autumn | TKE

3 Fresh Jewelry Marketing Techniques For The Fall

Sep 19, 2018

With the fall season officially getting underway this Saturday, there will be a shift in the way people approach their shopping routines. This is especially true for those who plan on shopping for jewelry. As all jewelers and fashion-conscious people alike are aware, the changing of the season brings about a changing of fashion sense. As a result, there are particular pieces you may wish to consider promoting in the weeks to come.

Here are three fresh jewelry marketing techniques for the fall:

1. Book a professional photo shoot.

There are few ways to better create an attention-grabbing marketing campaign than to post vibrant photos on your company website and social media pages. Taking pictures of your jewelry, however, shouldn’t be done with your smartphone. Hire a professional photographer to not only take the shots, but to design backgrounds that greatly compliment the pieces you wish to promote for the fall.

“Showing off your jewelry isn’t just a matter of having photos,” agrees Joy Gendusa on PostcardMania.com, “You need HIGH QUALITY photos to capture the intricate details of your diamonds and gems…Photos that clearly SHOW the quality and beauty of your jewelry will make your jewelry store marketing much more effective because prospects will instantly be able to SEE that you have something worth buying.”

2. Make heavy use of your social media accounts.

What good are beautiful pictures if no one sees them? As mentioned, your website should include an array of the photos taken at your recent shoot. But your company’s social media accounts should also play host to your eye-catching pictures. It’s well known that the majority of social media users greatly enjoy viewing and sharing photos. As Gendusa insists, “people LOOK and click when they see images!”

She goes on to reveal a number of very telling statistics about social media use: 79% of the U.S. population uses Facebook, 70% of Facebook users login daily and 75% of users take action after seeing an Instagram advertising post. “Social media is a FREE way to get your jewelry marketing out so people can see what beautiful items you have for sale, and you can drive clicks from social media back to your website,” Gendusa adds.

3. Make it all about customer service.

You can launch the most elaborate marketing campaign in your company’s history. But it won’t likely create the type of interest in your brand that genuinely enjoyable interactions can. Never forget to put the needs and wants of your customers first. Remember to treat them like people and not just means to potential sales.

“When a consumer is making a sizable purchase, be it a diamond engagement ring or a gold bracelet, they want to get the best product for the best price,” writes Nancy Friedman on FitSmallBusiness.com, “But they also expect the salesperson to not only be knowledgeable, but to provide superior customer service. Eighty-seven percent of customers share good experiences with others, and 88 percent are influenced by online customer service reviews when making a buying decision.”

At TK Enterprises Inc., we have a lot of experience working with North American jewelers and helping them to host in-store events that showcase their excellent customer service practices. Let’s put our knowledgeable team of phone agents to work for you!

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Can Back To School Season Be Profitable For Jewelers?

Aug 15, 2018

We are currently in the midst of what retail pundits call the second busiest shopping season of the year. Apparently, back to school season is second only to the obvious end-of-year holiday celebration in terms of seeing boosts in retail sales. With the start of school just a few weeks away, merchants from all over North America are now heavily promoting their back to school sales.

Clearly, not all retailers sell items that are specific to a student’s return to school. But, it’s important to remember that there are many items outside of pens, paper, backpacks and clothing that are needed during this time of year. Consider the fact that parents everywhere are looking for ways to relax themselves following very busy summers. Owners of salons, for example, would be wise to offer discount manicures and pedicures to hard-working moms and dads.

How can your jewelry store profit from back to school season?

As a jeweler, it’s certainly never lost on you that fashion remains at the forefront of most consumers’ minds all year round. And, of course, fashion trends change depending on the time of year. With the summertime slowly winding down, most shoppers are currently on the lookout for such items as sweaters, boots, hats and scarves. Promoting your jewelry as accessories to new fall fashions is a great way to get in on the back to school shopping craze.

“Back to School and the return of fall means a different clothing selection, and people are looking at new book and hobby choices,” says Brandon Pierre on SPSCommerce.com, “Since they’re going to be spending less time outside, now that school is back in session, they want something to do. Fashion, of course, follows the seasons just as it always has, with a different color palette, longer sleeves and thicker fabrics.”

What types of jewelry will be most sought after for fall?

A variety of experts will share a myriad of different opinions. So, our advice is to utilize your experience and consider the various pieces of jewelry that you’ve noticed are your most popular sellers during this time of year. WorldMarket.com points out that the autumn season usually encourages people to wear more earthy tones. As a result, it highlights gold as a top autumn jewelry trend.

“We’re betting it all on the staying power of these fresh takes on gold-toned jewelry,” says the site, “Unusual accents like azure stones, leather-wrapped strands and tribal beading deliver a down to earth feel to this most heavenly hue.”

What is the best way to promote your back to school sale?

At TK Enterprises Inc., we’re big proponents of the in-store event. Our long-standing history has taught us that jewelers who invite their customers back into their stores for exclusive experiences reap the highest benefits. Our Event Marketing services are one-of-a-kind in that they put a highly experienced team of phone agents to the task of calling customers on behalf of our clients.

Get us to get on the phone for you! For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!