No two businesses are alike. Naturally, there is a wide variety of differences between companies in varying industries. But there is something special and unique about family-owned businesses no matter what industry they’re in. We should know. As a family-owned business, TK Enterprises Inc. has a rich history of providing top-of-the-line services like Retail Event Marketing.
We are steadfastly committed to providing such great services because, to us, our business is about more than just business. It’s about family. With our family’s reputation on the line, we take a great personal interest in seeing regular growths in success – for both our brand and its clients. This is one of the most important reasons to work with a family-owned business. We believe you can truly trust in it.
What other benefits are there to working with a family-owned business? Here are three:
1. You can trust in their natural chemistry. When you group a bunch of employees together, you take chances with their abilities to productively work together and interact with each other. Family-owned businesses that employ a number of family members have a team that has already developed a long-standing chemistry. Their non-family employees take notice of this and effectively become part of the family. As you can imagine, it’s important for family-owned business owners to hire individuals who mesh perfectly with their approach to doing business.
KPMG Enterprise acknowledges this trait about family-owned businesses and remarks about how well it helps to integrate other employees into the fold. “Key employees (non-family) appreciate and enjoy the unique work environment created by a family in business,” says their website, “The workplace tends to be less formal, more hands on and more personable. Many key employees are treated like extended family and develop a strong bond with the family and the family business.”
2. You can depend on the speed and accuracy of their service. Proud family-run business owners know that their names and personal reputations are on the line when they make commitments to their customers. Often, this ensures expedient results. Because there are generally no “higher ups” to run ideas by, family-owned business can think of and then implement new ideas within a matter of hours.
On AmericanExpress.com, Honora CEO, Joel Schechter speaks to this point when discussing the speed that family-owned businesses are generally known for. “In a family business, we can think about something in the morning and begin working on it in the afternoon,” he is quoted as saying. “After all, the family is a natural team,” the site adds, “And in the pearl business, where new designs must get to market fast, speed is everything.”
3. You can be assured of their strong values. Everyone wants to work with businesses that they can trust. However, it can often be difficult to differentiate between the trustworthy and the non-trustworthy businesses out there. We would argue that family-owned businesses have legs up on the competition in that regard because the names of their brands are directly associated with their family legacies.
KMPG Enterprise speaks to the fact that family-owned businesses are known for their dedication to values and traditions. “Family business owners have the opportunity to teach and pass along their business and personal values to the next generation of family managers/owners,” they note, “Family members take pride in upholding these family values and build them into their day-to-day work and personal activities. The work culture is often a reflection of these family values.”
As mentioned earlier, TK Enterprises Inc. is a very proud family business. Our 30-plus year history of providing incomparable services speak to that. For more information about our Retail Event Marketing services and how they can help for your next in-store event to be a resounding success, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com.