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3 Summertime Marketing Ideas To Boost Your Jewelry Business

3 Summertime Marketing Ideas To Boost Your Jewelry Business

Summer officially begins tomorrow! And for people all over North America, it’s a pretty exciting time. As a jewelry store owner, it’s wise to consider one of the most important aspects about summer. And that’s the fact that it brings more people out of their homes. Naturally, the more people who are out and about, the more opportunities you have to entice them to visit your jewelry store.

However, it’s important to remember that just because more people may be in the shopping mood, it doesn’t automatically mean they’ll be coming to your store. It’s your job to launch some clever summertime marketing campaigns that will help to boost business.

Here are three:

1. Launch a special summertime giveaway.

People love getting things for free. When you run a contest or announce a giveaway, it will undoubtedly gain some attention. Why not welcome the summer season by letting the members of your customer base know that there are some freebies available to them when they visit your store? On JewelryMakingJournal.com, Kamilah Campbell explains how this strategy worked for her brand.

“Last year I came up with an idea for a contest called ‘The Pink Email Extravaganza.’,” she explains, “I sent out an email blast to all my current customers to forward this email to all of their family and friends, and the person who sent it to the most people received a jewelry piece from my gallery of their choice. It helped to build excitement and increased hits on my website as well.”

2. Begin your blog.

If you haven’t yet started a blog on your company website, you’re missing out on numerous opportunities to draw attention to your business online. As you can tell, this tip is straight out of the “practice what we preach” book. We post one new blog per week to help increase the strength of our online presence.

“A blog is a great supplementary marketing strategy for a jeweler’s website,” informs WebpageFX, “Blog posts give you an opportunity to drive more traffic to your website. A regularly updated blog sends a good signal to Google and other search engines. Search engines like to see your website is being updated—although that’s not going to be a problem for you, since you’ll be updating your website as you get new pieces of jewelry in, right?”

3. Host a fun summertime event.

Without question, summer is the season when the most outdoor events take place. We’re talking barbeques, picnics, golf tournaments, live concerts, ball games, festivals, trade shows and so much more. It’s definitely wise to have your business represented at events where the opportunities to showcase your goods and meet new customers are plentiful. However, as Campbell insists, you should try co-sponsoring an event yourself.

“Team up with another business or organization and plan an event together,” she advises, “Last year my cousin, who owns her own PR company, had a cultural event and I sponsored giveaways for the event. I was even listed as a sponsor on the program and email blast.”

The TK Enterprises Inc. has many years of experience helping jewelry store owners to host successful in-store events. Put our team to work for you! For information about our one-of-a-kind Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!


How To Grow Your Jewelry Business This Summer

How To Grow Your Jewelry Business This Summer

We are just about ready to embark on a brand new month. And it’s a special one! June brings us the official start of summer. And for most people all throughout North America, it’s the most exciting time of year. Especially for areas of the continent where summer is widely known for being an end to the cold and dreary months of winter, the season works wonders for getting people to go outside.

This is an important thing to keep in mind for your jewelry business. The more consumers who leave their homes, the more opportunities you have to welcome them into your store. Although there’s no time of year when it’s a good idea to stop promoting your brand, the summertime provides an excellent opportunity for you to launch a brand new campaign.

Go where the people are.

Although the summer is bound to bring people out of their homes more often, it doesn’t necessarily mean that they’ll all be flocking to your store. Naturally, lovers of the year’s hottest season will be attending a variety of festivals, outdoor concerts, theme parks, picnics, barbeques and sporting events. It would be wise to plan on being at these events yourself, representing your brand!

“With summer comes a variety of seasonal marketing opportunities at popular summer activities such as pop-up sales, fairs, farmers markets, festivals and other community events,” points out Yamarie Grullon on ShopKeep.com, “Take a look at your local calendar to see what’s scheduled for your area this summer and start looking out for the types of events that your ideal customer would likely attend. Make arrangements to set up a booth, table, or exhibit at the ones that are most likely to help you find more customers.”

Take your jewelry on the road with you.

Not only is it a great idea for you to attend events that will provide you with opportunities to meet new customers, you should give those potential new customers opportunities to personally view your products. The best way to do that is to wear your items all summer long! Robin Kramer of Flourish & Thrive Academy actually recommends that you take things one step further by offering your jewelry as free gifts.

“(One) of my favorite things to do when I was the director of sales for a jewelry company was to gift the jewelry I was wearing,” she reveals, “When someone complimented me on a piece of jewelry (from my company) I was wearing, I would gift it to them…The company would get a customer for life, the gift recipient would get a piece of jewelry they really wanted and a wonderful story to share, and I got to give some good unexpected love.”

Encourage your customers to visit you.

Getting out there and meeting new people is a lot of fun during the summer. But it’s important to remember the customers who have supported you in the past. At TK Enterprises Inc., we have mastered the personal invite. Contact us today to learn about how our Event Marketing services can help you throw one of the most successful events this summer!

Please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

Preparing Your Jewelry Store For Father’s Day

Preparing Your Jewelry Store For Father’s Day

A month in advance of Mother’s Day, we offered up a blog that helped jewelry store owners to prepare for the annual celebration of moms. With Father’s Day now one month away (Sunday, June 17th!), we thought that is was only right that we assist you with some ideas for how to prepare for the yearly celebration of dads. After all, men love jewelry too!

