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5 Ways to Increase Foot Traffic at a Brick & Mortar Retail Store

5 Ways to Increase Foot Traffic at a Brick & Mortar Retail Store

Jun 18, 2019

My retailers are finding that traditional shopping which used to be at a brick & mortar store are now migrating to online shopping.

How do retailers combat this?  How can they get customers in to their store, increase foot traffic and hopefully increase sales?

The Omni Channel suggests the following 5 Ways:

  1. BOPIS – Buy Online Pick up in Store – it’s the perfect example of combining eCommerce with traditional retail stores. BOPIS gives customers greater control and convenience when purchasing their items.  Additionally, when BOPIS customers come to pick-up, The Omni Channel’s research has found that these customers make another purchase at least 40% of the time.

 

  1. Local Inventory Availability – If the customer can’t see that the item they want online is available at their closest location and on the shelf, they won’t risk the trip out to the store. According to The Omni Channel, 64% of customers expect to be able to view local product availability prior to visiting the store. Additionally, 81% of consumers said they have looked up inventory on a retailer’s website before visiting the store and 80% are less inclined to visit a store if a website does not provide current product availability

 

  1. Personalized Promotions – Offering an in-store promotion through email, social media and telephone calls will help build brand loyalty and invite customers to experience your store environment. Customers want less of a generalized targeting promo and more of a personalized one.

 

  1. Transform Stores into Experience Centers – another way to increase foot traffic is to turn your stores into experience centers. From lighting to knowledgeable staff, coffee or tea on hand, comfortable seating, etc. this will help drive brand loyalty by offering a unique, consistent and pleasant in store shopping experience.

 

  1. Go Mobile – Go where your customers are: on their phones. This could be anything from Sticky sites that build loyalty and raise your conversion rate to a mobile friendly website.  Text or call your customers to invite them in to the personalized promotion or BOPIS discounts you may offer.

 

At TK Enterprises Inc., we have a lot of experience working with North American jewelers and helping them to host in-store events that showcase their excellent customer service practices. Let’s put our knowledgeable team of phone agents to work for you!

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us

Vegas Baby

Vegas Baby

Jun 6, 2019

They say, “What Happens in Vegas, Stays in Vegas”. But for us here at TK Enterprises, what happens in Vegas comes home with us.  And that means lots of new business and new prospects.

For just over a week, the jewelry industry descends on Las Vegas to showcase new designers, jewelry brands, suppliers, service providers and wholesalers.

Between JCK, Couture, Luxury, CBG, JHJ, Antique show and IWJG plus countless others, there’s a treasure trove of products and services to be had.

For TK Enterprises, our service of Appointment setting helps support the designers and jewelry brands by booking appointments for the retailers to meet with them at their booth or suite.

On our Event Marketing side, we work with retailers who hold sales or events and are looking for ways to drive traffic to their store.

Sure we may get some social time in…after all it is Vegas!  This year we learned how to play craps from one of our long standing retail customers.

We attended the Continental Buying Group’s Trade show at Caesar’s Palace and then moved over to the Jewelers Helping Jewelers Suite at the Rio.  The vibe between the two is so different.  Once is a ballroom with a standard trade show layout that serves lunch and has a cocktail party and the other was a warm and inviting suite, outfitted with food and drink, manicurists and a hairstylist and even a pool party with music.

InStore magazine had reported that traffic was down at JCK, held at The Sands this year.  Are customers moving away from the standard trade show format and towards a more intimate and interactive social setting like the JHJ suite?

We found that we made more connections and deeper ones at the JHJ Suite.  We were able to sit down on a couch and find out more about what people do, what struggles their having with their marketing and get in a plateful of finger foods and maybe a glass of wine while we’re at it!

At TK Enterprises Inc., we have a lot of experience working with North American jewelers and helping them to host in-store events that showcase their excellent customer service practices. Let’s put our knowledgeable team of phone agents to work for you!

For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!