some states, however, things work a bit differently.

Federally, it’s 18 months. However, in some states, there are either 6, 12 or 18 months legislation that do not abide by federal rules. In Wisconsin and Indiana, however, the number is 0. In other words, the minute a transaction is complete, the customer is no longer considered a customer who can be called unless he/she has given implicit and written permission to the merchant to contact him/her.

In both states, retailers with brick and mortar stores must apply for permits that cost money. Only then do you have the ability to go into the DNC database to research customer phone numbers to see if they are in there.

If the phone numbers are listed, they cannot be called – no exceptions. However, if the phone numbers are not listed, retailers are free to call those customers.

TK Enterprises Inc. has personally paid the $750.00 permit fee for Indiana-based clients. That way, we can do database searches on their behalf. Our one permit is able to cover all of our clients so that they don’t have to each pay for them themselves. In Wisconsin, however, each applicant’s tax ID must be registered individually.

The Importance of Letting The Experts Handle Your Phone Calls

If you’re calling customers who haven’t been in your store for two years, they aren’t considered “customers” as far as the Federal Trade Commission is concerned. Simply put, you run the risk of having such individuals report you to the FTC.

Remember that the legislation are based on constantly rolling time periods. At TK Enterprises Inc., we specifically launch calling campaigns that are based on very clear understandings of the time limits within which we can make the calls.

It’s our job to know the law for you.

We ensure that our calls are made within the legal time parameters set out by the legislation in each specific state.

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com

The Art of Winning the Hearts of Customers Over the Phone

The Art of Winning the Hearts of Customers Over the Phone

Phone conversations don’t allow for non-verbal cues such as hand gestures, facial expressions and other forms of body language to communicate messages. Therefore, when speaking with customers over the phone, company representatives must be very mindful of their tones, inflections and choice of words in order to win the hears of their customers. It’s no easy feat. It requires a set of skills that include, but are not limited to the following:

An inclination to address personal matters.  
Doing business over the phone doesn’t have to be all business. In fact, it shouldn’t be. The best customer service reps understand that building connections is at the heart of excellent customer service. Customers value the experiences they have with businesses, sometimes more than the products and services they receive. Thus, it’s important to not bypass any personal details offered to you by customers you’re on the phone with.

An ability to actively listen and pay attention to detail. 
When your customers are speaking to you, be sure to listen attentively and write down important details, if necessary. In many cases, it’s a good idea to repeat back some of what you’ve been told to ensure that you have all the details of their needs and concerns correct. As Yatin Khulbe points out on HuffPost.com, good listening skills help build strong business relationships.

“The average person speaks around 125-175 words per minute while an average number of words one can listen to per minute is around 450,” he informs, “Before jumping to any conclusions, develop a listening habit, pick up the call with the intention of listening customer’s queries and feedback. If you feel the urge to interrupt in between, stay on the track by asking relevant questions.”

Taking initiative to grow the relationships. 
It’s important that you reach out to your customers from time to time to let them know that they are valued. Solid relationships are a two-way street. At TK Enterprises Inc., we offer one-of-a-kind Retail Event Marketing service that puts a friendly and very experienced team of agents to work for you.

On behalf of your jewellery store, our team calls your customers to offer them exclusive invites to your upcoming in-store events. This is a proven marketing strategy that both grows customer relationships and boosts sales!

At TK Enterprises Inc., we have a lot of experience working with North American jewelers and helping them to host in-store events that showcase their excellent customer service practices. Let’s put our knowledgeable team of phone agents to work for you!

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.

Why Aren’t You Calling Your Customers?

Why Aren’t You Calling Your Customers?

How can phone calls benefit the retailer?
Phone calls are the only type of marketing where you are speaking with a customer live. This allows you to gauge interest from your customers, book appointments, or to simply be combined with other forms of marketing to create a buzz.

