There are various ways to advertise your business. And while television commercials, radio spots, print ads and billboards haven’t exactly gone out of style, they are both incredibly expensive and don’t always meet the needs of their advertisers. TV commercials, for example, generally last about 30 seconds each. But what is the overall impact that they have? Here, at TK Enterprises Inc., we have come to realize that nothing beats the “personal touch”. And commercials on television can’t provide that.
How do you make personal connections with your customers? No matter how technologically advanced our society has become, there is nothing comparable to the face-to-face meeting. Engaging in personal interactions with your customers trumps faceless advertising any day. This is why Retail Event Marketing has been so successful for jewelers all across North America. When customers shop for jewelry, it’s incredibly important for them to see, touch and feel their potential purchases.
Quite obviously, jewelry purchases are important ones. Very often, they are associated with special occasions and commemorations of special unions. There is often a deep sentimental attachment to a jewelry purchase. So, it only makes sense that a customer would want to ask questions of a reputable and friendly representative of the jewelry store he/she is visiting. Hosting an event at your store is an excellent and proven way to generate greater interest in your items.
What is the best way to invite customers to your in-store event? As we pointed out in our last blog, the good old phone call can’t be beat! At TK Enterprises Inc., we offer our Retail Event Marketing services via a team of very talented telemarketers. It’s their job to contact your customers on behalf of your brand. Again, there’s no comparison to getting a live, friendly voice passing along a personal invite to your event. No other type of advertising offers such a “personal touch”.
Which customers are called as part of your Retail Event Marketing campaign? We make phone calls to your existing customers. They are defined by those who have made purchases from you within the past 18 months. Our callers provide details about your current promotion including information about the date and time of your in-store event. If your customers can’t be reached, our team leaves friendly and informative voicemail messages.
Do such Retail Event Marketing campaigns actually work? In our experience, they certainly have! Not only does our history show that there is evidence that customers appreciate the “personal touch” that comes with getting live phone calls, it also tells us that customers do listen to voicemails. Knowing that the message was left by a real person specifically for the customer encourages its recipient to actually listen before deleting it.
Why work with TK Enterprises Inc. specifically? We are a family-owned business that has been operational since 1980. And no other company quite does what we do. To give you an example of our commitment, we have made over 300,000 calls for in-store jewelry events over the past two years. Our dedication to launching the strongest campaigns possible is unmatched. To provide it, we provide daily and weekly reports to keep you abreast of our progress.
Of course, there is so much more we could tell you about our Retail Event Marketing services. But, true to our word, we’d like to connect with you over the phone. That way, you can ask any questions you wish. You can be assured that you will receive detailed information about how our services can help your jewelry store to enjoy a very successful marketing campaign that involves making personal connections with your customers!
Please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.