When Alexander Graham Bell invented the telephone back in 1876, it is unlikely that he envisioned it to become the global juggernaut that it is today. We’re sure he wouldn’t have been too surprised to see how useful the telephone would become. However, we imagine that he had no visions of his innovation becoming an all-in-one media centre involving texting, photo taking and video filming.
Today, smartphones are all the rage. Most people feel that they practically can’t live without these mini handheld computers. And while surfing the internet and communicating via text messages are wildly popular activities, it should be lost on no business owner that the telephone’s original purpose still remains its greatest advantage. Yes, there’s nothing quite like talking on the phone to communicate your message!
Nothing beats a good old conversation.
Over the past couple of weeks, our blog has examined the importance of using the telephone to reach out to your customers. Studies show that it remains an incredibly important business tool that outdoes the modern act of texting as a top communication form. On Entrepreneur.com, Grant Cardone insists that the telephone remains more powerful than social media sites like Twitter, Facebook, Google+, YouTube and LinkedIn.
“This is because at some point in everyone’s career they will use the phone to reach the right person, close a sale, follow-up with a customer or to handle a customer inquiry,” he writes, “The phone is money, and everyone has one. There are almost as many cell-phone subscriptions (6.8 billion) as there are people on the planet. In the U.S. alone, there are just under one trillion phone calls per year!”
What makes telephone communication more effective than any other method?
It’s all about making personal connections. The human voice has the unique ability to win people over in ways that a text message or social media conversation cannot. Tone and inflection communicates warmth and friendliness in ways that words that are read cannot. As well, phone conversations allow for immediate responses. Simply put, they make for much more natural interactions.
“Short of talking with someone face-to-face, a phone call is the best way to get a personal response,” says Mary Nestor-Harper on Chron.com, “If the person you called is available, you can take care of business on the spot. With other forms of communication, such as texting or email, you leave a message and hope for a quick response.”
Why are personal connections so important to your jewelry business?
In 2018, consumers are looking for a lot more from stores than high-quality items. They’re interested in enjoying unique customer experiences. As a result, it’s integral that you develop relationships with the people that support your business. This means reaching out and letting your customers know you haven’t forgotten them.
At TK Enterprises Inc., we have proudly mastered the concept of reaching out to customers for jewelry store owners to build their relationships. Our one-of-a-kind Event Marketing services involve our experienced and highly-motivated callers making personal phone calls directly to your customers to invite them to your upcoming in-store events.
For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!