It should probably go without saying that the people who live in the areas closest to your place of business are most likely to make up the majority of your customer base. By virtue of their nearby living proximity, it only makes sense to cater to their needs. This is especially true during the busy holiday shopping season when most consumers will want to get in and out of stores as quickly as possible.
This is why it’s so important to reach out to the members of your local community. All month long, our team, here at TK Enterprises Inc. has been working the phones, putting in calls to customers who live nearby our clients. We’ve been contacting them directly to offer personal invitations to special Black Friday in-store events which, of course, are all taking place in a couple of days.
However, once Black Friday is over, there is still another full month to go until Christmas Day. We’d highly recommend that you select a day in December when you’d like to have your customers visit you for another special holiday in-store event. As you’re well aware, jewelry continues to be high on the list of “must haves” during each holiday shopping season. And, for many consumers, shopping local is the way to go.
In fact, just yesterday, this topic was addressed by Kathy Mitchell in the Decatur, Georgia-based The Champion Newspaper. In her article, Mitchell interviews Brian Mattingly who is the founder and CEO of Welcomemat Services – an Atlanta-based organization made up of small business owners who work to improve the visibility of fellow small business owners. He believes that small businesses are the “heartbeat of America’s economy”.
“When people shop locally, they keep dollars in their own communities,” he is quoted as saying, “When local merchants and consumers come together that translates into a community that’s stronger economically with a higher quality of life—better parks, schools and the like. Also, many owners of small shops live in the community so shoppers are buying from their neighbors.”
At TK Enterprises Inc., we are big believers in growing small businesses through the help of the community. But, we also believe that it all starts with outreach from the businesses themselves. Even when people live nearby to a business, it’s difficult for them to catch wind about it when there are no efforts made towards advertising. And, in our experience, there is no better form of advertising than offering personal invitations over the phone.
If you’ve enjoyed support from members of your local community in the past, this holiday season is the absolute perfect time to reach out to them. History has shown that previous customers of a business are far more likely to support it than people who have never supported the business before. In addition, making direct personal contact with customers is far more inviting than impersonal advertisements.
At TK Enterprises Inc., we specialize in making strong connections with your customers through personal invitations to your next in-store event. For more information about how our Retail Event Marketing services can help drive traffic to your store from your local community, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.