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Jewelry Promotions: Dial Your Way to Success with Effective Calls
When it comes to promoting your jewelry business, one of the most effective tools in your arsenal is telemarketing. By reaching out to your customers directly, you have the opportunity to inform them about upcoming events, sales, and new arrivals, ultimately driving...
The Lipstick Effect: Unmasking Jewelry Spending in a Post-Pandemic World
In the world of consumer behavior, there is a fascinating phenomenon known as the lipstick effect. This effect describes how individuals, even during challenging economic times, still find ways to indulge in small luxuries like premium lipstick. In a post-pandemic...
Unlocking Success in B2B Sales: Cold Calling and Appointment Setting Secrets
In the competitive world of B2B sales, mastering the art of lead generation and appointment setting is crucial for success. These key strategies can help businesses boost their sales pipeline and reach a wider audience. By utilizing cold calling and appointment...
The Power of Telemarketing: Increasing Traffic to Your Jewelry Store this Mother’s Day
In the world of retail, especially in the jewelry industry, the power of telemarketing cannot be underestimated. As Mother's Day approaches, it's crucial for jewelry store owners to find ways to increase traffic to their stores and boost sales. By reaching out to...
Calling & Collecting Customers to Your Business!
Who Are We? TK Enterprises Inc. is a sales and marketing company based in Windsor, Ontario, Canada. The 3 primary services TKE offers are: Retail Telephone Event Marketing, Appointment Setting, and Sales Training. We have been in operation since 1980. TK...
How Calling Your Customers Can Land You in Hot Water With the FTC
Were you aware that making a phone call to one of your previous customers could land you in the type of hot water that could see you receive a fine of $16,000? We’re willing to bet you had no idea. And why would you? As a jeweller, your expertise involves gold,...
Meet Our CEO
Many jewellery retailers have used TKE services to help drive traffic into their retail store and book appointments for events such as Bridal, Customer Appreciation, Estate Sales and brand specific such as LeVian, EFFY and more. Personal phone calls inviting customers...
Choose Your Words Wisely
Words are not simply sounds caused by air passing through our larynx. Words have real power. (Hebrews 11:3) We open our mouth and the words tumble out. They can inspire, soothe, excite, even cause pain on the recipient. So, as the old adage goes “Choose your words...
The Art of Winning the Hearts of Customers Over the Phone
Phone conversations don't allow for non-verbal cues such as hand gestures, facial expressions and other forms of body language to communicate messages. Therefore, when speaking with customers over the phone, company representatives must be very mindful of their tones,...
Why Aren’t You Calling Your Customers?
How can phone calls benefit the retailer? Phone calls are the only type of marketing where you are speaking with a customer live. This allows you to gauge interest from your customers, book appointments, or to simply be combined with other forms of marketing to create...
Inside TKE Enterprises – Jason Fenech
Here at TK Enterprises, we wanted to profile one of our own major team players at TK Enterprises. Many of you may have spoken to him on the phone or met him at a jewelry trade show but here are some details about him you may or may not know: Coming from a major...
5 Ways to Increase Foot Traffic at a Brick & Mortar Retail Store
My retailers are finding that traditional shopping which used to be at a brick & mortar store are now migrating to online shopping. How do retailers combat this? How can they get customers in to their store, increase foot traffic and hopefully increase sales? The...