All too often, discussions of jewelry tend to revolve around rings, earrings, bracelets and anklets. These pieces are traditionally worn by women. However, we can’t forget about all of the watches, cuff links, chains and other accessories worn by men. And you can rest assure that they all make for excellent Father’s Day gifts!

What can you do to ensure that your jewelry store enjoys a boost in sales in the weeks to come before Father’s Day?

Highlight your Father’s Day sale!

Father’s Day tends to get underappreciated when compared to Mother’s Day. As Kirk Olsen points out on AdAge.com, “Father’s Day undeservedly lives in the shadow of Mother’s Day, both on the calendar and in consumer minds. When we asked 3,000 people across the U.S. about their Father’s Day plans this year, only 60% said they would celebrate Father’s Day in any way.”

By highlighting the fact that your store intends to celebrate fathers just as excitedly as it celebrated mothers, you will alert shoppers to the fact that they can depend on you for their Father’s Day shopping needs.

On Nexternal.com, Matthew suggests that you utilize your company website to promote the fact that your store is a great location for those thinking about Dad. “Consider creating a featured category called ‘Father’s Day Gift Ideas’ or ‘Top 10 Gifts for Dad’ that will help to inspire your customers,” he recommends, “Be sure to include a relevant category description and creative imagery. Some Dads are hard to buy gifts for so don’t forget to include Gift Certificates so he can pick out exactly what he wants.”

Target first-time fathers.

Many young men will be embarking on their first-ever Father’s Days next month. They most certainly deserve to be celebrated. Especially since our current generation of fathers takes on more parenting responsibilities than ever before, it would be a great idea to acknowledge them. Olsen writes that he believes “first-time fathers represent the ripest, lowest-hanging fruit for marketers.”

As a result, he encourages retailers to tap into the “First Father’s Day” approach to advertising their goods via digital media. “It’s time for a hero brand in a dad-centric category to help dads everywhere speak up, own their parenting prowess and get the Father’s Day celebrations they deserve,” says Olsen.

Host a Pre-Father’s Day celebration.

Father’s Day offers your jewelry store yet another ideal opportunity to host an in-store event. By doing so, you will entice your current customers to choose your store for their Father’s Day gift shopping over your competitors. And, as you may be aware, TK Enterprises Inc. can help you!

Our one-of-a-kind Event Marketing services put our experienced team of phone agents to work for you. They will call your current customers to invite them to your special upcoming Pre-Father’s Day celebration in order to boost their interest in all of the wonderful gifts your store has to offer.

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!

4 Ways To Boost Your Bridal Jewelry Sales This Spring

4 Ways To Boost Your Bridal Jewelry Sales This Spring

With the spring season officially set to begin in less than a month, the jewelry industry is about to embark on one of its most celebrated times of the year: wedding season! It’s no surprise that a large number of couples choose to get married during the warmer months of the year. Between the ability to take pictures by the lake or even have the ceremonies conducted outdoors, the spring and summer months provide many perfect days for weddings.

Jewelry store owners all across North America know to get prepared. Wedding dresses certainly aren’t the only things that brides need to secure before their big days. Beautiful pieces of jewelry to compliment said dresses are often deemed as just as important.

Are you ready for the soon-to-be-here wedding season? Here are four ways to boost your bridal jewelry sales this spring:

1. Allow brides to try your pieces on with their dresses.

We’ve all heard of Say Yes To The Dress. The television show has helped to make the argument that there’s no better way for a future bride to choose the perfect dress than to do so with the help of her friends and family. Why not take the same approach to helping her select her wedding day jewelry?

“If you’re not showing her accessories when the dress is on, you are missing out – big time,” insists Rich Albanese of Giavan, “One sales technique we hear again and again is bringing the jewelry and headpieces out to her on a velvet pad when she has the dress on. In the bridal business, this might be the easiest money you’ll ever make.”

2. Get the bridal party in on the action.

Keep in mind that the bride won’t be the only one looking for jewelry to wear on her big day. Get her bridesmaids involved by suggesting pieces that they call can wear. “More than 60 percent of brides buy jewelry for their bridesmaids—earrings, pendants, etc.—and spend an average of $73 each,” informs Sean Enright of JCK.

3. Share in the excitement.

It’s important for you to get just as excited about the wedding as the bride and her best friends. Become one of them! Share in their joy. Get excited! Have fun! This will endear you to your already-elated customers and encourage them to strongly consider your suggestions.

“Compared to selling dresses, accessories are easy,” believes Albanese, “Some brides will price shop everything they touch but if you have the right jewelry, you’ll be amazed how many customers see it, love it and buy it right away. The earlier you get them in accessories, the more they’ll spend because compared to everything else in the wedding, this is pocket change. It’s a clean sale that can add significantly to your bottom line – so enjoy it!”

4. Invite brides-to-be to your store.

It’s definitely a good time of year to host an in-store event that caters to the needs of soon-to-be-brides. Contact the TK Enterprises Inc. team to learn about how our one-of-a-kind Event Marketing services can help with the invitations. Our experienced team of phone agents has a history of growing the success of jewelry stores across North America by offering exclusive invites to such events to their customers.

Please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!