Feb 21, 2018
When Alexander Graham Bell invented the telephone back in 1876, it is unlikely that he envisioned it to become the global juggernaut that it is today. We’re sure he wouldn’t have been too surprised to see how useful the telephone would become. However, we imagine that he had no visions of his innovation becoming an all-in-one media centre involving texting, photo taking and video filming.
Today, smartphones are all the rage. Most people feel that they practically can’t live without these mini handheld computers. And while surfing the internet and communicating via text messages are wildly popular activities, it should be lost on no business owner that the telephone’s original purpose still remains its greatest advantage. Yes, there’s nothing quite like talking on the phone to communicate your message!
Nothing beats a good old conversation.
Over the past couple of weeks, our blog has examined the importance of using the telephone to reach out to your customers. Studies show that it remains an incredibly important business tool that outdoes the modern act of texting as a top communication form. On Entrepreneur.com, Grant Cardone insists that the telephone remains more powerful than social media sites like Twitter, Facebook, Google+, YouTube and LinkedIn.
“This is because at some point in everyone’s career they will use the phone to reach the right person, close a sale, follow-up with a customer or to handle a customer inquiry,” he writes, “The phone is money, and everyone has one. There are almost as many cell-phone subscriptions (6.8 billion) as there are people on the planet. In the U.S. alone, there are just under one trillion phone calls per year!”
What makes telephone communication more effective than any other method?
It’s all about making personal connections. The human voice has the unique ability to win people over in ways that a text message or social media conversation cannot. Tone and inflection communicates warmth and friendliness in ways that words that are read cannot. As well, phone conversations allow for immediate responses. Simply put, they make for much more natural interactions.
“Short of talking with someone face-to-face, a phone call is the best way to get a personal response,” says Mary Nestor-Harper on Chron.com, “If the person you called is available, you can take care of business on the spot. With other forms of communication, such as texting or email, you leave a message and hope for a quick response.”
Why are personal connections so important to your jewelry business?
In 2018, consumers are looking for a lot more from stores than high-quality items. They’re interested in enjoying unique customer experiences. As a result, it’s integral that you develop relationships with the people that support your business. This means reaching out and letting your customers know you haven’t forgotten them.
At TK Enterprises Inc., we have proudly mastered the concept of reaching out to customers for jewelry store owners to build their relationships. Our one-of-a-kind Event Marketing services involve our experienced and highly-motivated callers making personal phone calls directly to your customers to invite them to your upcoming in-store events.
For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Jan 31, 2018
Dear jewelers, welcome to your favorite time of the year! With February beginning tomorrow, you are undoubtedly preparing for the rush that comes with Valentine’s Day shopping. You don’t even need to be part of the jewelry business to know that the next two weeks mark a very busy time of year for the industry. Needless to say, jewelry is right up there with chocolates and flowers as the most popular of all Valentine’s Day gifts.
As well, it goes without saying that jewelry make up the most precious and sentimental of all gifts that celebrate romantic unions. So while you may assume that foot traffic is bound to pick up in your store over the next couple of weeks, it’s incredibly important not to take anything for granted. It’s best that you prepare your jewelry store for Valentine’s Day as best you can.
Stock up on your most popular Valentine’s Day items.
Making sure you have enough supply to meet the demand is never more important than at this time of year. What have been your biggest Valentine’s Day sellers in past years? Make sure that you have ordered all of the most-likely-to-be-sold pieces in time for the special occasion. The last thing you want is for your customers to be disappointed to the point where they go to your competition for their gift-buying needs.
“Ensuring that you have the inventory to meet the demand of your customer base is crucial to your jewelry stores’ success during the Valentine’s Day rush,” writes Danielle Wegert on MultiBriefs.com, “If you are not prepared, you will not have enough supply to meet all of your customers’ expectations, and they will take their business elsewhere. Just like any other holiday, many customers wait until the last minute to purchase their gifts, which will not leave time for you to order more inventory before the holiday.”
Prepare to cater to millennials.
It can be argued that young people are the world’s biggest Valentine’s Day shoppers. There’s nothing quite like “puppy love” to get people to bring out their wallets to commemorate that special day with their partners. Studies have actually shown that millennials are among the biggest spenders for the Valentine’s Day occasion. The 2015 National Retail Federation’s Valentine’s Day Consumer Spending Survey found out as much.
“The largest spending age group is predicted to be 25 to 34 year olds, who will shell out approximately $213.04 on the holiday,” reports Barbara Thau on Forbes.com about the survey, “By contrast, 35 to 44 year olds will spend about $176.21. This is somewhat surprising, as many Millennials have yet to come into their most fertile years of earning power, yet they plan to spend more than their older counterparts.”
Host a Valentine’s Day soirée.
Valentine’s Day offers your jewelry store the perfect opportunity to host an in-store event. Doing so will entice your current customers to choose your store for their gift shopping over your competitors. At TK Enterprises Inc., our one-of-a-kind Event Marketing services are designed to get your customers to come to your event. Put our experienced team of phone agents to work for you. We’re experts at offering exclusive invites to in-store events. It’s a strategy that works!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Jan 17, 2018
The team, here at TK Enterprises Inc., is incredibly excited to have started off 2018 with a bang! First things first – please feel free to take a look around and introduce yourself to our new and improved website! Complete with a sleek and professional new design, our site now adequately communicates our company’s commitment to providing a bright future for all of our clients.
It certainly pays to keep things fresh!
Staying visible online has a lot to do with offering eye-catching visuals and regularly updated content on our site. Not only will we remain committed to offering fresh content via our weekly blogs, but our site now boasts our company motto on its home page: “Calling & Connecting Customers To Your Business”. Since 1980, we’ve been helping businesses connect directly with their customers for a more personalized and connected experience.
We do this, of course, through our one-of-a-kind, not-offered-anywhere-else Event Marketing services. Our friendly and experienced team of phone agents contacts customers on behalf of jewelry store owners in order to invite those customers to upcoming in-store events. The personal “reach out and touch somebody” approach to marketing has provided amazing results for our clients. And we’re excited to offer special discounts on our services this month!
Come and join us at the CBG San Francisco Show!
We’re elated to inform you that we will be attending this month’s trade show presented by CBG Continental Buying Group, Inc. It takes place at Hilton San Francisco Union Square, located at 333 O’Farrell Street in San Francisco, California between January 24th and 26th. Not only are we excitedly looking forward to escaping the cold weather, but we’re also eagerly anticipating this great opportunity to meet and network with jewelers from all over the continent during this awesome three day event.
And, as we mentioned, we’re offering exclusive special discounts to all those who join us at Table #20 at the CBG San Francisco Show. To all of our visitors, we will be offering free scratch tickets. These tickets will offer their recipients up to 15% off their already discounted CBG member prices for our Event Marketing services.
We absolutely love attending trade shows!
Not only are they fun and exciting experiences just to be a part of, but they are excellent opportunities to develop and grow relationships with the members of our client base. Jewelers understand the unique nature of their industry. They sell valuable pieces of jewelry that very often become family heirlooms, symbols of lifelong commitments and gifts that commemorate new romantic unions.
At TK Enterprises Inc., we’re only too happy to help North America’s jewelers gain greater access to their customers by taking the initiative to call those customers for them. Between January 24th and 26th, we hope to meet you and offer you an exclusive discount to our Event Marketing services so that you too can start 2018 off with a bang!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
