+1 (877) 622-0195 info@tomkaufmann.com

 

Sales Training & Seminars

Transform Your Employees

We believe that training with mentoring is the only way to transform sales people.

Seminars

These seminars are normally designed for business groups; and are about 1-2 hours in length. However, if your social or interest group can benefit from any one of the topics below, contact us.

Sales Training

Our sales training program is tailored to your organization’s needs. We start with a single on-site training session that lasts a full-day. This training consists of two 4 hour modules, one in the morning and one in the afternoon. Two weeks following the training session, we begin a 90 day mentoring period with each employee. This consists of 6 training sessions that run for one hour each, bi-weekly.

How To Take The Fear Out Of Cold Calling
All small businesses must practice the art of cold calling if they are to survive. Statistics show that 98% of all business owners hate cold calling. This seminar will explain in a step by step manner how to systematically take the fear out of cold calling through the process of a mindset change; and actually enjoy it.
ARE YOU REALLY COMMUNICATING EFFECTIVELY?
95% of us communicate at home and in business very inefficiently. Good and effective communications is crucial for small business in dealing with customers and vendors alike. This seminar will explain how to communicate in such a way that motivates the listener to want to listen, but also understand what you are saying. How to understand body language & tone.
UNDERSTANDING THE 4 DIFFERENT PERSONALITY TYPES (DISC SYSTEM)
If, as a small business owner, you want to communicate effectively to your staff or to a customer, it is essential you understand their personality type. This seminar will help you “read” the personality type of the person you are dealing with, understand their needs, and then deal with them according to their personality type.
YOUR PEOPLE SKILLS – ARE THEY REALLY WORKING FOR YOU?
Being skilled at dealing with people is very important. Having that skill, as a small business owner, is crucial. In dealing with people at work, with customers, or even networking with other small business owners, is an absolute must. This seminar will cover the basics that will ensure success in dealing with people in general.
MARKETING ON A TIGHT BUDGET – IT CAN BE DONE
Small Business must find a way to market their business more effectively, if they expect to survive. Even on very tight budgets, Small Business can improve their branding and marketing. This seminar will cover some key strategies to market your company very cost effectively. The results will amaze you.
HOW TO REALLY NETWORK EFFECTIVELY
Being skilled at networking is important for everybody. It is crucial for Small Business. Networking is not just exchanging information. Highly effective networking starts the next day. Learn how to profit from network groups and organizations. Knowing to how to present yourself and your business is critical to getting the most out of networking.You have to let contacts know that you and your company, with all its products and services, exist.
FEAR OR CONFIDENCE: WHICH ONE IS AFFECTING YOUR SUCCESS?
This seminar on Fear or Confidence is ideally suited for those who wish to accomplish more in their lives, if they could only find a way to eliminate their fears and replace them with confidence. Participants will learn tips and tricks on exactly how to do this.

What Our Clients Have To Say

My sales team recently took Tom’s course on the Psychology & Philosophy of Cold Calling… and as most salespeople will attest to, this ‘necessary evil’ can often be the most difficult part of the job.

Through a combination of lecture, roll play and live calling, Tom demystifies the cold calling process by helping to provide the right mindset, questioning and scripts. An added bonus was the ‘back to basics’ approach to selling.

Although many in my team have been selling for years – with strong success, this course was the perfect way to refine their efforts and refocus their commitment.

Colin M.

Director, Large Enterprise Sales, Lenovo Canada

I am very happy I took the one day Cold Call training course offered by Tom. My sales people learned a great deal from him. They gained a lot from his 45 years of experience in Cold Calling. His valuable techniques included writing scripts that work; and then applying them over and over in role playing. They also learned what NOT to do, best ways of getting past the Gate-Keeper, and so on. Definitely worth the time and money.

 

Branden Anderson

Director of Sales, Chosen Payments, CA. USA

My sales team learned a great deal from Tom’s course on Cold Call Techniques. Their change in attitude towards making cold calls improved dramatically. I attribute this to the focus on scripting and role playing. Tom’s monitoring and mentoring of live Cold Calls helped increase both the volume of calls made and their success rate. Money well spent.

John F.

Sales Manager, Midmarket Sales, Lenovo Canada

Contact Us To Learn More