You will also get live feedback from the customers, where it would be impossible with all other forms of marketing. How else would you know that your VIP customer cannot attend the sale, as they are out of town for the graduation of one of their children? This then allows you to reach out to that customer before or after the event to make the phone call even more personal.

Our phone calls also allow you to update your customer databases. When we are calling, because of the nature of the call, the customer will tell us that they have relocated, or that this is the wrong number etc, thus allowing you to update this internally to avoid calling and/or reaching out for future events.

At TK Enterprises, we handle more volume than many retailers’ store staff can handle.  Our callers don’t have all the other responsibilities that a salesperson would. This frees up your sales reps to do what they do best….sell!

How can phone calls benefit your customers?
Your customers are subjected to all forms of marketing all day long. They see billboards, emails, website banner ads, radio and TV commercials, but very rarely do they receive a personal call inviting them to an in-store event.

When we call your customers, we are giving them the information for the event and they have the opportunity to have a conversation with a real person, in real time and can ask questions to the caller accordingly.

Additionally, they may have seen the email or advertisement for the event and thought “Oh, I need to get around to calling,” but haven’t found the time. We give your customer a platform to speak and share feedback.  If the customer has any concerns or questions, they have a live person who can get them information.

How many customers can we call?
Each caller can make between 200 and 250 calls between 10am and 6pm local to the retailer’s time zone, Monday through Friday, with some exceptions on Saturdays.

When should phone calls to your customers be made?
If your event is appointment based, you’ll want calls to take place one week in advance of the event. This gives your customers time to clear their schedule and plan ahead. If your event is an open invitation, calls should take place three to five days before the event; this creates a ‘buzz’ and ensures that the customer won’t forget by calling too far in advance.

What are the overall benefits of using our services?
The biggest benefit is our ability to reach more customers in a shorter time span than your store staff usually can. We can call 5000 existing customers within 2-3 days, freeing up your internal staff to interact with your customers in the store.

At TK Enterprises Inc., we have a lot of experience working with North American jewellers and helping them to host in-store events that showcase their excellent customer service practices. Let’s put our knowledgeable team of phone agents to work for you!

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.

Vegas Baby

Vegas Baby

They say, “What Happens in Vegas, Stays in Vegas”. But for us here at TK Enterprises, what happens in Vegas comes home with us.  And that means lots of new business and new prospects.

For just over a week, the jewelry industry descends on Las Vegas to showcase new designers, jewelry brands, suppliers, service providers and wholesalers.

Between JCK, Couture, Luxury, CBG, JHJ, Antique show and IWJG plus countless others, there’s a treasure trove of products and services to be had.

For TK Enterprises, our service of Appointment setting helps support the designers and jewelry brands by booking appointments for the retailers to meet with them at their booth or suite.

On our Event Marketing side, we work with retailers who hold sales or events and are looking for ways to drive traffic to their store.

Sure we may get some social time in…after all it is Vegas!  This year we learned how to play craps from one of our long standing retail customers.

We attended the Continental Buying Group’s Trade show at Caesar’s Palace and then moved over to the Jewelers Helping Jewelers Suite at the Rio.  The vibe between the two is so different.  Once is a ballroom with a standard trade show layout that serves lunch and has a cocktail party and the other was a warm and inviting suite, outfitted with food and drink, manicurists and a hairstylist and even a pool party with music.

InStore magazine had reported that traffic was down at JCK, held at The Sands this year.  Are customers moving away from the standard trade show format and towards a more intimate and interactive social setting like the JHJ suite?

We found that we made more connections and deeper ones at the JHJ Suite.  We were able to sit down on a couch and find out more about what people do, what struggles their having with their marketing and get in a plateful of finger foods and maybe a glass of wine while we’re at it!

At TK Enterprises Inc., we have a lot of experience working with North American jewelers and helping them to host in-store events that showcase their excellent customer service practices. Let’s put our knowledgeable team of phone agents to work for you!

