Aug 29, 2018
The TK Enterprises Inc. team has had the great pleasure of attending many a jewelry showcase over the past few years. Our experiences as a vendor at each of these amazing events have been both exciting and educational. As you may have imagined, we’re not the average vendor. As opposed to displaying a wide range of beautiful jewelry, our booths are information centers that help provide jewelers with great insight into how to grow their businesses.
Of course, we’re only too proud to share our stories about how our one-of-a-kind Event Marketing services have helped jewelers from all over North America achieve great success with their in-store events. Our experienced team of phone agents puts in hundreds of calls a day to contact customers of jewelry stores to invite them to upcoming events, but we also follow up on recent sales and inform customers about new promotions.
Meet us in Miami this October!
Naturally, we could go into greater detail. But, as our attendance at jewelry shows continent-wide have taught us, it’s so much better to have discussions in person. This is why we’d like to extend an invitation to you to join us in Miami, Florida at the JIS Show! The forthcoming show takes place between October 19th and 22nd at the Miami Beach Convention Center, which is located at 1901 Convention Center Drive.
“Jewelers International Showcase (JIS) is a trade-only jewelry ‘buying and selling’ event brand in its fourth decade serving the industry,” explains the JIS website, “Each JIS Show is specifically timed to meet the seasonal buying needs of retailers from Latin America, the Caribbean, the United States, and beyond. JIS was the original and continues to be the premier event brand for immediate at-show delivery of finished jewelry product at all price points.”
TK Enterprises Inc. will be at booth #1847.
If you are attending the JIS show in Miami this October, we would love for you to stop by and talk with our team. We do want to let you know that we tend to be quite busy at these shows, so your best bet is to book an appointment with us in advance. That way, you can be guaranteed a specific time slot that will give you the freedom to ask questions and become better informed about how our Event Marketing services can help to boost your business.
As our event calendar announces, to book an appointment with the TK Enterprises Inc. team at booth #1847, simply email our CEO, Heidi Kaufmann at heidi.tke@tomkaufmann.com. We very much look forward to the opportunity of speaking with you in person. We trust that the upcoming JIS Show in Miami will be one to remember!
Give us a call!
Of course, if you are unable to attend the show, we’d be happy to have a conversation with you over the phone. To learn more about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Apr 18, 2018
Mother’s Day is less than a month away! This year, it falls on Sunday, May 13th. And as is commonplace with the annual tradition, mothers all over the continent will be celebrated by their children through special dinners, cards and other gifts. As a jeweler, you’re well aware that jewelry is right up there with chocolate and flowers as top Mother’s Day gifts.
So what are you doing to ensure that your store enjoys a significant boost in sales over the next few weeks? We have a few ideas for you.
Offer free engraving.
Now that’s certainly one way to encourage jewelry shoppers to visit your store over your competitors. Naturally, Mother’s Day is a day when sentimental gifts are passed from children to their moms. Necklaces, pendants, bracelets and other jewelry items that allow space for special messages make the most sentimental of all gifts. Why not offer free engraving on purchases over a certain amount to encourage increased sales?
On JewelryWise.com, shoppers are encouraged to engrave their Mother’s Day gifts of jewelry to make them that much more special. “Choose a necklace, bracelet, charm or ring you know she’ll love and have it subtly engraved with a personal message or the names and birth dates of her children,” suggests the site, “Gemstone jewelry such as rings, stackable rings, necklaces and bracelets featuring children’s birthstones doesn’t scream ‘mom’ to the world, yet she’ll personally be touched by its significance every time she wears the item.”
Partner up with other businesses for a special promotion.
There’s no better type of promotion that word-of-mouth promotion. And that’s especially true when other businesses are spreading the word about your business. Partner up with a non-competitor that is also bound to enjoy an increase in sales due to the upcoming Mother’s Day celebration. On VendHQ.com, Francesca Nicasio suggests that jewelry stores make good partners with flower shops, spas and restaurants.
“If you want to increase traffic in your location, consider teaming up with local merchants that see a lot of business on Mother’s Day (flower shops, restaurants, spas etc.) and send them free gift cards to offer to their customers, and hopefully drive traffic to your location,” she writes.
Host a Pre-Mother’s Day celebration.
Mother’s Day offers your jewelry store the ideal opportunity to host an in-store event. By doing so, you will entice your current customers to choose your store for their Mother’s Day gift shopping over your competitors. And TK Enterprises Inc. can help you!
Our one-of-a-kind Event Marketing services put our experienced team of phone agents to work for you. They will call your current customers to invite them to your special upcoming Pre-Mother’s Day celebration in order to boost their interest in all of the wonderful Mother’s Day gifts your store has to offer. Our team is made up of experts at offering exclusive invites to in-store events. It’s a proven marketing strategy!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Mar 14, 2018
A couple of weeks ago, we blogged about the fact that wedding season was on the way. With spring officially set to begin in less than a week and summer right around the corner, you can bet that a large number of couples are getting set to tie the knot. And, as we pointed out two weeks ago, brides and their bridesmaids are certainly in the market for hot new jewelry.
Of course, it’s important to note that brides-to-be and their best friends aren’t the only ones who will be jewelry shopping this spring. With the season about to change over, it would be wise for your business to highlight the fact that it’s a go-to destination for all of one’s jewelry needs. So how can you spring into action to boost your jewelry sales?
Wear your jewelry around town.
Is there any better way to advertise how great your jewelry looks than to wear it yourself? Needless to say, your chosen accessories will make for great conversation starters. Naturally, those conversations will become advertisements for your products. With warmer weather on the way, you’re given the perfect opportunity to shed the heavy winter coats and reveal the beautiful necklaces, pendants and bracelets that are usually hidden beneath.
“Mix and match different outfits with your jewelry to give people the idea on how to wear your jewelry,” recommends Ceri Jewelry, “If your accessories look good on you, it will surely catch people’s attention and would make them more interested on your products. This is also a cheap way to advertise your jewelry and meet more people who can be your prospective buyer.”
Create an eye-catching front window.
With warmer weather come more customers. It stands to reason since people spend a lot less time indoors when it’s nice outside. Consider the fact that your storefront is about to enjoy a lot more foot traffic. Making sure your storefront is adorned with an attractive window display will help to lure more customers through the door. Alicia Arnold of Facets Fine Jewelry ensures that her storefront is uniquely designed to attract eyes each spring.
“I have no neon signs,” she writes on JewelryMakingJournal.com, “I need to stop people, and the more of my space I fill the higher my odds…So (in my storefront window) we have one mixed bag of crystals…And of course, lots of spring colored jewelry! I used my peach velvet displays from a ready made line from an online retailer.”
Offer special spring discounts.
If there’s one thing people like better than warm and sunny weather, it’s saving money. Combine the two by offering special discount codes and coupons as part of your store’s way of celebrating the new spring season. As Ceri Jewelry points out, such promotions work best during special events and holidays. Forthcoming celebrations such as Easter and Mother’s Day are perfect examples.
“You can also make use of this method if you want to feature a specific product that needs more exposure,” notes their website, “Create an email list and send discount codes to the members of your list so they can use it on their next purchase.”
Call your customers in for a visit.
The beauty of the one-of-a-kind Event Marketing services offered by TK Enterprises Inc. is that it does all of the calling for you! Learn all about it by calling us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
