Aug 29, 2018
The TK Enterprises Inc. team has had the great pleasure of attending many a jewelry showcase over the past few years. Our experiences as a vendor at each of these amazing events have been both exciting and educational. As you may have imagined, we’re not the average vendor. As opposed to displaying a wide range of beautiful jewelry, our booths are information centers that help provide jewelers with great insight into how to grow their businesses.
Of course, we’re only too proud to share our stories about how our one-of-a-kind Event Marketing services have helped jewelers from all over North America achieve great success with their in-store events. Our experienced team of phone agents puts in hundreds of calls a day to contact customers of jewelry stores to invite them to upcoming events, but we also follow up on recent sales and inform customers about new promotions.
Meet us in Miami this October!
Naturally, we could go into greater detail. But, as our attendance at jewelry shows continent-wide have taught us, it’s so much better to have discussions in person. This is why we’d like to extend an invitation to you to join us in Miami, Florida at the JIS Show! The forthcoming show takes place between October 19th and 22nd at the Miami Beach Convention Center, which is located at 1901 Convention Center Drive.
“Jewelers International Showcase (JIS) is a trade-only jewelry ‘buying and selling’ event brand in its fourth decade serving the industry,” explains the JIS website, “Each JIS Show is specifically timed to meet the seasonal buying needs of retailers from Latin America, the Caribbean, the United States, and beyond. JIS was the original and continues to be the premier event brand for immediate at-show delivery of finished jewelry product at all price points.”
TK Enterprises Inc. will be at booth #1847.
If you are attending the JIS show in Miami this October, we would love for you to stop by and talk with our team. We do want to let you know that we tend to be quite busy at these shows, so your best bet is to book an appointment with us in advance. That way, you can be guaranteed a specific time slot that will give you the freedom to ask questions and become better informed about how our Event Marketing services can help to boost your business.
As our event calendar announces, to book an appointment with the TK Enterprises Inc. team at booth #1847, simply email our CEO, Heidi Kaufmann at heidi.tke@tomkaufmann.com. We very much look forward to the opportunity of speaking with you in person. We trust that the upcoming JIS Show in Miami will be one to remember!
Give us a call!
Of course, if you are unable to attend the show, we’d be happy to have a conversation with you over the phone. To learn more about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Aug 22, 2018
In today’s world, we have the ability to communicate with each other in a myriad of ways. Text messaging, emailing and social media messaging have all become incredibly popular modes of staying in touch. However, all of them combined can’t replicate the experience of conversing with someone face to face. Without the use of hand gestures, facial expressions and other forms of body language, communication is much harder.
This is especially true for relationships between business owners and their customers. With so many different people making up your customer base, it’s neither easy nor practical to get to know each and every one of them personally. That is, of course, unless you’re seeing them in person on a regular basis. Reaching out through text, email or social media doesn’t quite allow you to develop the same kinds of bonds you’d have if you interacted more often in person.
“Facial expressions often communicate so much more than words.”
This from Rene Shimada Siegel on Inc.com: “We host consultant coffees and invite a handful of independent consultants to our office in order to better understand the nuances of each professional in a relaxed setting. We need to know what isn’t on the resume that makes each person unique. In their eyes and in their body language, we can see confidence, empathy, fear, friendliness or sincerity. That ability to ‘read’ a candidate beyond their keywords is a huge competitive advantage for us.”
For all of the above listed reasons, the TK Enterprises Inc. team advocates quite strongly for the in-person meeting. This is why we take such great pride in specializing in a one-of-a-kind service that brings jewelry store owners and their customers together. With the help of our Event Marketing services, jewelers all across North America have been able to enjoy increased growth in their customer relationships.
We call your customers directly.
Our experienced team of phone agents calls customers directly to offer them personal and exclusive invites to in-store events. The team also teaches about upcoming promotions and follows up on recent sales. The in-person interactions that are created as a result of our Event Marketing services have enabled our clients to not only grow their customer relationships, but significantly boost their sales as well.
