Jun 6, 2019
They say, “What Happens in Vegas, Stays in Vegas”. But for us here at TK Enterprises, what happens in Vegas comes home with us. And that means lots of new business and new prospects.
For just over a week, the jewelry industry descends on Las Vegas to showcase new designers, jewelry brands, suppliers, service providers and wholesalers.
Between JCK, Couture, Luxury, CBG, JHJ, Antique show and IWJG plus countless others, there’s a treasure trove of products and services to be had.
For TK Enterprises, our service of Appointment setting helps support the designers and jewelry brands by booking appointments for the retailers to meet with them at their booth or suite.
On our Event Marketing side, we work with retailers who hold sales or events and are looking for ways to drive traffic to their store.
Sure we may get some social time in…after all it is Vegas! This year we learned how to play craps from one of our long standing retail customers.
We attended the Continental Buying Group’s Trade show at Caesar’s Palace and then moved over to the Jewelers Helping Jewelers Suite at the Rio. The vibe between the two is so different. Once is a ballroom with a standard trade show layout that serves lunch and has a cocktail party and the other was a warm and inviting suite, outfitted with food and drink, manicurists and a hairstylist and even a pool party with music.
InStore magazine had reported that traffic was down at JCK, held at The Sands this year. Are customers moving away from the standard trade show format and towards a more intimate and interactive social setting like the JHJ suite?
We found that we made more connections and deeper ones at the JHJ Suite. We were able to sit down on a couch and find out more about what people do, what struggles their having with their marketing and get in a plateful of finger foods and maybe a glass of wine while we’re at it!
At TK Enterprises Inc., we have a lot of experience working with North American jewelers and helping them to host in-store events that showcase their excellent customer service practices. Let’s put our knowledgeable team of phone agents to work for you!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Aug 29, 2018
The TK Enterprises Inc. team has had the great pleasure of attending many a jewelry showcase over the past few years. Our experiences as a vendor at each of these amazing events have been both exciting and educational. As you may have imagined, we’re not the average vendor. As opposed to displaying a wide range of beautiful jewelry, our booths are information centers that help provide jewelers with great insight into how to grow their businesses.
Of course, we’re only too proud to share our stories about how our one-of-a-kind Event Marketing services have helped jewelers from all over North America achieve great success with their in-store events. Our experienced team of phone agents puts in hundreds of calls a day to contact customers of jewelry stores to invite them to upcoming events, but we also follow up on recent sales and inform customers about new promotions.
Meet us in Miami this October!
Naturally, we could go into greater detail. But, as our attendance at jewelry shows continent-wide have taught us, it’s so much better to have discussions in person. This is why we’d like to extend an invitation to you to join us in Miami, Florida at the JIS Show! The forthcoming show takes place between October 19th and 22nd at the Miami Beach Convention Center, which is located at 1901 Convention Center Drive.
“Jewelers International Showcase (JIS) is a trade-only jewelry ‘buying and selling’ event brand in its fourth decade serving the industry,” explains the JIS website, “Each JIS Show is specifically timed to meet the seasonal buying needs of retailers from Latin America, the Caribbean, the United States, and beyond. JIS was the original and continues to be the premier event brand for immediate at-show delivery of finished jewelry product at all price points.”
TK Enterprises Inc. will be at booth #1847.
If you are attending the JIS show in Miami this October, we would love for you to stop by and talk with our team. We do want to let you know that we tend to be quite busy at these shows, so your best bet is to book an appointment with us in advance. That way, you can be guaranteed a specific time slot that will give you the freedom to ask questions and become better informed about how our Event Marketing services can help to boost your business.
As our event calendar announces, to book an appointment with the TK Enterprises Inc. team at booth #1847, simply email our CEO, Heidi Kaufmann at heidi.tke@tomkaufmann.com. We very much look forward to the opportunity of speaking with you in person. We trust that the upcoming JIS Show in Miami will be one to remember!
Give us a call!
Of course, if you are unable to attend the show, we’d be happy to have a conversation with you over the phone. To learn more about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Jan 24, 2018
As we communicated in last week’s blog, the TK Enterprises Inc. team is currently attending the CBG San Francisco Show as an exhibitor. Presented by CBG Continental Buying Group, Inc., the incredible trade show is taking place at Hilton San Francisco Union Square which is located at 333 O’Farrell Street in San Francisco, California. Today is the first day of the show and we will be here throughout the three-day event which culminates this Friday!
