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Why It’s So Important To Reach Out To Your Customers

In today’s world, consumers want so much more than to simply find what they’re looking for in stores. Most shoppers are looking to develop genuine connections with the brands they do business with so that they can enjoy lifelong dependencies on their favourite stores...

The Summertime Provides Perfect Opportunities For In-Store Events

Now that May is officially here, people all over North America can officially start enjoying the spring! Depending on your neck of the woods, you may not have been enjoying the warmest of weather in recent weeks. It’s safe to say that we’re now experiencing the time...

“Mr. Watson, come here; I want you” – Alexander Graham Bell

The genius and renowned Alexander Graham Bell, a Scottish scientist who moved to Ontario, Canada and later to the Unites States, invented the first electronic telephone, that is essential in the present day. He worked at a school for the deaf while attempting to...

3 Ways To Be Super Likeable When You’re On The Phone

People who work on the phones every day are quite exceptional. Not only are they required to often go through the rigors of speaking to more than a hundred different people each day, they also must find ways to endear themselves to complete strangers. To do that,...

Preparing Your Jewelry Store For Mother’s Day

Mother’s Day is less than a month away! This year, it falls on Sunday, May 13th. And as is commonplace with the annual tradition, mothers all over the continent will be celebrated by their children through special dinners, cards and other gifts. As a jeweler, you’re...

3 Reasons Why Your Customers Still Prefer That You Call Them

Texting, emailing and using social media – these are all incredibly popular ways of communicating these days. We live in a world where nearly everyone has a smartphone and, as a result, find ways to get in touch with family, friends, colleagues and co-workers without...

Phone Calls Still Outdo Social Media In The Business Growth Game

“Twitter, Facebook, email, websites and texts - there are many ways to keep in contact with your customers,” states Rachel Miller on the U.K.-based Marketing Donut website, “But did you know that your office phone system can improve customer service, increase sales...

How Beneficial Would It Be To Host An In-Store Event This Spring?

Welcome to spring everyone! It’s certainly a beautiful time of year. Even though your neck of the woods may still be experiencing frigid temperatures, they won’t last too much longer. The spring is a great time of year for the majority of jewelry retailers because the...

Springing Into Action To Boost Your Jewelry Sales

A couple of weeks ago, we blogged about the fact that wedding season was on the way. With spring officially set to begin in less than a week and summer right around the corner, you can bet that a large number of couples are getting set to tie the knot. And, as we...

How Important Is It To Talk To Your Customers?

It is often said that communication is the most important element of any strong relationship. As a jewelry business owner, it’s vitally important that you remember that each and every new individual who visits your store isn’t simply a potential customer – he/she is a...