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Why Is It So Important To Meet Your Customers In Person?

Why Is It So Important To Meet Your Customers In Person?

In today’s world, we have the ability to communicate with each other in a myriad of ways. Text messaging, emailing and social media messaging have all become incredibly popular modes of staying in touch. However, all of them combined can’t replicate the experience of conversing with someone face to face. Without the use of hand gestures, facial expressions and other forms of body language, communication is much harder.

This is especially true for relationships between business owners and their customers. With so many different people making up your customer base, it’s neither easy nor practical to get to know each and every one of them personally. That is, of course, unless you’re seeing them in person on a regular basis. Reaching out through text, email or social media doesn’t quite allow you to develop the same kinds of bonds you’d have if you interacted more often in person.

“Facial expressions often communicate so much more than words.”

This from Rene Shimada Siegel on Inc.com: “We host consultant coffees and invite a handful of independent consultants to our office in order to better understand the nuances of each professional in a relaxed setting. We need to know what isn’t on the resume that makes each person unique. In their eyes and in their body language, we can see confidence, empathy, fear, friendliness or sincerity. That ability to ‘read’ a candidate beyond their keywords is a huge competitive advantage for us.”

For all of the above listed reasons, the TK Enterprises Inc. team advocates quite strongly for the in-person meeting. This is why we take such great pride in specializing in a one-of-a-kind service that brings jewelry store owners and their customers together. With the help of our Event Marketing services, jewelers all across North America have been able to enjoy increased growth in their customer relationships.

We call your customers directly.

Our experienced team of phone agents calls customers directly to offer them personal and exclusive invites to in-store events. The team also teaches about upcoming promotions and follows up on recent sales. The in-person interactions that are created as a result of our Event Marketing services have enabled our clients to not only grow their customer relationships, but significantly boost their sales as well.

One of the reasons for the higher sales numbers is the fact that happy customers result in more customers. When a happy customer promotes a company he/she has done business with, it counts for a lot more than a television commercial ever could. On Wistia.com, Margot Da Cunha references word of mouth promotion as an inevitable benefit of meeting customers in person.

There’s nothing quite like word of mouth promotion.

“Think about that individual who changes jobs and brings your software to each and every company she works for,” she writes, “Or the fellow who is so delighted by your line of kitchen appliances that every gift he gives is from that product line. This can lead to a lifetime of word-of-mouth marketing, and a superfan club of customers who will stay loyal with you until the end of time.”

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Why It’s Important To Make Your Customers Feel Special

Why It’s Important To Make Your Customers Feel Special

Throughout the holiday season, people everywhere go out of their ways to make their loved ones feel special. The act of gift-giving is one of the most popular holiday activities. One way of looking at it is that it’s a sign that we care about those who are closest to us and that we want to celebrate those relationships. As a jewelry store owner, this sentiment should never be lost on you. Making people who are important to you feel special is a year-round job.

Which people are most important to your business?

It would be hard to argue that they aren’t your customers. After all, if you had no one to sell your items to, you wouldn’t have a business to run. In 2018, consumers look for a lot more than a place to buy items. And, as such, they’re looking for a lot more from your jewelry store. To your customers, being able to find beautiful pieces is one thing. Enjoying their experiences while visiting your store is another.

What are you doing to ensure customers enjoy their experiences with your store?

On Forbes.com, Alana Muller, who is the president of the very-interestingly-named Kauffman Foundation, poses a few other questions to get you thinking about how your company is viewed by its supporters. “What does your company stand for? What brand image do you project? Are you providing unprecedented service? What problems do you solve for your customer? How do you make your customers feel?”

“People like doing business with companies they connect with personally, with companies they trust,” she continues, “Sure, price is a factor, and your company must demonstrate its value and be competitive, but, believe me, that is the easy part.” To connect with your customers on personal levels, it’s important to take steps to develop genuine relationships with them. This involves active listening to find out what they truly want.

Customers like to feel appreciated.

Listening is just the first step to showing your customers that you value them. However, it also takes some gratitude. It’s important to let your customers know that their business matters to you. Offering a show of thanks can go a long way in securing long-term loyalty. On MyCustomer.com, Margarita Hakobyan lists the simple act of saying “thank you” as a top strategy for making your customers feel valued.

“Businesses sometimes act as if they are owed customers and clients,” she writes, “In fact, businesses exist to serve their clients and customers, and would often do a better job conveying value to their audience if they said thank you. From tangible items, like gifts with purchase, to less tangible ones, like an email thanking the customer for shopping with the company or a coupon for their next purchase, customers like acknowledgements.”

At TK Enterprises Inc., we confidently feel that we have cornered the market in the “making customers feel special” business! Our one-of-a-kind Retail Event Marketing services go to work for your business by calling its customers and offering them exclusive invites to your upcoming in-store events. This unique marketing strategy has proven to make customers feel valued, helping to secure their loyalty for the long haul.

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!