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

For Consumers, There’s No Beating The Live Voice

For Consumers, There’s No Beating The Live Voice

There will never come a time when zero communication between businesses and their clients is acceptable. Naturally, it’s important for there to be ways to get in touch and interact in order to build brand loyalty. In today’s world, there are many different ways to communicate – social media being among the most popular. But, make no mistake about it. Short of a face-to-face meeting, there is still no better way to have a conversation than over the phone.

You can’t type as quickly as you can speak.

As Gregg Johnson of Harvard Business Review explains, there is simply no comparison to the live conversation. In terms of delivering a message, actual speaking (as opposed to typing) provides us all with the ability to communicate a lot more effectively. He highlights some indisputable facts about the delivery ability of speaking compared to that of typing or texting.

“As brands prioritize this digital experience, they often overlook a simple fact: communicating by voice is faster, easier, and more effective than typing messages back and forth,” writes Johnson, “Humans generally speak at 125-175 words per minute and can listen at a rate of up to 450 words per minute. In contrast, the average typist does 38-40 words per minute — and that’s on a full-fledged keyboard, not on a mobile phone.”

Consumers prefer genuine human interactions.

One of the reasons the telephone remains a top way to effectively communicate with customers is because conversations happen in real time. When a question is asked, it can be answered right away. Waiting several hours or even days for an answer has become the norm in the world of e-mail. This is generally considered unacceptable.

“Customers still love talking to a real human being, and they still hate complicated automated menus that take forever to get through to the person they need,” notes Arina on Casengo.com, “Although calling is still popular on its own, surveys find that 50% of customers choose to call if none of the other communication methods brought the desired result.”

Customers are calling more, not less.

We certainly wouldn’t suggest that you eliminate such modes of communication as e-mail and your social media accounts to communicate with members of your target audience. However, we would strongly advise that you place increased efforts on the ways in which you handle customer service over the phone. As Johnson reveals, today’s consumers are increasingly using the phone to have their problems resolved.

“Calls to businesses have significantly increased in response to the mass adoption of mobile phones,” he informs, “Filling out a form on a five-inch screen is a much clunkier experience than calling a business directly from a search result or a Facebook ad. According to the advertising and marketing advisory firm BIA/Kelsey, calls to businesses are expected to exceed 169 billion per year by 2020.”

Allow us to get on the phone for you!

The phone agents who are part of the TK Enterprises Inc. team have over 30 years of experience. For information about how our one-of-a-kind Event Marketing services can grow the relationships between your jewelry store and its customers, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

3 Fresh Jewelry Marketing Techniques For The Fall

3 Fresh Jewelry Marketing Techniques For The Fall

With the fall season officially getting underway this Saturday, there will be a shift in the way people approach their shopping routines. This is especially true for those who plan on shopping for jewelry. As all jewelers and fashion-conscious people alike are aware, the changing of the season brings about a changing of fashion sense. As a result, there are particular pieces you may wish to consider promoting in the weeks to come.

Here are three fresh jewelry marketing techniques for the fall:

1. Book a professional photo shoot.

There are few ways to better create an attention-grabbing marketing campaign than to post vibrant photos on your company website and social media pages. Taking pictures of your jewelry, however, shouldn’t be done with your smartphone. Hire a professional photographer to not only take the shots, but to design backgrounds that greatly compliment the pieces you wish to promote for the fall.

“Showing off your jewelry isn’t just a matter of having photos,” agrees Joy Gendusa on PostcardMania.com, “You need HIGH QUALITY photos to capture the intricate details of your diamonds and gems…Photos that clearly SHOW the quality and beauty of your jewelry will make your jewelry store marketing much more effective because prospects will instantly be able to SEE that you have something worth buying.”

2. Make heavy use of your social media accounts.

What good are beautiful pictures if no one sees them? As mentioned, your website should include an array of the photos taken at your recent shoot. But your company’s social media accounts should also play host to your eye-catching pictures. It’s well known that the majority of social media users greatly enjoy viewing and sharing photos. As Gendusa insists, “people LOOK and click when they see images!”