One of the reasons for the higher sales numbers is the fact that happy customers result in more customers. When a happy customer promotes a company he/she has done business with, it counts for a lot more than a television commercial ever could. On Wistia.com, Margot Da Cunha references word of mouth promotion as an inevitable benefit of meeting customers in person.
There’s nothing quite like word of mouth promotion.
“Think about that individual who changes jobs and brings your software to each and every company she works for,” she writes, “Or the fellow who is so delighted by your line of kitchen appliances that every gift he gives is from that product line. This can lead to a lifetime of word-of-mouth marketing, and a superfan club of customers who will stay loyal with you until the end of time.”
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Aug 15, 2018
We are currently in the midst of what retail pundits call the second busiest shopping season of the year. Apparently, back to school season is second only to the obvious end-of-year holiday celebration in terms of seeing boosts in retail sales. With the start of school just a few weeks away, merchants from all over North America are now heavily promoting their back to school sales.
Clearly, not all retailers sell items that are specific to a student’s return to school. But, it’s important to remember that there are many items outside of pens, paper, backpacks and clothing that are needed during this time of year. Consider the fact that parents everywhere are looking for ways to relax themselves following very busy summers. Owners of salons, for example, would be wise to offer discount manicures and pedicures to hard-working moms and dads.
How can your jewelry store profit from back to school season?
As a jeweler, it’s certainly never lost on you that fashion remains at the forefront of most consumers’ minds all year round. And, of course, fashion trends change depending on the time of year. With the summertime slowly winding down, most shoppers are currently on the lookout for such items as sweaters, boots, hats and scarves. Promoting your jewelry as accessories to new fall fashions is a great way to get in on the back to school shopping craze.
“Back to School and the return of fall means a different clothing selection, and people are looking at new book and hobby choices,” says Brandon Pierre on SPSCommerce.com, “Since they’re going to be spending less time outside, now that school is back in session, they want something to do. Fashion, of course, follows the seasons just as it always has, with a different color palette, longer sleeves and thicker fabrics.”
What types of jewelry will be most sought after for fall?
A variety of experts will share a myriad of different opinions. So, our advice is to utilize your experience and consider the various pieces of jewelry that you’ve noticed are your most popular sellers during this time of year. WorldMarket.com points out that the autumn season usually encourages people to wear more earthy tones. As a result, it highlights gold as a top autumn jewelry trend.
“We’re betting it all on the staying power of these fresh takes on gold-toned jewelry,” says the site, “Unusual accents like azure stones, leather-wrapped strands and tribal beading deliver a down to earth feel to this most heavenly hue.”
What is the best way to promote your back to school sale?
At TK Enterprises Inc., we’re big proponents of the in-store event. Our long-standing history has taught us that jewelers who invite their customers back into their stores for exclusive experiences reap the highest benefits. Our Event Marketing services are one-of-a-kind in that they put a highly experienced team of phone agents to the task of calling customers on behalf of our clients.
Get us to get on the phone for you! For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Aug 8, 2018
The phone is an interesting device, isn’t it? It has truly stood the test of time. In a world that currently houses such communication tools as social media accounts, messaging apps and email, the telephone remains the top way for businesses all across North America to stay in touch with their colleagues and customers.
Of course, not every telephone user is created equal. There are experts in the field of telephone communications and their skills are evidenced by some of the specific techniques they use to impress the people they speak to on the other lines.
How do phone agents endear themselves to customers they’ve never met before? Here are three ways:
1. They know when to speak and when to zip it.
Talented phone agents know that conversations are two-way streets. They make it a point to not do all the talking. Knowing that you have the attention of your callers includes hearing them out and not interrupting while they’re speaking. A back and forth dialogue is the best kind of conversation to have over the phone. It proves that your customer is engaged.