For all of those who are attending the CBG San Francisco Show, we encourage you to pay TK Enterprises Inc. a visit at Table #20. We have a very special and exclusive offer for all of our visitors at this week’s show. When you arrive at our table, you will be gifted with a free scratch ticket that is worth up to 15% off of your already discounted CBG member prices for our Event Marketing services.
We absolutely love the opportunities we get to network with industry professionals.
The way we see it, there is simply no substitute for meeting people face-to-face. By interacting with jewelers from all over the continent, we continually learn more about this fascinating industry. As Shoshi Grossman points out on RapNet.com, “Whether or not two people are in the same business, there is always something they can learn from each other. Networking is all about giving and receiving advice, brainstorming ideas and sharing information.”
In addition to enjoying our learning opportunities, we take great pride in being able to teach. Our Event Marketing services help professionals in the jewelry industry to take their respective businesses to higher levels. We’re well aware that our Event Marketing services are one-of-a-kind. So, it brings us great pleasure to be able to introduce them to others in the most impactful way possible – in person.
In 2018, there are many ways to network.
We’re aware, of course, that modern technology affords us many other ways to network when meeting people face-to-face isn’t possible. Because we serve jewelry business owners all over North America, it’s only right that we take advantage of those new technologies. ProfessionalJeweller.com informs us that social media go a long way in helping jewelry professionals to expand their reach.
The site conducted an interview with Harriet Kelsall Bespoke Jewellery designer, Tom Wilson who revealed that social media is one of the main sources of traffic towards his company’s website. “As an independent jeweler, it allows us to immediately connect with our customers,” he is quoted as saying, “We have also found that Instagram is a valuable tool for sharing photographs of the bespoke process with our customers.”
It’s all about establishing and building relationships.
Grossman stresses the fact that professionals in the diamond industry are often only as successful as their abilities to build their reputations through networking. She notes that sharing information and building strong networks is a great way to get people to recommend your business to others.
“You can enhance your business reputation by helping others with advice and support,” says Grossman, “For example, if your specialty is fancy color diamonds, you can advise a colleague about how to explain to their customer the difference between a natural fancy color diamond and a treated color diamond, or how the cost structure works for fancy color diamonds.”
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Jan 17, 2018
The team, here at TK Enterprises Inc., is incredibly excited to have started off 2018 with a bang! First things first – please feel free to take a look around and introduce yourself to our new and improved website! Complete with a sleek and professional new design, our site now adequately communicates our company’s commitment to providing a bright future for all of our clients.
It certainly pays to keep things fresh!
Staying visible online has a lot to do with offering eye-catching visuals and regularly updated content on our site. Not only will we remain committed to offering fresh content via our weekly blogs, but our site now boasts our company motto on its home page: “Calling & Connecting Customers To Your Business”. Since 1980, we’ve been helping businesses connect directly with their customers for a more personalized and connected experience.
We do this, of course, through our one-of-a-kind, not-offered-anywhere-else Event Marketing services. Our friendly and experienced team of phone agents contacts customers on behalf of jewelry store owners in order to invite those customers to upcoming in-store events. The personal “reach out and touch somebody” approach to marketing has provided amazing results for our clients. And we’re excited to offer special discounts on our services this month!
Come and join us at the CBG San Francisco Show!
We’re elated to inform you that we will be attending this month’s trade show presented by CBG Continental Buying Group, Inc. It takes place at Hilton San Francisco Union Square, located at 333 O’Farrell Street in San Francisco, California between January 24th and 26th. Not only are we excitedly looking forward to escaping the cold weather, but we’re also eagerly anticipating this great opportunity to meet and network with jewelers from all over the continent during this awesome three day event.
And, as we mentioned, we’re offering exclusive special discounts to all those who join us at Table #20 at the CBG San Francisco Show. To all of our visitors, we will be offering free scratch tickets. These tickets will offer their recipients up to 15% off their already discounted CBG member prices for our Event Marketing services.
We absolutely love attending trade shows!
Not only are they fun and exciting experiences just to be a part of, but they are excellent opportunities to develop and grow relationships with the members of our client base. Jewelers understand the unique nature of their industry. They sell valuable pieces of jewelry that very often become family heirlooms, symbols of lifelong commitments and gifts that commemorate new romantic unions.
At TK Enterprises Inc., we’re only too happy to help North America’s jewelers gain greater access to their customers by taking the initiative to call those customers for them. Between January 24th and 26th, we hope to meet you and offer you an exclusive discount to our Event Marketing services so that you too can start 2018 off with a bang!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
