Feb 28, 2018
With the spring season officially set to begin in less than a month, the jewelry industry is about to embark on one of its most celebrated times of the year: wedding season! It’s no surprise that a large number of couples choose to get married during the warmer months of the year. Between the ability to take pictures by the lake or even have the ceremonies conducted outdoors, the spring and summer months provide many perfect days for weddings.
Jewelry store owners all across North America know to get prepared. Wedding dresses certainly aren’t the only things that brides need to secure before their big days. Beautiful pieces of jewelry to compliment said dresses are often deemed as just as important.
Are you ready for the soon-to-be-here wedding season? Here are four ways to boost your bridal jewelry sales this spring:
1. Allow brides to try your pieces on with their dresses.
We’ve all heard of Say Yes To The Dress. The television show has helped to make the argument that there’s no better way for a future bride to choose the perfect dress than to do so with the help of her friends and family. Why not take the same approach to helping her select her wedding day jewelry?
“If you’re not showing her accessories when the dress is on, you are missing out – big time,” insists Rich Albanese of Giavan, “One sales technique we hear again and again is bringing the jewelry and headpieces out to her on a velvet pad when she has the dress on. In the bridal business, this might be the easiest money you’ll ever make.”
2. Get the bridal party in on the action.
Keep in mind that the bride won’t be the only one looking for jewelry to wear on her big day. Get her bridesmaids involved by suggesting pieces that they call can wear. “More than 60 percent of brides buy jewelry for their bridesmaids—earrings, pendants, etc.—and spend an average of $73 each,” informs Sean Enright of JCK.
3. Share in the excitement.
It’s important for you to get just as excited about the wedding as the bride and her best friends. Become one of them! Share in their joy. Get excited! Have fun! This will endear you to your already-elated customers and encourage them to strongly consider your suggestions.
“Compared to selling dresses, accessories are easy,” believes Albanese, “Some brides will price shop everything they touch but if you have the right jewelry, you’ll be amazed how many customers see it, love it and buy it right away. The earlier you get them in accessories, the more they’ll spend because compared to everything else in the wedding, this is pocket change. It’s a clean sale that can add significantly to your bottom line – so enjoy it!”
4. Invite brides-to-be to your store.
It’s definitely a good time of year to host an in-store event that caters to the needs of soon-to-be-brides. Contact the TK Enterprises Inc. team to learn about how our one-of-a-kind Event Marketing services can help with the invitations. Our experienced team of phone agents has a history of growing the success of jewelry stores across North America by offering exclusive invites to such events to their customers.
Please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Feb 21, 2018
When Alexander Graham Bell invented the telephone back in 1876, it is unlikely that he envisioned it to become the global juggernaut that it is today. We’re sure he wouldn’t have been too surprised to see how useful the telephone would become. However, we imagine that he had no visions of his innovation becoming an all-in-one media centre involving texting, photo taking and video filming.
Today, smartphones are all the rage. Most people feel that they practically can’t live without these mini handheld computers. And while surfing the internet and communicating via text messages are wildly popular activities, it should be lost on no business owner that the telephone’s original purpose still remains its greatest advantage. Yes, there’s nothing quite like talking on the phone to communicate your message!
Nothing beats a good old conversation.
Over the past couple of weeks, our blog has examined the importance of using the telephone to reach out to your customers. Studies show that it remains an incredibly important business tool that outdoes the modern act of texting as a top communication form. On Entrepreneur.com, Grant Cardone insists that the telephone remains more powerful than social media sites like Twitter, Facebook, Google+, YouTube and LinkedIn.
“This is because at some point in everyone’s career they will use the phone to reach the right person, close a sale, follow-up with a customer or to handle a customer inquiry,” he writes, “The phone is money, and everyone has one. There are almost as many cell-phone subscriptions (6.8 billion) as there are people on the planet. In the U.S. alone, there are just under one trillion phone calls per year!”
What makes telephone communication more effective than any other method?
It’s all about making personal connections. The human voice has the unique ability to win people over in ways that a text message or social media conversation cannot. Tone and inflection communicates warmth and friendliness in ways that words that are read cannot. As well, phone conversations allow for immediate responses. Simply put, they make for much more natural interactions.
“Short of talking with someone face-to-face, a phone call is the best way to get a personal response,” says Mary Nestor-Harper on Chron.com, “If the person you called is available, you can take care of business on the spot. With other forms of communication, such as texting or email, you leave a message and hope for a quick response.”
Why are personal connections so important to your jewelry business?
In 2018, consumers are looking for a lot more from stores than high-quality items. They’re interested in enjoying unique customer experiences. As a result, it’s integral that you develop relationships with the people that support your business. This means reaching out and letting your customers know you haven’t forgotten them.
At TK Enterprises Inc., we have proudly mastered the concept of reaching out to customers for jewelry store owners to build their relationships. Our one-of-a-kind Event Marketing services involve our experienced and highly-motivated callers making personal phone calls directly to your customers to invite them to your upcoming in-store events.