“Put yourself in the shoes of the customers – you do not want to be interrupted when you finally express your concerns, right?” asks John Taylor of Insights For Professionals, “Do not interrupt them when they are telling you their concerns. Make sure that you listen to the customer’s whole story no matter how long it can get. This alone will make them feel important.”
2. They know how to name drop the right way.
You know that thing that most people find annoying when it’s done in regular conversations? Yes, name dropping to project a sense of status can be perceived as unsavory. However, the most talented of phone agents know that dropping the names of the people they speak to over the phone is a key ingredient to their success. It expresses familiarity and friendliness. However, as Brandon Wong of CallPage explains, it’s important not to overdo it.
“Speaking on a first name basis removes barriers and builds rapport between the two parties,” he writes, “That being said, do not overuse this tactic…Use their names no more than three times in a conversation. It is a subtle, but effective technique to convey that the company is more than just a business, but a friend that can be counted on in the long run.”
3. They express empathy when necessary.
Some telemarketers fall into lulls when speaking to clients, forgetting that they are people with feelings. You’d be surprised to know how far an “I’m so sorry to hear that, I can understand your frustration” can go. Expressing empathy shows concern, respect and courteousness, none of which will go unnoticed by your customers.
“Do not tell a customer to calm down when he or she is madly complaining about a product or service as this will not help,” advises Taylor, “Instead, reassure the customer by telling them, ‘How awful’ or ‘I understand where you’re coming from’ in a slighter louder tone than the customer.”
At TK Enterprises Inc., we proudly employ a team of experienced and friendly phone agents who make our one-of-a-kind Event Marketing services so highly regarded. Please don’t hesitate to contact us to learn more about how you can take advantage of them for your jewelry store! Call us toll-free at 1-877-622-0195, email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Aug 1, 2018
Today is somewhat of a bittersweet day for most people. The beginning of August signifies that the summer is approximately halfway complete. A month from now, families all over North America will be preparing for the back-to-school season, having no choice but to accept that summertime has come to an end. The first of August, however, also marks an excellent time to increase efforts for having summer fun!
As a jewelry store owner, it’s wise to take advantage of the remaining five or so weeks of summer. It goes without saying that most individuals love the summer’s warm and sunny months. And with August now underway, people will be looking for as many ways as they can to make the most out of the summertime they have left.
It’s time to throw an in-store event!
Summer events are fun – simple and plain. They make for great opportunities for you to not just welcome your current customers back to your store, but for you to meet new potential customers in the process. When you host an event that is enjoyable for all, it helps to significantly boost your brand image. Just as importantly, it enables you to forge new relationships that you can benefit from in the months and years to come.
“Hosting a summer themed event at your location is an exciting way to boost traffic and sales in just a few hours,” says Carolyn DeLavalle of Swivel Works, “Offer your clients incentives such as snacks, beverages, and entertainment during the event. Give a swag bag as a Gift with Purchase to help increase sales. This will show that you value their patronage and also set you apart from your competitors.”
Speed up your slow season!
On Entrepreneur.com, Marcia Layton Turner places hosting a summer event at the very top of her list of marketing tips to heat up sales during the summer. She notes that, for some businesses, sales tend to cool down when the temperatures rise. An in-store event, therefore, makes for an excellent method of increasing consumer traffic during the slow season.
“Just as friends host barbeques and pool parties, come up with your own in-store promotion to give shoppers a reason to stop by,” she writes, “You might schedule an in-store demonstration by one of your suppliers, set up a silent auction to benefit an area charity, or give prizes to the first 25 attendees through the door, for example. Serve lemonade and crank up your air conditioning to keep shoppers comfortable and lingering longer by your merchandise.”
Allow us to do the inviting for you!
Phone calls are highly effective at delivering the message of your upcoming in-store event to your invitees because our team of experience phone agents will either speak directly with your customers or leave enthusiastic voicemails. Most of our clients have incorporated our one-of-a-kind Event Marketing services as part of their business models and no longer have their teams make any calls at all!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
