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For Consumers, There’s No Beating The Live Voice

For Consumers, There’s No Beating The Live Voice

There will never come a time when zero communication between businesses and their clients is acceptable. Naturally, it’s important for there to be ways to get in touch and interact in order to build brand loyalty. In today’s world, there are many different ways to communicate – social media being among the most popular. But, make no mistake about it. Short of a face-to-face meeting, there is still no better way to have a conversation than over the phone.

You can’t type as quickly as you can speak.

As Gregg Johnson of Harvard Business Review explains, there is simply no comparison to the live conversation. In terms of delivering a message, actual speaking (as opposed to typing) provides us all with the ability to communicate a lot more effectively. He highlights some indisputable facts about the delivery ability of speaking compared to that of typing or texting.

“As brands prioritize this digital experience, they often overlook a simple fact: communicating by voice is faster, easier, and more effective than typing messages back and forth,” writes Johnson, “Humans generally speak at 125-175 words per minute and can listen at a rate of up to 450 words per minute. In contrast, the average typist does 38-40 words per minute — and that’s on a full-fledged keyboard, not on a mobile phone.”

Consumers prefer genuine human interactions.

One of the reasons the telephone remains a top way to effectively communicate with customers is because conversations happen in real time. When a question is asked, it can be answered right away. Waiting several hours or even days for an answer has become the norm in the world of e-mail. This is generally considered unacceptable.

“Customers still love talking to a real human being, and they still hate complicated automated menus that take forever to get through to the person they need,” notes Arina on Casengo.com, “Although calling is still popular on its own, surveys find that 50% of customers choose to call if none of the other communication methods brought the desired result.”

Customers are calling more, not less.

We certainly wouldn’t suggest that you eliminate such modes of communication as e-mail and your social media accounts to communicate with members of your target audience. However, we would strongly advise that you place increased efforts on the ways in which you handle customer service over the phone. As Johnson reveals, today’s consumers are increasingly using the phone to have their problems resolved.

“Calls to businesses have significantly increased in response to the mass adoption of mobile phones,” he informs, “Filling out a form on a five-inch screen is a much clunkier experience than calling a business directly from a search result or a Facebook ad. According to the advertising and marketing advisory firm BIA/Kelsey, calls to businesses are expected to exceed 169 billion per year by 2020.”

Allow us to get on the phone for you!

The phone agents who are part of the TK Enterprises Inc. team have over 30 years of experience. For information about how our one-of-a-kind Event Marketing services can grow the relationships between your jewelry store and its customers, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Texting Found To Be Too Impersonal To Grow Relationships

Texting Found To Be Too Impersonal To Grow Relationships

Happy Valentine’s Day! On behalf of the entire TK Enterprises Inc. team, we’d like to wish all of you lovebirds a fun and exciting day today. We’d also like to send our best to all those who may not be celebrating Valentine’s Day as they are still looking for love. We do know one thing for sure, however. Those who are looking to impress the objects of their affection should practice the age-old technique of calling them on the phone.

Make the phone your friend.

If you’re lucky enough to get the phone number of an individual you admire, do yourself a favor and give him/her a call. Texting is wildly popular today. But it simply cannot communicate one’s tone, inflections and true personality the way his/her voice can. No matter how popular texting gets – and the concept has only gotten more popular with each new social media platform – it’s simply too impersonal to get a real relationship to grow out of it.

“Talking with someone is an art form,” says Los Angeles-based blogger Lauren on her website, “There is also an element of bravery when talking on the phone versus talking through texting because it takes a certain amount of guts to say certain things out loud to someone else instead of just texting. It honestly means so much more if someone actually picks up the phone to call because texting feels like such a cop-out since it’s so impersonal and you can also really get to know a person on a much deeper level if you talk on the phone or Skype with them over texting.”

Texting breaks up the natural pace of a conversation.

When on the phone, people speak back and forth to each other with immediate responses. With texting, it can be several minutes, hours or even days before a text recipient returns a message. While not necessarily intentional, these delayed responses could connote disinterest or irritation. It’s hard to truly know what the other person is thinking when texting is the main source of communication.

On MedicineNet.com, Randy Dotinga explains that there is research that has actually found that relationships can be negatively impacted by an abundance of texting. He reports that a 2013 survey of nearly 300 people aged 18 to 25 who were either married, engaged or seriously dating found that about four fifths of its respondents texted with their partners multiple times every day.

“The researchers found that both men and women were more likely to report less satisfying and less stable relationships when the men frequently texted their female partners,” he reveals.

As we’ve highlighted, the TK Enterprises Inc. team strongly believes in the power of the phone call. This is what has made our one-of-a-kind Event Marketing services so effective for so many years. By calling the customers of jewelry store owners and offering exclusive invites to their upcoming in-store events, we successfully help to grow the relationships between our clients and their supporters. Naturally, these stronger relationships lead to higher sales as well!

Go for the personal touch!

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!