For more information, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Feb 14, 2018
Happy Valentine’s Day! On behalf of the entire TK Enterprises Inc. team, we’d like to wish all of you lovebirds a fun and exciting day today. We’d also like to send our best to all those who may not be celebrating Valentine’s Day as they are still looking for love. We do know one thing for sure, however. Those who are looking to impress the objects of their affection should practice the age-old technique of calling them on the phone.
Make the phone your friend.
If you’re lucky enough to get the phone number of an individual you admire, do yourself a favor and give him/her a call. Texting is wildly popular today. But it simply cannot communicate one’s tone, inflections and true personality the way his/her voice can. No matter how popular texting gets – and the concept has only gotten more popular with each new social media platform – it’s simply too impersonal to get a real relationship to grow out of it.
“Talking with someone is an art form,” says Los Angeles-based blogger Lauren on her website, “There is also an element of bravery when talking on the phone versus talking through texting because it takes a certain amount of guts to say certain things out loud to someone else instead of just texting. It honestly means so much more if someone actually picks up the phone to call because texting feels like such a cop-out since it’s so impersonal and you can also really get to know a person on a much deeper level if you talk on the phone or Skype with them over texting.”
Texting breaks up the natural pace of a conversation.
When on the phone, people speak back and forth to each other with immediate responses. With texting, it can be several minutes, hours or even days before a text recipient returns a message. While not necessarily intentional, these delayed responses could connote disinterest or irritation. It’s hard to truly know what the other person is thinking when texting is the main source of communication.
On MedicineNet.com, Randy Dotinga explains that there is research that has actually found that relationships can be negatively impacted by an abundance of texting. He reports that a 2013 survey of nearly 300 people aged 18 to 25 who were either married, engaged or seriously dating found that about four fifths of its respondents texted with their partners multiple times every day.
“The researchers found that both men and women were more likely to report less satisfying and less stable relationships when the men frequently texted their female partners,” he reveals.
As we’ve highlighted, the TK Enterprises Inc. team strongly believes in the power of the phone call. This is what has made our one-of-a-kind Event Marketing services so effective for so many years. By calling the customers of jewelry store owners and offering exclusive invites to their upcoming in-store events, we successfully help to grow the relationships between our clients and their supporters. Naturally, these stronger relationships lead to higher sales as well!
Go for the personal touch!
For more information about our Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195. You may also email us at heidi.tke@tomkaufmann.com or fill out the form on our Contact Us page and have someone contact you!
Feb 7, 2018
It’s the year 2018. It’s a secret to no one that we live in an era where social media and the devices that connect us to them are all the rage. People have become very tech-savvy and internet-reliant. Information can easily be Googled within seconds using smartphones. And who doesn’t have a smartphone these days? The temptation for business owners, therefore, is to invest in social media marketing.
And while it’s not at all unreasonable to consider strengthening the online presence of your brand, there is a business rule of thumb that should never be forgotten. Nothing beats the traditional phone call. There is no substitute for connecting one live human to another. During real live conversations, consumers are able to ask questions, have them answered and develop genuine connections with their callers.
“Conversations help us decide who to do business with.”
“Speaking to actual people helps to reassure us in business situations that the company is real,” affirms Zal Dastur on Lucep.com, “Conversations help us decide who to do business with. Conversations are so important that according to this study by Hubspot 35-50% of sales go to the company that calls back the customer first. Conversations are a tipping point for businesses, and help customers make the decision of who to go with.”
People still want to talk. Emails, text messages and tweets are great ways to deliver information. But they aren’t necessarily the best conversation starters. Quite obviously, conversations are two-way streets. They require participation from both parties. Those other forms of communication may be effective in delivering messages. But they fail to guarantee responses. Customers, it should be noted, much prefer calling the businesses they wish to work with over any other form of communication.
“Annual calls to businesses from smartphones will reach 162 billion by 2019.”
Mike Boland of BIA/Kelsey reports that their latest study in call monetization found that annual calls that customers make to businesses from smartphones will reach 162 billion by 2019. “This is more than double the roughly 77 billion calls generated last year from mobile devices,” he writes, “This is made up of search (paid and organic), traditional display ads, native social (in-feed) ads, and mobile landing pages. Our measurements include the iterations of these formats as they appear in both mobile web and in apps.”
It’s all about building personal connections. Doing so isn’t quite possible when you rely solely on Facebook posts, tweets or requests for customers to visit the “Contact Us” page of your company website. Phone calls help for your company to make legitimate connections with the individuals who are most likely to support your business. As Scott Resnick of Today’s Telecommunications Industries makes clear, text-based communications often come off as impersonal.
Calling your customers shows you’re willing to go the extra mile.
“Plus, there’s lots of room for misunderstanding,” Resnick explains, “For instance, tone can easily be lost. If a customer is confused or upset, a calm, empathetic voice on the phone is often enough to soothe their worries. Even when a client contacts you over email, don’t hesitate to call them. It shows that your company is willing to go that extra mile to serve them better.”
At TK Enterprises Inc., we’ve mastered the art of making personal connections between jewelry stores and their customers. Get us working for you using a tried-and-true marketing strategy! For more information about our one-of-a-kind Event Marketing services, please don’t hesitate to call us toll-free at 1-877-622-0195.
