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Election 2016 with Stars and Stripes and US Flag Background Illustration
It would be pretty difficult to not be aware of the hugely engaging and often-controversial presidential election taking place in the United States right now. Whether Donald Trump or Hillary Clinton gets elected this coming November, it is undoubtedly bound to be a historic occasion. Regardless of your political leanings, it is likely that you can agree that the media play a huge role in helping to determine which of the two candidates will become the next president.

Both the media and various advertising sources have always played huge roles in impacting the public’s decision-making during presidential elections. And not only do they help mold America’s future, they also affect the way retailers are able to conduct business. You see, during a presidential election, most minds are focused on the candidates as media outlets are flooded with political advertising.

How does this impact the marketing campaigns of most retailers? Unfortunately, they are put on the backburner. This is especially true in the weeks prior to the election taking place. In fact, there are two key periods during an election cycle that significantly impact the marketing campaigns of retailers. The two time periods represent the specific times of the year when presidential candidates are legally allowed to advertise.

The first period is the 45 days prior to the primaries which are from January to June. The second period is the 60 days prior to the actual election, which take place between September 7th and November 8th this year. This is crucially important information for retailers as it forces them to retool their marketing strategies during these time periods. Because television, newspapers, billboards and radio are inundated with presidential campaign material, it doesn’t leave much room for retailers to have their brands advertised.

Just how big a business is presidential campaign advertising? Millions of dollars are spent by each candidate in efforts to woo the public into giving them their votes. In fact, that’s probably an understatement. It has been estimated that upwards of $5 billion will be spent on presidential ad campaigns in the United States this year! Retailers wanting to squeeze in their ad campaigns alongside these big budget ads will have quite the hard times.

Not to mention, it’s bound to cost them a lot more to advertise during the above mentioned time periods than at any other point in the year. Candidates who run for public office are actually entitled to the lowest advertising rates. That means that retailers will be subject to rising advertising rates that can increase to anywhere from ten to 200 percent! As a result, most retailers choose other marketing methods to entice customers to visit their stores.

What alternative marketing methods are most effective? At TK Enterprises Inc., we offer one of the most effective marketing methods in the jewelry retailing industry. Our experienced, enthusiastic and well-trained phone staff makes personalized live phone calls to your customers in order to market your brand in the most engaging way possible. Our many years of experience have proven that customers truly appreciate the personal touch that we provide.

As you can imagine, there is a major difference between having your customers addressed by their names and having them listen to pre-recorded messages. The impact of a live call goes a long way. Our team’s professional and friendly interactions with your customers ensure that they are left with stronger connections to your company. If you have an upcoming in-store event, there’s no better way to ensure its success than to send out personal invites!

Over the next few months, the presidential election will present the perfect time to take advantage of this unique marketing strategy. For more information about our Retail Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.