She goes on to reveal a number of very telling statistics about social media use: 79% of the U.S. population uses Facebook, 70% of Facebook users login daily and 75% of users take action after seeing an Instagram advertising post. “Social media is a FREE way to get your jewelry marketing out so people can see what beautiful items you have for sale, and you can drive clicks from social media back to your website,” Gendusa adds.

3. Make it all about customer service.

You can launch the most elaborate marketing campaign in your company’s history. But it won’t likely create the type of interest in your brand that genuinely enjoyable interactions can. Never forget to put the needs and wants of your customers first. Remember to treat them like people and not just means to potential sales.

“When a consumer is making a sizable purchase, be it a diamond engagement ring or a gold bracelet, they want to get the best product for the best price,” writes Nancy Friedman on FitSmallBusiness.com, “But they also expect the salesperson to not only be knowledgeable, but to provide superior customer service. Eighty-seven percent of customers share good experiences with others, and 88 percent are influenced by online customer service reviews when making a buying decision.”

At TK Enterprises Inc., we have a lot of experience working with North American jewelers and helping them to host in-store events that showcase their excellent customer service practices. Let’s put our knowledgeable team of phone agents to work for you!

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

The Human Touch Offered By The Telephone Can’t Be Beat

The Human Touch Offered By The Telephone Can’t Be Beat

In the year 2018, we have more ways to communicate with each other than ever before. Between all of those social media platforms, messaging apps and our email accounts, it’s practically impossible to not stay in touch. There is something about all of those modes of communication, however, that lack a human quality. It’s hard to have genuine interactions when a message is sent and its reply could potentially take hours to appear.

A natural conversation, on the other hand, is one that can help two or more individuals get a true sense for what the other parties are talking about. Bonds can be made easier. And, of course, actual talking involves inflections, tones and gestures that help to better communicate messages. This is why the majority of your customers would much rather talk to you on the phone than use any of the above mentioned communication methods in order to receive customer service.

Studies show that customers prefer the phone.

It should come as no surprise that millennials enjoy using social media in order to keep in contact. However, even consumers who are part of the younger generation often herald the telephone as a top means of getting a problem resolved with a company. Edgar Maurice Rollon of Anderson Group offers some interesting statistics that speak to that point.

“In a survey by the Northridge Group, about 56% of respondents find communication through phones ‘easy’ and less complicated compared to other channels,” he reveals, “In the same survey, phone interactions produced the highest ratio of customer issue resolutions, with about 87% of the respondents claiming they got their issues resolved with the problems they raised through a phone call.”

Customers want the human touch.

What a telephone conversation can do that other modern forms of communication cannot is offer the opportunity for immediate back and forth dialogue. Questions can be answered immediately – not minutes later. This is likely why other research has found that the vast majority of consumers prefer that there is a “human touch” involved in the customer service provided by the companies they do business with.

On ContactCenterPipeline.com, Susan Hash reveals the findings of a global study released by Verint Systems, with support from Opinium Research and IDC. It surveyed over 24,000 consumers in 12 countries and polled more than 1,000 businesses. The study’s objective, she reveals, was to identify the right balance between digital and human customer service and whether consumers preferred digital or traditional channels.

“When the service request is simple, 22% of survey participants chose the phone as the most popular channel, while email and SMS tied for second place at 19% each,” Hash writes, “As service requests become more complex, reliance on human interaction increases. More than one-third (34%) of respondents said that they prefer to go in-store for answers to complex inquiries, while 33% said they prefer the phone. The highest-ranked digital channel was email with only 7% of consumers reporting that they use it to handle complex requests.”

Put our expertise to work for you!

At TK Enterprises Inc., we have over 30 years of experience offering the human touch to jewelry store customers. For more information about our one-of-a-kind Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!